How to hire an assistant marketing director

How to hire an assistant marketing director, step by step

Here's a step-by-step assistant marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an assistant marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new assistant marketing director
• Step 8: Go through the hiring process checklist

What does an assistant marketing director do?

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1. Identify your hiring needs

   The assistant marketing director hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An assistant marketing director's background is also an important factor in determining whether they'll be a good fit for the position. For example, assistant marketing directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents assistant marketing director salaries for various positions.

   Type of Assistant Marketing Director	Description	Hourly rate
   Assistant Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$16-41
   Director Of Communications And Marketing	A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise... Show more	$27-63
   Director Of Sales And Marketing	A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts... Show more	$35-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Graphic Design
   • Facebook
   • Press Releases
   • Google Analytics
   • Instagram
   • Market Research
   • Integrated Marketing
   • SEO
   • Web Content
   • NCAA
   • Event Planning
   • Ticket Sales

   Check all skills

   Responsibilities:

   • Manage website development/content and SEM strategies for corporate and divisional sites.
   • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
   • Direct the advertising, marketing and promotional efforts of a major FM station.
   • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
   • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
   • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

   More assistant marketing director duties

3. Make a budget

   Including a salary range in your assistant marketing director job description is a great way to entice the best and brightest candidates. An assistant marketing director salary can vary based on several factors:

   • Location. For example, assistant marketing directors' average salary in alabama is 46% less than in california.
   • Seniority. Entry-level assistant marketing directors earn 59% less than senior-level assistant marketing directors.
   • Certifications. An assistant marketing director with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an assistant marketing director's salary.

   Average assistant marketing director salary

   $55,415yearly

   $26.64 hourly rate

   ---

   Entry-level assistant marketing director salary

   $35,000 yearly salary

   Updated December 30, 2025

   Average assistant marketing director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$81,144	$39
   2	New York	$73,417	$35
   3	Massachusetts	$65,901	$32
   4	Washington	$63,292	$30
   5	Maryland	$58,995	$28
   6	Pennsylvania	$55,957	$27
   7	North Carolina	$51,327	$25
   8	District of Columbia	$51,315	$25
   9	Texas	$50,848	$24
   10	Florida	$48,943	$24
   11	Ohio	$48,225	$23
   12	Georgia	$47,348	$23
   13	Utah	$46,719	$22
   14	Louisiana	$46,589	$22
   15	Missouri	$43,842	$21
   16	Colorado	$42,689	$21
   17	Kansas	$42,039	$20
   18	South Carolina	$41,792	$20

   Average assistant marketing director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Moody's	$109,568	$52.68	1
   2	Ernst & Young	$94,489	$45.43	146
   3	Tanger Outlets	$83,841	$40.31	4
   4	University of California-Berkeley	$77,126	$37.08
   5	Stanford University	$73,808	$35.48	4
   6	Loyola Marymount University	$69,876	$33.59	1
   7	Merrimack College	$66,005	$31.73
   8	Mills College	$65,943	$31.70
   9	University of Washington	$64,137	$30.84	1
   10	St. Lawrence University	$63,843	$30.69
   11	University of San Diego	$63,605	$30.58	1
   12	DigiPen Institute of Technology	$63,556	$30.56
   13	UCI Health	$62,447	$30.02
   14	Trustmark Insurance Co	$61,971	$29.79	1
   15	Johns Hopkins Medicine	$60,829	$29.24
   16	Children's National Medical Center	$60,444	$29.06
   17	Syracuse University	$59,735	$28.72
   18	UMiami Health System	$59,452	$28.58
   19	Duke University Health System	$58,300	$28.03	1
   20	Hachette Book Group	$58,188	$27.98	2

4. Writing an assistant marketing director job description

   A good assistant marketing director job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an assistant marketing director job description:

   Assistant marketing director job description example

   This position will have primary responsibility for student recruitment initiatives, including on-campus, off-campus, and virtual events. This position will also serve as a lead in-person recruiter. In addition, this position will have primary responsibility for supervising the email and social media marketing and ensuring the admission marketing strategies are unified and coherent.
   Primary/Principal Responsibilities:
   
   35% of Time
   
   Develop and implement marketing and recruiting strategies to recruit and enroll incoming law students. This includes playing a substantial role in planning and executing in-person and virtual law admission events, in close coordination with the Assistant Dean of Admission, including info sessions, open houses, receptions and admitted student events, some of which may be held in the evenings and on weekends.
   
   Serve as an in-person recruiter for Suffolk Law in close coordination with the Assistant Dean of Admission. This requires counseling prospective students about the law school application and admission process, coordinating and hosting in-person and virtual recruiting and yield events, and representing Suffolk Law at recruiting events. This position requires travel in the U.S. and Canada, including travel by car and air, and may require overnight stays and weekend hours.
   
   Organizing building tours and class observations and helping to manage outreach efforts by faculty, alumni, and current students.
   
   35% of Time
   
   Create and send digital marketing (email, social media) in support of recruiting events.
   
   Work individually and with strategic partners and vendors to design, implement, and oversee a cohesive marketing campaign for each stage of the enrollment funnel. Create and achieve SMART goals to increase the size and quality of the applicant pool.
   
   15% of Time
   
   Oversee the admission process, including assigning completed applications to Admission Committee, overseeing the voting process, and issuing decisions. Review applications and participate in admission decisions.
   
   15% of Time
   
   Assist in the overall success of the admission office, which may include helping at in-person and virtual law admission events, counseling prospective law students, and generally serving as a concierge to provide a high level of service to our prospective students.
   
   Requirements/Qualifications:
   
   + Bachelor's degree and two to four years of experience required.
   
   + Computer skills are required, including proficiency in Microsoft Office, the ability to quickly adapt to new technologies, and advanced administrative skills are required.
   
   Suffolk University does not discriminate against any person on the basis of race, color, national origin, ancestry, religious creed, sex, gender identity, sexual orientation, marital status, disability, age, genetic information, or status as a veteran in admission to, access to, treatment in, or employment in its programs, activities, or employment. Suffolk University is an affirmative action, equal opportunity employer. The University is dedicated to the goal of building a diverse and inclusive faculty and staff that reflect the broad range of human experience who contribute to the robust exchange of ideas on campus, and who are committed to teaching and working in a diverse environment. We strongly encourage applications from groups historically marginalized or underrepresented because of race/color, gender, religious creed, disability, national origin, veteran status or LGBTQ status. Suffolk University is especially interested in candidates who, through their training, service and experience, will contribute to the diversity and excellence of the University community.

   Copy this example

   

5. Post your job

   To find assistant marketing directors for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any assistant marketing directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level assistant marketing directors with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your assistant marketing director job on Zippia to find and attract quality assistant marketing director candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting assistant marketing directors requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new assistant marketing director

   Once you've found the assistant marketing director candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new assistant marketing director. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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