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Head of Marketing - USA-Hybrid remote
As the Head of Marketing - USA, you will be responsible for leading the company's marketing strategy and overseeing all aspects of marketing operations.$117k-177k yearly est.1d ago
Brand & Product Marketing Strategist
Basic Purpose:
Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the
member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the client's brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
Responsibilities:
• Serve as marketing campaign product owner, translating vision and directing execution of
holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing
leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/upsell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
• Strategize with cross-functional leads on the implementation of a wide range of data-driven
marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Own development of campaign briefs/user stories and contribute to data requirement briefs to
execute a range of marketing campaigns through owned channels (such as email, push, and in-app
messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the product marketing roadmap(s) by managing the strategy
around campaign execution and testing
• Serve as product owner within marketing scrum teams; assist scrum masters with identifying
and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product
roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards to determine when marketing
product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as budgeting, compliance review, marketing metrics,
project management systems, agile processes, and stakeholder approvals
• Maintain a thorough knowledge of the client's brand, products and services, research and
competitive trends, in addition to member insights, to support marketing forecasting, third party
vendors and opportunities that drive business goals
• Evaluate and report on campaign performance, test results/learnings, and data insights to the
product marketing group, business units, cross-functional partners, and all levels of leadership
• Deliver compelling and effective communications/presentations to departmental and executive
management, as well as socialization into all marketing activities
• Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and
development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Manage key corporate stakeholders, including Business Unit expectations, through education on
marketing concepts, process and tools, media constraints, and opportunities
• Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle
management
• Mentor lower level team members
• Perform other duties as assigned
Qualifications and Education Requirements:
• Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the
equivalent combination of education, training, and/or experience
• Experience in leading large brand, product, and/or marketing campaigns with business risk and
impact; to include strategy, execution, innovation, problem solving and decision-making
• Significant experience in client management, project leadership, and execution; including
initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Experience in leading, shaping, and developing go-to-market plans that drive results toward
business priorities and goals
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team
processes quickly
• Synthesize results of analyses, develop and make recommendations, and present results to
solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Significant experience with PCs and related software packages as well as learning different
collaboration and product management tools
• Effective verbal, written, and interpersonal communication skills
• Effective organizational, planning, and time management skills
Desired Qualifications and Education Requirements:
• Product Owner Certification or equivalent training/experience
• Working knowledge of the client's products, services, programs, policies, procedures and
systems to launch and drive campaigns
• Working knowledge of the client's functions, philosophy, operations and organizational objectives
$86k-127k yearly est.9d ago
Marketing Manager
We are a Registered Investment Advisory Firm located in McLean, VA currently seeking an experienced Marketing Manager to join our growing team. Presents design ideas and recommendations to marketing manager, committee, or sales team.$79k-119k yearly est.16d ago
Marketing Manager
Founded in 1983, Team Washington, Inc. has evolved into one of the best Domino's Pizza franchises and is globally recognized for great service, great teamwork, and great food. We are seeking a highly motivated and experienced Marketing Manager with a strong focus on local store marketing to join our Domino's franchise team. It's what you can expect when you're a Domino's Marketing Manager. As the Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, increase sales, and strengthen customer loyalty at the local store level. Attend weekly, monthly, and annual meetings within Team Washington and Domino's Pizza, and actively participate in local events.$88k-135k yearly est.8d ago
Lead Marketing Manager, AEM Assets - Remote
Preferred Experience with Adobe Experience Manager (AEM) Assets and Adobe Dynamic Media Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work.$70k-108k yearly est.10d ago
Director of Product Marketing
We have created a survey to better understand those that want to work at CybSafe.$115k-165k yearly est.1d ago
Marketing Manager
Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy.$101k-154k yearly est.1d ago
VP, Growth Marketing (Remote)
- Welcome to Docler Group which is the umbrella company of Byborg Enterprises!$143k-202k yearly est.1d ago
Marketing Manager
Oversee and implement Ecology Action's EV charging customer support operations and communications plan to respond to customer questions, complaints The EV Charging Marketing Lead Generation & Outreach Manager is responsible for generating a consistent flow of leads for our sales team and implementing EV education and outreach for residents and employees where EV chargers are installed. We're hiring for a full-time Marketing Lead Generation & Outreach Manager in the SF California Bay area. Marketing Lead Generation & Outreach Manager - EV Charging The role can be performed remotely in part, with frequent visits to Ecology Action's Santa Cruz office and travel required to engage affiliates throughout the program geography. Enhance Ecology Action's existing relationships within the market, specifically with decision makers, senior asset management executives, and community-based organizations serving low-income communities in northern and central California.$92.4k-103k yearly1d ago
Marketing Manager
The Richmond Group USA is actively seeking a talented$67k-101k yearly est.16d ago
Director of Marketing
Lead and motivate the team while creating an environment promoting professional and personal growth and succession planning$93k-155k yearly est.1d ago
Director of Marketing
About the Construction Specifications Institute$90k-142k yearly est.10d ago
Marketing Manager
The Marketing Manager will oversee marketing initiatives to meet business objectives. Position is based at our Malvern, PA headquarters, however, it is Hybrid with remote work supported. 3SI is headquartered in Malvern, PA and we are currently searching for a As a fast growing, rapid scale, technology company, 3SI Security Systems is a highly respected world leader in asset protection systems designed to recover stolen cash and high-value assets, as well as apprehend criminals and deter crime. The plan and objectives will be established by the VPM and Marketing Manager.$75k-93k yearly est.1d ago
Manager, Marketing Measurement
The Manger, Marketing Measurement Reporting & Automation is directly responsible for leading the strategy and execution of the company's Marketing Measurement visualization, reporting, and data automation solutions. This includes research and development of a comprehensive strategy and multi- year roadmap to enable and expand on these capabilities. The Manager will be a deep subject matter expert on a variety of Marketing Measurement tools across data automation, visualization, dashboards, automated reporting, etc. The Manager will be responsible for selecting and managing new and existing vendors/tools while also growing and developing a team of direct reports and cross functional partners to support the measurement strategy.
Key Responsibilities:
10% - Build and champion Measurement Visualization and Reporting Automation strategy for the company. Provide business leadership to Reporting and Automation teams to identify and launch new tools and capabilities. Provides day to day technical leadership and execution for the practice.
10% - Promote and grow the practice with internal Marketing partners. Partners with internal teams and evangelizes strategy with organizational stakeholders, e.g. Marketing Leadership, Finance, Retail Media+ Reporting, Category Marketing Leads, Channel Teams, and Audience, etc.
40% - Work cross-functionally and externally with the teams responsible for implementing new capabilities or evolving existing capabilities. e.g. Data Science, Engineering, Product, IT, 3
rd
Party agencies and measurement providers. Acts as a liaison between technical and business teams, evangelizes solutions and roadmaps internally to implementation teams.
30% - Developing and managing a team of direct reports and contractors to drive execution. Provide day to day leadership over reporting automation and visualization capabilities teams.
10% - Research competitive landscape. Work with external partners to understand the evolving Marketing Measurement landscape and impact on Measurement capabilities. e.g. DSP, Social Platforms, Measurement Firms, Suppliers, and other industry leaders.
Nature and Scope:
This position typically reports to Sr. Manager Measurement Strategy and Solutions.
This position will have 2 direct reports and be responsible for managing several contracted associates.
Travel Requirements:
Typically requires overnight travel less than 10% of the time.
Environmental Job Requirements:
Remote position
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Manages a team of 1-5 direct reports
Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)
Preferred Qualifications:
- Experience with data visualization techniques and tools. Tableau experience a must.
- Experience pulling insights and telling stories with data.
- Experience in marketing analytics across digital media and retail.
- Experience working with advanced marketing analytics and models (MMM and MTA)
- Experience and deep understanding of data warehouse structures and processes
- Experience leading, managing, and developing teams in a rapidly expanding environment
- Experience managing vendors and relationships with highly technical teams
- Experience communicating with and influencing non-technical teams at all levels of the company
- Hold team accountable to deliverables while teaching and training
- Experience with change management
- Experience conducting competitive research and analysis
- Understand how to partner, manage, and motivate internal teams, build good will, and drive long term alignment
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
4-6 years of experience
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively - Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
Pay Rate:
$120,000 - $190,000 Salary$120k-190k yearly60d+ ago
Marketing Manager
The ideal candidate will be responsible for understanding, developing, and promoting the company's brand and social media programs, as well as developing marketing materials and managing assigned projects within the context of building, continuously strengthening, and supporting the marketing efforts associated with the company's brand, image, and reputation.
Responsibilities
Oversees social media engagement activities to include, without limitation, crafting, posting, and tracking posts across various social media platforms as directed in support of social marketing initiatives.
Tracks and analyzes metrics and success criteria for all marketing programs and activities, and reports observations and recommendations to the appropriate internal management personnel.
Performs Marketing Analyst responsibilities to include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities.
Stays abreast industry trends and best practices, including frequent review of relevant blogs, websites, social media though leader social media streams, etc.
Demonstrates proficient working knowledge and understanding of the healthcare staffing industry.
Performs other duties as assigned.
Qualifications
Bachelor's degree or equivalent experience
5+ years' experience in marketing
Ability to multi-task
Strong verbal, written, and organizational skills
Travel Nurses Inc. Employee Benefits
Paid Parental and Medical Leave
Paid Short Term Disability
Unlimited PTO
Competitive Health Benefits
Matching 401(k) Plan
Volunteer Time off
Remote Work Available$69k-102k yearly est.1d ago
Digital Marketing Director
Your primary objective as Human's newest Director is to ensure we achieve our clients' goals so they grow their businesses. Develop and oversee quarterly marketing strategies to achieve marketing and business goals for Human and its clients Human is a full-service digital marketing agency focused on empowering emerging ecommerce entrepreneurs to reach their full potential and make their mark on the world. You're the primary client-facing point person for your accounts, responsible for developing rapport and trust and representing Human's values Develop human-first relationships with clients. As a key member of our team, you will work closely with our marketing managers and leadership team to build, carry out, and measure effective digital marketing strategies that drive business growth for our clients and for Human. Work closely with Human's marketing managers and directors to build, carry out and measure effective digital marketing strategies$120k-140k yearly7d ago
Email Marketing Senior Associate
As an Email Marketing Senior Associate, you will be responsible for managing and executing the end-to-end production process of email campaigns to achieve client outcomes. Hybrid office policy and Nashville or Chicago candidates preferred, but remote opportunity available if necessary. Innovatis Group is an association management company that creates, manages and engages communities.$58k-81k yearly est.7d ago
Senior Marketing Manager
Senior Marketing Manager - Cardiovascular - Remote$210k-230k yearly9d ago
Retail Marketing Manager
At the Pinnacle Group, we are an industry-leading talent & consulting solutions firm, connecting human potential to the power of business. The Pinnacle Group serves the Fortune 100 as well as mid-market organizations across all industry sectors.$30-35 hourly1d ago
Marketing Manager
is looking for a highly organized and motivated Marketing Manager to support our family of six retail dispensaries across the IL market. nu Era - Marketing Manager$72k-108k yearly est.3d ago
Average Salary For an Assistant Marketing Director
Based on recent jobs postings on Zippia, the average salary in the U.S. for an Assistant Marketing Director is $55,415 per year or $27 per hour.
The highest paying Assistant Marketing Director jobs have a salary over $86,000 per year while the lowest paying Assistant Marketing Director jobs pay $35,000 per year
Updated June 2, 2023
Average Assistant Marketing Director Salary
$55,415 yearly
$27 hourly
5 Common Career Paths For an Assistant Marketing Director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors work in show business, whether in a film, a television show, or a theatre production. They are responsible for bringing the material to life. They work with the writers to get a clear vision of how the production should look. They lead the production team in planning for the production, identifying filming or rehearsing schedules, casting for roles, and other aspects that need to be decided upon. Directors provide direction to the actors to ensure that the actors understand their role and will be able to effectively convey emotions to the audience. They also manage all other crew members and communicate their expectations clearly so that everyone on the set is working towards one vision.
Executive directors are top management employees who usually function as a chief executive officer. This role is usually seen in non-profit organizations. Executive directors provide strategic direction to the organization, and they ensure that the organization's goals are actualized. They provide guidance to the employees and ensure that the employees have the organization's advocacies at the center of every project or program. They oversee the policies of the organization and create strategies that will bring the organization's programs forward. Executive directors are also responsible for making crucial decisions for the betterment of the organization.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Vice presidents are usually considered the second-in-command in the organization, depending on the organization structure. They take over when the president is unavailable to fulfill duties. They may also represent the organization in external events and other official functions. They are important members of the boardroom, and their opinions are usually sought after as well. Vice presidents are usually poised to follow the president's footsteps in the organization, especially if the president is nearing retirement. They also make urgent and crucial decisions when the president is not available to do so. Vice presidents must have strong business acumen, decision-making skills, and professionalism.
Illustrated Career Paths For an Assistant Marketing Director