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Assistant marketing director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Sooho Lee,
Dr. Sooho Lee
Assistant marketing director example skills
Below we've compiled a list of the most critical assistant marketing director skills. We ranked the top skills for assistant marketing directors based on the percentage of resumes they appeared on. For example, 11.9% of assistant marketing director resumes contained digital marketing as a skill. Continue reading to find out what skills an assistant marketing director needs to be successful in the workplace.

15 assistant marketing director skills for your resume and career

1. Digital Marketing

Here's how assistant marketing directors use digital marketing:
  • Coordinated with the internal eBusiness team to provide customers full digital marketing support.
  • Tracked, analyzed and reported on website metrics and analytics in order to inform future website and digital marketing enhancements.

2. Marketing Campaigns

Here's how assistant marketing directors use marketing campaigns:
  • Direct marketing campaigns for priority books and digital products targeted to business and education audiences.
  • Dedicated to delivering authentic and non-traditional approaches to planning and executing successful marketing campaigns.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how assistant marketing directors use graphic design:
  • Supervised an administrative assistant, two undergraduate marketing interns, and two graphic designers.
  • Web editing, graphic design, created & implemented marketing plan for company, Box Office duties & ticket sales.

4. Facebook

Here's how assistant marketing directors use facebook:
  • Managed and maintained all official Facebook and Twitter pages for the Texas A&M Athletic Department.
  • Managed all social media platforms (Facebook, Twitter, LinkedIn, Yammer and YouTube).

5. Press Releases

Here's how assistant marketing directors use press releases:
  • Developed community/media relations by writing targeted press releases, newsletters & promotional copy.
  • Created agency marketing materials, including lead-generating letters and press releases.

6. Google Analytics

Here's how assistant marketing directors use google analytics:
  • Created market research and analytic reports for owner (Google Analytics and Ad Words).
  • Work with SEO and SEM vendors and Google Analytics to ensure top search results.

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7. Instagram

Here's how assistant marketing directors use instagram:
  • Directed, filmed, and edited video shorts created specifically to further VIVO brand on social media platforms like Instagram.
  • Designed company website, Instagram flyers, and promotions for future business.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how assistant marketing directors use market research:
  • Worked with promotions department conducting market research in support of targeted promotional campaigns that generated additional patient visits.
  • Experience in external and internal advertising and communications >Experience in market research and data base management

9. Integrated Marketing

Here's how assistant marketing directors use integrated marketing:
  • Develop strategic integrated marketing and advertising plans for clients and new business relationships from multiple industries.
  • Executed integrated marketing plans each quarter as directed by upper management.

10. SEO

Here's how assistant marketing directors use seo:
  • Lead copywriter using SEO best practices, modified HTML, and built pages through new content management system.
  • Created custom designs for visual marketing pieces and updated and maintained company wide SEO rankings.

11. Web Content

Here's how assistant marketing directors use web content:
  • Completed writing copy for and designing of website landing pages, templates for e-mail blasts and other web content.
  • Restructured the website for optimum user impact and performed final review of all web content.

12. NCAA

Here's how assistant marketing directors use ncaa:
  • Station reporter for UTSA Men's and NCAA Final Four Basketball games.
  • Hosted two NCAA Baseball Regional and Super Regional Tournaments.

13. Event Planning

Here's how assistant marketing directors use event planning:
  • Produced and marketed large events including marketing efforts, event planning activities and securing corporate sponsors.
  • Initiate cross-marketing collaboration, event planning and community outreach to minimize vacancy loss.

14. Ticket Sales

Ticket sale is the selling of the rights to be a part of a sports event or show. The ticket sale grants each buyer access to the show or event and leaves everyone who isn't buying out of the show. It can also be referred to as the sums of money generated from the sale of tickets for an event or sports show. Over the years, laws have been enacted to prohibit the resale of tickets by unauthorized sellers.

Here's how assistant marketing directors use ticket sales:
  • Crafted a viral marketing campaign targeting basketball ticket sales, including personalized email & video components.
  • Communicate with box office manager for sales, report to Executive producer to determine weekly projections to increase ticket sales.

15. Twitter

Here's how assistant marketing directors use twitter:
  • Maintained the official Twitter page of Florida State Baseball
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
top-skills

What skills help Assistant Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on assistant marketing director resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all assistant marketing directors possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for assistant marketing directors?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

What assistant marketing director skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young assistant marketing directors need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an assistant marketing director stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about assistant marketing director

List of assistant marketing director skills to add to your resume

Assistant marketing director skills

The most important skills for an assistant marketing director resume and required skills for an assistant marketing director to have include:

  • Digital Marketing
  • Marketing Campaigns
  • Graphic Design
  • Facebook
  • Press Releases
  • Google Analytics
  • Instagram
  • Market Research
  • Integrated Marketing
  • SEO
  • Web Content
  • NCAA
  • Event Planning
  • Ticket Sales
  • Twitter
  • Community Relations
  • HTML
  • B Testing
  • Promotional Materials
  • Adobe Photoshop
  • Media Management
  • Trade Shows
  • ROI
  • Brand Marketing
  • Channel Marketing
  • Community Events
  • Content Marketing
  • Integrated Marketing Campaigns
  • Market Trends
  • Community Outreach
  • YouTube
  • Copywriting
  • Athletic Events
  • Real Estate
  • Print ADS
  • Budget Management
  • Web Site
  • Soccer
  • Photo Shoots
  • Website Design
  • Brand Development
  • Business Development
  • Promotional Events
  • PowerPoint
  • Cold Calls
  • Business Relationships
  • Corporate Sponsors
  • Social Media Sites

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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