Top Assistant Marketing Director Skills

Below we've compiled a list of the most important skills for an Assistant Marketing Director. We ranked the top skills based on the percentage of Assistant Marketing Director resumes they appeared on. For example, 17.7% of Assistant Marketing Director resumes contained Company Website as a skill. Let's find out what skills an Assistant Marketing Director actually needs in order to be successful in the workplace.

The six most common skills found on Assistant Marketing Director resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Assistant Marketing Director jobs:
  • Redesigned company presentation to align with new branding initiative and assisted in the redesign of company website.
  • Support brand consistency and accuracy in marketing materials, company websites, newsletters and correspondence.
  • Overhauled company website to enable better positioning and messaging of products.
  • Updated and maintained company website and membership database.
  • Updated and monitored information on company website.
  • Performed the necessary research to obtain a domain name for company website for affordable and efficient search engine optimization.
  • Tracked customer traffic on company website as well as external sites such as Amazon.
  • Increased company website hits through e-newsletter, co-branding projects, and search engine optimization.
  • Uploaded photos and wrote blogs for company website and other online sites.
  • Provide updates and new content creation to the company website and intranet.
  • Designed the company website and formulated the company's first monthly newsletter.
  • Maintained and contributed to company websites in both content and structure.
  • Assisted with copy and SEO for 4 company websites.
  • Worked with web designers to enhance the company website.
  • Create internal and external marketing collateral including newsletters, tabletents, advertisements and press releases while maintaining company website.
  • Coordinate development, changes, additions and enhancements to company website and social media.
  • Designed company website, Instagram flyers, and promotions for future business.
  • Coordinated donation requests to ensure a stable charitable presence in the community Assisted in design of company website (www.crestsavings.com)
  • Inventory reports, pictures and descriptions for every Niello dealership - Cropped, edited and uploaded photos for Niello company websites

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2. Special Events

high Demand
Here's how Special Events is used in Assistant Marketing Director jobs:
  • Designed and implemented base-wide special events and entertainment for military members and families.
  • Coordinated community and special events.
  • Develop strategic plan and budget for advertising, marketing, public relations, special events of luxury super-regional shopping center.
  • Managed programs to increase membership and annual revenue through direct mail, special events, incentives, and merchandising.
  • Handled logistics for special events: marketing meetings, concerts, artists on tours and promotions in general.
  • Planned and managed special events, promotions and other marketing activities for Houston's premier shopping mall.
  • Plan and implement special events which include physician speaker programs, health fairs, and educational programs.
  • Directed center marketing, advertising, public relations, special events, merchant relations, community relations.
  • Planned and executed various special events and luncheons for potential and existing clients.
  • Managed, developed, advertised and budgeted over 65 special events per year.
  • Coordinated and implemented multiple sales promotions and special events throughout the year.
  • Planned special events to catapult global album sales and support national promotions.
  • Lead marketing & communication projects as special events are assigned.
  • Coordinate and participate in special events and public relations functions.
  • Managed and coordinated teacher and student volunteers for special events.
  • Organized and coordinated special events and functions for members.
  • Coordinated and managed special events for the community.
  • Promoted courses with information sessions and special events.
  • Coordinated all special events in the shopping center.
  • Managed KABC s promotional and special events.

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3. Customer Service

high Demand
Here's how Customer Service is used in Assistant Marketing Director jobs:
  • Developed substantial and profitable repetitive business while delivering high quality customer service.
  • Provided customer service and problem resolution for many levels of customers.
  • Oversee monitoring of online reputation and customer service outreach programs.
  • Developed Customer Service procedures and incentive programs.
  • Assisted supervising Mall Customer Service Center.
  • Create additional customer service training.
  • Started as team member where I focused on customer service, quality of service, and prep work for the kitchen.
  • Ensured customer satisfaction by providing the highest level of customer service at all times in a fast paced restaurant.
  • Weekend management duties include: supervision of customer service center, mall maintenance, security, and housekeeping staff.
  • Related Skills: Customer Service, Team Leadership, Regulatory Compliance, Cross-cultural Communication, and Safety.
  • Reduced customer service calls by 20% and increased conversion by improving website layout and adding features.
  • Perform tasks such as taking calls regarding mall operations from tenants and providing customer service.
  • Managed market trend research and analysis, merchant sales performances, and Customer Service Center.
  • Instituted a formal internal customer service evaluation process, achieving a 100% satisfaction level.
  • Published and edited a 300 page clinical services and managed a customer service/call center.
  • Oversee all aspects of the Customer Service / Carousel Ride and Guest Relations Department.
  • Exhibit extreme ambition in the area of customer service and diverse sales objectives.
  • Assisted Marketing/ Advertising Director with Sales, Customer Service, and Client requisitions.
  • Led in customer service and satisfaction with over five consecutive positive surveys.
  • Oversee Marketing department and Customer Service department staff, total staff of 15

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4. Press Releases

high Demand
Here's how Press Releases is used in Assistant Marketing Director jobs:
  • Developed community/media relations by writing targeted press releases, newsletters & promotional copy.
  • Created agency marketing materials, including lead-generating letters and press releases.
  • Edit all content/images for publication on main website, connected selling networks, press releases, catalog, and print advertisements.
  • Handle all press releases, and media outlets as well as updating Web calendars, event pages, and promotional calendars.
  • Garnered national publicity by crafting timely press releases, facilitating interviews with clients, and hosting media visits.
  • Edited manuscripts, created cover designs, organized book signing tours, composed press releases and marketing materials.
  • Write and distribute press releases and submissions for industry news outlets to garner valuable media exposure.
  • Composed press releases and pitched feature stories to local media increasing hospital awareness by 23%.
  • Act as Media spokesperson for organizations while writing press releases and keeping media abreast of event.
  • Generated a variety of written material including press releases, a monthly newsletter and website content.
  • Coordinated, wrote and designed advertisements, press releases, newsletters, and direct mail pieces.
  • Create original content for press releases, product descriptions, blogs, and marketing campaigns.
  • Handled Press Releases Worked closely with an ad agency to create companies 100th anniversary book
  • Write press releases, coordinate media, and publish a bimonthly newsletter.
  • Assisted with the preparation and distribution of press releases and media advisories.
  • Composed, distributed and tracked weekly press releases and market research.
  • Compose multiple press releases for 11 musicals throughout the year.
  • Create press releases, newsletters and utilize knowledge of SEO.
  • Generate press releases on various topics across the region.
  • Created and distributed press releases for mall sponsored events.

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5. Facebook

high Demand
Here's how Facebook is used in Assistant Marketing Director jobs:
  • Managed and maintained all official Facebook and Twitter pages for the Texas A&M Athletic Department.
  • Managed all social media platforms (Facebook, Twitter, LinkedIn, Yammer and YouTube).
  • Developed and designed Facebook contests and promotions to drive traffic to our pages and website.
  • Manage social media pages, such as Twitter, Facebook, YouTube, etc.
  • Maintain Facebook page with compelling images depicting the quality and creativity of services offered.
  • Established company Twitter account & Facebook page, building the fan interaction from scratch
  • Initiate and maintain athletic social media outlets including Facebook and Twitter accounts.
  • Directed social media outlets (Facebook, Twitter, etc.)
  • Maintain the mall website, Facebook and Twitter account.
  • Created social media campaign involving Facebook and LinkedIn networks.
  • Create and Maintain Web Advertising and Facebook page.
  • Developed the company's Facebook page content.
  • Assist in the acquisition and arrangements of flower decorations for weddings and receptions Production of photography for company Facebook page.
  • Created and maintain social media networks, including Facebook, Twitter, Youtube, & Google+.
  • Launched active and fast-growing Facebook, Twitter and Pinterest social media channels for the MoMA Stores.
  • Developed new online marketing strategies using trending information from Google Analytics & Facebook Insights.
  • Attended weekly meetings to organize fundraisers and awareness events Designed and developed flyers and Facebook banners to promote events
  • Goggle analytics, Facebook analytics.
  • Gained knowledge of Twitter, Facebook, Instagram and Snapchat.

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6. Email

high Demand
Here's how Email is used in Assistant Marketing Director jobs:
  • Developed email communications campaign to engage customers in referral activity, sale of additional accessories, and provide educational content.
  • Implemented an enterprise email marketing work intake process to confirm all requested components of a campaign were successfully executed.
  • Crafted a viral marketing campaign targeting basketball ticket sales, including personalized email & video components.
  • Cultivated a growing online constituency through actionable, culture driven social media and email engagement.
  • Managed internal marketing automation systems and sent drip email campaigns for ongoing customer engagement.
  • Managed email marketing consultants to ensure campaigns are properly coordinated and distributed.
  • Administered various office tasks including filing, facsimile and email communication.
  • Developed and executed email marketing campaigns for numerous events simultaneously.
  • Received and screened email communications from vendors, potential investors.
  • Assisted Marketing Director with maintaining marketing budget, generating reports, media buys, email marketing, researching vendors and media kits
  • Generated record enrollment and sales by producing targeted promotional materials, for print, web, email, and word-of-mouth marketing.
  • Created strategic media and advertising campaigns using social media, web, print, radio, television and email marketing.
  • Managed A/B testing efforts to improve email marketing metrics and maintained an average email open rate of 30%.
  • Created and managed marketing and promotional emails to subscribers on a weekly basis and produced other materials as needed.
  • Organized and implemented email campaigns to attract new business, organized marketing strategies, and signed new partners.
  • Established list of 8,000+ target customers and executed marketing campaigns through 5 mass-email and 7 mass-fax campaigns.
  • Created digital campaigns via the following mediums: email, text messaging, social platforms and website.
  • Created written content for B2C and B2B pamphlets, white papers, and email relationship nurturing campaigns.
  • Manage daily production operations of the department, including print, web, email and strategy.
  • Created press release, blog posting, tenant email as well as advertising collateral.

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7. Data Entry

high Demand
Here's how Data Entry is used in Assistant Marketing Director jobs:
  • Perform miscellaneous tasks in the office, such as data entry, preparing mailings, and filing.
  • Developed short-key legend, decreasing key strokes required for data entry and reducing client record information entry 38%.
  • Assisted in all areas of administrative work including data entry, receptionist duties, file organization, research and development.
  • Managed a team of twenty professionals responsible for provider claim acquisition, sorting, scanning and data entry.
  • Worked with independent insurance sales men handling all of their data entry, client relations and direct mailing.
  • Supervised team of marketing data entry technicians for high profile law firm.

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8. Twitter

high Demand
Here's how Twitter is used in Assistant Marketing Director jobs:
  • Maintained the official Twitter page of Florida State Baseball
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.

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9. Promotional Materials

high Demand
Here's how Promotional Materials is used in Assistant Marketing Director jobs:
  • Developed cardiologist-specific promotional materials for use by Novartis' new cardiology field force.
  • Selected, wrote and placed event advertising, promotional materials and publicity
  • Managed external design and printing of all promotional materials.
  • Developed promotional materials, including handouts and fliers.
  • Designed and prepared various promotional materials for print.
  • Developed and produced Radio/TV/Print promotional materials.
  • Designed and executed promotional materials.
  • Created brochures and promotional materials for the part-time nursing programs.
  • Handled, shipped, distributed these creative promotional materials.
  • Designed promotional materials to profile and expose the artist.
  • Designed brochures, mailers, directories, signage, promotional materials and slide presentations using desktop publishing.
  • Conceptualized and produced all promotional materials: catalogues, brochures, advertisements, posters.
  • Create new promotional materials to meet the needs of the merchants.
  • Created promotional materials (i.e.
  • Volunteer for non-profit orgnization - created new brand including logo, messaging, promotional materials, and organization's website.
  • Create marketing and promotional materials Help promote special marketing events Maintain and update the website with current events and materials

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10. Sales Goals

high Demand
Here's how Sales Goals is used in Assistant Marketing Director jobs:
  • Meet or exceed the sales goals that were set by the corporate managers.
  • Exceeded and met monthly sales goals improving sales by 60%
  • Doubled restaurant participation, established sales goals, and created I-pad driven sales/marketing tool, sales collateral and restaurant marketing initiatives.
  • Promoted after only seven months as Marketing Coordinator for providing effective marketing initiatives that achieved voluntary meal plan sales goals.
  • Implemented effective presentations, direct/e-mail campaigns, website promotions, targeted advertising and collateral design to support marketing and sales goals.
  • Strengthened brand awareness and increased new business by developing strategic marketing campaigns in response to quarterly sales goals.

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11. Market Research

high Demand
Here's how Market Research is used in Assistant Marketing Director jobs:
  • Experience in external and internal advertising and communications >Experience in market research and data base management
  • Developed unit-wide marketing and communications plans employing market segmentation, message targeting, and market research.
  • Composed marketing plans and conducted market research based on strategic planning objectives.
  • Conducted key market research and developed marketing plan to increase nightly attendance and improve game-day experience in a minor league setting.
  • Identified potential sellers using market research and targeted the best prospects * Created printed advertisements and sent to these prospects.
  • Conducted market research, created and administered survey to 5,000 students, colleges, graduate, and law schools.
  • Created marketing and communications plans based on market research, customer knowledge, best practices, and new innovations.
  • Designed and organized special features of casino promotions by networking, market research, and contact of target clientele.
  • Cut market research costs by $450K, shifting respondent generation to social media sites.
  • Developed media relations, marketing budgets and schedules, plans and market research.
  • Market Research including competitor s websites, services and monitoring market trends.
  • Conducted market research to create and implement marketing and retention strategies.
  • Conducted market research for the Baltimore / Washington D.C. metropolitan areas.
  • Assist Marketing Director with market research and leasing support.
  • Managed/Directed a market research team of 7-12 employees.
  • Created market research and analytic reports for owner (Google Analytics and Ad Words).
  • Directed the development of JLS' online marketing efforts through intensive market research.
  • Provided market research, strategic direction, delivery, and analytics for all NASCAR trackside race events.
  • Conducted Market research for finding the latest technologies being used in thePromotion/Marketing field.

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12. Promotional Events

high Demand
Here's how Promotional Events is used in Assistant Marketing Director jobs:
  • Worked directly with Marketing Director and Sales Managers to coordinated and execute all station promotional events.
  • Developed marketing plans, and produced special and promotional events for this internationally award-winning company.
  • Assisted in development of 4 promotional events that increased brand recognition within local community.
  • Coordinated promotional events and implemented advertising programs, both in-mall and through media.
  • Managed promotional events in the community and engaged customers in social media.
  • Planned and organized promotional events that were highly informative for customers.
  • Planned promotional events at various locations from Oklahoma to Louisiana.
  • Organized industry-wide participation in major promotional events.
  • Solicited vendors for center promotional events.
  • Negotiated sponsorship for promotional events.
  • Created marketing campaigns and materials, developed partnerships, organized promotional events, and set course schedules throughout San Diego County.
  • Coordinated promotional events for Clear Channel's 3 Houston AM stations- Managed promotional staff, vehicle fleet, & giveaway inventory
  • Plan promotional events and activities for use as incentives to sales staff and to market services to potential clients.
  • Worked hands on with the planning and execution of promotional events for all varsity sports teams.
  • Supervised part-time marketing staff of 10 for variety of promotional events.
  • Assisted with the planning and execution of promotional events.
  • Organized and held promotional events for multiple local companies.
  • Put on promotional events around the country for Chippewa.
  • Attended promotional events relevant to the play.
  • Organized promotional events for mall.

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13. Web Content

high Demand
Here's how Web Content is used in Assistant Marketing Director jobs:
  • Completed writing copy for and designing of website landing pages, templates for e-mail blasts and other web content.
  • Restructured the website for optimum user impact and performed final review of all web content.
  • Conceptualized and wrote dynamic web content, marketing communications, and video scripts.
  • Prepared and edited newsletters, press releases, web content and advertising copy.
  • Researched and authored more than 640 pages of original educational web content.
  • Monitor and update web content for relevance and SEO optimization; provide regular content for Facebook/Twitter/Instagram campaigns.
  • Created web content including translating and proofreading marketing materials to ensure best practices and consistent brand messaging.

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14. Instagram

high Demand
Here's how Instagram is used in Assistant Marketing Director jobs:
  • Directed, filmed, and edited video shorts created specifically to further VIVO brand on social media platforms like Instagram.
  • Market research on our client base-Managed Instagram-Worked closely with photographers to get the best shots-Sent out promotional emails-Organized events
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Created and maintained an Instagram account to encourage community participation and donations.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.

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15. Community Outreach

average Demand
Here's how Community Outreach is used in Assistant Marketing Director jobs:
  • Initiate cross-marketing collaboration, event planning and community outreach to minimize vacancy loss.
  • Coordinate community outreach events that drive brand awareness.
  • Created community outreach program that built partnerships between athletes and local schools and organizations in the Capital district.
  • Created marketing plan for opening of new storage location to include signage/branding, community outreach and web presence.
  • Develop and execute marketing plans; identify objectives, strategies, key initiatives, and community outreach.
  • Identified specific program needs regarding community outreach and developed methodologies to assist clients in affecting behavioral change in target populations.

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16. Trade Shows

average Demand
Here's how Trade Shows is used in Assistant Marketing Director jobs:
  • Participate in national industry trade shows
  • Trained consultants on customer interaction at trade shows that resulted in 130% increase in leads and referrals at trade shows.
  • Produced multiple art show installations, trade shows, live music events, food and beverage tastings and movie premiers.
  • Attended numerous travel industry trade shows to promote Santa Monica Place as a preferred destination for tours and individuals.
  • Coordinated presence at various industry trade shows and present during trade shows for marketing and sales questions.
  • Shipped marketing materials to trade shows as directed by Marketing Director and VP of Marketing.
  • Attended tourism industry trade shows and networking events to assist in marketing of the center.
  • Attend Trade Shows to promote Super 8 Motels in Washington, Oregon and Alaska.
  • Researched and coordinated trade shows and other marketing venues to increase and promote business.
  • Develop market materials to promote conference, convention, and trade shows.
  • Coordinated and led all promotional activities and placements in trade shows.
  • Planned and organized all details and exhibited at trade shows.
  • Supported client relations through trade shows and support events.
  • Worked and organized regional trade shows.
  • enter orders, bill customers, design catalogs for trade shows, organize new products and vendor information for sales meetings.
  • Assisted in putting together trade shows and marketing strategies to introduce new products being put out by the company.
  • Worked directly with Marketing Director on projects Assisted clients with their advertisement needs Helped design logo for company Helped coordinate trade shows

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17. Men

average Demand
Here's how Men is used in Assistant Marketing Director jobs:
  • Worked with promotions department conducting market research in support of targeted promotional campaigns that generated additional patient visits.
  • Developed and implemented several customer relation enhancement programs that utilized various service, customer relations and media techniques.
  • Organized customer satisfaction surveys and made recommendations to the owners for capital improvements and implemented the changes.
  • Evaluated player ratings to track visits, arranged accommodations and provided complimentary according to established guidelines.
  • Develop key marketing strategies for the distribution of all marketing and promotional materials for Recommend Magazine.
  • Maintained member relationships by providing marketing support, information, recommending new opportunities and member events.
  • Maintained relationships and marketed gaming product and amenities to valued guests and developed new business relationships.
  • Communicated effectively with multiple departments to plan events associated with the mall's seasonal promotions.
  • Developed and implemented marketing plans including placement strategy, creative design, and budget management.
  • Assisted Director with business development, planning, and statistical reporting of department activity.
  • Focused on market segmentation strategy to provide tailored and market-leading quality and professional services.
  • Direct reputation management campaigns to ensure hospital is well-represented in key consumer ranking publications.
  • Utilized trending and forecasting to provide recommendations on strategy to Senior Marketing Director.
  • Developed marketing department, marketing strategy, program and all other marketing materials.
  • Created policy on how the Marketing Department interacted with students and student organizations.
  • Implemented Referral/Networking strategies and serviced clients through yearly reviews of policy and products.
  • Developed and implemented initiatives to grow customer acquisition and enhance repeat customer visits.
  • Provide oversight and day-to-day management of marketing initiatives, vendors and internal projects.
  • Develop and direct implementation of strategic marketing communications campaigns for key programs.
  • Recognized as marketing communications consultant by department chairmen and senior administrative leadership.

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18. Ticket Sales

average Demand
Here's how Ticket Sales is used in Assistant Marketing Director jobs:
  • Communicate with box office manager for sales, report to Executive producer to determine weekly projections to increase ticket sales.
  • Web editing, graphic design, created & implemented marketing plan for company, Box Office duties & ticket sales.
  • Served as director of department's telemarketing operation, which increased football season ticket sales 15% in one year.
  • Managed 2 interns for game day operations and marketed outside season ticket sales at youth lacrosse events and camps.
  • Designed and implemented group ticket sales campaign generating over $370,246 with the sale of 18,465 tickets.
  • Increased groups ticket sales by 11% through conversion of community and school district outreach initiatives.
  • Assisted in promoting sports games and handled ticket sales.
  • Total ticket sales FY2012-13 $6.5M, FY2013- 14 $8M.
  • Solicited organizations for ticket sales by cold calling a pre-established list.
  • Supervised game day ticket operations and ticket sellers, responsible for average game day ticket sales of $ 5,000.

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19. New Clients

average Demand
Here's how New Clients is used in Assistant Marketing Director jobs:
  • Identified five new marketing resources, including LinkedIn, which generated significant interest and landed six new clients.
  • Work hands on with the Program Director and Sales Department in securing new clients and maintaining current advertisers.
  • Helped plan activities and events in the community to engage new clients.
  • Developed direct mail campaign resulting in 30% increase in new clients.
  • Obtained new clients by cold calling and networking at various conventions.
  • Work with Personal Trainers on developing new clients and retention techniques.
  • Interacted directly with current clients and potential new clients.
  • Solicit new clients for business.
  • Acquired and sold new clients for outDebits Payroll division.

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20. SEO

average Demand
Here's how SEO is used in Assistant Marketing Director jobs:
  • Created custom designs for visual marketing pieces and updated and maintained company wide SEO rankings.
  • Developed an online media presence and marketing through SEO & SMM to grow business.
  • Collaborated with marketing and IT staff on a comprehensive website redesign; improved SEO; helped promote and launch new site.
  • Designed landing pages for academic programs, optimizing content for SEO and paid digital promotion.
  • Work with SEO and SEM vendors and Google Analytics to ensure top search results.
  • Utilize Google Analytics and SEO to improve traffic.

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21. Internet

average Demand
Here's how Internet is used in Assistant Marketing Director jobs:
  • Managed pay-per-click and search engine optimization campaigns to increase internet patient referrals.
  • Directed internet marketing activities and edited texts and images on existing website.
  • Recommended and implemented lead generation through print and internet advertising.
  • Managed internet based marketing research including competitive research.
  • Prepare interesting written copy for the website and upload marketing material to online libraries, internet groups and social media sites.
  • Develop marketing plan-Organize events-Buy Media (newspaper, bill board, radio, Internet, and TV)-Design/Computer Graphics
  • Coordinate all media & press coverage from Mid-Atlantic and national magazine, Internet, and newspaper publications.
  • Established distribution channels on the Internet through e-mail, phone calls, and promotional kit mailings.
  • Conducted marketing research for new business prospecting via special internet tools and databases.
  • Gather and follow up on daily Internet leads through software and database management.
  • Uploaded marketing materials to online libraries, internet groups and social media sites.
  • Developed and managed corporate Internet AVSEO and SEM materials.
  • Arranged focused meetings, when necessary, with high return prospects via teleconference, gotomymeeting.com, internet; & Skype.
  • Sourced and recruited candidates using various methods such as Internetsearches, job board posting responses, career fairs and referrals.
  • e-mail and internet search marketing.
  • Influenced management to begin internet marketing campaigns Designed accounts and created effective marketing media content for website, Facebook Page and Instagram

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22. CRM

average Demand
Here's how CRM is used in Assistant Marketing Director jobs:
  • Created buyer personas and business intelligence from CRM to increase customer knowledge and shorten sales cycle by 30%.
  • Partnered with IT to develop CRM sales tool to record outbound calls and event booking to track performance.
  • Led the branding and marketing efforts, developed use cases, and set up CRM processes.
  • Managed 80+ deadline-driven direct response marketing projects per year with CRM and database analysis.
  • Established a web-based marketing research system, providing critical data for CRM strategies.
  • Improved customer retention from 3.9 to 14.1 years through development of CRM strategy.
  • Update and manage CRM applications to maintain client interaction and generate leads.
  • Implemented a CRM in order to optimize marketing spend.
  • Updated and maintained CRM and CMS databases.
  • Enhanced sales operations by synthesizing CRM database (Saleslogix) into reports that strengthened territory management and performance analysis.

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23. Real Estate

average Demand
Here's how Real Estate is used in Assistant Marketing Director jobs:
  • Spearheaded development and implementation of client feedback program for customers to leave detailed information about personal real estate properties.
  • Developed customized marketing brochures and advertising material to promote available real estate properties.
  • Worked with various other commercial real estate companies to keep database of all available commercial real estate in KC in-house.
  • Answered incoming inquires for company relating to real estate, sales, listings, showings, etc.
  • Created and organized property display at Bray's Real Estate Information Center at Mesa Mall.
  • Designed graphics and collateral materials for the developer s real estate trade show endeavors.
  • Create real estate marketing product packages for various large real estate transactions.
  • Created agent's personal postcards and brochures for real estate marketing efforts.
  • State Licensed Real Estate Agent (Active and Inactive).
  • Certified in Commercial Real Estate Marketing (CPMC) Certification.
  • Processed Real Estate Sales Contracts.

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24. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Assistant Marketing Director jobs:
  • Create direct mail insert ads using Adobe Photoshop CS6 for inclusion in RedPlum mailer.
  • Provide guidance to senior photographers with extensive use of Adobe Photoshop, Lightroom, and general studio set up.
  • Designed marketing materials using Adobe Photoshop and Illustrator and created two advertisements published in national insurance magazines.
  • Designed and manipulated graphics and marketing materials in Adobe Photoshop and InDesign.
  • Produced advertisements, product catalogs and assisted in product development utilizing Adobe Photoshop and Illustrator.
  • Designed and distributed mailing advertisements with Adobe Photoshop.

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25. Local Businesses

average Demand
Here's how Local Businesses is used in Assistant Marketing Director jobs:
  • Designed marketing promotional items for local businesses and events.
  • Expanded relationships with local businesses to increase the visibility of Harvard Athletics within the community.
  • Established new marketing partnership with City Manager's Office & local businesses.
  • Directed marketing consulting activities for more than 65 local businesses.
  • Prospected local businesses to acquire donations and sponsorships.
  • Cultivated and managed tri-county street team and worked with local businesses to ensure maximum publicity for events.
  • Developed the Simon Youth Foundation business plan to generate sponsorships with local businesses and mall shoppers.

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26. Business Development

average Demand
Here's how Business Development is used in Assistant Marketing Director jobs:
  • Identified and researched new marketing and business development opportunities.
  • Expanded business development opportunities with corporate partners using on-air, social media, event and digital platforms.
  • Manage both Marketing and Business Development departments and budgets ($1.5M).
  • Designed and implemented an annual marketing program of sales/business development, focused on visibility activities and event mgmt.
  • Developed strategic/business development plan targeting multiple acquisitions.
  • Complete market assessment, technology assessment and market research reports as required in support of business development and technology licensing activities.

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27. Soccer

average Demand
Here's how Soccer is used in Assistant Marketing Director jobs:
  • Developed and successfully implemented original marketing plans and sponsorship proposals for the women's soccer and women's basketball teams.
  • Organized several Big Ten championship events including Swimming and Diving, Field Hockey, Men s Soccer and Tennis.
  • Develop and implement marketing plans for Women s Basketball, M/W Soccer, Men s Tennis and Baseball programs.
  • Directed the marketing and operations effort for Men's and Women's Basketball, Soccer, and Lacrosse.
  • Developed and executed marketing, advertising and promotional plans for Soccer, Women's Basketball and Softball.
  • Increased average attendance at Women's Soccer by 59% over two seasons.
  • Organized and hosted 2010 Soccer NCAA Championship Rounds I & II and 2011 Softball NCAA Regionals & Super Regionals Championships.

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28. Monthly Newsletter

average Demand
Here's how Monthly Newsletter is used in Assistant Marketing Director jobs:
  • Internalized production of monthly newsletter and graphics halving costs and significantly increasing control and quality of publications.
  • Contributed articles to a monthly newsletter for student-athletes.
  • Created and performed oversight for web and other content, including monthly newsletters and annual promotional calendars.
  • Contributed and edited articles for industry trade publications and BRIS s monthly newsletter.
  • Managed Monthly newsletter that had less than a 2% unsubscribe rate.
  • Design monthly newsletter and events calendar for mall merchants.
  • Assisted in creation and production of creative market material, flyers, brochures, and monthly newsletters.

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29. Phone Calls

average Demand
Here's how Phone Calls is used in Assistant Marketing Director jobs:
  • Developed new business through the use of phone calls, referrals, and leads generated by advertising.
  • Answer phone calls to assist customer needs/wants regarding services, products, and pricing.
  • Field and Screen Telephone Calls.
  • Attended to customers diligently* Answered phone calls in professional manner and guarantee them the quality of services of the organization.
  • Give them follow-up by e-mail or phone calls to obtain an appointment and formally introduce the services we offer.
  • Make outbound phone calls to prospective clients within our target market to set appointments for account.

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30. Corporate Sponsors

low Demand
Here's how Corporate Sponsors is used in Assistant Marketing Director jobs:
  • Directed the planning and execution of strategic marketing programs to connect with fan base and solidify corporate sponsorship opportunities.
  • Produced and marketed large events including marketing efforts, event planning activities and securing corporate sponsors.
  • Managed community engagement and corporate sponsorship.
  • Cultivated and secured corporate sponsors.
  • Placed unsolicited sales calls to secure corporate sponsors and new ticket sales.
  • Major contributions in creation, facilitation and implementation of corporate sponsorships.
  • Directed annual fundraising efforts by identifying corporate sponsors.
  • Research and propose new corporate sponsorship opportunities, as well as fundraising opportunities, to the founding partners for approval.
  • Created special events and corporate sponsorships for event facilities.
  • Negotiated and implemented corporate sponsorships for the athletic department resulting in significantly increased sponsorship revenue by in four years.

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31. Powerpoint

low Demand
Here's how Powerpoint is used in Assistant Marketing Director jobs:
  • Created all marketing and promotional materials; including newspaper advertisements, member newsletter, billboards and PowerPoint presentations.
  • Performed word processing, create spreadsheet and PowerPoint presentation for marketing aspects.
  • Researched assigned topics to create PowerPoints in collaboration with senior management for presenting at board meetings and industry events.
  • Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, and seminar and exhibition banners.
  • Created and presented PowerPoint presentations to nationally recognized corporate accounts in association with national account sales team.
  • Prepared PowerPoint presentations for executive management to increase online and in-store sales and product awareness with existing and potential retailers.

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32. ROI

low Demand
Here's how ROI is used in Assistant Marketing Director jobs:
  • Executed print, radio, direct mail, and web advertising campaigns from concept through completion, including ROI analysis.
  • Acted as interim House Manager at the Detroit Opera House during 1996 inaugural season at the Detroit Opera House
  • Analyze ROI through post-event budget analysis and recap to ensure a positive financial impact.
  • Develop and implement social media marketing campaigns and determine ROI through multiple data sources.
  • Analyzed response rate, lifetime value and Return on Investment (ROI).
  • Created ad source database to track ROI in individual markets.
  • Compiled, analyzed and optimized campaign performance and ROI.
  • Partnered with Undergraduate and Graduate Admissions to analyze and improve sales process; increased lead generation, conversion rates and ROI.

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33. Youtube

low Demand
Here's how Youtube is used in Assistant Marketing Director jobs:
  • Produced student testimonial videos for multichannel campaign strategy launched on YouTube and FB.
  • Posted 22 public videos to the Recreational Sports Youtube page.
  • Conducted and successfully rolled out a North American web and YouTube video contest utilizing Social Whirled automated campaign platform.
  • Posted social media updates on Facebook and recorded informational videos for YouTube.
  • Developed YouTube Video for marketing purposes.
  • Initiated social marketing campaigns including YouTube video of customer events.

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34. Ncaa

low Demand
Here's how Ncaa is used in Assistant Marketing Director jobs:
  • Compiled research information on 15 potential company clients per week for a NCAA Division 1 athletic program.
  • Station reporter for UTSA Men's and NCAA Final Four Basketball games.
  • Hosted two NCAA Baseball Regional and Super Regional Tournaments.
  • Hosted two NCAA Volleyball First and Second Round Tournaments.
  • Managed staging of NCAA athletics events.
  • Assist in hosting several ACC and NCAA Championship events on-campus.

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35. Customer Relations

low Demand
Here's how Customer Relations is used in Assistant Marketing Director jobs:
  • Managed all customer accounts and maintained customer relations.
  • Maintained database, assisted with customer relations and service.
  • Build and maintain employee and customer relations.
  • Directed operations including IT, telecommunications, non-clinical business functions, and customer relations for corporate headquarters and three satellite offices.
  • Conceptualized and developed US corporate website that provided personalized purchasing and service options while incorporating customer relationship management tools.
  • Develop and present proposals to domestic and international prospects and lead customer relationship management efforts across the globe.

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36. VIP

low Demand
Here's how VIP is used in Assistant Marketing Director jobs:
  • Achieved 100% sell-out of event tickets, VIP passes, hospitality tickets and corporate tents.
  • Served as Editor of bi-monthly promotional newsletter mailed to 70,000 VIP members Managed direct mail programs to enhance member development
  • Promoted events/ helped with flyer design / helped manage a promotion team for events./Trained promoters / created VIP lists
  • Hosted VIP investment account/portfolio clients and discussed product and partnership options in Account Directors absence.
  • Developed special promotions for the VIP service with local media, radio, and newspaper.
  • Created brand value and awareness for newly-launched news channel via affiliate and event marketing initiatives including VIP events in key markets.

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37. Market Share

low Demand
Here's how Market Share is used in Assistant Marketing Director jobs:
  • Innovated weekly events for a new client which helped the radio station achieve top five market share.
  • Lead and Manage entire property marketing program to regain market share lost to recent competition.
  • Compiled account & competitor analysis to always maintain our market share & strive for more.
  • Operated under multi-brand strategies to gain maximum market share and awareness.
  • Developed outreach standards in "young buyers" market share leading to a new database of approximately 450 local leads.
  • Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising and maintained research databases.

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38. Project Management

low Demand
Here's how Project Management is used in Assistant Marketing Director jobs:
  • Created new project management procedures and tools for alumni affairs and outreach and engagement teams.
  • Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.
  • Applied dynamic strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards.
  • Managed and developed reports for presentation to senior management, business case analysis and development, project management and supplier management.
  • Project Management: Managed local leading advertising agencies to produce original communications, advertising and training materials for all media.
  • Developed exceptionally strong project management skills and an ability to handle an extremely large workload while maintaining deadlines and budgets.

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39. Google Analytics

low Demand
Here's how Google Analytics is used in Assistant Marketing Director jobs:
  • Synthesized Google Analytics' raw data to provide insight on digital marketing initiatives and trends.
  • Analyzed web traffic through Google Analytics and created monthly comparison reports.
  • Experienced in: - SalesForce - Marketo - Google Analytics - Adobe - MS Office
  • Managed PPC performance, created and reported on Key Performance Indicators using Google Analytics, Omniture and Webtrends.
  • Used Google Analytics, Google Optimizer, Omniture and Webtrends to track performance.
  • Worked with product manager to monitor and analyze products and programs effectiveness using Google analytics, customer feedback and revenue/expense reports.

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40. Sales Representatives

low Demand
Here's how Sales Representatives is used in Assistant Marketing Director jobs:
  • Developed product playbooks to educate distributors and sales representatives on AGF products and their competition.
  • Created and delivered marketing materials for sales representatives, customers, and distributors.
  • Provided sales and marketing support for product distributors and sales representatives.
  • Provide and upbeat and exciting environment for telemarketers and sales representatives.
  • Recognized by fellow employees as being the individual in charge of seeking appointments for sales representatives.
  • Maintain sales library for sales representatives, as well as maintain relationships with all vendors.
  • Confirmed existing appointments for sales representatives to market products and services..
  • Created and distributed product line sales sheets used by national sales representatives.
  • Worked with Marketing Director to set goals for Sales Representatives.
  • Set weekly goals for 100 inside sales representatives.
  • Commissioned 150 field sales representatives.
  • Managed sales representatives to follow company policies and guidelines to provide prices to wholesalers and/or small business.
  • Created monthly reports and tracked referrals for Sales Representatives for bonus credits and monetary rewards based on achieving goals.Prior:

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41. Chick-Fil-A

low Demand
Here's how Chick-Fil-A is used in Assistant Marketing Director jobs:
  • Selected by Chick-fil-A corporate to attend annual marketing training event at corporate headquarters in Atlanta, Georgia.
  • Represent Chick-fil-A at Chambers of Commerce and other community events.
  • Represented Chick-fil-A at events such as Zoo Day for disabled youth .
  • Created Chick-fil-A Music Caf where I scouted local musicians and other talents to play during lunch peak _hours.

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43. Annual Budget

low Demand
Here's how Annual Budget is used in Assistant Marketing Director jobs:
  • Submitted marketing forecast for annual budget per region.
  • Created $1 million annual budget for the mall
  • Administer annual budget of $2.5 million.
  • Managed a $4 million annual budget.
  • Standardized process across marketing department Managed $2.5 million annual budget
  • Managed [ ] annual budget in direct mail production and distribution.

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44. Linkedin

low Demand
Here's how Linkedin is used in Assistant Marketing Director jobs:
  • Trained staff to use LinkedIn as an effective sales prospecting tool to proactively engage B2B decision makers with customized outreach.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

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45. Cold Calls

low Demand
Here's how Cold Calls is used in Assistant Marketing Director jobs:
  • Placed cold calls and set up hundreds of new business pitches as an expert on the urban market.
  • Completed follow up calls, cold calls and e-mails regarding any business aspect of the organization.
  • Carried out cold calls for potential customers to sell and promote mortgage refinancing.
  • Attained new business via relationship building, sales presentations and cold calls,

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46. Focus Groups

low Demand
Here's how Focus Groups is used in Assistant Marketing Director jobs:
  • Increased merchant participation in events and promotions through communicating marketing programs and strategies and targeted merchant focus groups.
  • Organized, promoted and executed 41 family events by supervising, producing marketing plan, and conducting focus groups.
  • Planned and coordinated corporate sales meetings, focus groups, and New York shows.
  • Conducted market research projects, including surveys, focus groups, data-mining and analysis.
  • Coordinated research, focus groups, national agency search, creative development and media placement for multi-media advertising campaigns.2 years.
  • Conducted focus groups to ensure packaging would resonate with consumers while remaining differentiated from packaging in Godiva boutiques.

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47. Html

low Demand
Here's how Html is used in Assistant Marketing Director jobs:
  • Lead copywriter using SEO best practices, modified HTML, and built pages through new content management system.
  • Updated website content and sent direct response e-blasts through the company website using HTML.
  • Designed and maintained website, including html coding, image preparation and working with javascript (http://www.barksdaleservices.com).
  • Exercised knowledge of basic html, web design, Photoshop, Illustrator, and related.
  • Designed and coded html emailnewsletter sent out basewide bi-weekly.
  • Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.

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48. Photo Shoots

low Demand
Here's how Photo Shoots is used in Assistant Marketing Director jobs:
  • Conducted presentations and brand management tasks (executed ad campaigns, placements, photo shoots and promotional events-local/out-of-state).
  • Assisted in the production of ad campaigns including TV commercials, radio spots, and photo shoots.
  • Campaign involvement at kick-off, photo shoots, retouching, press OK's, delivery & postmortems.
  • Composed feature stories for newsletter by researching business oriented topics, quotes, and photo shoots.
  • Organized sample fashion merchandise for photo shoots.
  • Provide support for various photo shoots.

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49. Newspaper ADS

low Demand
Here's how Newspaper ADS is used in Assistant Marketing Director jobs:
  • Designed promotional advertisements, including: billboard ads, newspaper ads, customer newsletters, employee newsletters.
  • Designed internal promotional bar advertisements, business cards, and newspaper ads.
  • Created newsletters, sales flyers and newspaper ads for publishing.

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20 Most Common Skill for an Assistant Marketing Director

Company Website22.8%
Special Events10.5%
Customer Service7.9%
Press Releases5.9%
Facebook5.7%
Email5.4%
Data Entry4.8%
Twitter4.3%

Typical Skill-Sets Required For An Assistant Marketing Director

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
17.7%
17.7%
2
2
Special Events
Special Events
8.1%
8.1%
3
3
Customer Service
Customer Service
6.2%
6.2%
4
4
Press Releases
Press Releases
4.6%
4.6%
5
5
Facebook
Facebook
4.4%
4.4%
6
6
Email
Email
4.2%
4.2%
7
7
Data Entry
Data Entry
3.8%
3.8%
8
8
Twitter
Twitter
3.4%
3.4%
9
9
Promotional Materials
Promotional Materials
2.9%
2.9%
10
10
Sales Goals
Sales Goals
2.8%
2.8%
11
11
Market Research
Market Research
2.7%
2.7%
12
12
Promotional Events
Promotional Events
2.4%
2.4%
13
13
Web Content
Web Content
2.4%
2.4%
14
14
Instagram
Instagram
2.1%
2.1%
15
15
Community Outreach
Community Outreach
2%
2%
16
16
Trade Shows
Trade Shows
1.8%
1.8%
17
17
Men
Men
1.6%
1.6%
18
18
Ticket Sales
Ticket Sales
1.6%
1.6%
19
19
New Clients
New Clients
1.5%
1.5%
20
20
SEO
SEO
1.4%
1.4%
21
21
Internet
Internet
1.4%
1.4%
22
22
CRM
CRM
1.3%
1.3%
23
23
Real Estate
Real Estate
1.3%
1.3%
24
24
Adobe Photoshop
Adobe Photoshop
1.3%
1.3%
25
25
Local Businesses
Local Businesses
1.1%
1.1%
26
26
Business Development
Business Development
1.1%
1.1%
27
27
Soccer
Soccer
1%
1%
28
28
Monthly Newsletter
Monthly Newsletter
0.9%
0.9%
29
29
Phone Calls
Phone Calls
0.8%
0.8%
30
30
Corporate Sponsors
Corporate Sponsors
0.8%
0.8%
31
31
Powerpoint
Powerpoint
0.7%
0.7%
32
32
ROI
ROI
0.7%
0.7%
33
33
Youtube
Youtube
0.7%
0.7%
34
34
Ncaa
Ncaa
0.7%
0.7%
35
35
Customer Relations
Customer Relations
0.7%
0.7%
36
36
VIP
VIP
0.6%
0.6%
37
37
Market Share
Market Share
0.6%
0.6%
38
38
Project Management
Project Management
0.6%
0.6%
39
39
Google Analytics
Google Analytics
0.6%
0.6%
40
40
Sales Representatives
Sales Representatives
0.6%
0.6%
41
41
Chick-Fil-A
Chick-Fil-A
0.6%
0.6%
42
42
Print ADS
Print ADS
0.6%
0.6%
43
43
Annual Budget
Annual Budget
0.5%
0.5%
44
44
Linkedin
Linkedin
0.5%
0.5%
45
45
Cold Calls
Cold Calls
0.5%
0.5%
46
46
Focus Groups
Focus Groups
0.5%
0.5%
47
47
Html
Html
0.5%
0.5%
48
48
Photo Shoots
Photo Shoots
0.5%
0.5%
49
49
Newspaper ADS
Newspaper ADS
0.5%
0.5%

16,763 Assistant Marketing Director Jobs

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