What does an assistant marketing director do?
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Assistant marketing director responsibilities
Here are examples of responsibilities from real assistant marketing director resumes:
- Manage website development/content and SEM strategies for corporate and divisional sites.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
- Direct the advertising, marketing and promotional efforts of a major FM station.
- Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
- Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
- Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
- Improve processes and offerings such as creating a CRM database and integrating economical, environmentally friendly materials into product mix.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Coordinate development of RFP and vendor sourcing for new online software vendor for design and packaging production process.
- Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.
Assistant marketing director skills and personality traits
We calculated that 12% of Assistant Marketing Directors are proficient in Digital Marketing, Marketing Campaigns, and Graphic Design. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Assistant Marketing Directors that have these skills listed on their resume here:
- Digital Marketing, 12%
Coordinated with the internal eBusiness team to provide customers full digital marketing support.
- Marketing Campaigns, 8%
Direct marketing campaigns for priority books and digital products targeted to business and education audiences.
- Graphic Design, 6%
Supervised an administrative assistant, two undergraduate marketing interns, and two graphic designers.
- Facebook, 5%
Managed and maintained all official Facebook and Twitter pages for the Texas A&M Athletic Department.
- Press Releases, 5%
Developed community/media relations by writing targeted press releases, newsletters & promotional copy.
- Google Analytics, 5%
Created market research and analytic reports for owner (Google Analytics and Ad Words).
"digital marketing," "marketing campaigns," and "graphic design" are among the most common skills that assistant marketing directors use at work. You can find even more assistant marketing director responsibilities below, including:
Analytical skills. One of the key soft skills for an assistant marketing director to have is analytical skills. You can see how this relates to what assistant marketing directors do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an assistant marketing director resume shows how assistant marketing directors use analytical skills: "executed print, radio, direct mail, and web advertising campaigns from concept through completion, including roi analysis. "
Communication skills. Another soft skill that's essential for fulfilling assistant marketing director duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to an assistant marketing director resume, here's how assistant marketing directors can utilize communication skills in their job responsibilities: "created press releases and formal communication with all media sources. "
Creativity. Another skill that relates to the job responsibilities of assistant marketing directors is creativity. This skill is critical to many everyday assistant marketing director duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "order and manage merchandise inventory to be sold at athletic events. "
Interpersonal skills. assistant marketing director responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what assistant marketing directors do with interpersonal skills on a typical day: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in assistant marketing director job descriptions, "organizational skills" is essential to what assistant marketing directors do. Assistant marketing director responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how assistant marketing director duties rely on organizational skills in this resume example: "worked collaboratively with a diverse team to manage cross-organizational, integrated marketing programs. "
The three companies that hire the most assistant marketing directors are:
- Ernst & Young28 assistant marketing directors jobs
- The Hartford4 assistant marketing directors jobs
- University of Pennsylvania4 assistant marketing directors jobs
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Compare different assistant marketing directors
Assistant marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
These skill sets are where the common ground ends though. The responsibilities of an assistant marketing director are more likely to require skills like "seo," "ncaa," "ticket sales," and "adobe photoshop." On the other hand, a job as a director of communications and marketing requires skills like "strategic communications," "external communications," "project management," and "social media marketing." As you can see, what employees do in each career varies considerably.
The education levels that directors of communications and marketing earn slightly differ from assistant marketing directors. In particular, directors of communications and marketing are 4.0% more likely to graduate with a Master's Degree than an assistant marketing director. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Assistant marketing director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Each career also uses different skills, according to real assistant marketing director resumes. While assistant marketing director responsibilities can utilize skills like "digital marketing," "marketing campaigns," "graphic design," and "google analytics," directors of sales and marketing use skills like "customer service," "product development," "strategic sales," and "lead management."
Directors of sales and marketing earn similar levels of education than assistant marketing directors in general. They're 0.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Assistant marketing director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an assistant marketing director is likely to be skilled in "graphic design," "seo," "web content," and "ncaa," while a typical senior director of marketing is skilled in "email marketing," "sr," "saas," and "b2b marketing."
Most senior directors of marketing achieve a higher degree level compared to assistant marketing directors. For example, they're 8.6% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.Assistant marketing director vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Types of assistant marketing director
Updated January 8, 2025
