An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Assistant Marketing Director Responsibilities

Here are examples of responsibilities from real assistant marketing director resumes representing typical tasks they are likely to perform in their roles.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Improve processes and offerings such as creating a CRM database and integrating economical, environmentally friendly materials into product mix.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Coordinate development of RFP and vendor sourcing for new online software vendor for design and packaging production process.
  • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Assistant Marketing Director Skills and Personality Traits

We calculated that 12% of Assistant Marketing Directors are proficient in Digital Marketing, Marketing Campaigns, and Graphic Design. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Assistant Marketing Directors that have these skills listed on their resume here:

  • Digital Marketing, 12%

    Coordinated with the internal eBusiness team to provide customers full digital marketing support.

  • Marketing Campaigns, 8%

    Direct marketing campaigns for priority books and digital products targeted to business and education audiences.

  • Graphic Design, 6%

    Supervised an administrative assistant, two undergraduate marketing interns, and two graphic designers.

  • Facebook, 5%

    Managed and maintained all official Facebook and Twitter pages for the Texas A&M Athletic Department.

  • Press Releases, 5%

    Developed community/media relations by writing targeted press releases, newsletters & promotional copy.

  • Google Analytics, 5%

    Created market research and analytic reports for owner (Google Analytics and Ad Words).

"digital marketing," "marketing campaigns," and "graphic design" aren't the only skills we found assistant marketing directors list on their resumes. In fact, there's a whole list of assistant marketing director responsibilities that we found, including:

  • Arguably the most important personality trait for an assistant marketing director to have happens to be analytical skills. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, other resumes have pointed out that assistant marketing directors can use analytical skills to "executed print, radio, direct mail, and web advertising campaigns from concept through completion, including roi analysis. "
  • Another trait important for fulfilling assistant marketing director duties is communication skills. According to a assistant marketing director resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how assistant marketing directors are able to utilize communication skills: "created press releases and formal communication with all media sources. "
  • Another skill that is quite popular among assistant marketing directors is creativity. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a assistant marketing director resume: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "order and manage merchandise inventory to be sold at athletic events. "
  • An assistant marketing director responsibilities sometimes require "interpersonal skills." The responsibilities that rely on this skills are shown by this resume excerpt: "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows how this skill is used by assistant marketing directors: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
  • As part of the assistant marketing director description, you might find that one of the skills that might be helpful to the job is "organizational skills." A assistant marketing director resume included this snippet: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This skill could be useful in this scenario: "worked collaboratively with a diverse team to manage cross-organizational, integrated marketing programs. "
  • See the full list of assistant marketing director skills.

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    What Director Of Communications And Marketings Do

    A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

    In this section, we compare the average assistant marketing director annual salary with that of a director of communications and marketing. Typically, directors of communications and marketing earn a $31,909 higher salary than assistant marketing directors earn annually.

    While their salaries may differ, one common ground between assistant marketing directors and directors of communications and marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, marketing campaigns, and graphic design.

    These skill sets are where the common ground ends though. An assistant marketing director responsibility is more likely to require skills like "seo," "ncaa," "ticket sales," and "adobe photoshop." Whereas a director of communications and marketing requires skills like "strategic communications," "external communications," "project management," and "social media marketing." Just by understanding these different skills you can see how different these careers are.

    The education levels that directors of communications and marketing earn is a bit different than that of assistant marketing directors. In particular, directors of communications and marketing are 4.0% more likely to graduate with a Master's Degree than an assistant marketing director. Additionally, they're 0.0% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Director Of Sales And Marketing?

    A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

    Now we're going to look at the director of sales and marketing profession. On average, directors of sales and marketing earn a $61,933 higher salary than assistant marketing directors a year.

    A similarity between the two careers of assistant marketing directors and directors of sales and marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "facebook," "press releases," and "market research. "

    But both careers also use different skills, according to real assistant marketing director resumes. While assistant marketing director responsibilities can utilize skills like "digital marketing," "marketing campaigns," "graphic design," and "google analytics," some directors of sales and marketing use skills like "customer service," "product development," "strategic sales," and "lead management."

    On the topic of education, directors of sales and marketing earn similar levels of education than assistant marketing directors. In general, they're 0.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

    How a Senior Director Of Marketing Compares

    A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

    Let's now take a look at the senior director of marketing profession. On average, these workers make higher salaries than assistant marketing directors with a $104,501 difference per year.

    Using assistant marketing directors and senior directors of marketing resumes, we found that both professions have similar skills such as "digital marketing," "marketing campaigns," and "facebook," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, an assistant marketing director is likely to be skilled in "graphic design," "seo," "web content," and "ncaa," while a typical senior director of marketing is skilled in "email marketing," "sr," "saas," and "b2b marketing."

    Senior directors of marketing typically study at higher levels compared with assistant marketing directors. For example, they're 8.6% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

    Description Of a Sales/Marketing

    Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

    Sales/marketing tend to earn a lower pay than assistant marketing directors by about $14,285 per year.

    While both assistant marketing directors and sales/marketing complete day-to-day tasks using similar skills like digital marketing, facebook, and press releases, the two careers also vary in other skills.

    While some skills are shared by these professions, there are some differences to note. "marketing campaigns," "graphic design," "google analytics," and "integrated marketing" are skills that have shown up on assistant marketing directors resumes. Additionally, sales/marketing uses skills like customer service, product knowledge, enterprise applications, and account management on their resumes.

    In general, sales/marketing reach similar levels of education when compared to assistant marketing directors resumes. Sales/marketing are 3.1% less likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.