What Director Of Communications And Marketings Do
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
In this section, we compare the average assistant marketing director annual salary with that of a director of communications and marketing. Typically, directors of communications and marketing earn a $31,909 higher salary than assistant marketing directors earn annually.
While their salaries may differ, one common ground between assistant marketing directors and directors of communications and marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, marketing campaigns, and graphic design.
These skill sets are where the common ground ends though. An assistant marketing director responsibility is more likely to require skills like "seo," "ncaa," "ticket sales," and "adobe photoshop." Whereas a director of communications and marketing requires skills like "strategic communications," "external communications," "project management," and "social media marketing." Just by understanding these different skills you can see how different these careers are.
The education levels that directors of communications and marketing earn is a bit different than that of assistant marketing directors. In particular, directors of communications and marketing are 4.0% more likely to graduate with a Master's Degree than an assistant marketing director. Additionally, they're 0.0% more likely to earn a Doctoral Degree.
What Are The Duties Of a Director Of Sales And Marketing?
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Now we're going to look at the director of sales and marketing profession. On average, directors of sales and marketing earn a $61,933 higher salary than assistant marketing directors a year.
A similarity between the two careers of assistant marketing directors and directors of sales and marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "facebook," "press releases," and "market research. "
But both careers also use different skills, according to real assistant marketing director resumes. While assistant marketing director responsibilities can utilize skills like "digital marketing," "marketing campaigns," "graphic design," and "google analytics," some directors of sales and marketing use skills like "customer service," "product development," "strategic sales," and "lead management."
On the topic of education, directors of sales and marketing earn similar levels of education than assistant marketing directors. In general, they're 0.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.
How a Senior Director Of Marketing Compares
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Let's now take a look at the senior director of marketing profession. On average, these workers make higher salaries than assistant marketing directors with a $104,501 difference per year.
Using assistant marketing directors and senior directors of marketing resumes, we found that both professions have similar skills such as "digital marketing," "marketing campaigns," and "facebook," but the other skills required are very different.
There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, an assistant marketing director is likely to be skilled in "graphic design," "seo," "web content," and "ncaa," while a typical senior director of marketing is skilled in "email marketing," "sr," "saas," and "b2b marketing."
Senior directors of marketing typically study at higher levels compared with assistant marketing directors. For example, they're 8.6% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.
Description Of a Sales/Marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Sales/marketing tend to earn a lower pay than assistant marketing directors by about $14,285 per year.
While both assistant marketing directors and sales/marketing complete day-to-day tasks using similar skills like digital marketing, facebook, and press releases, the two careers also vary in other skills.
While some skills are shared by these professions, there are some differences to note. "marketing campaigns," "graphic design," "google analytics," and "integrated marketing" are skills that have shown up on assistant marketing directors resumes. Additionally, sales/marketing uses skills like customer service, product knowledge, enterprise applications, and account management on their resumes.
In general, sales/marketing reach similar levels of education when compared to assistant marketing directors resumes. Sales/marketing are 3.1% less likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.