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Become An Assistant Marketing Manager

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Working As An Assistant Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $78,000

    Average Salary

What Does An Assistant Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Assistant Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Assistant Marketing Manager Career Paths

Assistant Marketing Manager
Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Manager Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Brand Manager
Trade Marketing Manager
6 Yearsyrs
Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Product Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Brand Manager Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Product Marketing Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Marketing Services Manager
6 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Manager/Project Manager Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Direct Marketing Manager
Marketing Manager, Email
6 Yearsyrs
Marketing Communications Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Brand Marketing Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as an Assistant Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Assistant Marketing Manager
Internship 8.2%
Manager 2.7%
Cashier 2.6%
Top Careers After Assistant Marketing Manager
Manager 4.5%

Do you work as an Assistant Marketing Manager?

Assistant Marketing Manager Demographics

Gender

Female

54.6%

Male

35.8%

Unknown

9.7%
Ethnicity

White

56.8%

Hispanic or Latino

15.0%

Asian

12.4%

Black or African American

10.9%

Unknown

4.9%
Show More
Foreign Languages Spoken

Spanish

33.5%

French

14.1%

Mandarin

8.6%

Chinese

8.6%

Japanese

4.2%

Russian

3.7%

Italian

3.7%

Hindi

3.4%

German

2.9%

Arabic

2.9%

Portuguese

2.6%

Urdu

2.6%

Korean

2.4%

Cantonese

2.4%

Polish

1.0%

Dutch

0.8%

Thai

0.8%

Tagalog

0.8%

Vietnamese

0.5%

Bengali

0.5%
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Assistant Marketing Manager Education

Schools

New York University

11.2%

University of Phoenix

9.8%

University of Texas at Austin

6.6%

Fordham University

5.9%

University of Florida

5.4%

Florida State University

4.9%

Fashion Institute of Technology

4.9%

Pennsylvania State University

4.7%

Hofstra University

4.4%

University of Texas at Dallas

4.2%

University of Southern California

4.2%

Syracuse University

3.7%

University of Nevada - Las Vegas

3.7%

Ohio State University

3.7%

University of Washington

3.7%

University of Central Florida

3.7%

University of Houston

3.7%

University of Georgia

3.7%

University of Miami

3.7%

Northeastern University

3.7%
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Majors

Business

28.4%

Marketing

27.0%

Communication

9.0%

Management

6.0%

English

3.2%

Public Relations

3.0%

Finance

2.7%

Psychology

2.6%

Graphic Design

2.3%

Accounting

1.8%

Economics

1.8%

Advertising

1.7%

Liberal Arts

1.5%

Journalism

1.5%

Political Science

1.4%

Sociology

1.4%

Specialized Sales And Merchandising

1.3%

International Business

1.2%

Kinesiology

1.2%

Hospitality Management

1.1%
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Degrees

Bachelors

50.3%

Masters

27.8%

Other

12.2%

Associate

4.5%

Certificate

3.1%

Diploma

0.9%

Doctorate

0.8%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$78,000
View Detailed Salary Report
$50,000
Min 10%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$122,000
Max 90%
Best Paying Company
Chiquita Brands International
Highest Paying City
Saint Paul, MN
Highest Paying State
South Dakota
Avg Experience Level
2.2 years
How much does an Assistant Marketing Manager make at top companies?
The national average salary for an Assistant Marketing Manager in the United States is $78,290 per year or $38 per hour. Those in the bottom 10 percent make under $50,000 a year, and the top 10 percent make over $122,000.

Real Assistant Marketing Manager Salaries

Job Title Company Location Start Date Salary
Assistant Marketing Manager Ecolab USA Inc. Alpharetta, GA Jan 09, 2016 $107,000
Assistant Marketing Manager Ecolab USA Inc. Saint Paul, MN Jan 09, 2016 $105,000
Assistant Marketing Manager Ecolab USA Naperville, IL Sep 01, 2015 $105,000
Assistant Marketing Manager Ecolab USA Saint Paul, MN Sep 01, 2015 $105,000
Assistant Marketing Manager Ecolab USA Inc. Sugar Land, TX Sep 15, 2016 $105,000
Assistant Marketing Manager Ecolab USA Inc. Naperville, IL Jan 09, 2016 $105,000
Assistant Marketing Manager Ecolab USA Inc. Saint Paul, MN Jul 20, 2016 $105,000
Assistant Marketing Manager Ecolab USA Inc. Sugar Land, TX Jan 09, 2016 $105,000
Assistant Marketing Manager, Aqua Balance Ecolab USA, Inc. Saint Paul, MN Sep 21, 2011 $98,492
Assistant Marketing Manager/Market Research Analys Ecolab Inc. Saint Paul, MN Sep 01, 2011 $95,000
Assistant Marketing Manager/Market Research Anal Ecolab Inc. Saint Paul, MN Sep 01, 2011 $95,000
Assistant Marketing Manager Ecolab, Inc. Saint Paul, MN May 01, 2011 $95,000
Assistant Marketing Manager/Market Research Analy Ecolab Inc. Saint Paul, MN Sep 01, 2011 $95,000
Assistant Marketing Manager Ecolab Inc. Saint Paul, MN Jun 18, 2013 $95,000
Assistant Manager Marketing Advanced Enterprises Inc. DBA Advanced Motor Group Houston, TX May 27, 2016 $90,000
Asst. Manager, Advertising, Marketing Tools & Analytics Mary Kay Inc. Addison, TX Sep 24, 2015 $88,400
Assistant Marketing Manager Hanon Systems Alabama Corp. Shorter, AL Oct 15, 2015 $87,776
Assistant Marketing Manager Halla Visteon Climate Control Alabama Corp. Shorter, AL Oct 01, 2015 $87,776
Assistant Marketing Manager Halla Visteon Climate Control Alabama Corp. Shorter, AL Jan 10, 2015 $87,776
Assistant Marketing Brand Manager Massimo Zanetti Beverage USA Portsmouth, VA Apr 08, 2014 $85,000
Assistant Marketing Manager Gopro Inc. San Mateo, CA May 18, 2015 $80,000

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Top Skills for An Assistant Marketing Manager

  1. Company Website
  2. New Product Development
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Assist in updating available properties on company website* Create comprehensive market analysis reports for market neighborhoods.
  • Develop national advertising & promotion programs, oversee new product development and conduct market research to support innovative consumer product offerings.
  • Experienced and certified in customer service satisfaction; have received many notes of specific appreciation from satisfied customers.
  • Provided marketing online/locally: Allocated resources/materials.
  • Develop campaign strategy for multiple product lines incorporating advertising, email marketing and social media to targeted customer segments.

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Top 10 Best States for Assistant Marketing Managers

  1. Colorado
  2. New Jersey
  3. Virginia
  4. Rhode Island
  5. California
  6. Washington
  7. Delaware
  8. District of Columbia
  9. Minnesota
  10. Pennsylvania
  • (800 jobs)
  • (1,148 jobs)
  • (980 jobs)
  • (153 jobs)
  • (6,490 jobs)
  • (1,124 jobs)
  • (90 jobs)
  • (246 jobs)
  • (631 jobs)
  • (990 jobs)

Top Assistant Marketing Manager Employers

Jobs From Top Assistant Marketing Manager Employers

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