0 selections
0 selections

An assistant marketing manager performs several tasks that include the development and execution of marketing strategies, overseeing all marketing operations, and delivering reports and presentations to the administrative board. It is also the manager's responsibility to create awareness to the public concerning a particular product or service. For this role, you will need to follow up on the latest marketing strategies on social media platforms and assist other units in areas such as advertising, market research, sales, and etc. You will also be required to manage partnerships and relationships between clients and the organization. The assistant marketing manager sees to the day-to-day activities in the marketing unit and ensures that all targets are met.

An assistant marketing manager must have at least a bachelor's degree in marketing, sales, business management, or communications. You must also be sales-oriented, well organized, and possess good leadership skills. Plus, you should also be able to work effectively with other team members to produce good results. With this, you will earn an average of $86,000 annually.

There is more than meets the eye when it comes to being an assistant marketing manager. For example, did you know that they make an average of $46.2 an hour? That's $96,090 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Assistant Marketing Manager Do

There are certain skills that many assistant marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Assistant Marketing Manager does

How To Become an Assistant Marketing Manager

If you're interested in becoming an assistant marketing manager, one of the first things to consider is how much education you need. We've determined that 75.1% of assistant marketing managers have a bachelor's degree. In terms of higher education levels, we found that 12.3% of assistant marketing managers have master's degrees. Even though most assistant marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an assistant marketing manager. When we researched the most common majors for an assistant marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on assistant marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an assistant marketing manager. In fact, many assistant marketing manager jobs require experience in a role such as marketing coordinator. Meanwhile, many assistant marketing managers also have previous career experience in roles such as marketing internship or marketing assistant.

Assistant Marketing Manager Career Paths

Average Salary for an Assistant Marketing Manager

Assistant Marketing Managers in America make an average salary of $96,090 per year or $46 per hour. The top 10 percent makes over $137,000 per year, while the bottom 10 percent under $66,000 per year.
Average Assistant Marketing Manager Salary
$96,090 Yearly
$46.20 hourly
$66,000
10 %
$96,000
Median
$137,000
90 %

What Am I Worth?

0 selections
0 selections
salary-calculator

Assistant Marketing Manager Education

Assistant Marketing Manager Majors

26.3 %
23.8 %

Assistant Marketing Manager Degrees

Bachelors

75.1 %

Masters

12.3 %

Associate

6.7 %

Top Colleges for Assistant Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

Top Skills For an Assistant Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.8% of assistant marketing managers listed online on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Assistant Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Assistant Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Assistant Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume
Assistant Marketing Manager Resume

Assistant Marketing Manager Demographics

Assistant Marketing Manager Gender Distribution

Female
Female
61%
Male
Male
39%

After extensive research and analysis, Zippia's data science team found that:

  • Among assistant marketing managers, 61.0% of them are women, while 39.0% are men.

  • The most common race/ethnicity among assistant marketing managers is White, which makes up 71.9% of all assistant marketing managers.

  • The most common foreign language among assistant marketing managers is Spanish at 33.5%.

Online Courses For Assistant Marketing Manager That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Product Launch: How to Go to Market Product Marketing Plan
udemy
4.5
(296)

Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...

Become a Product Marketing Manager Product Management
udemy
4.4
(512)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Email Marketing 2021: Build and Launch Effective Campaigns
udemy
4.4
(393)

Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful...

Show More Assistant Marketing Manager Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For an Assistant Marketing Manager

Some places are better than others when it comes to starting a career as an assistant marketing manager. The best states for people in this position are Connecticut, Indiana, Washington, and Illinois. Assistant marketing managers make the most in Connecticut with an average salary of $115,812. Whereas in Indiana and Washington, they would average $115,176 and $110,511, respectively. While assistant marketing managers would only make an average of $109,387 in Illinois, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Assistant Marketing Manager Jobs:
526
Highest 10% Earn:
$164,000
Location Quotient:
1.25 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Assistant Marketing Manager Jobs:
1,387
Highest 10% Earn:
$165,000
Location Quotient:
1.5 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Assistant Marketing Manager Jobs:
992
Highest 10% Earn:
$159,000
Location Quotient:
1.18 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Assistant Marketing Managers

How Do Assistant Marketing Manager Rate Their Jobs?

Working as an Assistant Marketing Manager? Share your experience anonymously.
Do you work as an Assistant Marketing Manager?
Rate how you like work as Assistant Marketing Manager. It's anonymous and will only take a minute.

Top Assistant Marketing Manager Employers

Most Common Employers For Assistant Marketing Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Ecolab$120,023$57.70144
2American Express$110,680$53.2112
3General Mills$107,165$51.5234
4Macy's$106,116$51.0214
5PepsiCo$105,295$50.6214
6Walmart$104,695$50.3312
7Macerich$101,479$48.7915
8Sears Holdings$97,141$46.7010
9LEI Companies$96,090$46.2022
10Toys"R"Us$96,035$46.1712

Assistant Marketing Manager Videos