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Assistant Marketing Manager Careers

An assistant marketing manager performs several tasks that include the development and execution of marketing strategies, overseeing all marketing operations, and delivering reports and presentations to the administrative board. It is also the manager's responsibility to create awareness to the public concerning a particular product or service. For this role, you will need to follow up on the latest marketing strategies on social media platforms and assist other units in areas such as advertising, market research, sales, and etc. You will also be required to manage partnerships and relationships between clients and the organization. The assistant marketing manager sees to the day-to-day activities in the marketing unit and ensures that all targets are met.

An assistant marketing manager must have at least a bachelor's degree in marketing, sales, business management, or communications. You must also be sales-oriented, well organized, and possess good leadership skills. Plus, you should also be able to work effectively with other team members to produce good results. With this, you will earn an average of $86,000 annually.

There is more than meets the eye when it comes to being an assistant marketing manager. For example, did you know that they make an average of $41.8 an hour? That's $86,935 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Assistant Marketing Manager Do

There are certain skills that many assistant marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be an assistant marketing manager, we found that a lot of resumes listed 11.8% of assistant marketing managers included online, while 6.0% of resumes included project management, and 4.9% of resumes included company website. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the assistant marketing manager job title. But what industry to start with? Most assistant marketing managers actually find jobs in the retail and manufacturing industries.

How To Become an Assistant Marketing Manager

If you're interested in becoming an assistant marketing manager, one of the first things to consider is how much education you need. We've determined that 69.6% of assistant marketing managers have a bachelor's degree. In terms of higher education levels, we found that 11.3% of assistant marketing managers have master's degrees. Even though most assistant marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an assistant marketing manager. When we researched the most common majors for an assistant marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on assistant marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an assistant marketing manager. In fact, many assistant marketing manager jobs require experience in a role such as marketing coordinator. Meanwhile, many assistant marketing managers also have previous career experience in roles such as marketing internship or marketing assistant.

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Average Salary
$86,935
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
52,861
Job Openings

Assistant Marketing Manager Career Paths

Top Careers Before Assistant Marketing Manager

Top Careers After Assistant Marketing Manager

Assistant Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Assistant Marketing Manager

Assistant Marketing Managers in America make an average salary of $86,935 per year or $42 per hour. The top 10 percent makes over $138,000 per year, while the bottom 10 percent under $54,000 per year.
Average Salary
$86,935
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range54k - 115k$79k$79,207
Portsmouth, VA
Salary Range53k - 112k$78k$77,586
Detroit, MI
Salary Range52k - 111k$76k$76,208
Saint Paul, MN
Salary Range52k - 105k$74k$74,403
Edison, NJ
Salary Range50k - 107k$74k$73,540
Chicago, IL
Salary Range49k - 101k$71k$70,691
$27k
$115k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Assistant Marketing Manager-Metro Health (Grant Funded)
Assistant Marketing Manager-Metro Health (Grant Funded)
City of San Antonio
City of San Antonio
06/15/2021
06/15/2021
$61,62706/15/2021
$61,627
Assistant Marketing Manager-Retail Deli
Assistant Marketing Manager-Retail Deli
Pilgrim's
Pilgrim's
03/29/2021
03/29/2021
$58,48503/29/2021
$58,485
Assistant Marketing Manager
Assistant Marketing Manager
Amarr Garage Doors
Amarr Garage Doors
03/18/2021
03/18/2021
$60,00003/18/2021
$60,000
Assistant Manager, Global Consumer Marketing
Assistant Manager, Global Consumer Marketing
ELC Management LLC
ELC Management LLC
11/12/2020
11/12/2020
$72,00011/12/2020
$72,000
Assistant Marketing Manager
Assistant Marketing Manager
Ecolab Inc.
Ecolab Inc.
08/11/2020
08/11/2020
$111,00008/11/2020
$111,000
See More Recent Salaries

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Assistant Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming an Assistant Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write an Assistant Marketing Manager Resume

At Zippia, we went through countless Assistant Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Assistant Marketing Manager Demographics

Gender

female

56.7 %

male

38.1 %

unknown

5.3 %

Ethnicity

White

73.4 %

Hispanic or Latino

10.7 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

33.5 %

French

14.1 %

Mandarin

8.6 %
See More Demographics

Assistant Marketing Manager Education

Majors

Business
26.3 %
Marketing
23.7 %

Degrees

Bachelors

69.6 %

Masters

11.3 %

Certificate

8.0 %

Top Colleges for Assistant Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info

Online Courses For Assistant Marketing Manager That You May Like

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

New Product Development
edX (Global)

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps. This course involves (a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm. (b) Reducing the time-to-market while meeting cost and quality targets. ...

New Product Development - develop your own new product
coursera

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since...

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Top Skills For an Assistant Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.8% of assistant marketing managers listed online on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For an Assistant Marketing Manager

Some places are better than others when it comes to starting a career as an assistant marketing manager. The best states for people in this position are Connecticut, New York, Virginia, and Maryland. Assistant marketing managers make the most in Connecticut with an average salary of $83,255. Whereas in New York and Virginia, they would average $78,690 and $78,623, respectively. While assistant marketing managers would only make an average of $78,334 in Maryland, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Assistant Marketing Manager Jobs:
526
Highest 10% Earn:
$158,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Assistant Marketing Manager Jobs:
2,215
Highest 10% Earn:
$151,000
Location Quotient:
1.36
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Assistant Marketing Manager Jobs:
992
Highest 10% Earn:
$140,000
Location Quotient:
1.18
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Assistant Marketing Manager Employers

1. Ecolab
4.8
Avg. Salary: 
$107,135
Assistant Marketing Managers Hired: 
135+
2. General Mills
4.8
Avg. Salary: 
$111,801
Assistant Marketing Managers Hired: 
34+
3. Sam's Club
4.0
Avg. Salary: 
$91,118
Assistant Marketing Managers Hired: 
33+
4. Coty
4.8
Avg. Salary: 
$66,496
Assistant Marketing Managers Hired: 
33+
5. L'Oreal USA
4.7
Avg. Salary: 
$43,781
Assistant Marketing Managers Hired: 
23+
6. American Express
4.8
Avg. Salary: 
$105,885
Assistant Marketing Managers Hired: 
17+

Assistant Marketing Manager Videos

Updated October 2, 2020