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The differences between assistant marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a brand marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Assistant Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $94,094 | $91,940 |
| Hourly rate | $45.24 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Assistant marketing managers and brand marketing managers have different pay scales, as shown below.
| Assistant Marketing Manager | Brand Marketing Manager | |
| Average salary | $94,094 | $91,940 |
| Salary range | Between $64,000 And $136,000 | Between $64,000 And $131,000 |
| Highest paying City | Portsmouth, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | General Motors | Morgan Lewis |
| Best paying industry | Finance | Media |
There are a few differences between an assistant marketing manager and a brand marketing manager in terms of educational background:
| Assistant Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and brand marketing managers' demographics:
| Assistant Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |