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The differences between assistant marketing managers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing executive. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Assistant Marketing Manager | Marketing Executive | |
| Yearly salary | $94,094 | $73,499 |
| Hourly rate | $45.24 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Assistant marketing managers and marketing executives have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Executive | |
| Average salary | $94,094 | $73,499 |
| Salary range | Between $64,000 And $136,000 | Between $49,000 And $108,000 |
| Highest paying City | Portsmouth, VA | San Francisco, CA |
| Highest paying state | Virginia | Nevada |
| Best paying company | General Motors | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between an assistant marketing manager and a marketing executive in terms of educational background:
| Assistant Marketing Manager | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing executives' demographics:
| Assistant Marketing Manager | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |