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What is an assistant marketing manager and how to become one
An assistant marketing manager performs several tasks that include the development and execution of marketing strategies, overseeing all marketing operations, and delivering reports and presentations to the administrative board. It is also the manager's responsibility to create awareness to the public concerning a particular product or service. For this role, you will need to follow up on the latest marketing strategies on social media platforms and assist other units in areas such as advertising, market research, sales, and etc. You will also be required to manage partnerships and relationships between clients and the organization. The assistant marketing manager sees to the day-to-day activities in the marketing unit and ensures that all targets are met.
An assistant marketing manager must have at least a bachelor's degree in marketing, sales, business management, or communications. You must also be sales-oriented, well organized, and possess good leadership skills. Plus, you should also be able to work effectively with other team members to produce good results. With this, you will earn an average of $86,000 annually.
What general advice would you give to an assistant marketing manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $94,094
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 61.02%
male 38.98%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Assistant marketing manager career paths
Key steps to become an assistant marketing manager
Explore assistant marketing manager education requirements
Start to develop specific assistant marketing manager skills
Skills Percentages Digital Marketing 9.22% Marketing Campaigns 6.39% Project Management 5.83% Strong Project Management 4.69% Product Development 4.60% Complete relevant assistant marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New assistant marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant marketing manager based on U.S. Bureau of Labor Statistics data and data from real assistant marketing manager resumes.Research assistant marketing manager duties and responsibilities
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Provide product support for customers on internet forums, Facebook and other web sites.
- Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
- Design and prepare presentations for sales using PowerPoint.
Prepare your assistant marketing manager resume
When your background is strong enough, you can start writing your assistant marketing manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an assistant marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable assistant marketing manager resume templates
Build a professional assistant marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your assistant marketing manager resume.
Apply for assistant marketing manager jobs
Now it's time to start searching for an assistant marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first assistant marketing manager job
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Average assistant marketing manager salary
The average assistant marketing manager salary in the United States is $94,094 per year or $45 per hour. Assistant marketing manager salaries range between $64,000 and $136,000 per year.
What am I worth?
How do assistant marketing managers rate their job?
Assistant marketing manager reviews
I love the problem solving aspect. Helping my team work through problems and training new employees to perform to their best.
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
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Updated January 8, 2025
