Average Assistant Marketing Manager Salary
$86,000 yearly
$41.80 hourly
Updated August 18, 2021
$54,000
10 %
$86,000
Median
$138,000
90 %
What Is The Average Assistant Marketing Manager Salary?
The average assistant marketing manager salary is $86,935 per year, or $41.8 per hour, in the United States. Those in the lower 10%, such as entry-level positions, only make about $54,000 a year. Meanwhile, the top 10% are sitting pretty with an average salary of $138,000. Many of assistant marketing managers seem to be drawn to retail and manufacturing companies. Unless they care more about money, in which case assistant marketing managers tend to work at manufacturing, media, and retail companies. Even the employees who work in these industries can confirm that's where the money is. Although money is important, a lot of people base their career decisions solely on location. That's why we found that Connecticut, New York and Virginia pay assistant marketing managers the highest salaries.

Average Assistant Marketing Manager Salary By State

The darker areas on the map show where assistant marketing managers earn the highest salaries across all 50 states.

Average Salary

Assistant Marketing Manager average salary by State

StateascdescAvg. salaryascdescHourly rateascdesc
Alabama
$52,121
$25.06
Alaska
$55,505
$26.69
Arizona
$41,565
$19.98
Arkansas
$61,063
$29.36
California
$59,596
$28.65
Colorado
$48,732
$23.43
Connecticut
$83,255
$40.03
Delaware
$72,515
$34.86
District of Columbia
$69,897
$33.60
Florida
$41,848
$20.12
Georgia
$61,380
$29.51
Hawaii
$44,337
$21.32
Idaho
$35,076
$16.86
Illinois
$69,917
$33.61
Indiana
$53,450
$25.70
Iowa
$47,097
$22.64
Kansas
$50,168
$24.12
Kentucky
$49,439
$23.77
Louisiana
$48,392
$23.27
Maine
$54,667
$26.28
Maryland
$78,334
$37.66
Massachusetts
$66,080
$31.77
Michigan
$75,998
$36.54
Minnesota
$74,225
$35.69
Mississippi
$33,226
$15.97
Missouri
$49,979
$24.03
Montana
$52,636
$25.31
Nebraska
$42,107
$20.24
Nevada
$55,454
$26.66
New Hampshire
$60,138
$28.91
New Jersey
$73,544
$35.36
New Mexico
$47,960
$23.06
New York
$78,690
$37.83
North Carolina
$67,650
$32.52
North Dakota
$48,277
$23.21
Ohio
$64,794
$31.15
Oklahoma
$39,672
$19.07
Oregon
$43,593
$20.96
Pennsylvania
$70,806
$34.04
Rhode Island
$75,080
$36.10
South Carolina
$46,629
$22.42
South Dakota
$63,009
$30.29
Tennessee
$43,262
$20.80
Texas
$59,688
$28.70
Utah
$33,216
$15.97
Vermont
$51,128
$24.58
Virginia
$78,623
$37.80
Washington
$53,937
$25.93
West Virginia
$72,736
$34.97
Wisconsin
$66,091
$31.77
Wyoming
$28,633
$13.77

How much should you get paid?

Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

Highest Paying Cities For Assistant Marketing Manager

0 selections
CityascdescAvg. salaryascdescHourly rateascdesc
New York, NY
$79,207
$38.08
Portsmouth, VA
$77,586
$37.30
Detroit, MI
$76,208
$36.64
Saint Paul, MN
$74,403
$35.77
Edison, NJ
$73,540
$35.36
Chicago, IL
$70,691
$33.99

The largest raises come from changing jobs.

See what's out there.

Average Assistant Marketing Manager Salary Over Time

Compare salaries for individual cities or states with the national average.

Location
    YearascdescAvg. salaryascdescHourly rateascdesc% Changeascdesc
    2021
    $86,900
    $41.80
    +1.5%
    2020
    $85,600
    $41.15
    +0.8%
    2019
    $84,900
    $40.83
    +1.9%
    2018
    $83,300
    $40.07
    +1.3%
    2017
    $82,300
    $39.57
    +3.1%

    How Much Do Assistant Marketing Managers Make In Different Industries?

    Assistant marketing manager salaries can vary on many factors, including what industry a job is in. In fact, jobs with manufacturing, media, and retail companies tend to be the highest paying. Furthermore, an assistant marketing manager can make a yearly salary of $91,242 while working for manufacturing companies. All the while, other assistant marketing managers are making $68,213 at media companies and $59,492 at retail companies. One industry assistant marketing managers may want to avoid is the finance industry as it offers the lowest average salary at $51,494.
    RankIndustryAverage Assistant Marketing Manager SalaryAssistant Marketing Manager Salary Range
    1
    Manufacturing
    $91,242
    $40k
    $108k
    2
    Media
    $68,213
    $40k
    $108k
    3
    Retail
    $59,492
    $40k
    $108k
    4
    Finance
    $51,494
    $40k
    $108k

    High Paying Assistant Marketing Manager Jobs

    Average JOB Salary by Field

    Manager, Field Marketing

    Avg. salary: $95,965

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
    106,956 Manager, Field Marketing Jobs
    Brand Manager

    Avg. salary: $102,803

    A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
    82,345 Brand Manager Jobs
    Marketing Strategist

    Avg. salary: $60,060

    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
    53,473 Marketing Strategist Jobs
    Marketing Supervisor

    Avg. salary: $68,566

    Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
    44,784 Marketing Supervisor Jobs
    Marketing Lead

    Avg. salary: $109,490

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
    64,021 Marketing Lead Jobs
    Marketing Manager/Project Manager

    Avg. salary: $76,981

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
    127,111 Marketing Manager/Project Manager Jobs

    Which Companies Pay Assistant Marketing Managers The Most?

    If you want to get paid the most as an assistant marketing manager, being employed by a company such as Boston Consulting Group or Graphic Packaging International would be a smart choice, as they are the highest paying companies in this field. Additionally, companies like Whirlpool and WarnerMedia also report highly competitive salaries for assistant marketing managers.
    Company
    LogoRankCompanyAverage Assistant Marketing Manager SalaryAssistant Marketing Manager Salary Range
    1Boston Consulting Group
    4.9
    $113,896
    $56k
    $128k
    2Graphic Packaging International
    4.8
    $111,292
    $56k
    $128k
    3Whirlpool
    4.8
    $109,244
    $56k
    $128k
    4WarnerMedia
    4.7
    $108,313
    $56k
    $128k
    5Ecolab
    4.8
    $107,135
    $56k
    $128k
    6Infineon Technologies
    4.8
    $106,278
    $56k
    $128k

    Recently Added Assistant Marketing Manager Salaries

    Location
    CompanyascdescJobascdescLocationascdescDate AddedascdescSalaryascdesc
    Assistant Channel Marketing Manager-Amazon
    Fort Collins, CO
    07/28/2021
    $54,000
    07/28/2021
    Assistant Manager, CRM & Owner Marketing
    Fountain Valley, CA
    07/10/2021
    $66,784
    07/10/2021
    Assistant Marketing Manager-Retail Deli
    Greeley, CO
    03/29/2021
    $58,485
    03/29/2021
    Assistant Marketing Manager
    Winston-Salem, NC
    03/18/2021
    $60,000
    03/18/2021
    ELC Management LLC
    Assistant Manager, Global Consumer Marketing
    Assistant Manager, Global Consumer Marketing
    New York, NY
    11/12/2020
    $72,000
    11/12/2020
    Assistant Marketing Manager
    Saint Paul, MN
    08/11/2020
    $111,000
    08/11/2020
    Assistant Marketing Manager
    Buena Park, CA
    07/17/2020
    $72,779
    07/17/2020
    Assistant Marketing Manager
    Naperville, IL
    06/17/2020
    $108,569
    06/17/2020
    ELC Management LLC
    Assistant Manager, Global Consumer Marketing
    Assistant Manager, Global Consumer Marketing
    New York, NY
    05/15/2020
    $72,000
    05/15/2020
    ELC Management LLC
    Assistant Manager, Marketing Analytics
    Assistant Manager, Marketing Analytics
    New York, NY
    05/13/2020
    $76,250
    05/13/2020

    Average Assistant Marketing Manager Salary by Demographic

    Assistant Marketing Manager Gender Pay Gap

    male-income
    Male Income
    $76,434
    female-income
    Female Income
    $69,382
    Median Assistant Marketing Manager Income by Race
    Asian assistant marketing managers have the highest average salary compared to other ethnicities. Black or african american assistant marketing managers have the lowest average salary at $65,275.
    $82,000
    $78,000
    $74,000
    $70,000
    $66,000
    $62,000
    Unknown
    White
    Black or African American
    Asian
    Hispanic or Latino
    Ethnicityascdesc
    Salaryascdesc
    Unknown$74,895
    White$72,161
    Black or African American$65,275
    Asian$80,644
    Hispanic or Latino$71,566
    Average Assistant Marketing Manager Salary by Education Level
    $85,000
    $82,000
    $79,000
    $76,000
    $73,000
    $70,000
    $67,000
    Master's Degree
    Bachelor's Degree
    Educationascdesc
    Salaryascdesc
    Master's Degree$84,349
    Bachelor's Degree$69,382