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Assistant marketing manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Alexander Rose,
Dr. Alexander Rose
Assistant marketing manager example skills
Below we've compiled a list of the most critical assistant marketing manager skills. We ranked the top skills for assistant marketing managers based on the percentage of resumes they appeared on. For example, 9.2% of assistant marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an assistant marketing manager needs to be successful in the workplace.

15 assistant marketing manager skills for your resume and career

1. Digital Marketing

Here's how assistant marketing managers use digital marketing:
  • Directed digital marketing activities, including website management, e-marketing database and e-mail blasts.
  • Prepared marketing strategies alongside key partners and staff - including presentations to clients, digital marketing and marketing materials.

2. Marketing Campaigns

Here's how assistant marketing managers use marketing campaigns:
  • Developed creative materials for integrated marketing campaigns utilizing landing pages, advertising, partner communications, collateral and in-hotel promotions.
  • Assisted with product launch activities, event management, public relations, cooperative advertising programs and offline/online marketing campaigns.

3. Project Management

Here's how assistant marketing managers use project management:
  • Implemented Teamwork Project Management software as a communication tool for marketing staff/representatives abroad and trained them to use it.
  • Project Management: Performed analysis of marketing event performance and ROI in comparison to established benchmarks and planned expectations.

4. Strong Project Management

Here's how assistant marketing managers use strong project management:
  • Utilized strong project management skills in working with vendors in developing marketing campaigns and sales initiatives quarterly.

5. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how assistant marketing managers use product development:
  • Develop national advertising & promotion programs, oversee new product development and conduct market research to support innovative consumer product offerings.
  • Managed six-figure product development budgets with direct accountability for development, market promotion, regional distribution, and revenue optimization.

6. SEO

Here's how assistant marketing managers use seo:
  • Collaborated with central digital teams on SEO, PPC and creative requests.
  • Lead all SEO efforts during domain migrations and site redesigns.

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7. PowerPoint

Here's how assistant marketing managers use powerpoint:
  • Created Excel spreadsheets, PowerPoint presentations, continually evaluated all sales initiatives.
  • Designed and prepared presentations for sales using PowerPoint.

8. Facebook

Here's how assistant marketing managers use facebook:
  • Execute and plan forceful local social media marketing leveraging Facebook Places.
  • Raised artist awareness through social media platforms including Facebook and Twitter.

9. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how assistant marketing managers use email campaigns:
  • Executed quarterly email campaigns to customer base of 35.5k and improved open and click-through rates by more than 30% respectively.
  • Spearheaded A/B testing initiatives for email campaigns resulting in a 50%+ increase in CTR and 345,000 increase in revenue.

10. Brand Marketing

Here's how assistant marketing managers use brand marketing:
  • Crafted brand marketing strategy for Intel's industry technology leadership in multiprocessing microprocessor architecture, communications technology, and manufacturing capabilities.
  • Developed and executed brand marketing strategies and tactical plans, including overseeing product positioning, advertising, pricing and consumer promotions.

11. Data Analysis

Here's how assistant marketing managers use data analysis:
  • Conducted weekly meetings with assistant managers to show were improvement was needed by reading data analysis systems.
  • Performed market research and data analysis to develop new products and forecast trends.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how assistant marketing managers use market research:
  • Organized market research including analyzing customer segments, reviewing industry research reports, and assessing strengths and weaknesses of competitors.
  • Conducted market research to analyzed competitors strategies, determine brand perception, evaluated market penetration and understand customer needs.

13. ROI

Here's how assistant marketing managers use roi:
  • Performed ROI analysis to measure and evaluate effectiveness of various programs implemented in national and regional accounts.
  • Reported ROI and post-promotion analysis for all consumer promotions by utilizing syndicated data and financial analysis.

14. Instagram

Here's how assistant marketing managers use instagram:
  • Created and maintained an Instagram account to encourage community participation and donations.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.

15. Twitter

Here's how assistant marketing managers use twitter:
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.
top-skills

What skills help Assistant Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young assistant marketing managers need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What skills stand out on assistant marketing manager resumes?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

Content management, online channels, search engine optimization, and internships.

What soft skills should all assistant marketing managers possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for assistant marketing managers?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What assistant marketing manager skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.Charles Richardson Ph.D. LinkedIn profile

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for an assistant marketing manager stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about assistant marketing manager

List of assistant marketing manager skills to add to your resume

Assistant marketing manager skills

The most important skills for an assistant marketing manager resume and required skills for an assistant marketing manager to have include:

  • Digital Marketing
  • Marketing Campaigns
  • Project Management
  • Strong Project Management
  • Product Development
  • SEO
  • PowerPoint
  • Facebook
  • Email Campaigns
  • Brand Marketing
  • Data Analysis
  • Market Research
  • ROI
  • Instagram
  • Twitter
  • Google Analytics
  • POS
  • Press Releases
  • Sales Growth
  • SEM
  • R
  • KPIs
  • Market Trends
  • Product Line
  • Trade Shows
  • Graphic Design
  • Event Planning
  • Brand Activation
  • Business Development
  • Content Marketing
  • Creative Briefs
  • Marketing Mix
  • Media Management
  • Creative Development
  • HTML
  • YouTube
  • Brand Positioning
  • Google Adwords
  • Manage Timelines
  • Channel Marketing
  • Website Content
  • Promotional Materials
  • External Vendors
  • Search Engine
  • Competitive Analysis
  • Marketing Analytics
  • Pricing Strategy
  • B Testing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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