Top Assistant Marketing Manager Skills

Below we've compiled a list of the most important skills for an Assistant Marketing Manager. We ranked the top skills based on the percentage of Assistant Marketing Manager resumes they appeared on. For example, 13.2% of Assistant Marketing Manager resumes contained New Product Development as a skill. Let's find out what skills an Assistant Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Assistant Marketing Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Assistant Marketing Manager jobs:
  • Manage new product development projects from costing to label development for production
  • Developed market studies to support new product development process
  • Managed Diet Pepsi new product development project from concept through test market, managing $1MM+ budget.
  • Understand and articulate customer requirements to R&D for new product development.
  • Created strategies to influence new product development specific to the brand and marketplace.
  • Directed a cross-functional team of 7 professionals throughout the new product development process.
  • Initiated and managed research and new product development of 4 additional flavors.
  • Spearheaded new product development and led product launches and go-to market activities.
  • Led cross-functional teams and coordinated work with new product development projects.
  • Analyzed 1999 comparative costs for new product development and brand-name products.
  • Directed all associated new product development, product rollout and related sales development activities worldwide.
  • Assisted V.P of Technical in the development and testing of new product development including the development of new RV Antifreeze.

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2. Company Website

high Demand
Here's how Company Website is used in Assistant Marketing Manager jobs:
  • Assist in updating available properties on company website* Create comprehensive market analysis reports for market neighborhoods.
  • Created corporate communications for regional updates to update company website.
  • Maintained/updated company website with product information and pricing changes.
  • Assisted with updates to the company websites, along with preparing and sending monthly newsletters to clients.
  • Maintained the company website of more than 12 pages and updated as required by the Marketing Manager.
  • Implemented pricing programs, product catalogs, and design, develop and maintain company website.
  • Managed the re-design and branding of the company website and e-commerce platform.
  • Updated company website for newly released titles on a continual basis.
  • Updated company website daily for newly released titles.
  • Produce copy write for the company website.
  • Helped manage CMS for company website.
  • Edited and updated company website.
  • Major accomplishments include: Redesigned and implemented new company website from conceptual to launch in 2009 and 2014.
  • Redesigned company website (www.grinding.com) for content and usability, added knowledge base.
  • Authored, maintained and updated content on the company website in conjunction with the IT team.

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3. Customer Service

high Demand
Here's how Customer Service is used in Assistant Marketing Manager jobs:
  • Provided incentive to increase productivity by offering employees awards for best customer service fostering an environment which encouraged continual process improvements.
  • Supported Director by managing the 3rd party relationships and day-to-day operations of multiple customer service and list management partners.
  • Supervised team of 6 Marketing Coordinators and Marketing Associates reviewing all aspects of marketing strategy and customer services.
  • Experienced and certified in customer service satisfaction; have received many notes of specific appreciation from satisfied customers.
  • Assisted in marketing and product programs and customer service responsibilities for Japanese office supply company.
  • Evaluated staff training and development programs, customer service initiatives, and performance measurement criteria.
  • Facilitate coordination and communication between support functions, Sales, marketing and customer service.
  • Provide exemplary customer service individually and as an example to drive customer satisfaction.
  • Facilitated better customer service by writing bi-monthly marketing updates for national sales force.
  • Managed customer service inquiries and customer service relations on all new manufacturing jobs.
  • Administered financial processes including accounts payable/accounts receivable and updated customer service files.
  • Provided quality edits to ensure representatives were providing excellent customer service.
  • Managed Customer Service staff and day-to-day operations of customer service center.
  • Redesigned customer service offerings that increased customer sales and customer profitability.
  • Supervised mall's customer service center with nine customer service representatives.
  • Coordinated deliveries and scheduled drivers to ensure prompt customer service.
  • Established, taught and demonstrated proper customer service responsibilities.
  • Supervised the Customer Service booth operations and scheduling.
  • Provided excellent customer service by resolving client issues/complaints.
  • Developed phone greeting to improve customer service/focus.

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4. Online

high Demand
Here's how Online is used in Assistant Marketing Manager jobs:
  • Provided marketing online/locally: Allocated resources/materials.
  • Assisted with product launch activities, event management, public relations, cooperative advertising programs and offline/online marketing campaigns.
  • Supported Marketing Manager in collaboration with cross-functional teams to analyze online product launch campaigns and provide strategic recommendations.
  • Advised and developed social media strategies for the company to increase online visibility and authority.
  • Integrated program utilizes wide-ranging promotional calendar with merchandising, events, collateral and online components.
  • Designed and disseminated all in-house, off-site, and online promotional graphics and operational materials.
  • Collaborated with online marketing team to create compelling value messaging and communication channels.
  • Managed marketing initiatives for custom publications including print and online sales tools.
  • Hired to coordinate marketing events and communications for online lifestyle company.
  • Established performance metrics for tracking and evaluating online marketing initiatives.
  • Maintained charitable contributions including online company registration and requirements.
  • Direct online business development including planning and marketing strategies.
  • Managed all aspects of seasonal online advertising campaigns.
  • Evaluate and recommend print and online advertising opportunities.
  • Created online marketing presences through automated marketing.
  • Analyzed and managed Online Consumer Marketing Results.
  • Researched and coordinated online advertising initiatives.
  • Developed print and online marketing collateral.
  • Created online content for additional exposure.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail, obtained 5 customized orders internationally.

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5. Email

high Demand
Here's how Email is used in Assistant Marketing Manager jobs:
  • Develop campaign strategy for multiple product lines incorporating advertising, email marketing and social media to targeted customer segments.
  • Implemented execution of select email marketing campaigns including email push, follow up reporting and analysis.
  • Program consists of 76 unique weekly email communications based on member behavior/profile.
  • Directed email marketing campaigns including design, deployment, and customer segmentation.
  • Produced guidelines and procedures for new email platform to increase marketing capabilities.
  • Designed all marketing campaigns for email/website promotions.
  • Increased customer repeat visits by 15% across all communities with the implementation of drip email and text message marketing campaigns.
  • Spearheaded A/B testing initiatives for email campaigns resulting in a 50%+ increase in CTR and 345,000 increase in revenue.
  • Increased traffic on website from 700 monthly to 7,352 within 6 months by utilizing direct marketing, email marketing and newsletter.
  • Maintain partner relationships for SEO / SEM, ratings and reviews as well as email marketing in role as team lead.
  • Executed quarterly email campaigns to customer base of 35.5k and improved open and click-through rates by more than 30% respectively.
  • Content Generation for website, emails, promotional materials (postcards, handouts, booklets, inserts, etc).
  • Deployed email campaigns to prospect database of 10k that aided in projected revenue of $1.2MM in new business opportunities.
  • Review and approve the marketing materials for advertising (including websites, emailing, magazines and power point presentations).
  • Managed marketing in growth areas and wrote copy for direct mail, ads, websites, emails, and sales sheets
  • Championed migration of new email service provider, transitioning 22 brand lists to new IP address within 4 weeks.
  • Managed social, email, and direct mail marketing campaigns, and defined data requirements for targeted marketing programs.
  • Managed execution of marketing tactics to promote wellness campaign including direct mail, in-store radio, email and digital
  • Directed the creative department in the creation in various ads for print, email, and digital formats.
  • Created company s first database of customer contacts and launched the company s first digital email marketing campaign.

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6. Revenue Growth

high Demand
Here's how Revenue Growth is used in Assistant Marketing Manager jobs:
  • Contributed to 13% of the website s revenue growth, including 80M in site traffic.
  • Contributed to revenue growth of about 41% in 2008 over the previous year.
  • Supported revenue growth with sales outreach to new client prospects.
  • Developed business and market requirements documents to determine resourcing and budget for the development and planning for revenue growth initiatives.
  • Networked with internal and external stakeholders to create opportunity for cross-promotion and developed marketing strategies to increase revenue growth.
  • Developed and executed marketing campaigns resulting in increased brand awareness and revenue growth for company and strategic partners.

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7. Sales Goals

high Demand
Here's how Sales Goals is used in Assistant Marketing Manager jobs:
  • Develop and implement strategic marketing campaigns for professional entertainment events that achieve the desired sales goals.
  • Developed and implemented in-store seasonal-based marketing programs and collateral to achieve company sales goals.
  • Executed strong market analysis, accurate forecasts and well-conceived marketing plans allowing the lip brands to exceed sales goals.
  • Cooperated with the management in the development of marketing programs and criteria to achieve sales goals.
  • Translated sales goals into actionable marketing campaigns, incentive programs, and provide results.
  • Developed and implemented creative marketing programs that supported the company's aggressive sales goals.
  • Plan and promote events to increase revenue and achieve monthly sales goals.
  • Delivered 350% of sales goals for new global product launch.
  • Drive to reach weekly and monthly sales goals for the company.
  • Set sales goals and objectives for staff and audit sales.
  • Selected Accomplishment Implemented and tracked corporate marketing strategies in support of corporate internal and external communications and sales goals.
  • Established marketing and sales goals based on market analysis; and Developed new customers and maintained long-lasting customer relationships.
  • Delivered 155% of sales goals for 5 consecutive quarters for e-tailer promotions.
  • Set floor plans Managed staff and sales goals

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8. Facebook

high Demand
Here's how Facebook is used in Assistant Marketing Manager jobs:
  • Execute and plan forceful local social media marketing leveraging Facebook Places.
  • Raised artist awareness through social media platforms including Facebook and Twitter.
  • Lead initial tests to utilize Facebook as a key revenue driver for the company's Local Deals Division.
  • Promoted and distributed content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Manage and optimize PPC campaigns in Google AdWords, MSN AdCenter, Facebook, and Indeed.
  • Managed content development and leveraging of social media channels - blog, Facebook, Twitter.
  • Achieve the goal of 20,000 Likes on Facebook by performing activities and driving social engagement.
  • Lead Administrator for SalesForce, Constant Contact, FaceBook, Twitter, and company Intranet.
  • Compiled Quarterly Marketing Reports on the Facebook, Twitter and Microsoft Tag Scan activity.
  • Posted client photos, create albums, and tag relevant entities on Facebook.
  • Created 41 Texas local level Facebook pages and provided continuous social media education.
  • Maintained all social media accounts including website, blog and Facebook accounts.
  • Increased Facebook following 3.3% and Twitter 25.5% in one year.
  • Update Social Media (Facebook - Twitter) and the company website.
  • Assisted in the developing website and Facebook page to promote restaurant.
  • Gained 2,312 Facebook page likes for 12th and Porter.
  • Developed company's first Facebook presence.
  • Updated and Maintained Facebook company wide.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Maintained Corporate Facebook pages including running promotions, ads and copywriting.

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9. Market Research

high Demand
Here's how Market Research is used in Assistant Marketing Manager jobs:
  • Develop national advertising & promotion programs, oversee new product development and conduct market research to support innovative consumer product offerings.
  • Organized market research including analyzing customer segments, reviewing industry research reports, and assessing strengths and weaknesses of competitors.
  • Manage global market research and competitive intelligence to gain market and category insights.
  • Presented market research and financial analysis periodically to executives to foster buy-in.
  • Conducted primary and secondary market research based on internal and external sources.
  • Initiated market research project with Minot, North Dakota Development Corporation.
  • Conduct market research to determine market requirements and competitors.
  • Analyzed monthly market research data and tracked competitive environment.
  • Conducted market research using qualitative and quantitative surveys.
  • Performed market research and generated market comparison reports.
  • Developed digital camera strategy based on market research to introduce and promote new products to channel partners and direct consumers.
  • Initiate all market research, including creation of database catalog and search of Illustration Parts Catalogs for Boeing and Airbus.
  • Analyzed market research to determine optimal product mix for Gift-With-Purchase programs; wrote and edited program's packaging copy.
  • Perform comprehensive market research to identify and capitalize on new opportunities in a wide range of industrial industry segments.
  • Led and analyzed a complex market research program then compiled a customer profile report based on the findings.
  • Conduct market research on American suppliers exporting bulk products to China and American companies importing Chinese chemical products.
  • Utilize market research, customer survey research and focus group data, to support consumer based program objectives.
  • Market Research: preparing client home searches, generating comparative market analyses & creating market statistic reports.
  • Implemented upstream and downstream marketing, market research, market analysis, and customer and operations support.
  • Directed all aspects of prospecting, lead generation, follow up, and analysis for market research.

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10. Trade Shows

high Demand
Here's how Trade Shows is used in Assistant Marketing Manager jobs:
  • Organized and managed trade shows and corporate events including developing media kits and promotional items.
  • Prepared technical materials for ten annual international trade shows.
  • Planned and executed events, meetings, trade shows and concerts, including a Kenny G concert, an A.J.
  • Attend annual trade shows and exhibitions to gain knowledge of new products, software and services available in the industry.
  • Steered direct promotion redesigns in catalogs, journals advertising, and trade shows which were adopted across the marketing organization.
  • Developed T-shirts, point of sales materials and involved in the design of our overseas exhibition booths in trade shows.
  • Coordinated trade shows, advertising, new product development, customer service, direct mail and outbound telemarketing.
  • Provided support to all sales personal via advertising, trade shows, public relations and continued training.
  • Traveled to customer trade shows and meetings to present and educate employees/members on current and upcoming product.
  • Attended and worked trade shows to promote brands, generate sales and create trial of new items.
  • Planned setup and hosted 10-14 trade shows annually, including domestic as well as international venues.
  • Assisted sales staff with trade shows, annual company events and managed prize giveaways to increase company/brand
  • Promote and market the newly launched website in trade shows, exhibition and small business group.
  • Created and maintained marketing print materials for sales presentations, client meetings and trade shows.
  • Managed design, production, and merchandising of exhibits for licensing and toy industry trade shows
  • Schedule and arrange 30+ trade shows and on-site meetings for the Regional Director each month.
  • Coordinated planning of trade shows, company events, sales meetings and annual awards banquets.
  • Developed sales promotions and product demonstrations for trade shows and festivals throughout the country.
  • Coordinate all Facilities Maintenance trade shows including sending all support materials needed for shows.
  • Attend trade shows and review material to choose entertainment for the State Fair.

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11. Special Events

high Demand
Here's how Special Events is used in Assistant Marketing Manager jobs:
  • Manage special events includes sponsorship to introduce new products to gain public attention without advertising directly.
  • Planned and executed special events in collaboration with partnering vendors and executive staff.
  • Developed shopping center programs by coordinating monthly meetings, activities, quarterly breakfasts and special events for targeted audiences.
  • Planned and executed special events, and developed many business client relations catering lunch on a regular basis.
  • Collaborated with other administrative team members, human resources and the finance department on special events and projects.
  • Maintained database of all trade shows and special events, including research for new trade show development.
  • Organized special events and projects at select IPS schools to introduce The Princeton Review's tutorial programs.
  • Managed budgets for special events, promotions, promotional staff, product sampling, and travel/entertainment.
  • Negotiated all pricing and contracts for leased space within malls and special events for displays.
  • Launched outreach programs and special events to improve student members experience and increase engagement.
  • Solicit and staff special events in the community (out of restaurant).
  • Manage day to day supervision of casino hosts and their special events.
  • Hosted several special events to develop play with new and existing guest.
  • Directed promotion and logistics for trade shows and special events.
  • Planned conference presence, on-site activities, and special events.
  • Host groups and organize special events for Live Horse Racing.
  • Included merchandising, publicity and special events and promotions.
  • Headed promotions and special events.
  • Assisted in the facilitation of special events and particularly in managing the overallcustomer experience.
  • Promote, plan, implement, and logistically support bar and restaurant functions, special events, and marketing duties.

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12. Twitter

high Demand
Here's how Twitter is used in Assistant Marketing Manager jobs:
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.
  • Created social networking platform including introduction of corporate Facebook, Twitter and LinkedIn accounts.

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13. Press Releases

high Demand
Here's how Press Releases is used in Assistant Marketing Manager jobs:
  • Supervised implementations of various marketing initiatives, encompassing e-mail campaigns, interactive media marketing, newsletters and press releases.
  • Generated nationally released press releases.
  • Created feature articles, press releases, and marketing materials to be published via print, e-mail, and the web.
  • Coordinated production of communications, including press releases, radio advertisements, and scripts; produced seasonal marketing campaigns and materials.
  • Teamed with Regulatory Division; ensured company compliance on all marketing, advertising, and press releases.
  • Directed and executed E-blasts, press releases, product placements, and editorial features.
  • Developed and executed all press releases to local and regional media for events.
  • Write and submit press releases to ensure positive and timely media coverage.
  • Collaborated on drafting press releases and distributed them to the media.
  • Drafted, edited and distributed press releases to target media outlets.
  • Produced press releases, media kits, backgrounders, and invitations.
  • Worked with public relations firm to prepare and distribute press releases.
  • Handle all promotional activities: press releases, advertisements.
  • Assist in creation and publication of press releases.
  • Write and distribute press releases on DMW events.
  • Drafted and designed Full Compass press releases.
  • Coordinated with Ayala Land Inc. Marketing and PR Retainer for press releases of Fort Bonifacio Development Corporation (FBDC) projects.
  • Formulated and implemented HSBCs brand advertising, communications (Press releases, press conferences) and corporate social responsibility activities.

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14. Promotional Materials

high Demand
Here's how Promotional Materials is used in Assistant Marketing Manager jobs:
  • Ensured and managed timely fulfillment of requests for creative and promotional materials and the production/distribution of market plans.
  • Developed and implemented comprehensive digital strategy, including social media integration, promotional materials and marketing campaigns.
  • Coordinated in-mall signage, advertising and promotional materials for shopping center events.
  • Operated all content management and development for website and all promotional materials.
  • Designed and produced wide variety of promotional materials including product packaging.
  • Executed distribution of promotional materials during marketing events.
  • Designed and created marketing and promotional materials.
  • Contracted to develop marketing and promotional materials.
  • Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and digital media.
  • Worked with Leo Burnett and a host of other national and local agencies to develop creative and promotional materials.
  • Launched and supported store openings through promotional materials, advertising, press and events for multiple brands.
  • Developed customer surveys, trade advertisements, product sell sheets and other promotional materials to drive sales.
  • Managed the sale of exhibition space and program book advertisements, and created promotional materials.
  • Design advertisements, signs, brochures, sales packages and other promotional materials.
  • Maintained the outward appearance of the store and created promotions and promotional materials.
  • Implemented successful campaign to rebrand company by revamping marketing literature, website, newsletter and promotional materials.
  • Assisted in design of brochures, web-layout, ads, trade show graphics, promotional materials, labels, and flyers.
  • Assisted the Marketing Director in creating promotional materials such as, brochures, banners, community signage, and flyers.
  • Designed the company's catalogues and produced sales promotional materials to launch special Japanese Version products.
  • Oversee the design and production of various creative digital and print promotional materials. "

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15. Internet

average Demand
Here's how Internet is used in Assistant Marketing Manager jobs:
  • Analyze industry trends through Internet and trade-publication research, customer/dealer surveys, dealer interaction.
  • Created many digital graphic designs and advertisements for display across the city, Internet, and various social media outlets.
  • Developed presentations to promote satellite internet solutions or other services, in conferences, industry events, etc.
  • Developed & implemented CRM and B2B marketing strategies for Video, Internet and Digital Voice products.
  • Promote potential clients through numerous media including the Internet, Travel Agencies, and Corporations.
  • Developed action programs with site visits, focus groups, internet searches and phone surveys.
  • Lead the project of complete redesigning of HSBC Pakistan corporate website and Internet Banking Portal.
  • Work closely with Internet services, OPEN Hospitality to enhance effectiveness of company's website.
  • Develop and Coordinate Advertising Promotions through Print, Television, Radio, and Internet.
  • Provided marketing and promotional solutions for both Internet and print media for 20 departments.
  • Created, monitored and promoted social media and internet marketing platforms.
  • Educate executives on importance of Internet and propose new acquisition strategies.
  • Established productive relationships with print, radio and internet media contacts.
  • Advertised new company openings via internet and other media.
  • Managed the flow of internet marketing creatives for educational healthcare conferences.
  • Developed and execute new promotion rollouts in print and internet formats.
  • Well versed with internet browsing & Ariba.PROFESSIONAL & ACADEMIC QUALIFICATION:
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Advanced Technical Experience: Microsoft Outlook Microsoft Office Microsoft Excel Microsoft Power Point Internet Explorer
  • Create creative posters, busines cards and flyer Assist customers purchase items Advertise via internet Promote shows and non-profit event

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16. Promotional Events

average Demand
Here's how Promotional Events is used in Assistant Marketing Manager jobs:
  • Designed newspaper and web-based advertisements and organized a variety of promotional events to find talented traders.
  • Devised and maintained a system of tracking competitor's promotional events and advertising.
  • Coordinated promotional events and collaborated with department managers to design merchandising plans.
  • Planned multiple in-house promotional events.
  • Develop and launch Corporate and Promotional Events to our reps and district managers to present new launches.
  • Managed and supported all marketing efforts including promotional events from creation, costs, and execution.
  • Organized all promotional events and photo shoots for ad campaigns straight through to print layout.
  • Planned and executed promotional events to drive extra visits from select casino guests.
  • Manage marketing representative team at promotional events to the highest standard.
  • Developed strategies for various campaigns, promotional events and products.
  • Oversee all marketing, advertising and promotional events and activities.
  • Create promotional events for the on-campus recreation center.
  • Set up promotional events to attend every week.
  • Develop, plan and manage promotional events.
  • Spearheaded new innovative promotional events, Hispanic outreach programs and resolved crises and media issues immediately.

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17. SEO

average Demand
Here's how SEO is used in Assistant Marketing Manager jobs:
  • Provided routine SEM and SEO analysis in addition to the development and management of strategic partnerships and alliances.
  • Train new editorial staff on SEO and all web metrics related reports.
  • Collaborated with central digital teams on SEO, PPC and creative requests.
  • Lead all SEO efforts during domain migrations and site redesigns.
  • Supervised 3rd party SEO Company on SEO activities.
  • Included media buys and SEO optimization.
  • Head of SEO for all women's fashion.
  • Managed our digital ad presence through organic and paid SEO, with some work on social communication strategy.
  • Teach a companywide SEO 101 class to better educate on the importance and benefits of SEO.
  • Created, maintained, and analyzed reports on SEOP results and web analytics.
  • Serve as a point person for web traffic/SEO questions and analysis.

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18. ROI

average Demand
Here's how ROI is used in Assistant Marketing Manager jobs:
  • Project Management: Performed analysis of marketing event performance and ROI in comparison to established benchmarks and planned expectations.
  • Performed ROI analysis to measure and evaluate effectiveness of various programs implemented in national and regional accounts.
  • Reported ROI and post-promotion analysis for all consumer promotions by utilizing syndicated data and financial analysis.
  • Developed Customer Loyalty Program and associated ROI economic models.
  • Documented daily and monthly reports; analyzed data to optimize business impact decisions, ROI and purchasing decisions from third-party partners.
  • Delivered the company's first reporting system that analyzed ROI and performance metrics for the company's end-user direct marketing programs.
  • Analyze and report product and market performance metrics for biweekly, monthly, and year-end sales, including COG and ROI.
  • Reported post event statistics, providing management with necessary data in measuring ROI and relevant performance metrics for each event.
  • Attained a 20% jump in occupancy rates by securing high ROI advertising opportunities in leading travel magazines.
  • Assist with promotional spending estimation, analysis of lift, ROI and pricing-related projects to set cost-to-serve structure.
  • Resulted in higher sales closings by proving the effectiveness of direct mail advertising and ROI on offers extended.
  • Developed and implemented co-marketing plans utilizing traditional and new media to maximize ROI for the client.
  • Organized and ran social media for the Detroit and Chicago franchises totaling over 5000 followers.
  • Monitor monthly budget vs. actual spending by funding type and account spending trend / ROI.
  • Assured high levels of program efficacy and ROI attainment by analyzing key marketing metrics.
  • Managed marketing model that reduced spend by holding vendors accountable for a positive ROI.
  • Developed and implemented social media marketing campaigns to determine ROI through multiple data sources.
  • Provided ROI analysis for all marketing campaigns and sales activities.
  • Maintain marketing reports containing response and ROI data.
  • Tracked results and ROI for supplier marketing campaigns.

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19. Business Development

average Demand
Here's how Business Development is used in Assistant Marketing Manager jobs:
  • Coordinated company-wide revamp of lead generation strategy and revitalized business development efforts, including direct responsibility for all inbound lead management.
  • Supervised the execution of daily restaurant operations, maintained guest and team relationships, and contributed to overall business development.
  • Collaborate with business development and partnerships to effectively coordinate and execute marketing opportunities.
  • Prepared business development and marketing plan for regional charcoal packaging company.
  • Make is different plan to diversified strategy for business development.
  • Maintained Marketing and Architectural presentations for Client Business development.
  • Assist with vendor management related to business development.
  • Researched sales leads for Business Development Managers: Grouped those leads into small, medium, and large sales classifications.
  • Researched business development opportunities by identifying strategic targets for acquisition, yielding a +20% increase in market share.
  • Assist in the organization and implementation of this $14 million company's first Marketing and Business Development Center.
  • Assisted in the execution of the marketing strategy and business development in the early stages of the company.
  • Analyze market trends and recommend changes to marketing and business development based on analysis and feedback.
  • Led and assisted all sales, marketing and business development.
  • Reported to VP, Business Development - Europe.
  • Managed vendor co-op funds to build market awareness, enhance existing customer relationships, cross sellsolutions and new business development.
  • Job duties and responsibilities included Pre sales / Business Development, Sales and Marketing activities listed below.

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20. New Clients

average Demand
Here's how New Clients is used in Assistant Marketing Manager jobs:
  • Coordinated and managed 24 annual home shows designed to generate leads, market services, and secure new clients.
  • Acquired new clients and managed all accounts using a consultative approach based on trust and product knowledge.
  • Managed the weekly distribution of over 200+ weekly marketing campaigns in order to attract new clients.
  • Maintain our current client and grow business among market of new clients.
  • Facilitated paperwork for underwriting new clients and group accounts.
  • Demonstrated the ability to work independently and to develop business relationships with new clients through consistent contact through clear concise communication.

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21. Google Analytics

average Demand
Here's how Google Analytics is used in Assistant Marketing Manager jobs:
  • Utilized data from Google Analytics to optimize search traffic and user acquisition.
  • Helped set up unique URLs for easy tracking in Google Analytics.
  • Developed seasonal Google Adwords campaigns for new customer acquisition and retention and monitored user behavior on the website using Google Analytics.
  • Utilized Google Analytics and purchase reports to track traffic thus maximize marketing budget while increasing product exposure.
  • Worked with product manager to monitor and analyze products and programs effectiveness using Google analytics, customer feedback and revenue/expense reports.
  • Demonstrated the effectiveness of an integrated advertising campaign to existing and potential customers/partners by using Google Analytics data.

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22. CRM

average Demand
Here's how CRM is used in Assistant Marketing Manager jobs:
  • Managed the in-house CRM solution to position cross-product marketing initiatives to drive customer interaction.
  • Plan, track, execute, and finalize projects for Classic Resort's externally facing websites and CRM systems.
  • Collaborate with E-Mail Operations, CRM and Direct Mail Marketing teams on the bandwidth of e-mail platform.
  • Analyzed customer data in CRM, assisted Database Marketing Campaign with Sampling and Segmentation.
  • Developed strategy and CRM for all member acquisition, engagement and retention programs.
  • Provide CRM training and support to field sales team.
  • Enter and assigned new leads using CRM tools.
  • Segmented 4 CRM databases into acquisition and retention.
  • Assist in developing new proprietary CRM system.
  • Conducted CRM Training as Lead Admin, C3 and SIMS to all new sales agents.
  • Collaborated with direct marketing, customer analytics and creative teams to launch a highly targeted CRM remarketing campaign and contact strategy.
  • Supervised CRM and Marketing Automation Campaigns; communicated comprehensively with teamand senior management.

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23. Market Share

average Demand
Here's how Market Share is used in Assistant Marketing Manager jobs:
  • Led product development, package redesign and launch of successful brand extension to generate incremental sales and market share.
  • Highlight: Developed campaigns to acquire new customers, enlarged market share, and enhanced public awareness for DIRECTV.
  • Focused on growing the brand portfolio and brand awareness globally while incrementally increasing sales and market share.
  • Expanded Playboy personal care category into Walmart, generating triple-digit sales growth and gains in market share.
  • Test market results exceeded market share goal by 100% consequently leading to a national product launch.
  • Led nationwide promotional campaigns, that drove to market leadership with a 35% market share.
  • Evaluated the pricing strategy to make inroads into new market segments and increased the market share.
  • Spearheaded strategy to reverse 3 year market share declines by re-launching Expert Eyes Eye Shadow.
  • Provided regular data in market share, competitor strategies, product and pricing changes.
  • Assisted in the increase of our market share for promotions of upcoming movies.
  • Achieved +20% market share gains of Sprite and Cherry Coke brands.
  • Developed $1.5 million investment plan to triple market share.
  • Increased market share +20%.
  • Managed inside sales, tracked market share growth, studied correlations on the basis of varying market and economic conditions

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24. Project Management

average Demand
Here's how Project Management is used in Assistant Marketing Manager jobs:
  • Implemented Teamwork Project Management software as a communication tool for marketing staff/representatives abroad and trained them to use it.
  • Contributed to development of annual marketing campaigns, including market analysis and project management.
  • Project management: production of catalogs, collateral materials.
  • Focused and effective Project Management skills.
  • Followed international marketing campaigns and analyzed their target, goal, execution, and results using the Teamwork Project Management approach.
  • Project management: Created 4 components of the Featured Solution program designed to educate 324-member service team on PureForce products.
  • Project management for Brand Communications Team when working with outside vendors, including print, promotional, and sponsorship opportunities.
  • Researched & gathered results data for promotional reports, project management, event planning, proof reading and projects.
  • Assumed all project management responsibilities to increase physician referrals, appointments, market share and brand recognition.
  • Awarded Unilever Employee Outstanding Performance Spot Light Award for successful project management skills.
  • Played a key role in product pricing, promotions, and project management.
  • Provided project management across multiple brands in support of field marketing activities.
  • Lead the project management process of all social media initiatives and responsible for automating delivery through FB API's and Hootesuite.
  • Performed several different job functions during this time ranging from project management to managing marketing plans.
  • Project Managemento Perform various projects as needed for the brand managers to support the business needs.
  • Leveraged project management abilities to respond to client RFPs.
  • Project Management: Managed ongoing project requests from teams, considering budget and timeline relative to workflow.

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25. Powerpoint

average Demand
Here's how Powerpoint is used in Assistant Marketing Manager jobs:
  • Created Excel spreadsheets, PowerPoint presentations, continually evaluated all sales initiatives.
  • Developed written overviews of key merchandising initiatives and issued marketing books/PowerPoint presentations.
  • Designed and prepared presentations for sales using PowerPoint.
  • Created and updated marketing PowerPoint presentations.
  • Prepared and updated project documents, including project plans, status reports, meeting minutes and PowerPoint presentations.
  • Created visual sales meeting and training class presentations using Microsoft PowerPoint.
  • Design and management of company meetings via PowerPoint.
  • Assisted 30 salesmen with marketing materials and sales presentations, including Powerpoint and Excel.
  • Created Emergency Crisis Plan In charge of articles in the weekly newsletters Organizing data in Excel, Word, and PowerPoint

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26. Web Content

average Demand
Here's how Web Content is used in Assistant Marketing Manager jobs:
  • Update website promotional content and product information via HTML and CuteNews Web Content Management System.
  • Managed internal and external resources to deliver Web content on time and within budget.
  • Direct and coordinate with agencies for development of marketing materials and web content.
  • Managed web content for three WordPress-based corporate websites and reported on significant Google Analytics data.
  • Analyzed Key Words performance on Google AdWords, optimized web content and SEM initiatives.
  • Promoted awareness of alliance relationships by creating marketing collateral and web content and ensuring brand consistency for logos and signage system-wide.

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27. SKU

average Demand
Here's how SKU is used in Assistant Marketing Manager jobs:
  • Tracked and analyzed sales result by SKU/channel/campaign to evaluate the effectiveness of current marketing tactics.
  • Launched innovative seasonal products, including exclusive SKUS for key customers, while ensuring P&L targets were met.
  • Developed and managed a life-cycle plan for more than 500 SKU's.
  • Executed new product launches including line development and analysis, pricing and promotions, SKUforecasting and catalog development.
  • Introduced low-sodium SKUs through cross-functional leadership to solidify category positioning.
  • Led cross-functional team on the execution of a package re-design, including new photography and romance copy for 70 SKUs.
  • Managed $160MM nail, shadow and liner businesses, encompassing over 300 SKUs and $13MM advertising budget.
  • Created and developed all new innovative SKU items and promotional initiatives for Vera Wang and Kenneth Cole fragrances.
  • Contributed cost analyses that highlighted optimal gross margins and drove 34% profit increase across all SKUs
  • Developed and launched new Trix flavor that became top SKU in kid yogurt segment.
  • Evaluate SKU performance, set pricing and forecasts; handled budgets and timelines.
  • Managed all operational aspects and processes in developing new SKUs and promotional items.
  • Led cross-category promotional development for launch of 70 SKUs.

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28. Sales Representatives

average Demand
Here's how Sales Representatives is used in Assistant Marketing Manager jobs:
  • Organized marketing agendas to produce high volume of sales and recruit new sales representatives through writing articles and motivational presentations.
  • Assisted Marketing Manager with management of 15 Inside Sales Representatives, 3 Customer Service Representatives and general office personnel.
  • Executed motivation seminars for all sales representatives and assistant managers by writing and delivering speeches.
  • Collaborated with marketing and outside sales representatives to create new business development opportunities.
  • Worked creatively with new sales representatives to align individual skills with territory goals.
  • Managed a team of sales representatives and product executives selling office automation products
  • Coordinate home shows and in-house demonstrations Lead generation for the sales representatives
  • Supported National Accounts and Sales Representatives.
  • Corresponded with field sales representatives.
  • Managed team of 4 sales representatives, prospecting, placing orders, credit and customers service of commercial accounts.
  • Support 2 Regional Sales Managers and 24 sales representatives for all marketing initiatives in 11 states.
  • Developed lead sources via direct mail as well as phone campaigns for Outside Sales Representatives.
  • Educated ~ 1200 Sales Representatives, and additionally District Managers, Regional and Area Managers.
  • Assisted in the one-on-one coaching of a team of up to 100+ sales representatives.
  • Trained assistant managers and helped develop new sales representatives by identifying employee's weakness.
  • Provide marketing support to sales representatives, working to fulfill customer needs.
  • Collaborated with national sales representatives to drive sales in downward housing market.
  • Planned external sales meetings for over 200 sales representatives.
  • Direct supervision of up to 12 inside sales representatives.
  • Organized sales meeting for coach sales representatives.

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29. Creative Direction

average Demand
Here's how Creative Direction is used in Assistant Marketing Manager jobs:
  • Translated business goals into actionable marketing plans with media, tactics, timing, and creative direction.
  • Provided strategy and creative direction for all integrations in print and broadcast (i.e.
  • Provide creative direction & facilitate concept development for graphic designers; supplement by performing graphic design as necessary using Adobe products.
  • Provided creative direction to advertising agency in development of marketing message which resulted in increased sales and higher retention rates.
  • Established trade show creative direction to support overall company objectives to accurately portray growth strategies and corporate initiatives.
  • Provide creative direction and strategic goals to facilitate the design of promotional materials via external creative designer.

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30. POS

low Demand
Here's how POS is used in Assistant Marketing Manager jobs:
  • Contract position for financial/marketing consulting *Skills acquired/used: Customer relationship building, public/media relations, budget management, motivational training, leadership
  • Deliver sustainable brand growth by recommending product positioning and promotional strategy to upper management through ongoing analysis of IRI/POS data.
  • Served as primary liaison between Catalog Marketing and Creative Services teams, ensuring proper execution of strategy and product positioning.
  • Assisted in providing campaign response metrics and post-performance insights to internal and external business partners, including senior management.
  • Managed and settled all customer service inquiries and complaints and determined possible elevation to a higher management level.
  • Organized, developed, and managed the preparation of sales proposals by effectively communicating with sales representatives.
  • Developed proposals for senior management and their related functional groups to accelerate the execution of strategic priorities.
  • Arrange market satisfaction survey within manufacturing industry; write training program proposal for potential customers
  • Developed new product launch campaigns and analyzed brand performance, positioning and competitiveness.
  • Directed a public relations agency in defining branding strategy to maximize industry positioning.
  • Worked cohesively with product marketing to develop positioning and sync content to campaigns.
  • Updated intranet website content including document repository, announcements, roles & responsibilities.
  • Composed telemarketing scripts and marketing copy for mail materials and statement inserts.
  • Coordinated activities relating to offshore promotions, trade shows and business expositions.
  • Developed sales presentations, marketing and proposal materials for new business prospects.
  • Identified product and service opportunities and developed customized proposals for each client.
  • Participated in off-site expositions to validly pursue and recruit potential clients.
  • Prepared techno-commercial proposals and handled the customers up to order finalization.
  • Proposed media budget allocations based upon analysis of advertising effectiveness.
  • Coordinated office services- inspections with opposing counsel and legal proceedings.

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31. New Accounts

low Demand
Here's how New Accounts is used in Assistant Marketing Manager jobs:
  • Manage all aspects of sales including the developing of strategies for recruiting new accounts and maintaining existing ones.
  • Worked with home owners & customers to develop & build new accounts & business relationships.
  • Opened 15 new accounts, grew territory by 33%.
  • Set up and maintained new accounts and existing accounts.
  • Established new accounts and increased revenues.
  • Managed existing account base and established new accounts utilizing unique marketing strategies and incentives to foster and strengthen key client relationships.

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32. Instagram

low Demand
Here's how Instagram is used in Assistant Marketing Manager jobs:
  • Market research on our client base-Managed Instagram-Worked closely with photographers to get the best shots-Sent out promotional emails-Organized events
  • Created and maintained an Instagram account to encourage community participation and donations.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Managed Facebook, Twitter and Instagram accounts for a non-profit that conducts annual week-long craft beer festivals in Athens, Ohio.
  • Improved and maintained social media sites, including Facebook, Twitter and Instagram, by increasing engaged followers across all platforms.
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.

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33. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Assistant Marketing Manager jobs:
  • Assist with the design and building of website graphics in Adobe Photoshop and Illustrator.
  • Produce and distribute 20+ bi-weekly EDM by using Adobe Photoshop and Illustrator.
  • Edited photos using Adobe Photoshop CS5 Extended.
  • Create promotional flyers through Adobe Photoshop for public events and promotions.
  • Produced advertisements, product catalogs and assisted in product development utilizing Adobe Photoshop and Illustrator.
  • Designed marketing materials using Adobe Photoshop and Illustrator and created two advertisements published in national insurance magazines.

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34. Data Entry

low Demand
Here's how Data Entry is used in Assistant Marketing Manager jobs:
  • Developed short-key legend, decreasing key strokes required for data entry and reducing client record information entry 38%.
  • Supervised team of marketing data entry technicians for high profile law firm.
  • Maintained all files and conducted data entry efficiently and in a timely manner.
  • Initiated and co-created new resident data entry system for existing, new & potential residents for each community.

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35. Sales Presentations

low Demand
Here's how Sales Presentations is used in Assistant Marketing Manager jobs:
  • Prepared sales presentations with detailed product descriptions, specifications and applications.
  • Developed sales presentations to expand and gain new distribution for products.
  • Assisted with sales presentations, meetings and conventions.
  • Created and conducted events, sales-conferences, corporate sponsorships and distributor sales presentations.
  • Managed literature library to assure that all necessary materials were available for tradeshows, sales presentations, etc.
  • Support sales presentations by preparing banners, ads, slideshows, webinars and product demonstrations.

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36. Annual Sales

low Demand
Here's how Annual Sales is used in Assistant Marketing Manager jobs:
  • Evaluate the achievement of the sales personnel against the annual sales target for evaluating the sales commission and incentive.
  • Achieved targeted growth of a top 10 national cereal brand with annual sales exceeding $200 million.
  • Directed the U.S. sales force, responsible for $30 million in annual sales of substation equipment.
  • Established and maintained marketing budgets for two clubs totaling approximately 20.8 million dollars in annual sales.
  • Developed new fleece program for wholesale club channel and created $20 million annual sales.
  • Coordinated, planned, and participated at annual sales events.
  • Developed and managed annual Sales and Marketing budget.
  • Key Accomplishments: Develop annual sales presentations for new product introductions and deployments.
  • Inventory Analysis & Negotiations vendor reviews and collaboration for $60M annual sales.

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37. Potential Customers

low Demand
Here's how Potential Customers is used in Assistant Marketing Manager jobs:
  • Identified potential customers for promotions and cross-sell opportunities by analyzing demographic and transactions databases of +2 million customers.
  • Evaluated effectiveness of marketing strategies, and initiated contact with potential customers
  • Meet and Greet customers, cash drawer, educate potential customers when they have questions.
  • Determine the demand for products and services and its competitors and identify potential customers.
  • Implemented various marketing tools for employee's to be using when approaching potential customers.
  • Prospect potential customers and generate sales for the organization.
  • Call potential customers to confirm appointments.
  • Innovated sales strategy targeting Tier 2 customers; enabled sales force to focus efforts on potential customers with highest sales probability.
  • Researched sales to develop needs assessment to plan new strategies Problem solve customers and potential customers and call center room
  • Attracted over 300 potential customers through search engine marketing including 1st page Google ranking for desirable keyword terms.
  • Host info sessions and Answering the questions with potential customers Promote the AUIA brand in the Champaign-Urbana area
  • Managed 30+ employees in a call center and canvas crew Set and confirmed appointments with potential customers.
  • Designed and updated brochures and flyers to disperse to potential customers.

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38. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Assistant Marketing Manager jobs:
  • Conducted a competitive analysis in order to identify and assess the relative positioning strategies of all direct and indirect competitors.
  • Monitor competitor initiatives, provide competitive analysis and assist internal teams in brand plus-up strategies to maintain market share.
  • Compiled research and created comprehensive client presentations that included competitive analysis and current industry landscape information.
  • Developed a revamped Competitive Analysis; providing more exposure to market news and competitive activities.
  • Overhauled competitive analysis, identifying & initiating regional marketing tactics for +5pt share gain.
  • Performed Competitive Analysis, to help company understand competition and identify best practice.
  • Identify actionable insights to grow market share through ongoing competitive analysis.
  • Researched new product development and competitive analysis on new markets.
  • Manage brand summer intern on development goals, business knowledge & in-depth Competitive Analysis project, as well as daily assignments.
  • Analyzed syndicated data (IRI) and conducted competitive analysis & monthly forecast projections with 90% accuracy.
  • Conducted extensive market research and detailed competitive analysis for presenting to the General Manager in Pune.

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39. Youtube

low Demand
Here's how Youtube is used in Assistant Marketing Manager jobs:
  • Researched, developed and pitched stories that reflected the unique sensibilities of the BLKDMND YouTube network.
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.
  • Conducted and successfully rolled out a North American web and YouTube video contest utilizing Social Whirled automated campaign platform.
  • Posted social media updates on Facebook and recorded informational videos for YouTube.
  • Initiated social marketing campaigns including YouTube video of customer events.
  • Coordinate and supervise social media use including YouTube and Facebook

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40. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Assistant Marketing Manager jobs:
  • Improved local search engine optimization campaigns in order to drive more traffic to the showroom.
  • Lead search engine optimization (SEO) efforts, including off-page and on-page optimization.
  • Managed website development and content, search engine optimization and website analytics.
  • Designed and produced marketing collateral materials in support of targeted sales campaigns Developed website content and implemented Search Engine Optimization.
  • Maintained social media accounts and promoted local events by creating graphics for promotional materials and websites with search engine optimization.
  • Developed website search engine optimization program, resulting in strong organic search traffic and high triple-digit qualified leads annually.

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41. Html

low Demand
Here's how Html is used in Assistant Marketing Manager jobs:
  • Created, staged and tested emails for weekly launches for Gardener's Eden - HTML and text versions including tracking URLs.
  • Performed website updates through CMS with basic knowledge of HTML.
  • Designed and coded portions of the company's public web site and client access pages using HTML 4.01 and JavaScript.
  • Included maintenance of company web site using HTML code and graphic design software.
  • Updated the department's website through HTML code and Dreamweaver.
  • Created HTML-formatted newsletters with Adobe DreamWeaver and emailed them with Constant Contact, enabling professional looking communication with constituents.

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42. Graphic Design

low Demand
Here's how Graphic Design is used in Assistant Marketing Manager jobs:
  • Supervised in-house graphic designer and served as copywriter for advertisements, mass mailings and magazine event listings.
  • Promoted from Marketing Assistant to Assistant Marketing Manager and Graphic Designer
  • Trained Public Relations Supervisor and graphic design intern.
  • Sourced and obtained bids from graphic designers, printers, caterers, venues and negotiated the costs and levels of service.
  • Served as the Company's in-house Studio Manager, directed the work of a staff of four graphic designers and copywriters.
  • Worked with graphic designers and other media companies to mass produce local promotional calendars, advertisements, and help implement monthly.
  • Worked with graphic designers, copywriters and oversee design, layout, paste-up, and production of promotional materials.
  • Worked closely with graphic designers to communicate the business partners' needs and help shape the design.
  • Managed vendor relations with graphic designers, print shops, and event staff.
  • Supervised in-house graphic design department to guarantee output of the highest quality materials.
  • Managed the marketing, graphic design, and direct web sales staff.
  • Used Adobe graphic designed programs to enhance photographs for maximize appeal.
  • Utilized graphic design skills to create multiple marketing pieces for clients.
  • Managed Graphic Designer and intern work assignments.
  • Develop advertising collateral (graphic design).
  • Provide Graphic Design service to clients.
  • Added value by developing into organization's in-house photographer, videographer, graphic designer and social media specialist.
  • Designed flyers, to go menus, special menus, and other graphic design work.

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43. Linkedin

low Demand
Here's how Linkedin is used in Assistant Marketing Manager jobs:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Developed social ads, initiated LinkedIn procurement group.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

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44. Customer Base

low Demand
Here's how Customer Base is used in Assistant Marketing Manager jobs:
  • Coordinated social media campaigns across departments designed to generate revenue and engage a diverse customer base.
  • Conducted marketing research activities to explore new markets and retain/grow distributors and customer base.
  • Assisted project manager with meeting deadlines and executed customer based decisions.
  • Tripled customer base after implementing an extensive promotional strategy.
  • Plan execution results in renewed relevancy to key customer base, creates sales momentum and re-energizes sales team.
  • Identify, prioritize, execute and measure marketing tactics to enhance the responsiveness of varying customer bases.
  • Represented the company at trade shows to promote products and resulted in expanded customer base.
  • Created and implemented marketing strategies to increase customer base and company revenue.
  • Created an array of marketing operations to expand customer base.
  • Animated staff in branches and customer base.
  • Implemented marketing strategies which resulted in 12% growth of customer base.Implemented new processes and systems for improving customer service satisfaction.
  • Expanded customer base by 15% through new product offerings, tradeshows, promotions and customer relations activities.

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45. R

low Demand
Here's how R is used in Assistant Marketing Manager jobs:
  • Conducted market research to analyzed competitors strategies, determine brand perception, evaluated market penetration and understand customer needs.
  • Generated and analyzed data based upon weekly team results to improve performance and align interdepartmental needs and goals.
  • Redesigned the original product offering, implemented integrated marketing campaigns, and offered web-enabled access to consumers.
  • Improved data entry quality results by completing audits, determined system improvements and implemented changes as needed.
  • Promoted and transferred to Cleveland to launch a new technical publication and to develop a telemarketing department.
  • Developed creative campaigns, media strategies and innovative integrated packaging promotions, substantially increasing consumer pull.
  • Supported the marketing department in promotional program initiatives, internal database tracking systems and advertising programs.
  • Managed PR programs that garnered several national placements and raised brand awareness for the organization.
  • Directed production activities to insure safety and compliance with quality control standards and regulatory compliance.
  • Consolidated documentation into an easily digestible format in order to minimize senior staff review times.
  • Reviewed billing and coding processing issues to identify and resolve all errors/discrepancies.
  • Created forms to track operations and increase company efficiency and productivity.
  • Traced advertising budgets and maintained public relations with customers and vendors.
  • Reviewed new business opportunities and made formal recommendations to senior management team
  • Plan and participate in community service events and off-site marketing initiatives.
  • Worked with important clients including Merrill Lynch to develop and coordinate partnerships
  • Generate channel awareness of marketing initiatives that increase natural search traffic.
  • Administered licensee content calendar approvals, creative delivery and copy direction.
  • Partner with employees and management regarding performance management and career development.
  • Collaborated with advertising and promotion managers to promote products and services.

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46. Data Analysis

low Demand
Here's how Data Analysis is used in Assistant Marketing Manager jobs:
  • Assisted marketing manager in writing reports and data analysis.
  • Performed daily internal data analysis of relevant metrics
  • Performed business trend and data analysis.
  • Conducted weekly meetings with assistant managers to show were improvement was needed by reading data analysis systems.
  • Performed market research and data analysis to develop new products and forecast trends.
  • Launch plans for new fluoroquinolone antibiotic, coordination with international registration, phase III medical data analysis.
  • press releases and press conference Extensive data analysis input for business plans and case studies to enhance business development prospects

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47. Sales Materials

low Demand
Here's how Sales Materials is used in Assistant Marketing Manager jobs:
  • Directed creative/print production and distribution of corporate and sales materials for maximum efficiency and effectiveness.
  • Assisted in revenue forecasting and budget preparation and developing field sales materials.
  • Developed sales materials and promotional items including packaging and sell sheets.
  • Led cross-functional team in developing category management and sales materials to support launch of first new line extensions in five years.
  • Created and project managed the development of collateral sales materials, retail advertising, promotion, publicity and direct mail.
  • Continued to develop and produce sales materials and packaged goods for national promotions, organized distributions and field roll-outs.
  • Research and implementation of various marketing tools, design of logo's, sales materials and information manuals.
  • Developed sales materials for the launch of all new products to both manufacturer and retailer clients.
  • Supported successful re-launch of Tree Top differentiated apple sauce through sales materials and new package development.
  • Posted sales materials on corporate Intranet for global sales; worldwide headquarters support.
  • Created literature, presentations, and sales materials that increased brand awareness.
  • Managed branding and designed sales materials and print ads.
  • Supervised the assembly of marketing and sales materials (i.e.

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48. Pinterest

low Demand
Here's how Pinterest is used in Assistant Marketing Manager jobs:
  • Edit electronic media including digital display boards, website, Facebook, Twitter, Pinterest, LinkedIn and Google+ pages.
  • Created profiles on Social Media such and Pinterest, Facebook, Instagram and Twitter.
  • Managed magazine's Pinterest account, and update it weekly for promotion of the magazine.
  • Created & maintained all social media websites for communities - Facebook, Twitter & Pinterest.
  • Maintained and updated program website and social media including Twitter, Facebook and Pinterest.
  • Key Highlights: Increased Twitter followers by 270%, Facebook likes by 90% and Pinterest followers by 190%.

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49. Inventory Management

low Demand
Here's how Inventory Management is used in Assistant Marketing Manager jobs:
  • Store Operations - Oversaw daily operations including warranty enforcement, merchandising inventory management and opening and closing procedures.
  • Maximized equipment valuation, profitable financial returns, inventory management and prioritization on resale of returned equipment.
  • Described and assisted with inventory management.
  • Handled the inventory management for the gifting department.
  • Played primary role in inventory management decreasing inventory costs by 2% Selected to open new store in highly competitive market.
  • Worked with Inventory Management and reviewed daily supply chain reports to ensure service level goals are met.

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50. Focus Groups

low Demand
Here's how Focus Groups is used in Assistant Marketing Manager jobs:
  • Conducted focus groups to ensure packaging would resonate with consumers while remaining differentiated from packaging in Godiva boutiques.
  • Led team in end user research (focus groups, internal surveys, and usage study).
  • Implemented consumer segmentation and purchase dynamics studies, pricing responsiveness analyses, focus groups and in-market tests.
  • Partner with the measurement team to conduct focus groups and coordinate workshops for internal creative reviews.
  • Directed the launch of a new product to target category non users based on focus groups
  • Moderated focus groups for hand cleansing category; utilized knowledge to craft new product definitions.
  • Generated customer feedback on the next season's collections by conducting consumer focus groups.
  • Led training for call centers, developed incentive programs and focus groups.
  • Coordinated focus groups to gauge responsiveness to marketing and sales campaigns.

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20 Most Common Skill for an Assistant Marketing Manager

New Product Development17.1%
Company Website14.5%
Customer Service8%
Online7.5%
Email6.6%
Revenue Growth5.5%
Sales Goals5.5%
Facebook4.6%

Typical Skill-Sets Required For An Assistant Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
13.2%
13.2%
2
2
Company Website
Company Website
11.2%
11.2%
3
3
Customer Service
Customer Service
6.2%
6.2%
4
4
Online
Online
5.8%
5.8%
5
5
Email
Email
5.1%
5.1%
6
6
Revenue Growth
Revenue Growth
4.3%
4.3%
7
7
Sales Goals
Sales Goals
4.2%
4.2%
8
8
Facebook
Facebook
3.5%
3.5%
9
9
Market Research
Market Research
3.5%
3.5%
10
10
Trade Shows
Trade Shows
3.1%
3.1%
11
11
Special Events
Special Events
2.6%
2.6%
12
12
Twitter
Twitter
2.3%
2.3%
13
13
Press Releases
Press Releases
2.2%
2.2%
14
14
Promotional Materials
Promotional Materials
1.8%
1.8%
15
15
Internet
Internet
1.5%
1.5%
16
16
Promotional Events
Promotional Events
1.5%
1.5%
17
17
SEO
SEO
1.4%
1.4%
18
18
ROI
ROI
1.3%
1.3%
19
19
Business Development
Business Development
1.3%
1.3%
20
20
New Clients
New Clients
1.2%
1.2%
21
21
Google Analytics
Google Analytics
1.2%
1.2%
22
22
CRM
CRM
1.2%
1.2%
23
23
Market Share
Market Share
1.1%
1.1%
24
24
Project Management
Project Management
1.1%
1.1%
25
25
Powerpoint
Powerpoint
1%
1%
26
26
Web Content
Web Content
1%
1%
27
27
SKU
SKU
1%
1%
28
28
Sales Representatives
Sales Representatives
0.9%
0.9%
29
29
Creative Direction
Creative Direction
0.9%
0.9%
30
30
POS
POS
0.9%
0.9%
31
31
New Accounts
New Accounts
0.8%
0.8%
32
32
Instagram
Instagram
0.8%
0.8%
33
33
Adobe Photoshop
Adobe Photoshop
0.8%
0.8%
34
34
Data Entry
Data Entry
0.8%
0.8%
35
35
Sales Presentations
Sales Presentations
0.7%
0.7%
36
36
Annual Sales
Annual Sales
0.7%
0.7%
37
37
Potential Customers
Potential Customers
0.7%
0.7%
38
38
Competitive Analysis
Competitive Analysis
0.7%
0.7%
39
39
Youtube
Youtube
0.6%
0.6%
40
40
Search Engine Optimization
Search Engine Optimization
0.6%
0.6%
41
41
Html
Html
0.6%
0.6%
42
42
Graphic Design
Graphic Design
0.6%
0.6%
43
43
Linkedin
Linkedin
0.6%
0.6%
44
44
Customer Base
Customer Base
0.6%
0.6%
45
45
R
R
0.6%
0.6%
46
46
Data Analysis
Data Analysis
0.6%
0.6%
47
47
Sales Materials
Sales Materials
0.5%
0.5%
48
48
Pinterest
Pinterest
0.5%
0.5%
49
49
Inventory Management
Inventory Management
0.5%
0.5%
50
50
Focus Groups
Focus Groups
0.4%
0.4%

25,455 Assistant Marketing Manager Jobs

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