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Assistant media buyer skills for your resume and career

Updated January 8, 2025

3 min read

Below we've compiled a list of the most critical assistant media buyer skills. We ranked the top skills for assistant media buyers based on the percentage of resumes they appeared on. For example, 16.5% of assistant media buyer resumes contained buying process as a skill. Continue reading to find out what skills an assistant media buyer needs to be successful in the workplace.

15 assistant media buyer skills for your resume and career

1. Buying Process

Here's how assistant media buyers use buying process:

Assisted with the planning and buying process for various clients using TV, online, radio, print and outdoor media.
Hired as one of the original MTW employees, learning the media buying process from former P&G executives.

2. Media Buying

Here's how assistant media buyers use media buying:

Assisted media buyers with all aspects of media buying and ad servicing for several national retail and direct response clients.
Assisted in developing media buying campaigns for clients, that reached proper demographic and fit into allotted budget

3. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how assistant media buyers use media planning:

Assisted Associate Directors of Local Broadcast in all aspects of media planning and buying.
Researched media strategies, performed media planning duties for a variety of clients.

4. TV Stations

Here's how assistant media buyers use tv stations:

Communicated and negotiated with TV stations and rep firms to purchase TV air time for clients.
Corresponded with sales assistants and account executives at TV stations on each client desires.

5. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how assistant media buyers use nielsen:

Analyzed Nielsen and MRI demographic data for go-to-market strategies targeting desired consumers.
Collect Nielsen ratings from Galaxy Explorer to see how many people are viewing a certain program on a certain date and time

6. Sales Reps

Here's how assistant media buyers use sales reps:

Played crucial role in aiding sales reps with setup of promotions and contests.
Created and processed media reports / Created strategic media plans and contacted broadcast stations and sales reps for information & avails.

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7. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how assistant media buyers use insertion orders:

Work with vendors to process insertion orders/confirmations for revised media buys and discrepant spots.
Developed and distributed contracts as well as insertion orders.

8. Post Analysis

Here's how assistant media buyers use post analysis:

Provided post analysis on all buys based on purchased vs. delivered rates to ensure 100% network compliance.
Compared internal post analysis of clients with those of networks and other vendors.

9. Billing Issues

Billing issues are the mistakes made by the company resulting in a wrong bill for the customer. An example of a billing issue might be adding what is owed incorrectly or accidentally omitting a service the customer bought. The billing issues are the company's responsibility and are caused by the one who calculates the bill. The customer does not need to pay it, however, the dispute may take some time to resolve.

Here's how assistant media buyers use billing issues:

Identified and solved technical/billing issues.
Resolved all media billing issues to ensure the proper payments to networks for all buys throughout the year.

10. Direct Response

Here's how assistant media buyers use direct response:

Measured direct response from commercials by tracking calls in, and estimating budget needs for overall cost savings.
Assisted Media Directors and Buyers on short form direct response buys for major cable networks.

11. Buy Analysis

Here's how assistant media buyers use buy analysis:

Monitored all orders placed for advertising schedules for easy retrieval for billing reconciliation and post-buy analysis to reject unsatisfactory outlets.
Performed post buy analysis of media to ensure media effectiveness and efficiency.

12. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how assistant media buyers use target audience:

Assist in the development of media plans that specify which forms will be used to effectively reach the target audience.
Consulted with media buyers regarding client schedules, target audiences and various TV markets.

13. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how assistant media buyers use account executives:

Led negotiations with account executives from major television networks.
Maintained daily contact with media account executives located nationally.

14. PowerPoint

Here's how assistant media buyers use powerpoint:

Created PowerPoint presentations demonstrating which markets performed best, as measured by consumer ratings they achieved quarter-by-quarter.
Created presentations in PowerPoint, Excel and Word encompassing campaign results.

15. Campaign Performance

Here's how assistant media buyers use campaign performance:

Demonstrated strong negotiation skills resolving campaign performance issues with broadcast and print advertising vendors obtaining make-goods.
Maintained client accounts by monitoring and evaluating campaign performance.

5 Assistant Media Buyer resume examples

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List of assistant media buyer skills to add to your resume

The most important skills for an assistant media buyer resume and required skills for an assistant media buyer to have include:

Buying Process
Media Buying
Media Planning
TV Stations
Nielsen
Sales Reps
Insertion Orders
Post Analysis
Billing Issues
Direct Response
Buy Analysis
Target Audience
Account Executives
PowerPoint

Campaign Performance
Media Sales
Billing Reconciliation
Facebook
Media Research
Program Changes
Broadcast Television
Upfront
Market Research
Broadcast Schedules
Television Station
Client Accounts
Honda
Client Campaigns

Press Releases
MRI
Client Contracts
Promotional Events
Client Satisfaction
ROI
Dmas
Client Service
Cpm
Client Schedules
Creative Agencies
Client Expectations
ABC

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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