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Become An Assistant Media Planner

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Working As An Assistant Media Planner

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $84,000

    Average Salary

What Does An Assistant Media Planner Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Assistant Media Planner

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Assistant Media Planner Career Paths

Assistant Media Planner
Media Planner Account Executive Account Manager
Account Director
9 Yearsyrs
Media Planner Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Media Planner Account Executive Marketing Specialist
Marketing Program Manager
6 Yearsyrs
Digital Media Planner Media Supervisor Account Director
Director Of Strategy
11 Yearsyrs
Digital Media Planner Media Supervisor Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Media Planner And Buyer Senior Account Executive Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Media Planner And Buyer Senior Account Executive Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Media Planner And Buyer Senior Account Executive Marketing Communications Manager
Events Marketing Manager
5 Yearsyrs
Digital Media Planner Account Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Negotiator Analyst Portfolio Manager
Strategist
6 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Assistant Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Marketing Coordinator Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Coordinator Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Assistant Account Executive Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Assistant Account Executive Marketing Specialist Social Media Manager
Marketing Strategist
6 Yearsyrs
Community Planner Planner Strategic Planner
Senior Strategist
8 Yearsyrs
Assistant Account Executive Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Associate Senior Marketing Specialist Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Top Skills for An Assistant Media Planner

  1. Online
  2. Insertion Orders
  3. Competitive Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated with account managers to ensure proper execution of online campaigns.
  • Created insertion orders in C&P and sent them to over 500 publications while ensuring the correct creative ran.
  • Deliver competitive analysis with recommendations to supervisors and clients.
  • Cultivated vendor relationships and provided client with POVs on new media opportunities
  • Develop RFP documents and field vendor inquiries surrounding client campaigns and overarching objectives.

Assistant Media Planner Demographics

Gender

Female

57.7%

Male

31.2%

Unknown

11.1%
Ethnicity

White

59.7%

Hispanic or Latino

14.8%

Black or African American

11.2%

Asian

10.3%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

35.9%

French

15.5%

Mandarin

8.7%

Cantonese

7.8%

Korean

4.9%

German

4.9%

Filipino

2.9%

Portuguese

2.9%

Japanese

2.9%

Russian

1.9%

Tagalog

1.9%

Chinese

1.9%

Vietnamese

1.0%

Hindi

1.0%

Malay

1.0%

Armenian

1.0%

Thai

1.0%

Malayalam

1.0%

Italian

1.0%

Hakka

1.0%
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Assistant Media Planner Education

Schools

University of Texas at Austin

9.4%

Michigan State University

9.0%

New York University

7.9%

Pennsylvania State University

7.2%

University of Southern California

6.1%

Syracuse University

5.8%

Boston University

5.4%

University of Florida

5.1%

Fordham University

4.7%

University of Michigan - Ann Arbor

4.7%

Hofstra University

4.3%

San Francisco State University

4.0%

Northwestern University

3.6%

Western Michigan University

3.6%

Baruch College of the City University of New York

3.2%

University of California - Irvine

3.2%

University of Kansas

3.2%

Loyola Marymount University

3.2%

University of California - Los Angeles

3.2%

University of Maryland - College Park

2.9%
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Majors

Marketing

22.8%

Communication

17.4%

Business

13.8%

Advertising

13.1%

Journalism

5.6%

Public Relations

5.6%

Psychology

3.2%

Management

3.1%

English

2.8%

Political Science

2.2%

Finance

1.5%

Graphic Design

1.4%

Agricultural Public Services

1.0%

Business Communications

1.0%

Accounting

1.0%

International Business

0.9%

Economics

0.9%

Sociology

0.9%

Photography

0.8%

Area Studies

0.7%
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Degrees

Bachelors

72.8%

Masters

16.6%

Other

7.2%

Certificate

1.8%

Associate

0.9%

Doctorate

0.5%

License

0.1%

Diploma

0.1%
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