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The differences between assistant media planners and planners can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an assistant media planner, becoming a planner takes usually requires 1-2 years. Additionally, a planner has an average salary of $63,161, which is higher than the $38,916 average annual salary of an assistant media planner.
The top three skills for an assistant media planner include powerpoint, media planning and insertion orders. The most important skills for a planner are customer service, exceptional client, and logistics.
| Assistant Media Planner | Planner | |
| Yearly salary | $38,916 | $63,161 |
| Hourly rate | $18.71 | $30.37 |
| Growth rate | 8% | 4% |
| Number of jobs | 26,944 | 15,269 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 64% |
| Average age | 42 | 42 |
| Years of experience | 4 | 2 |
An assistant media planner is responsible for supporting the advertising and public relations team in developing media publications, social platform content, and press releases for campaign management. Assistant media planners maximize resources to boost the clients' brand image to different media platforms and ensure that the advertising efforts reach the target audience. They also analyze the feasibility of campaigns and develop marketing strategies within the clients' budget limitations and timetables. An assistant media planner must be very creative and communicative to recommend media plans and enhance brand recognition.
As the name entails, planners assist in creating a broad vision for a community. They conduct research, design, and advanced programs. Some of them focus on a few roles, such as planning transportation, while some will most likely work at different planning types throughout their profession. They develop a plan through data analysis, determine the project's goals or the community, and form a specific vision. They also identify the strategies to help the city realized its goals and vision.
Assistant media planners and planners have different pay scales, as shown below.
| Assistant Media Planner | Planner | |
| Average salary | $38,916 | $63,161 |
| Salary range | Between $31,000 And $48,000 | Between $45,000 And $88,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between an assistant media planner and a planner in terms of educational background:
| Assistant Media Planner | Planner | |
| Most common degree | Bachelor's Degree, 94% | Bachelor's Degree, 64% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between assistant media planners' and planners' demographics:
| Assistant Media Planner | Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 4.9% Unknown, 4.7% Hispanic or Latino, 12.7% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 12% | 13% |