Assistant media planner job description

Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Campaign Management & Execution - 45%
Assists in management of day-to-day communication with internal and external teams Collaborate with Campaign Management team for ad trafficking and site tagging, ensuring tags are properly QA'dWork alongside media planner on post campaign reconciliation and billing Compile specs documents and ensure all materials are received from creative agency Responsible for the creation of campaign post-launch information such as screenshots, links and delivery data to demonstrate proof of placement for clients

Learning & Development - 30%
Advance knowledge and learn about the media industry, Horizon Media, and our clients Further abilities with Microsoft Office Suite and other proprietary Horizon tools Participate in Horizon's Media 101 training program and other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more).

Media Negotiating & Buying - 15%
Participates in team brainstorms to kick off plan and consideration set development Collaborate with planners, senior planners, and supervisor for digital plan development Assist in the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions Collaborate with team to identify data and billing discrepancies and recommend creative solutions Assist with creation of contracts within internal systems/tools to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Reporting & Analysis - 10%
Collaborate with Horizon Media Analytics teams to aggregate data and ensure accuracy, validating data from internal and external teams Monitor campaign pacing to ensure purchases match plans/client goals

Who You Are
Hungry to learn more and further your knowledge of the media landscape Interested in the digital landscape and a desire to innovate and keep up with trendsA strong, effective communicatorA problem solver with the ability to develop creative solutions Detail oriented with strong organizational skills An effective time manager, comfortable working with multiple timelines and deliverablesA left and right brain thinker Flexible in working both independently and with a team, willing to roll up your sleeves Takes pride in ownership of work and demonstrates accountability Able to thrive in an agile, fast paced environment and seek out feedback proactively Results and solutions oriented; consistently motivated, proactive, and resourcefulA supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
Bachelor's degree and/or relevant work or internship experience Experience working in fast-paced environment and able to multi-task Proficiency working within Microsoft Suite

Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations.
Physical Activity and Work Environment
This role does not require any physical activity.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Assistant Media Planner - Media Team - US

Expedia Group Media is a media buying organization, on a mission to power global travel for everyone, everywhere. As we continue to expand our services and responsibilities, we are seeking a hardworking and creative Assistant Media Planner to join us at a pivotal time in our voyage. You are data driven and highly analytical who thrives in a fast-paced setting, collaborating across an international team. You will play an integral role in developing and stewarding US national multi-media plans across all Expedia Group brands.

What you'll do:

Support media planner in building holistic media plan recommendations which deliver on Brand media strategies and established media principles (across TV, OTT, OOH, Cinema, Audio and Digital) Successfully steward multi-media plans, Brand broadcast integrations and sponsorships Consistently respond to stakeholder requests in an accurate, timely and professional manner Study Brand target consumer media habits and recommend media opportunities which build Brand awareness, consideration, and affinity Coordinate Brand market/vendor budgets and delivery (GRPs, impressions, sponsorships and integrations) Analyse competitor activity insight from relevant tools, and stay up to date with latest media trends Compile and analyse relevant metrics on an ongoing basis to optimise media plans and schedules, analyse media alternatives and make supported recommendations Build pre and post-campaign summations for co-op partnerships and major Brand sponsorships Collaborate with internal teams to build and execute media testing strategies that drive business efficiencies

Who you are:

At least 2+ year's Media planning experience in US National TV, digital video, cinema, and OOH. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV) preferred Bachelor's degree or related technical field; or Equivalent related professional experience Demonstrate basic understanding of key terminology and key performance indicators in the industry Strong analytical skill set - ability to derive TV optimization insights from data and make solid recommendations Highly collaborative, with excellent interpersonal skills and ability to build relationships with Brands, EG Media leads, Finance, and vendors Strong communication skills, both oral and written Ability to prosper in fast paced, culturally diverse environment Proactive, attention to detail, results-oriented problem solver, meet timelines Minimum 2+ year's US National TV and digital media planning experience Minimum intermediate-level proficiency in Microsoft Office in Excel and PowerPointPreferred location: LA

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About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia , Hotels.com , Expedia Partner Solutions, Vrbo , trivago , Orbitz , Travelocity , Hotwire , Wotif , ebookers , CheapTickets , Expedia Group™ Media Solutions, Expedia Local Expert , CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia
is committed to
creating an inclusive
work environment with
a diverse
workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.