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Assistant media planner skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical assistant media planner skills. We ranked the top skills for assistant media planners based on the percentage of resumes they appeared on. For example, 11.0% of assistant media planner resumes contained powerpoint as a skill. Continue reading to find out what skills an assistant media planner needs to be successful in the workplace.

15 assistant media planner skills for your resume and career

1. PowerPoint

Here's how assistant media planners use powerpoint:
  • Produced PowerPoint presentations as well as Excel spreadsheets, and coordinated and scheduled meetings for teams.
  • Updated the Facebook page daily Created PowerPoint presentations for the office concerning student activities Conducted interviews with students about current Clarke highlights

2. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how assistant media planners use media planning:
  • Developed expertise on competitive spend analysis, business-to-business trade circulation analysis and national media planning.
  • Worked directly with clients Gateway, Microsoft and Sprint, performing media planning, forecasting and financial analyses.

3. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how assistant media planners use insertion orders:
  • Created insertion orders in C&P and sent them to over 500 publications while ensuring the correct creative ran.
  • Manage campaign authorizations, issue Insertion Orders, trafficking of creative, prepare flowcharts, budgets and account billing reconciliation.

4. MRI

Magnetic Resonance Imaging (MRI) is a non-invasive and painless procedure that uses strong magnetic fields, radio waves, and computers to create detailed and cross images of the body's inner parts. MRI scanner can detect anomalies inside the brain and spinal cord, find tumors or cysts, detect heart, liver, and other abdominal organ problems, and many more. MRIs are very useful in studying soft tissues and the nervous system. Aside from diagnosing diseases, doctors also use MRI to check how well you have recovered from a particular treatment.

Here's how assistant media planners use mri:
  • Gathered research information from sources such as SRDS, TV and Radio Datatrak, MRI, and Scarborough.
  • Analyzed potential media audiences using Telecum and MRI reports.

5. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how assistant media planners use target audience:
  • Utilized research tools to target audiences and gather statistics about consumer behavior to inform media placement decisions.
  • Researched and analyzed target audience media usage and prepared client recommendations and presentation materials.

6. Digital Marketing

Here's how assistant media planners use digital marketing:
  • Worked under senior designer and collaborated with the marketing department to develop design solutions for digital marketing campaigns.
  • Pitched marketing strategy to Director of Digital Marketing for increasing user engagement on BermanBraun's YouTube Channel Tasted.

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7. Media Research

Here's how assistant media planners use media research:
  • Assist the Marketing Director with media research, marketing expense planning, negotiation, script development, and campaign monitoring.
  • Utilized multiple media research and buying platforms to create comprehensive media plans for multiple retail based clients.

8. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how assistant media planners use nielsen:
  • Tracked Nielsen ratings and meticulously allocated campaigns across dual layer calendars to help ensure optimal exposure and delivery on multiple windows.
  • Assess and provide perspective on qualitative and quantitative research compiled using Nielsen and Scarborough data.

9. POVs

Here's how assistant media planners use povs:
  • Presented recommendations, POVs and select analyses to clients and account service teams.
  • Created Point Of Views (POVs) to strategically target new markets.

10. Campaign Performance

Here's how assistant media planners use campaign performance:
  • Managed traffic flow, analyzed campaign performance and presented results to clients while providing insight on campaign strategy.
  • Monitor and assess ongoing campaign performance and assist in campaign analysis.

11. Research Tools

Here's how assistant media planners use research tools:
  • Evaluated media proposals for clients utilizing research tools to execute efficient buys Prepared presentations for client proposals
  • Utilize syndicated research and third party research tools to help inform media recommendations and audience understanding.

12. Comscore

Here's how assistant media planners use comscore:
  • Used ComScore, Media Mind, MRI.
  • Contributed significantly to domestic planning for the US Professional Services segment by conducting research through various tools such as comScore.

13. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how assistant media planners use competitive analysis:
  • Deliver competitive analysis with recommendations to supervisors and clients.
  • Compiled and prepared periodic status budget reports and competitive analysis on a monthly basis for all brands.

14. TV

TV sometimes referred to as television or telly, is an electronic system for advertising, entertainment, news, and sports used to transmit images of stationary or moving objects with sound over a cable or via space by a device that converts sound and light to electrical waves and converts them back into visible rays of light and audible sounds.

Here's how assistant media planners use tv:
  • Develop skills to work with specific software (PaloMARS, Galileo, Super Nova, TV Planet) and Excel proficiency.
  • Assisted on maintaining the integrity of media buys -Handled all day-to-day tasks -Reconciled invoices -Trafficked commercials to TV and Radio stations

15. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.
Here's how assistant media planners use rfp:
  • Implement RFP process, gathered site lists and avails, and tabulated data.
  • Work with supervisor to evaluate returned RFP's and determined vehicle selections for multi-faceted campaigns.
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List of assistant media planner skills to add to your resume

Assistant media planner skills

The most important skills for an assistant media planner resume and required skills for an assistant media planner to have include:

  • PowerPoint
  • Media Planning
  • Insertion Orders
  • MRI
  • Target Audience
  • Digital Marketing
  • Media Research
  • Nielsen
  • POVs
  • Campaign Performance
  • Research Tools
  • Comscore
  • Competitive Analysis
  • TV
  • RFP
  • Facebook
  • Plan Development
  • DoubleClick
  • Brainstorming
  • Client Facing
  • Demographic Data
  • Kantar
  • Market Research
  • Competitive Reports
  • IOS
  • Srds
  • Simmons
  • Research Data
  • Creative Agencies
  • Digital Campaigns
  • DCM
  • Flow Charts
  • Client Billing
  • Google Adwords
  • Client Budgets
  • Performance Reports
  • Media Buying
  • Budget Summaries
  • Campaign Objectives
  • Account Management
  • Post Analysis
  • Lexus
  • Competitive Research
  • Local Radio
  • DDS
  • KPIs
  • Client Presentations
  • CPC

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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