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Become An Assistant Product Manager

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Working As An Assistant Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $88,000

    Average Salary

What Does An Assistant Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Assistant Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Assistant Product Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Top Careers Before Assistant Product Manager
Internship 7.6%
Buyer 2.9%
Manager 2.8%
Top Careers After Assistant Product Manager
Director 2.7%
Manager 2.6%
Consultant 2.3%

Do you work as an Assistant Product Manager?

Average Yearly Salary
$88,000
View Detailed Salary Report
$56,000
Min 10%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$138,000
Max 90%
Best Paying Company
Epson America, Inc.
Highest Paying City
San Francisco, CA
Highest Paying State
South Dakota
Avg Experience Level
2.4 years
How much does an Assistant Product Manager make at top companies?
The national average salary for an Assistant Product Manager in the United States is $88,531 per year or $43 per hour. Those in the bottom 10 percent make under $56,000 a year, and the top 10 percent make over $138,000.

Real Assistant Product Manager Salaries

Job Title Company Location Start Date Salary
Assistant Claims Product Manager Liberty Mutual Insurance Company Boston, MA Jul 13, 2015 $185,600 -
$189,800
Assistant Claims Product Manager Liberty Mutual Insurance Company Boston, MA Jun 16, 2016 $175,000 -
$220,000
Assistant Claims Product Manager Liberty Mutual Insurance Company Boston, MA Oct 01, 2013 $172,744 -
$212,600
Assistant Claims Product Manager Liberty Mutual Insurance Company Boston, MA May 02, 2013 $128,877 -
$185,000
Assistant Director-Product Manager Moody's Analytics, Inc. Omaha, NE Mar 15, 2016 $103,000
Asst MGR (Sales Engineer), Tech Mktg GR, Product C Keyence Corporation of America Itasca, IL Jun 04, 2012 $100,150
Assistant Product Manager-Omni-Channel Staples, Inc. Cambridge, MA May 09, 2016 $100,000
Assistant Director-Product Manager Moody's Analytics, Inc. New York, NY Nov 04, 2016 $95,000
Assistant Director-Product Manager Moody's Analytics, Inc. New York, NY Apr 11, 2016 $95,000
Assistant Product Manager II DAL-Tile Corporation Dallas, TX Mar 30, 2016 $94,162
Assistant Manager-Products & Solutions Newgen Software Inc. McLean, VA Jul 01, 2014 $91,588
Assistant Product Manager Farmers Group, Inc. Los Angeles, CA Apr 23, 2010 $90,671
Assistant Manager Personal Lines Product Dvlpmt Farmers Group, Inc. Tampa, FL Oct 01, 2009 $90,205
Assistant Manager, Product Chiquita Brands International Inc. Cincinnati, OH Apr 12, 2010 $82,000
Assistant Product Manager Jasper Design Automation, Inc. Mountain View, CA Dec 01, 2009 $80,000 -
$120,000
Assistant Product Manager Hill's Pet Nutrition, Inc., A Wholly-Owned Sub of Topeka, KS Mar 27, 2014 $80,000
Assistant Product Manager (Market Research Analyst Western Union, LLC Montvale, NJ Oct 01, 2010 $77,673
Assistant Product Technical Manager Offshore National Oilwell Varco, L.P. Houston, TX Jan 23, 2015 $77,000
Assistant Product Technical Manager Offshore National Oilwell Varco L.P. Houston, TX May 30, 2014 $77,000
Assistant Product Manager Cummins Filtration, Inc. Cookeville, TN Oct 17, 2014 $71,365 -
$81,300
Assistant Product Manager National Interstate Insurance Company Richfield, OH Dec 21, 2016 $69,192 -
$85,000
Assistant Product Manager The Gap, Inc. New York, NY Aug 15, 2015 $52,500
Assistant Product Manager R B Distribution, Inc. Colver, PA Sep 20, 2014 $52,395
Assistant Product Manager Maxell Corporation of America Fair Lawn, NJ Jan 07, 2011 $52,000
Assistant Product Manager, International Hardware Kwikset Corporation Lake Forest, CA Dec 01, 2010 $51,000 -
$61,000
Assistant Product Manager Sunbeam Products, Inc. Miami, FL Oct 01, 2013 $50,584
Assistant Product Manager, Water Care Zodiac Pool Systems, Inc. Vista, CA Apr 30, 2012 $50,024 -
$76,000
Assistant Product Manager Sunbeam Products, Inc. Boca Raton, FL Oct 01, 2013 $49,500
Jewelry Assistant Product Manager Richemont North America, Inc. New York, NY Oct 01, 2010 $49,000

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Top Skills for An Assistant Product Manager

  1. New Product Development
  2. Overseas Vendors
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Attend weekly cross-functional meetings for specific categories and products, customer projects or new product development initiatives.
  • Maintained vendor partnerships with key overseas vendors, reserved raw materials and vendor production capacity.
  • Managed market research project for spinal trauma product, analyzed primary and secondary data and delivered go-to-market plan.
  • Reviewed and evaluated customer contact by salespeople and delivery drivers to ensure consistent high levels of customer service.
  • Analyzed sales data to create internal weekly status reports for additional sales opportunities and product categories/revisions.

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Average Salary:

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Top 10 Best States for Assistant Product Managers

  1. Colorado
  2. Rhode Island
  3. New Jersey
  4. Virginia
  5. Washington
  6. Delaware
  7. Pennsylvania
  8. Arkansas
  9. District of Columbia
  10. North Carolina
  • (764 jobs)
  • (146 jobs)
  • (943 jobs)
  • (879 jobs)
  • (1,656 jobs)
  • (64 jobs)
  • (809 jobs)
  • (117 jobs)
  • (180 jobs)
  • (753 jobs)

Assistant Product Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,578 Assistant Product Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Assistant Product Manager Resume

View Resume Examples

Assistant Product Manager Demographics

Gender

Female

53.6%

Male

40.4%

Unknown

6.0%
Ethnicity

White

58.5%

Hispanic or Latino

14.5%

Asian

12.5%

Black or African American

10.3%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

31.1%

French

10.6%

Mandarin

8.7%

Chinese

8.7%

Korean

5.7%

German

4.9%

Italian

4.5%

Japanese

4.5%

Cantonese

4.2%

Portuguese

3.4%

Russian

2.7%

Urdu

2.3%

Hindi

1.9%

Thai

1.5%

Indonesian

1.1%

Arabic

1.1%

Turkish

0.8%

Dutch

0.8%

Vietnamese

0.8%

Malay

0.8%
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Assistant Product Manager Education

Schools

Fashion Institute of Technology

17.5%

University of Phoenix

12.4%

New York University

6.0%

Northwestern University

5.7%

Northeastern University

4.9%

Ohio State University

4.3%

Webster University

4.0%

Kent State University

4.0%

University of North Carolina at Greensboro

3.7%

Florida Institute of Technology-Melbourne

3.7%

Pennsylvania State University

3.4%

University of Southern California

3.4%

DePaul University

3.4%

Columbia University

3.4%

Montclair State University

3.4%

University of Delaware

3.4%

Boston University

3.4%

Syracuse University

3.2%

Michigan State University

3.2%

University of Georgia

3.2%
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Majors

Business

33.5%

Marketing

22.8%

Management

7.7%

Specialized Sales And Merchandising

4.9%

Finance

4.8%

Communication

3.7%

Graphic Design

3.4%

Psychology

2.1%

Accounting

2.1%

Economics

1.9%

Apparel And Textiles

1.8%

International Business

1.8%

English

1.6%

Project Management

1.3%

Liberal Arts

1.2%

Computer Science

1.1%

Political Science

1.1%

Public Relations

1.1%

Computer Information Systems

1.1%

Supply Chain Management

1.1%
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Degrees

Bachelors

46.7%

Masters

33.8%

Other

10.3%

Associate

4.8%

Certificate

2.6%

Doctorate

1.0%

Diploma

0.7%

License

0.1%
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