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Become An Assistant Regional Manager

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Working As An Assistant Regional Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does An Assistant Regional Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become An Assistant Regional Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Assistant Regional Manager Career Paths

Assistant Regional Manager
Regional Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Regional Manager Director Of Sales
Regional Sales Vice President
11 Yearsyrs
Regional Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
General Manager
Store Director
7 Yearsyrs
General Manager Territory Manager
Senior Territory Manager
8 Yearsyrs
General Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
Property Manager Director Of Sales
Director Of International Sales
9 Yearsyrs
Property Manager Sales And Marketing Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Property Manager Assistant Vice President
Division Vice President
11 Yearsyrs
Store Manager Human Resources Manager
Talent Acquisition Manager
9 Yearsyrs
Store Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Store Manager Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
Regional Sales Manager Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
Regional Sales Manager Business Development Director
Regional Director Of Business Development
11 Yearsyrs
Vice President Sales Vice President
Vice President Director Of Sales
10 Yearsyrs
Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Sales Manager Market Manager
Market Director
10 Yearsyrs
District Manager Regional Sales Director
Director Of Sales & Service
10 Yearsyrs
District Manager Food Service Director
Director Of Retail Sales
10 Yearsyrs
District Sales Manager Regional Business Manager
District Business Manager
10 Yearsyrs
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Do you work as an Assistant Regional Manager?

Help others decide if this is a good career for them

Average Length of Employment
Branch Manager 4.2 years
Regional Manager 4.1 years
Regional Director 3.6 years
Top Careers Before Assistant Regional Manager
Manager 6.5%
Supervisor 3.0%
Top Careers After Assistant Regional Manager
Manager 5.5%
Owner 3.1%
President 2.8%

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Top Skills for An Assistant Regional Manager

  1. Customer Service
  2. Financial Statements
  3. Retail Store
You can check out examples of real life uses of top skills on resumes here:
  • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.
  • Assisted with the preparation of monthly regional financial statements and forecasting.
  • Manage staffing of security associates within retail stores for various clients across the United States.
  • Supported site level management of daily operations, budget and policy adherence, as well as capital expenditure projects management.
  • Trained and motivated managers to meet and exceed sales goals and objectives.

Assistant Regional Manager Demographics

Gender

Male

53.2%

Female

37.9%

Unknown

8.9%
Ethnicity

White

61.3%

Hispanic or Latino

15.8%

Black or African American

11.7%

Asian

7.4%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

55.6%

French

11.1%

Italian

6.7%

Russian

4.4%

Swedish

2.2%

Portuguese

2.2%

Chinese

2.2%

German

2.2%

Mandarin

2.2%

Carrier

2.2%

Dutch

2.2%

Korean

2.2%

Cantonese

2.2%

Arabic

2.2%
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Assistant Regional Manager Education

Schools

University of Phoenix

21.8%

Michigan State University

7.3%

Illinois State University

7.3%

Pennsylvania State University

4.8%

Cornell University

4.8%

DePaul University

4.8%

Syracuse University

4.0%

Middle Tennessee State University

4.0%

Georgia State University

4.0%

Florida State University

4.0%

Central Michigan University

4.0%

Eastern Washington University

3.2%

Brigham Young University

3.2%

University of Kansas

3.2%

Auburn University

3.2%

Kean University

3.2%

Virginia Commonwealth University

3.2%

Metropolitan State University of Denver

3.2%

Montgomery County Community College

3.2%

Indiana University Bloomington

3.2%
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Majors

Business

35.7%

Marketing

7.7%

Communication

5.8%

Accounting

4.8%

Management

4.6%

Finance

4.6%

Psychology

4.4%

Human Resources Management

4.4%

Criminal Justice

3.5%

Nursing

2.8%

Political Science

2.8%

English

2.6%

Health Care Administration

2.5%

History

2.5%

Computer Science

2.1%

Sociology

2.1%

Education

2.0%

Liberal Arts

1.8%

Kinesiology

1.6%

Social Work

1.6%
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Degrees

Bachelors

46.4%

Other

23.4%

Masters

15.5%

Associate

9.0%

Certificate

2.8%

Diploma

1.0%

Doctorate

1.0%

License

0.8%
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