How To Become An Assistant Retail Sales Manager: What It Is and Career Path

What is an assistant retail sales manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. Kathleen Kelly

The average assistant retail sales manager salary is $48,878. The most common degree is a bachelor's degree degree with an business major. It usually takes 4-6 years of experience to become an assistant retail sales manager. Assistant retail sales managers with a Certified Nurse Assistant (CNA) certification earn more money. Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.

What general advice would you give to an assistant retail sales manager?

Dr. Kathleen Kelly

Senior Adjunct Professor, University of Maryland - College Park

Starting a career in sales will be both exciting and challenging. Below are six tips for those entering this amazing field for the first time.

ScoreAssistant Retail Sales ManagerUS Average

Salary

3.8

Avg. Salary $48,878

Avg. Salary $59,228

Stability level

9.4

Growth rate 5%

Growth rate 0.3%

Diversity

8.4

Race

American Indian and Alaska Native 0.66%

Asian 7.35%

Black or African American 9.19%

Hispanic or Latino 16.95%

Unknown 4.70%

White 61.16%

Gender

female 46.39%

male 53.61%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress level

9.4

Stress level is very high

7.1 - high

Complexity level

5.2

Complexity level is intermediate

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an assistant retail sales manager

Explore assistant retail sales manager education requirements

Most common assistant retail sales manager degrees

Bachelor's

54.8 %

Associate

20.5 %

High School Diploma

14.8 %

Start to develop specific assistant retail sales manager skills

Skills	Percentages
POS	13.55%
Store Sales	10.82%
Sales Floor	10.08%
Sales Associates	9.46%
Sales Results	6.21%

Complete relevant assistant retail sales manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New assistant retail sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant retail sales manager based on U.S. Bureau of Labor Statistics data and data from real assistant retail sales manager resumes.

Research assistant retail sales manager duties and responsibilities

Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
Train staff on new POS system (SHOPP).
Train and develop new associates on POS and CRM processes.
Work collaboratively with a cross functional team in order to build new business relationships and initiate/increase solution sales.

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