How To Become An Assistant Sales And Marketing Manager: What It Is and Career Path

What is an assistant sales and marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

The average assistant sales and marketing manager salary is $64,223. The most common degree is a bachelor's degree degree with an business major. It usually takes 8-10 years of experience to become an assistant sales and marketing manager. Assistant sales and marketing managers with a Certified Sales Professional (CSP) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an assistant sales and marketing manager?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreAssistant Sales And Marketing ManagerUS Average

Salary

5.0

Avg. Salary $64,223

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 50.29%

male 49.71%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an assistant sales and marketing manager

Explore assistant sales and marketing manager education requirements

Most common assistant sales and marketing manager degrees

Bachelor's

71.5 %

Associate

11.1 %

Master's

9.3 %

Start to develop specific assistant sales and marketing manager skills

Skills	Percentages
Customer Service	28.62%
Trade Shows	6.31%
Payroll	4.75%
Market Research	4.71%
Front Desk	4.48%

Complete relevant assistant sales and marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New assistant sales and marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant sales and marketing manager based on U.S. Bureau of Labor Statistics data and data from real assistant sales and marketing manager resumes.

Research assistant sales and marketing manager duties and responsibilities

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Create and maintain the company website, Facebook, Instagram and all social media.
Prepare yearly promotional and media plans, sales and product literature, and all PowerPoint proposals.
Serve as the assistant bookkeeper to perform payroll, A/P, A/R, bank reconciliation, etc.

Apply for assistant sales and marketing manager jobs

Now it's time to start searching for an assistant sales and marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do assistant sales and marketing managers rate their job?

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Assistant sales and marketing manager reviews

A zippia user wrote a review on Mar 2020

Pros

Marketing products from a traceable companies to consumers and providing a good service to the clients .