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Assistant sales and marketing manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Stacia Wert-Gray Ph.D.,

Maggie Holcomb

Below we've compiled a list of the most critical assistant sales and marketing manager skills. We ranked the top skills for assistant sales and marketing managers based on the percentage of resumes they appeared on. For example, 28.6% of assistant sales and marketing manager resumes contained customer service as a skill. Continue reading to find out what skills an assistant sales and marketing manager needs to be successful in the workplace.

15 assistant sales and marketing manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how assistant sales and marketing managers use customer service:

Scheduled working hours and supervised salesclerks in stocking merchandise, sales, arranging/creating displays and providing excellent customer service.
Maintain Sales Account/Successfully maintained business relations with customers; excellent customer service.

2. Trade Shows

Here's how assistant sales and marketing managers use trade shows:

Represented the restaurant in trade shows, industry organizations, and community events such as Taste of Seattle.
Planned and attend more than 10 trade shows a year to market company and identify new customers.

3. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how assistant sales and marketing managers use payroll:

Maintained a current debit collection system and payroll, managed 5-8 employees while helping them develop new sales strategies.
Served as the assistant bookkeeper to perform payroll, A/P, A/R, bank reconciliation, etc.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how assistant sales and marketing managers use market research:

Performed ongoing customer/market research and competition profiling to identify potential business
Secure appropriate media coverage to expand the company's distribution channel, maintain information relevant to market research.

5. Front Desk

Here's how assistant sales and marketing managers use front desk:

Front desk for high-volume imaging company, obtaining pertinent demographic and insurance information.
Performed guest services functions including front desk, laundry, and breakfast attendant.

6. Facebook

Here's how assistant sales and marketing managers use facebook:

Assisted Sales Manager with building consumer brand awareness of products via the internet including but not limited to Facebook and e-newsletters.
Manage all social media (Facebook, Twitter, etc...) Daily updates.

7. RAN

RAN stands for "revenue anticipation note," which refers to a practice where an organization (often the government) borrows money to support a specific project. When these funds are then repaid, the money given to the lenders comes from the profits generated by the business originally funded.

Here's how assistant sales and marketing managers use ran:

Set up & ran a table at the Florida, NY farmer's market & sold soap
Orchestrated and ran marketing, educational, and technical activities within the territory.

8. Scheduling Appointments

Scheduling appointments is the practice of finding a free slot with the person(s) you want to meet. The process of scheduling appointments involves finding mutually free time, negotiating follow-ups, sending reminders, and creating new appointments. Scheduling appointments is important to ensure that the timings of consecutive meetings do not clash with each other.

Here's how assistant sales and marketing managers use scheduling appointments:

Worked closely with account executives, managing their calendars and scheduling appointments with current and potential merchants.
Use of Microsoft Office for scheduling appointments, Tracking Travel, Product tracking, and Expense Reports

9. Sales Associates

Here's how assistant sales and marketing managers use sales associates:

Aided in the training and development of new sales associates to properly prepare for a retail environment.
Developed highly effective sales training strategies and managed a team of 6 sales associates

10. Sales Strategies

Here's how assistant sales and marketing managers use sales strategies:

Implement marketing and sales strategies to generate increased membership growth.
Designed territory sales strategies, and devised and delivered high-impact sales presentations to staff physicians and hospital administrators to secure sale.

11. Sales Revenue

Here's how assistant sales and marketing managers use sales revenue:

Direct and manage sales revenue of over $100 million annually.
Recognized for increasing sales revenue and developing customer loyalty program.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how assistant sales and marketing managers use business development:

Conducted sales and capabilities presentations to major accounts, and actively executed business development activities with new accounts.
Provided new business developments, coordinated promotional efforts, audits, and community activities.

13. Market Trends

Here's how assistant sales and marketing managers use market trends:

Provided yearly interviews to a variety of trade publications, commenting on market trends.
Researched and studied market trends for various foreign government tenders and private markets.

14. Sales Techniques

Here's how assistant sales and marketing managers use sales techniques:

Use sales techniques that maximize revenue while maintaining existing guest loyalty to hospitality brand.
Presented high-quality set of cutlery to customers Established new clientele through referrals process Expanded upon communication skills Learned sales techniques

15. Press Releases

Here's how assistant sales and marketing managers use press releases:

Worked with external vendors on publications, advertising, and press releases.
Generated favorable publicity by preparing press releases and feature articles for local and international magazines and coordinated interviews with press.

What skills help Assistant Sales And Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on assistant sales and marketing manager resumes?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.

What assistant sales and marketing manager skills would you recommend for someone trying to advance their career?

Maggie Holcomb

Senior Marketing Manager, Field Museum

The marketing industry includes so many different jobs and individuals with a variety of skill sets. If there's an area you're interested in that requires hard skills, like web programming or graphic design, focus on practicing those. Maybe take a virtual course, learn a new program, or develop and expand your website or portfolio. Everyone can also benefit from networking, especially in a gap year. Ask for informational interviews or research brands that interest you. Internship opportunities are also a great tool. They help you make meaningful connections, and you never know what types of opportunities can come from those down the road.

Do you want to know more?

List of assistant sales and marketing manager skills to add to your resume

The most important skills for an assistant sales and marketing manager resume and required skills for an assistant sales and marketing manager to have include:

Customer Service
Trade Shows
Payroll
Market Research
Front Desk
Facebook
RAN
Scheduling Appointments
Sales Associates
Sales Strategies
Sales Revenue
Business Development

Market Trends
Sales Techniques
Press Releases
Cold Calls
Sales Support
Personal Sales
Product Knowledge
Promotional Materials
PowerPoint
Business Accounts
Customer Complaints
HR

Sales Process
Inventory Control
Sales Presentations
Customer Relationships
Product Development
Product Line
Business Relationships
Toyota
KPI
Customer Inquiries

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Assistant Sales And Marketing Manager Skills

Updated January 8, 2025

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