How to hire an assistant store director

How to hire an assistant store director, step by step

Here's a step-by-step assistant store director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an assistant store director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new assistant store director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your assistant store director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an assistant store director for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An assistant store director's background is also an important factor in determining whether they'll be a good fit for the position. For example, assistant store directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of assistant store directors and their corresponding salaries.

   Type of Assistant Store Director	Description	Hourly rate
   Assistant Store Director		$21-29
   Co-Manager	A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules... Show more	$16-57
   Co-Manager/Store Manager	A co-manager/store manager oversees the daily operations of a store, ensuring smooth workflow and customer satisfaction. They are in charge of setting goals and sales targets, establishing guidelines and timelines, delegating responsibilities among staff, and developing strategies to optimize store operations... Show more	$14-26

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Strong Customer Service
   • Store Sales
   • Excellent Interpersonal
   • Customer Complaints
   • Cleanliness
   • Food Safety
   • Customer Satisfaction
   • Sales Floor
   • Human Resources
   • Customer Service
   • Loss Prevention
   • Collective Bargaining
   • Product Knowledge
   • Groceries

   Check all skills

   Responsibilities:

   • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget goals.
   • Increase sales through cleanliness, effective merchandising, delivery of quality customer service and reduction of shrinkage through proper ordering.
   • Consult with colleagues on special projects to supply direction and ideas for driving process improvements during delegation as district logistics subject-matter-expert.
   • Train new associates on POS system and company standards including sales techniques.
   • Achieve the number one spot in the district for YTD payroll, RedCard conversion, and improvements on gross margin.

3. Make a budget

   Including a salary range in your assistant store director job description is a great way to entice the best and brightest candidates. An assistant store director salary can vary based on several factors:

   • Location. For example, assistant store directors' average salary in nevada is 36% less than in washington.
   • Seniority. Entry-level assistant store directors earn 27% less than senior-level assistant store directors.
   • Certifications. An assistant store director with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an assistant store director's salary.

   Average assistant store director salary

   $52,937yearly

   $25.45 hourly rate

   ---

   Entry-level assistant store director salary

   $45,000 yearly salary

   Updated December 16, 2025

4. Writing an assistant store director job description

   An assistant store director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an assistant store director job description:

   Assistant store director job description example

   Scuba.com is seeking a full-time Assistant Store Director, fulfilling an essential role within the Adorama Corporation. Leading by example, the Assistant Store Director will lead their team, promoting sales, fostering confidence and providing continued training while maintaining profitability as well as a safe and efficient workplace.
   Your Responsibilities will include:
   
   + Drive Results / Customer Service
   
   + Partners with the Store Director to develop the strategies and plans to achieve sales growth through business analysis, action planning, effective communication and consistent accountability
   
   + Possess a deep understanding of the SCUBA industry with the ability to identify and interpret trends within the industry, successfully forecasting retail needs and profitability.
   
   + Exemplify behaviors of the Manager on Duty through effective supervision of the sales floor team to drive sales by consistently providing exceptional customer service
   
   + Display a "Guest comes first" attitude by training and holding associates accountable to established customer service standards.
   
   Talent Management
   
   + In partnership with the Store Director:
   
   + Ensures store is optimally staffed by filling positions in a timely manner
   
   + Create a continuing education training program that provides employees with tools to help enhance selling and guest service skills.
   
   + Complies with and ensures that all employees follow company policies and procedures and holds associates accountable to those policies.
   
   Leadership
   
   + Supervise a team of, approximately, 10 employees comprised of various store departments
   
   + Act as a positive role model to the team through professional and ethical customer interactions
   
   + Inspire, motivate and engage store employees through various engagement and recognition methods
   
   + Maintain an open line of communication and an "open door policy" with the store team to foster communication of information, issues, concerns and ideas.
   
   Qualifications:
   
   + Minimum 1-2 years retail management experience
   
   + Experienced SCUBA professional and waterman
   
   + Working knowledge of the SCUBA and WATERSPORTS INDUSTRY
   
   + Customer Service
   
   + Approachability
   
   + Accountability
   
   We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.
   
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5. Post your job

   To find the right assistant store director for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with assistant store directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit assistant store directors who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find assistant store director candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit assistant store directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new assistant store director

   Once you have selected a candidate for the assistant store director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new assistant store director first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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