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Become An Assistant Vice President, Marketing

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Working As An Assistant Vice President, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Assistant Vice President, Marketing Do At Metlife

* Build strong Marketing Science capability and skillset across the US Marketing Science team as defined by:1.
* Market Research: Deep & Broad Expertise in Research Methods & Analytic Tools & their business application2.
* Marketing Excellence: Ability to develop strategies, marketing plans & touch points that drive long-term growth
* Strong Business Acumen – Ability to develop & support potential business implications
* Assist VP US Marketing Science in defining, shaping and implementing the strategic role of research, insights & analytics across US business lines, channels, and customers
* Lead and develop the Marketing Science US DTC & Data Science, Business/Comp Intel & VoC team, increasing strategic thinking, ability to influence business action, collaboration, & teaming,
* Develop a proactive and strategic engagement approach within the Marketing Science US team (i.e. staying involved throughout development, activation and optimizing for greatest business impact.
* Share knowledge through collaboration, partnering, and cascading best practices across the organization)
* Design and commission key US research and insight studies across the value chain.
* Define, shape and implement the strategic role of modeling, research and insights across US business lines, channels, and customers.
* Establish a best-in-class approach & train US Marketing Org on developing cultural/trend insights that drive business impact.
* Develop superior customer, marketplace & business insights to drive stronger value props, messaging, & improved execution across all touch points and New Product Development.
* Build internal capabilities to better serve LOB (Line of Business) and GBM - building, extracting and codifying analytics best practices & partnership.
* Identify Best-in
* Class research standards & develop innovative methods to extract actionable insights to further nurture MetLife’s iconic brand.
* Identify and determine the most qualified research suppliers.
* Develop strategic partnerships to extract more value for MetLife.
* Participate in selected key strategic & global projects in coordination with Global Marketing Science to deploy US area of expertise or lead/ pilot experience across geographies.
* Build internal capabilities to better serve LOB (Line of Business) and GBM - building, extracting and codifying analytics best practices & partnership
* Work with cross-functional partners on their business hypotheses and to help scope data science work appropriately to drive their objectives
* Recommend, design and execute projects that deliver both tactical and strategic marketing insights across the value chain.
* Identify and determine the most qualified research suppliers.
* Develop strategic partnerships to extract more value for MetLife.
* Excel in a consultative and partnership approach/practice to build and manage cross-functional relationships with IT, Finance, Operations and P&L owners in order to ingest, enrich and analyze information.
* Participate in selected key strategic & global projects in coordination with Global Marketing Science to deploy US area of expertise or lead/ pilot experience across geographies.
* Essential Business Experience and Technical Skills
* Minimum of 12
* years of marketing research and analytics experience, including direct to consumer experience.
* BS in Mathematics, Economics or Science, MS a plus.
* Proven leader with a strong record of success and increasing responsibility.
* Develop process and approaches to improve the effectiveness and visibility of data science.
* Ability to influence key senior stakeholders and demonstrated ability in forming trusted advisor relationships with internal partners or clients, especially in a matrixed organization.
* People management experience, including hiring and building teams.
* Proven track record growing talent - coaching team members in capability expansion.
* Team player with experience interacting with different functional areas and personality styles
* Proven track record of triangulating disparate data & turning them into business recommendations & actions.
* Demonstrated ability in understanding business issues/models & translating them into metrics & analysis plans.
* Ability to communicate complex information in a way that is easily understood
* Ability to assess and understand all key structured and unstructured data sources
* Build complex data sets from multiple data sources
* Build/Code/Analyze Appropriate Data in order to drive to actionable and clear business recommendations
* Leverage data science tools/techniques to analyze large data sets & develop custom models/algorithms to uncover trends, patterns & insights in the data
* Drive integration of data with traditional insights, to develop more holistic and complete recommendations
* Leverage data visualization tools & techniques to deliver insights that drive business recommendations, innovative business solutions and enable real-time marketing and optimization

What Does An Assistant Vice President, Marketing Do At Synchrony Financial

* Lead Co-brand marketing program execution including campaign workbook segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management
* Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Loyalty Review Board)
* Lead the oversight of campaign overview / tracking / results documents for all Co-brand portfolios and create repository for campaign summaries / results
* Assist with Co-brand budget reviews, business updates, performance reviews, and planning sessions
* Lead invoice and inventory management (e.g., terms & conditions, privacy, website agreements, card benefits guides) and pricing / change-in-terms
* Provide support for strategic projects, as needed
* Perform other duties and/or special projects as assigned

What Does An Assistant Vice President, Marketing Do At Cuny

* Improve the public image of Hunter College so that it yields increased alumni giving and major gifts, better faculty, and higher quality students.
* Set media relations strategies and plans.
* Direct all aspects of media relations to further the goals of the President and the college.
* Serve as chief spokesperson for the college.
* Media train key faculty and staff.
* Serve as liaison with public relations agencies.
* Manage crisis communications.
* Recruit and supervise a group of full- and part-time writers, graphic designers, and student interns.
* Oversee preparation and content of official speeches given by the President and other senior administrators.
* Review campus-wide and external communications, marketing materials, and Web sites to ensure they fit in with the overall Hunter marketing plan.
* Responsible for the President's major campus-wide internal and external communications, such as the Open Line and the President's major speeches.
* Implement strategies that promote a consistency of communication and branding in all campus materials and communications.
* Evaluate advertising opportunities and work with other departments to determine the best advertising strategies for the college.
* Serve as the point person for the Princeton Review Best Colleges Guide.
* Ensure they receive the most up-to-date descriptions about the college.
* Produce brochures and other marketing materials to support Hunter's efforts to sell the college to potential donors and others.
* Use social media to drive awareness of and attention to events, speeches, and other College activities.
* Assume primary responsibility for maintaining the Hunter College News Web site, including the faculty database.
* Improve use of the Web and e-mail to disseminate Hunter news and information college-wide and enhance the "brand" for marketing and recruiting purposes.
* Perform other related duties, as requested, to support the President and help meet the college's public relations, marketing, and fundraising goals

What Does An Assistant Vice President, Marketing Do At Kforce

Coordinate the production and quality control of monthly and quarterly factsheet and presentations; drive and implement automation where needed

What Does An Assistant Vice President, Marketing Do At Synchrony Financial

* Manage offshore team and projects to ensure accurate and timely delivery of analytics to meet portfolio daily/weekly and monthly project requirements
* Create robust project management framework with effective communication of project priorities, timelines with key stakeholders
* Partner with portfolio team and deliver complex analytical projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations and conduct adhoc analysis when required
* Excel at presenting complex analytical information to all levels of management in a clear and concise manner
* Pro-actively provide thought leadership on various strategic initiatives to drive portfolio growth
* Proactively identify business impact opportunities using internal/external data present them to portfolio leadership and retail partners periodically
* Identify opportunities to simplify/drive productivity in existing reporting and analytical frameworks, recommend changes and drive execution
* Perform other duties and/or special projects as assigned

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How To Become An Assistant Vice President, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Assistant Vice President, Marketing jobs

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Real Assistant Vice President, Marketing Salaries

Job Title Company Location Start Date Salary
Assistant VP of Strategic Marketing L'orÉAl USA, Inc. New York, NY Feb 03, 2014 $153,000
Assistant Vice President of Marketing L'orÉAl USA, Inc. New York, NY Mar 09, 2015 $142,792 -
$145,000
Assistant Vice President of Marketing L'orÉAl USA, Inc. New York, NY Mar 25, 2015 $142,792 -
$145,000
Asst. V.P.-Marketing/Market Research Sentinel Real Estate Corporation New York, NY May 29, 2013 $115,000
Assistant Vice President, Marketing Analytics Barclays Bank PLC New York, NY Oct 16, 2014 $110,000 -
$135,000
Assistant Vice President, Korean Marketing MGM Resorts International Marketing, Inc. Las Vegas, NV Sep 30, 2015 $105,785
AVP, Marketing Analytics Nationstar Mortgage LLC Coppell, TX Mar 09, 2016 $97,698 -
$145,000
AVP, Marketing Analytics Nationstar Mortgage LLC Coppell, TX Sep 03, 2016 $97,698 -
$145,000
AVP Marketing Senior Analyst Jpmorgan Chase & Co. Columbus, OH Oct 01, 2011 $95,000
AVP, Marketing Analytics Nationstar Mortgage, LLC Coppell, TX Jul 13, 2015 $94,931 -
$145,000
AVP, Marketing Analytics Nationstar Coppell, TX Aug 12, 2016 $92,144 -
$145,000
AVP, Marketing Analytics Nationstar Coppell, TX Aug 31, 2016 $92,144 -
$145,000
Assistant Vice President-Korean Marketing MGM Resorts International Marketing, Inc. Las Vegas, NV Oct 01, 2012 $91,986
Asst Vice President Marketing Manager Jpmorgan Chase & Co. Columbus, OH Aug 28, 2009 $82,400
Assistant Vice President;Marketing Information Specialist CP Merrill Lynch Charlotte, NC Nov 23, 2015 $82,000 -
$102,000
AVP, Marketing Analysis Manager Jpmorgan Chase & Co. Columbus, OH May 05, 2014 $82,000
AVP; Marketing Information Specialist Bank of America N.A. Wilmington, DE May 29, 2011 $81,162
AVP Marketing Senior Analyst Jpmorgan Chase & Co. Wilmington, DE Oct 05, 2011 $80,200
Assistant Vice President, Marketing Manager Barclays Capital Inc. New York, NY Mar 18, 2010 $80,000
AVP; Marketing Information Manager I Bank of America N.A. Charlotte, NC May 31, 2010 $79,500 -
$99,500
AVP/Marketing Information Specialist CP Bank of America Corporation Newark, DE Dec 26, 2012 $78,100 -
$95,000
AVP Marketing Senior Analyst Jpmorgan Chase & Co Columbus, OH Jan 26, 2013 $75,953
Assistant Vice President, Marketing and Communicat Barclays Capital Inc. New York, NY Sep 12, 2014 $74,000
Assistant VP, Credit & Marketing United Overseas Bank Ltd., Los Angeles Agency Los Angeles, CA Jun 12, 2015 $73,140

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Top Skills for An Assistant Vice President, Marketing

CompanyWebsiteStrategicPlanFinancialServicesNewProductDevelopmentRevenueGrowthOnlineComplianceVendorRelationshipsEmailBusinessDevelopmentMarketResearchInternalCommunicationsCRMROICustomerServiceAssetBusinessUnitsRFPPProposals

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Top Assistant Vice President, Marketing Skills

  1. Company Website
  2. Strategic Plan
  3. Financial Services
You can check out examples of real life uses of top skills on resumes here:
  • Managed campaign to drive target market to company website through the development of marketing collateral and online sweepstakes campaigns.
  • Directed strategic planning, business development, marketing, partner relationships, analysis and modeling.
  • Lead digital marketing, email marketing, and social media team in a regulated industry (financial services).
  • Collaborated with state management on pricing and product strategy and pushed for new product development ideas.
  • Oversee comprehensive, integrated and measurable quarterly marketing acquisition campaigns to drive sales and revenue growth.

Top Assistant Vice President, Marketing Employers

Assistant Vice President, Marketing Videos

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