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Become An Assistant Vice President, Marketing

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Working As An Assistant Vice President, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Assistant Vice President, Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Assistant Vice President, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Assistant Vice President, Marketing jobs

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Assistant Vice President, Marketing Career Paths

Assistant Vice President, Marketing
Vice President, Business Development President Of Operations Sales/Marketing
Chief Marketing Officer
10 Yearsyrs
Business Developer Business Development Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Senior Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Business Developer Business Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
Chief Executive Officer Property Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Senior Vice President Of Marketing Business Developer Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Vice President, Product Manager Senior Consultant Product Manager
Marketing Communications Manager
7 Yearsyrs
Vice President And Manager Chief Executive Officer Real Estate Agent
Marketing Director
7 Yearsyrs
Assistant Vice President Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Vice President Of Marketing & Communications Managing Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Vice President Business Developer
Marketing/Business Development
8 Yearsyrs
Business Development Manager National Business Development Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Vice President, Business Development Senior Consultant Product Manager
National Sales Manager
10 Yearsyrs
Senior Manager Operations Director Territory Manager
Regional Business Manager
10 Yearsyrs
Senior Vice President Of Marketing General Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Assistant Vice President Human Resources Coordinator Program Manager
Senior Product Manager
9 Yearsyrs
Vice President Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Vice President, Product Manager Marketing Director Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Vice President And Manager Finance Advisor Assistant Vice President
Vice President, Business Development
13 Yearsyrs
Chief Executive Officer Human Resources Generalist Assistant Vice President
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Liaison 2.1 years
Top Employers Before
Manager 2.9%
Director 2.5%
Top Employers After
Director 2.4%
Consultant 2.2%
Principal 2.1%

Assistant Vice President, Marketing Demographics

Gender

Female

52.7%

Male

45.3%

Unknown

1.9%
Ethnicity

White

80.0%

Hispanic or Latino

9.7%

Asian

8.3%

Unknown

1.4%

Black or African American

0.6%
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Languages Spoken

Spanish

50.0%

German

12.5%

French

12.5%

Italian

6.3%

Mandarin

4.2%

Korean

4.2%

Portuguese

2.1%

Filipino

2.1%

Chinese

2.1%

Dutch

2.1%

Japanese

2.1%
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Assistant Vice President, Marketing Education

Schools

New York University

12.5%

University of Delaware

7.6%

Northwestern University

6.9%

Temple University

6.3%

University of Phoenix

6.3%

Florida State University

5.6%

Northeastern University

5.6%

Syracuse University

4.9%

Fordham University

4.9%

University of Southern California

4.9%

Columbia University

4.9%

Boston College

4.2%

Pennsylvania State University

4.2%

DePaul University

3.5%

University of Notre Dame

3.5%

Hofstra University

3.5%

Arizona State University

2.8%

Virginia Commonwealth University

2.8%

Saint John's University - New York

2.8%

Regis University

2.8%
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Majors

Business

28.2%

Marketing

19.8%

Finance

9.8%

Communication

8.1%

Management

5.2%

Economics

4.0%

Psychology

3.2%

Journalism

2.9%

Public Relations

2.7%

Political Science

2.3%

Graphic Design

1.8%

English

1.7%

Project Management

1.5%

Specialized Sales And Merchandising

1.5%

Computer Science

1.4%

Liberal Arts

1.4%

Fine Arts

1.2%

Education

1.2%

Elementary Education

1.1%

Sociology

1.1%
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Degrees

Bachelors

48.5%

Masters

31.0%

Other

12.1%

Certificate

4.7%

Associate

2.5%

Doctorate

0.9%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Assistant Vice President, Marketing Salaries

Job Title Company Location Start Date Salary
Assistant VP of Strategic Marketing L'orÉAl USA, Inc. New York, NY Feb 03, 2014 $153,000
Assistant Vice President of Marketing L'orÉAl USA, Inc. New York, NY Mar 09, 2015 $142,792 -
$145,000
Assistant Vice President of Marketing L'orÉAl USA, Inc. New York, NY Mar 25, 2015 $142,792 -
$145,000
Asst. V.P.-Marketing/Market Research Sentinel Real Estate Corporation New York, NY May 29, 2013 $115,000
Assistant Vice President, Marketing Analytics Barclays Bank PLC New York, NY Oct 16, 2014 $110,000 -
$135,000
Marketing Analyst Senior-AVP Jpmorgan Chase & Co Columbus, OH Jan 03, 2011 $110,000
Assistant Vice President, Korean Marketing MGM Resorts International Marketing, Inc. Las Vegas, NV Sep 30, 2015 $105,785
Marketing Analyst Sr.-Assistant Vice President Jpmorgan Chase & Co. Columbus, OH Sep 17, 2010 $100,000
Marketing Senior Analyst AVP Jpmorgan Chase & Co. Columbus, OH Sep 30, 2012 $100,000
Marketing Analyst Senior AVP Jpmorgan Chase & Co. Columbus, OH Oct 25, 2010 $100,000
AVP, Marketing Analytics Nationstar Mortgage LLC Coppell, TX Mar 09, 2016 $97,698 -
$145,000
AVP, Marketing Analytics Nationstar Mortgage LLC Coppell, TX Sep 03, 2016 $97,698 -
$145,000
AVP Marketing Senior Analyst Jpmorgan Chase & Co. Columbus, OH Oct 01, 2011 $95,000
AVP, Marketing Analytics Nationstar Mortgage, LLC Coppell, TX Jul 13, 2015 $94,931 -
$145,000
AVP, Marketing Analytics Nationstar Coppell, TX Aug 12, 2016 $92,144 -
$145,000
AVP, Marketing Analytics Nationstar Coppell, TX Aug 31, 2016 $92,144 -
$145,000
Assistant Vice President-Korean Marketing MGM Resorts International Marketing, Inc. Las Vegas, NV Oct 01, 2012 $91,986
Marketing Officer-Assistant Vice President The Bank of Tokyo-Mitsubishi UFJ, Ltd. New York, NY Nov 01, 2010 $90,000
Asst. Vice President Senior Marketing Analyst Jpmorgan Chase & Co. Columbus, OH Jul 08, 2010 $83,750
AVP; Marketing Information Specialist Bank of America N.A. Wilmington, DE May 29, 2011 $81,162
AVP Marketing Senior Analyst Jpmorgan Chase & Co. Wilmington, DE Oct 05, 2011 $80,200
Assistant Vice President, Marketing Manager Barclays Capital Inc. New York, NY Mar 18, 2010 $80,000
AVP; Marketing Information Manager I Bank of America N.A. Charlotte, NC May 31, 2010 $79,500 -
$99,500
AVP/Marketing Information Specialist CP Bank of America Corporation Newark, DE Dec 26, 2012 $78,100 -
$95,000
Assistant Vice President, Marketing and Communications Barclays Capital Inc. New York, NY May 01, 2016 $78,000
AVP Marketing Senior Analyst Jpmorgan Chase & Co Columbus, OH Jan 26, 2013 $75,953

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Top Skills for An Assistant Vice President, Marketing

CompanyWebsiteStrategicPlanFinancialServicesNewProductDevelopmentRevenueGrowthOnlineComplianceVendorRelationshipsEmailBusinessDevelopmentMarketResearchInternalCommunicationsCRMROICustomerServiceAssetBusinessUnitsRFPPProposals

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Top Assistant Vice President, Marketing Skills

  1. Company Website
  2. Strategic Plan
  3. Financial Services
You can check out examples of real life uses of top skills on resumes here:
  • Managed campaign to drive target market to company website through the development of marketing collateral and online sweepstakes campaigns.
  • Directed strategic planning, business development, marketing, partner relationships, analysis and modeling.
  • Lead digital marketing, email marketing, and social media team in a regulated industry (financial services).
  • Collaborated with state management on pricing and product strategy and pushed for new product development ideas.
  • Oversee comprehensive, integrated and measurable quarterly marketing acquisition campaigns to drive sales and revenue growth.

Top Assistant Vice President, Marketing Employers

Assistant Vice President, Marketing Videos

A Day in the Life - HR Manager

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Dan, Vice President for Global Brand Marketing - L'Oreal Marketing

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