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What does an assistant vice president, marketing do?

Updated January 8, 2025
8 min read
Quoted expert
Dr. Gail Hudson Ph.D.

An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.

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Assistant vice president, marketing responsibilities

Here are examples of responsibilities from real assistant vice president, marketing resumes:

  • Manage B2B division's database marketing, CRM and web initiatives.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Work on SEO and projects to increase traffic to company websites.
  • Consult to other areas of the bank on database and CRM projects.
  • Develop agent training on SEO, content, and social media engagement.
  • Negotiate advertising and sponsorship contracts to deliver solid ROI.
  • Develop cross training partnerships with local/regional tour directors to share key knowledge regarding event management, course negotiations and administrative roles/responsibilities.
  • Facilitate Facebook custom audiences and segmentation with clients and vendors.

Assistant vice president, marketing skills and personality traits

We calculated that 12% of Assistant Vice Presidents, Marketing are proficient in Digital Marketing, Financial Services, and AVP. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.

We break down the percentage of Assistant Vice Presidents, Marketing that have these skills listed on their resume here:

  • Digital Marketing, 12%

    Improved the efficiency of HSBC bank weekly digital marketing campaign performance reports by aligning reporting formats between different functional groups.

  • Financial Services, 7%

    Awarded Silver Effie for advertising excellence in Financial Services category.

  • AVP, 6%

    Promoted to AVP Marketing in charge of expanding the bank's commercial loans, personal loans and deposit portfolios.

  • Marketing Campaigns, 6%

    Provided marketing support to 11 wholesalers nationwide and produced high-end marketing materials and e-marketing campaigns, increasing sales above projected goals.

  • HR, 6%

    Worked directly with outside company to merge all HR and payroll items to new company when Monarch was acquired.

  • Credit Card, 4%

    Managed credit card branding, loyalty and retention initiatives to drive incremental usage and profitability.

"digital marketing," "financial services," and "avp" are among the most common skills that assistant vice presidents, marketing use at work. You can find even more assistant vice president, marketing responsibilities below, including:

Creativity. One of the key soft skills for an assistant vice president, marketing to have is creativity. You can see how this relates to what assistant vice presidents, marketing do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an assistant vice president, marketing resume shows how assistant vice presidents, marketing use creativity: "manage overall budget, demand planning, displays, exclusive kits, creative and digital assets, and measure the roi. "

Organizational skills. Another soft skill that's essential for fulfilling assistant vice president, marketing duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to an assistant vice president, marketing resume, here's how assistant vice presidents, marketing can utilize organizational skills in their job responsibilities: "implemented new organizational systems for project management functions and developed the organization's first graphic standards manual to ensure consistent branding. "

Analytical skills. assistant vice presidents, marketing are also known for analytical skills, which are critical to their duties. You can see how this skill relates to assistant vice president, marketing responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." An assistant vice president, marketing resume example shows how analytical skills is used in the workplace: "analyzed ir3 client usage statistics; tailored content marketing. "

Communication skills. For certain assistant vice president, marketing responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of an assistant vice president, marketing rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what assistant vice presidents, marketing do: "led and strengthened north middlesex savings bank's brand marketing, social, communications/pr and community engagement. "

See the full list of assistant vice president, marketing skills

Choose from 10+ customizable assistant vice president, marketing resume templates

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Compare different assistant vice presidents, marketing

Assistant vice president, marketing vs. Marketing account executive

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

We looked at the average assistant vice president, marketing salary and compared it with the wages of a marketing account executive. Generally speaking, marketing account executives are paid $52,516 lower than assistant vice presidents, marketing per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both assistant vice president, marketing and marketing account executive positions are skilled in digital marketing, marketing campaigns, and hr.

There are some key differences in the responsibilities of each position. For example, assistant vice president, marketing responsibilities require skills like "financial services," "avp," "credit card," and "integrated marketing." Meanwhile a typical marketing account executive has skills in areas such as "c-level," "customer satisfaction," "lead generation," and "account management." This difference in skills reveals the differences in what each career does.

Marketing account executives tend to make the most money working in the finance industry, where they earn an average salary of $61,793. In contrast, assistant vice presidents, marketing make the biggest average salary, $101,424, in the finance industry.On average, marketing account executives reach lower levels of education than assistant vice presidents, marketing. Marketing account executives are 9.8% less likely to earn a Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.

Assistant vice president, marketing vs. Marketing services manager

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

A career as a marketing services manager brings a higher average salary when compared to the average annual salary of an assistant vice president, marketing. In fact, marketing services managers salary is $12,475 higher than the salary of assistant vice presidents, marketing per year.Only some things about these jobs are the same. Take their skills, for example. Assistant vice presidents, marketing and marketing services managers both require similar skills like "digital marketing," "marketing campaigns," and "project management" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that assistant vice president, marketing responsibilities requires skills like "financial services," "avp," "hr," and "credit card." But a marketing services manager might use other skills in their typical duties, such as, "client facing," "marketing campaign management," "graphic design," and "product management."

Marketing services managers may earn a higher salary than assistant vice presidents, marketing, but marketing services managers earn the most pay in the professional industry with an average salary of $119,296. On the other hand, assistant vice presidents, marketing receive higher pay in the finance industry, where they earn an average salary of $101,424.marketing services managers earn similar levels of education than assistant vice presidents, marketing in general. They're 4.7% less likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for assistant vice president, marketings in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Assistant vice president, marketing vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

An average marketing specialist eans a lower salary compared to the average salary of assistant vice presidents, marketing. The difference in salaries amounts to marketing specialists earning a $50,560 lower average salary than assistant vice presidents, marketing.Using the responsibilities included on assistant vice presidents, marketing and marketing specialists resumes, we found that both professions have similar skill requirements, such as "digital marketing," "marketing campaigns," and "project management.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an assistant vice president, marketing is likely to be skilled in "financial services," "avp," "hr," and "credit card," while a typical marketing specialist is skilled in "customer service," "strong project management," "email campaigns," and "salesforce."

Marketing specialists earn the best pay in the technology industry, where they command an average salary of $64,666. Assistant vice presidents, marketing earn the highest pay from the finance industry, with an average salary of $101,424.Most marketing specialists achieve a lower degree level compared to assistant vice presidents, marketing. For example, they're 8.4% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

Assistant vice president, marketing vs. Marketing supervisor

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing supervisors average a lower salary than the annual salary of assistant vice presidents, marketing. The difference is about $41,198 per year.While both assistant vice presidents, marketing and marketing supervisors complete day-to-day tasks using similar skills like digital marketing, marketing campaigns, and market research, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. An assistant vice president, marketing uses "financial services," "avp," "hr," and "credit card." Marketing supervisors are more likely to have duties that require skills in "customer satisfaction," "customer service," "excellent interpersonal," and "payroll. "The retail industry tends to pay the highest salaries for marketing supervisors, with average annual pay of $77,363. Comparatively, the highest assistant vice president, marketing annual salary comes from the finance industry.The average resume of marketing supervisors showed that they earn lower levels of education compared to assistant vice presidents, marketing. So much so that theyacirc;euro;trade;re 8.0% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.4%.

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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