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Become An Associate Analyst

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Working As An Associate Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $72,400

    Average Salary

What Does An Associate Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Associate Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Associate Analyst jobs

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Associate Analyst Career Paths

Associate Analyst
Project Manager Construction Manager Operations Manager
Assistant Vice President
7 Yearsyrs
Research Analyst Senior Analyst Senior Manager
Chief Information Officer
11 Yearsyrs
Project Analyst Project Director Research Manager
Consumer Marketing Manager
6 Yearsyrs
Senior Finance Analyst Senior Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Equity Research Analyst Analyst Marketing Manager
Director, Global Marketing
12 Yearsyrs
Research Analyst Analyst Product Manager
Director, Product Marketing
11 Yearsyrs
Senior Analyst Project Manager Program Manager
General Manager
7 Yearsyrs
Analyst Finance Analyst Senior Finance Analyst
Manager Finance Planning And Analysis
8 Yearsyrs
Business Analyst Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Senior Analyst Senior Consultant Program Manager
Marketing Manager
6 Yearsyrs
Finance Analyst Finance Manager Sales Manager
Operations Manager
7 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Finance Analyst Business Analyst Product Manager
Product Marketing Manager
7 Yearsyrs
Senior Business Analyst Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Senior Business Analyst Product Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Analyst Business Analyst Product Manager
Senior Product Manager
9 Yearsyrs
Data Analyst Senior Business Analyst Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Data Analyst Finance Analyst Assistant Vice President
Vice President And Manager
10 Yearsyrs
Business Analyst Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Equity Research Analyst Senior Analyst Assistant Vice President
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Staff Analyst 3.8 years
Rate Analyst 3.4 years
Principal Analyst 3.3 years
Senior Analyst 3.3 years
Production Analyst 3.3 years
Traffic Analyst 3.2 years
Bid Analyst 3.1 years
Management Analyst 3.0 years
Records Analyst 3.0 years
Project Analyst 3.0 years
Control Analyst 2.9 years
Finance Analyst 2.8 years
Gas Analyst 2.8 years
Head Analyst 2.8 years
Account Analyst 2.8 years
Planning Analyst 2.8 years
Asset Analyst 2.7 years
Operations Analyst 2.7 years
Economic Analyst 2.6 years
Process Analyst 2.6 years
Commercial Analyst 2.6 years
Document Analyst 2.5 years
Pricing Analyst 2.5 years
Analyst 2.4 years
Analyst Sales 2.4 years
Reporting Analyst 2.4 years
Industrial Analyst 2.4 years
Product Analyst 2.4 years
Loan Analyst 2.4 years
Equity Analyst 2.4 years
Contract Analyst 2.3 years
Investment Analyst 2.2 years
Risk Analyst 2.2 years
Trade Analyst 2.2 years
Assistant Analyst 2.1 years
Energy Analyst 2.1 years
Market Analyst 2.1 years
Marketing Analyst 2.1 years
Associate Analyst 2.0 years
Research Analyst 2.0 years
Funding Analyst 2.0 years
Bank Analyst 2.0 years
Location Analyst 2.0 years
Mortgage Analyst 1.9 years
Media Analyst 1.7 years
Junior IS Analyst 1.5 years
Analyst Internship 0.5 years
Summer Analyst 0.3 years
Top Employers Before
Internship 18.5%
Associate 6.9%
Analyst 6.2%
Consultant 3.4%
Secretary 2.4%
Top Employers After
Analyst 15.8%
Consultant 8.5%
Associate 5.2%
Internship 3.2%
Manager 2.9%

Associate Analyst Demographics

Gender

Male

50.1%

Female

46.3%

Unknown

3.6%
Ethnicity

White

69.5%

Asian

17.2%

Hispanic or Latino

9.9%

Unknown

2.5%

Black or African American

0.8%
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Languages Spoken

Spanish

29.7%

French

14.4%

Mandarin

10.8%

Chinese

8.7%

German

6.7%

Russian

4.1%

Cantonese

4.1%

Hindi

3.6%

Japanese

3.1%

Korean

2.6%

Italian

2.1%

Portuguese

1.5%

Polish

1.5%

Turkish

1.0%

Gujarati

1.0%

Dutch

1.0%

Vietnamese

1.0%

Bengali

1.0%

Marathi

1.0%

Filipino

1.0%
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Associate Analyst Education

Schools

New York University

11.6%

University of Phoenix

9.9%

University of Chicago

7.3%

Cornell University

6.9%

Columbia University

5.6%

Georgetown University

5.2%

University of Connecticut

4.7%

Northwestern University

4.3%

George Mason University

4.3%

University of Texas at Austin

4.3%

Villanova University

3.9%

University of Notre Dame

3.9%

University of Delaware

3.9%

Drexel University

3.9%

Syracuse University

3.4%

University of California - Berkeley

3.4%

George Washington University

3.4%

University of Pennsylvania

3.4%

Bentley University

3.4%

University of Maryland - University College

3.4%
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Majors

Business

28.2%

Finance

19.1%

Economics

7.0%

Accounting

6.1%

Marketing

5.1%

Computer Science

4.2%

Computer Information Systems

3.7%

Management

3.3%

Political Science

3.1%

Information Technology

2.9%

Management Information Systems

2.4%

Electrical Engineering

1.7%

Management Science

1.7%

Information Systems

1.7%

Mathematics

1.7%

Project Management

1.6%

Communication

1.6%

Criminal Justice

1.6%

Psychology

1.6%

Law

1.6%
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Degrees

Bachelors

42.2%

Masters

36.2%

Other

10.7%

Associate

4.8%

Certificate

2.9%

Doctorate

2.5%

Diploma

0.7%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Analyst Salaries

Job Title Company Location Start Date Salary
Strategist/Analyst Emerging Markets (Associate Director) Babson Capital Management LLC Boston, MA Sep 05, 2015 $209,998
Associate, Analyst Solutions Team, Research Division Morgan Stanley & Co. LLC New York, NY Jun 10, 2015 $160,000
LAF Analyst Associate HSBC Securities (USA) Inc. New York, NY Jul 25, 2016 $150,000
Associate, Analyst (E&P) Castleton Commodities Management Services LLC Stamford, CT Mar 25, 2016 $150,000
Associate, Valuations Analyst Fortress Capital Finance III (A) LLC New York, NY Aug 08, 2016 $124,592 -
$154,003
Associate Analyst QRI International, LLC Houston, TX Sep 01, 2015 $120,000
Associate, Strategy Analyst Jpmorgan Chase & Co. New York, NY Aug 10, 2015 $120,000
Associate, Strategy Analyst Jpmorgan Chase & Co. New York, NY Sep 12, 2015 $115,000
Associate Analyst I Moody's Investors Service, Inc. New York, NY Nov 16, 2015 $112,000
Associate, Analyst Developer Jpmorgan Chase & Co. New York, NY Aug 23, 2016 $110,000
Associate Analyst 1 Moody's Investors Service, Inc. New York, NY Aug 01, 2015 $110,000
BI Analyst Associate Inflection.Com, Inc. Redwood City, CA Aug 22, 2016 $110,000
Associate Analyst 1 Moody's Investors Service, Inc. New York, NY Jan 09, 2016 $108,808
Associate Analyst 2 Moody's Investors Service, Inc. New York, NY Jan 09, 2016 $83,720
Associate Analyst 2 Moody's Investors Service, Inc. New York, NY Sep 01, 2016 $83,720
Associate Analyst III Parsons Brinckerhoff, Inc. Washington, DC Mar 09, 2016 $83,387
Junior Project Owner-Associate/Analyst Jpmorgan Chase & Co. New York, NY Nov 16, 2015 $82,500
Associate Analyst Acxiom Corporation New York, NY Nov 19, 2015 $80,995 -
$89,378
Associate Analyst Riot Games, Inc. Los Angeles, CA May 27, 2016 $80,018 -
$96,866
Associate Analyst Riot Games, Inc. Los Angeles, CA Oct 08, 2016 $80,018 -
$96,866
Associate, Analyst Dunnhumby USA, LLC Cincinnati, OH Sep 19, 2015 $68,786 -
$80,000
Associate, Analyst Dunnhumby USA, LLC Cincinnati, OH Sep 16, 2015 $68,786 -
$75,000
Associate Analyst 3 Moody's Investors Service, Inc. New York, NY Feb 15, 2016 $68,775
Associate Analyst National Economic Research Associates, Inc. Los Angeles, CA Aug 25, 2016 $68,640 -
$78,000
Associate Analyst 2 Moody's Investors Service, Inc. New York, NY Aug 01, 2015 $68,400
LD&T Associate Analyst Pepsico, Inc. Plano, TX Jul 31, 2015 $68,000
Associate Analyst National Economic Research Associates New York, NY Aug 08, 2016 $67,500 -
$80,000
Associate Analyst Greenfield Advisors, LLC Seattle, WA Dec 22, 2016 $66,784 -
$85,567

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Top Skills for An Associate Analyst

FinancialModelsDataEntryProceduresEnsureComplianceProductsPortfolioEquityAuditCustomerServiceDueDiligenceAssetPolicySQLWindowsAnalyticsWebIncomePowerpointFinancialStatementsProposals

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Top Associate Analyst Skills

  1. Financial Models
  2. Data Entry
  3. Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Maximized all available research tools and methodologies to develop concrete financial models and forecasts.
  • Performed data entry, mailing, and filing functions.
  • Developed operational procedures detailing program features and functions, customer communication materials, and conducted program training for NYC Transit departments.
  • Assessed contract compliance, evaluated contract amendments to ensure compliance, and measure business results.
  • Collect and analyze data about the performance of products, service or project in the mainframe system.

Top Associate Analyst Employers

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