Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Average Length of Employment
Top Careers Before Associate Analyst
Top Careers After Associate Analyst
Hispanic or Latino9.9%
Black or African American0.8%
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New York University11.6%
University of Phoenix9.9%
University of Chicago7.3%
University of Connecticut4.7%
George Mason University4.3%
University of Texas at Austin4.3%
University of Notre Dame3.9%
University of Delaware3.9%
University of California - Berkeley3.4%
George Washington University3.4%
University of Pennsylvania3.4%
University of Maryland - University College3.4%
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|Job Title||Company||Location||Start Date||Salary|
|Strategist/Analyst Emerging Markets (Associate Director)||Babson Capital Management LLC||Boston, MA||Sep 05, 2015||$209,998|
|Associate, Analyst Solutions Team, Research Division||Morgan Stanley & Co. LLC||New York, NY||Jun 10, 2015||$160,000|
|LAF Analyst Associate||HSBC Securities (USA) Inc.||New York, NY||Jul 25, 2016||$150,000|
|Associate, Analyst (E&P)||Castleton Commodities Management Services LLC||Stamford, CT||Mar 25, 2016||$150,000|
|Senior Associate, Analyst||Credit Agricole Securities (USA) Inc.||New York, NY||Jan 09, 2016||$125,000|
|Senior Associate, Analyst||Credit Agricole Securities (USA) Inc.||New York, NY||Sep 15, 2016||$125,000|
|Associate, Valuations Analyst||Fortress Capital Finance III (A) LLC||New York, NY||Aug 08, 2016||$124,592 -
|Associate Analyst||QRI International, LLC||Houston, TX||Sep 01, 2015||$120,000|
|Associate, Strategy Analyst||Jpmorgan Chase & Co.||New York, NY||Aug 10, 2015||$120,000|
|Associate Analyst, Quantum Technologies||QRI International, LLC||Houston, TX||May 09, 2016||$120,000|
|Corporate Investment Associate Analyst||Investcorp International, Inc.||New York, NY||May 08, 2016||$120,000|
|Corporate Investment Associate Analyst||Investcorp International Inc.||New York, NY||Sep 14, 2016||$120,000|
|Associate, Strategy Analyst||Jpmorgan Chase & Co.||New York, NY||Sep 12, 2015||$115,000|
|Associate Analyst I||Moody's Investors Service, Inc.||New York, NY||Nov 16, 2015||$112,000|
|Associate Analyst||Acxiom Corporation||Redwood City, CA||Jan 26, 2016||$85,946 -
|Associate Analyst||Acxiom Corporation||Redwood City, CA||May 01, 2016||$85,946 -
|Associate Analyst 2||Moody's Investors Service, Inc.||New York, NY||Feb 16, 2015||$85,000|
|Associate Analyst 2||Moody's Investors Service, Inc.||New York, NY||Aug 01, 2015||$85,000|
|Associate Analyst 2||Moody's Investors Service, Inc.||New York, NY||Sep 21, 2015||$85,000|
|SR Associate Analyst, Risk||OFI Global Asset Management Inc.||New York, NY||Aug 24, 2015||$85,000|
|Associate Analyst 2||Moody's Investors Service, Inc.||New York, NY||Jan 09, 2016||$83,720|
|Associate, Analyst||Dunnhumby USA, LLC||Cincinnati, OH||Sep 19, 2015||$68,786 -
|Associate, Analyst||Dunnhumby USA, LLC||Cincinnati, OH||Sep 16, 2015||$68,786 -
|Associate Analyst 3||Moody's Investors Service, Inc.||New York, NY||Feb 15, 2016||$68,775|
|Associate Analyst||National Economic Research Associates, Inc.||Los Angeles, CA||Aug 25, 2016||$68,640 -
|Associate Analyst 2||Moody's Investors Service, Inc.||New York, NY||Aug 01, 2015||$68,400|
|LD&T Associate Analyst||Pepsico, Inc.||Plano, TX||Jul 31, 2015||$68,000|
|Associate Analyst||National Economic Research Associates||New York, NY||Aug 08, 2016||$67,500 -
|Associate Analyst||Greenfield Advisors, LLC||Seattle, WA||Dec 22, 2016||$66,784 -
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