What is an Associate Brand Manager

Associate brand managers are key members of a marketing team. They work diligently toward building a consistent image of a brand or product they are assigned.

As an associate brand manager, your job will be to design unbeatable strategies to conquer the market. You will plan advertising campaigns and create an irresistible image of your brand that will make your target customers yearn for whatever you are selling.

You will work under the brand manager's supervision, but this does not mean you can get away with not knowing the drill when it comes to business operations. You will have a team looking for your guidance, so you will have to prove that you are ahead of the curve and always bursting with new marketing ideas.

There is more than meets the eye when it comes to being an Associate Brand Manager. For example, did you know that they make an average of $49.16 an hour? That's $102,263 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Associate Brand Manager Do

There are certain skills that many Associate Brand Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what an Associate Brand Manager does

How To Become an Associate Brand Manager

If you're interested in becoming an Associate Brand Manager, one of the first things to consider is how much education you need. We've determined that 64.2% of Associate Brand Managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of Associate Brand Managers have master's degrees. Even though most Associate Brand Managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an Associate Brand Manager. When we researched the most common majors for an Associate Brand Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Associate Brand Manager resumes include High School Diploma degrees or Associate Degree degrees.

You may find that experience in other jobs will help you become an Associate Brand Manager. In fact, many Associate Brand Manager jobs require experience in a role such as Brand Manager. Meanwhile, many Associate Brand Managers also have previous career experience in roles such as Marketing Internship or Sales Associate.

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And if you’re looking for a job, here are the five top employers hiring now:

  1. S.C. Johnson & Son Jobs (24)
  2. Johnson & Johnson Jobs (37)
  3. The Coca-Cola Company Jobs (21)
  4. The Kraft Group Jobs (177)
  5. The Kraft Heinz Company Jobs (13)
Average Salary
$102,263
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
81,485
Job Openings
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Average Salary for an Associate Brand Manager

Associate Brand Managers in America make an average salary of $102,263 per year or $49 per hour. The top 10 percent makes over $143,000 per year, while the bottom 10 percent under $73,000 per year.
Average Salary
$102,263
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5 Associate Brand Manager Resume Examples

Learn How To Write an Associate Brand Manager Resume

At Zippia, we went through countless Associate Brand Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Associate Brand Manager Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. S.C. Johnson & Son Jobs (24)
  2. Johnson & Johnson Jobs (37)
  3. The Coca-Cola Company Jobs (21)
  4. The Kraft Group Jobs (177)
  5. The Kraft Heinz Company Jobs (13)

Choose From 10+ Customizable Associate Brand Manager Resume templates

Zippia allows you to choose from different easy-to-use Associate Brand Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Associate Brand Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume
Associate Brand Manager Resume

Associate Brand Manager Demographics

Associate Brand Manager Gender Statistics

female

60.0 %

male

40.0 %

Associate Brand Manager Ethnicity Statistics

White

71.0 %

Hispanic or Latino

12.0 %

Asian

9.8 %

Associate Brand Manager Foreign Languages Spoken Statistics

Spanish

50.3 %

French

12.6 %

Mandarin

7.1 %
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Associate Brand Manager Education

Associate Brand Manager Majors

27.1 %
23.3 %

Associate Brand Manager Degrees

Bachelors

64.2 %

Masters

21.9 %

High School Diploma

6.2 %

Top Colleges for Associate Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Online Courses For Associate Brand Manager That You May Like

Product Launch: How to Go to Market Product Marketing Plan
udemy
4.5
(296)

Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...

Brand and Product Management
coursera

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a...

Become a Product Marketing Manager Product Management
udemy
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Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

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Top Skills For an Associate Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 41.8% of Associate Brand Managers listed Customer Service on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For an Associate Brand Manager

Some places are better than others when it comes to starting a career as an Associate Brand Manager. The best states for people in this position are New Jersey, Maryland, California, and Delaware. Associate Brand Managers make the most in New Jersey with an average salary of $124,224. Whereas in Maryland and California, they would average $115,837 and $113,087, respectively. While Associate Brand Managers would only make an average of $108,917 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Associate Brand Manager Jobs:
949
Highest 10% Earn:
$174,000
Location Quotient:
1.3
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Associate Brand Manager Jobs:
4,795
Highest 10% Earn:
$163,000
Location Quotient:
1.79
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Associate Brand Manager Jobs:
547
Highest 10% Earn:
$152,000
Location Quotient:
1.44
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Associate Brand Managers

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Top Associate Brand Manager Employers

Most Common Employers For Associate Brand Manager

RankCompanyZippia ScoreAverage Associate Brand Manager SalaryAverage Salary
1$127,033
2$125,044
3$122,440
4$122,039
5$120,839
6$119,406

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Becoming an Associate Brand Manager FAQs

How much do associate managers make?

Associate managers make about $95,000 yearly (about $7,964 monthly or $46 hourly). As most jobs go, factors like location, industry, and experience can determine your exact pay.

On the lower end of the salary range, they might make around $72,000 or less, typically for entry-level positions or in states like Colorado and Texas. On the higher end, they can earn about $126,000, typically for senior-level positions.

Some of the top-paying states are Delaware (average salary: $105,052), California ($103,772), and Virginia ($101,271).

Some of the top-paying companies for associate managers are Regeneron Pharmaceuticals (average salary: $123,328), Lexicon Pharmaceuticals ($120,318), and Meso Scale Diagnostics ($118,511).

Also, as with most jobs, the higher your education, the better your pay. Those with a master's degree earn about $110,775 compared to those with a bachelor's degree at $99,252 or those with an associate's degree at $92,958.

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What is the role of a brand associate?

The role of a brand associate is to assist the brand team and brand manager in building the face of a company's brand and public image.

The word "associate" is often used for entry-level or starting positions at a company. A brand associate typically begins with duties that assist and support others while gaining more experience and honing their skills.

Like a brand manager, others on the team handle the larger-picture duties such as managing the budget for advertising and promotions and coming up with long-term or innovative and creative strategies for the brand.

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What is the role of a brand manager?

The role of a brand manager is to build the face of the brand and make its products stand out over its competitors.

Brand managers adopt brand strategies that target the potential market for a company's products while maintaining its integrity.

Some of their general duties include assisting in developing products while managing budgets for the advertising and promotion of their new products, researching the public perception of the brand and its position compared to competitors, and researching the latest consumer trends and raves.

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What qualifications do you need to be a brand manager?

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level.

Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

Additionally, before advancing to this position, brand managers usually have prior experiences as associate brand managers or marketing managers. This experience allows them to hone their skills in market research, sales goals, customer service, product category, project management, and product development.

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