Associate brand managers are key members of a marketing team. They work diligently toward building a consistent image of a brand or product they are assigned.

As an associate brand manager, your job will be to design unbeatable strategies to conquer the market. You will plan advertising campaigns and create an irresistible image of your brand that will make your target customers yearn for whatever you are selling.

You will work under the brand manager's supervision, but this does not mean you can get away with not knowing the drill when it comes to business operations. You will have a team looking for your guidance, so you will have to prove that you are ahead of the curve and always bursting with new marketing ideas.

What Does an Associate Brand Manager Do

There are certain skills that many associate brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Associate Brand Manager does

How To Become an Associate Brand Manager

If you're interested in becoming an associate brand manager, one of the first things to consider is how much education you need. We've determined that 64.2% of associate brand managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of associate brand managers have master's degrees. Even though most associate brand managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Associate Brand Manager

Associate Brand Manager Career Paths

Average Salary for an Associate Brand Manager

Associate Brand Managers in America make an average salary of $95,925 per year or $46 per hour. The top 10 percent makes over $137,000 per year, while the bottom 10 percent under $67,000 per year.
Average Associate Brand Manager Salary
$95,925 Yearly
$46.12 hourly

What Am I Worth?


Roles and Types of Associate Brand Manager

The role of an associate brand manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general associate brand manager responsibilities:

  • Assist in the guidance of all brand communication
  • Contribute to the development of category
  • Manages development of annual kitchen products marketing plans; develop communication strategies for each major product category; prioritize message points for each subsegment,

There are several types of associate brand manager, including:

Product Manager


Do you ever wonder how products sell in the marketplace? Or how come your favorite artist is on the television, advertising the item you could see on a shopping stall, but didn't think of buying until now? That's a product manager's job. Simply put, product managers handle the product's presence in the market to persuade a person, like you, to take those items home.

Needless to say, the product manager is a senior position. And for you to qualify, you should have extensive experience and skills under your belt to handle sales strategies and the team's performance. You'll be the team's "know-it-all" - meaning, you'll never run out of ideas and techniques to make the account successful. Basically, that's your objective - to help the business grow by achieving your client's highest satisfaction.

Being a product manager is actually not a smooth-sailing journey, because you will be accountable for whatever results your strategies might create. But the self-accomplishment it brings is priceless, especially when you know that you contribute so much to the company's goals. Everyone has their own starting point. It's just a matter of hard work and patience to get to the top of the game. And maybe, the business owner of the cereal you're eating every morning needs someone like you to lead that brand. We'll never know.

  • Average Salary: $111,729
  • Degree: Bachelor's Degree

States With The Most Associate Brand Manager Jobs

Mouse over a state to see the number of active associate brand manager jobs in each state. The darker areas on the map show where associate brand managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Associate Brand Manager Jobs By State

RankStateNumber of JobsAverage Salary
2New York1,865$96,204
8New Jersey949$116,750
12North Carolina756$90,960
27South Carolina190$76,828
32New Hampshire139$93,244
33Rhode Island137$101,496
40New Mexico92$80,996
46West Virginia46$90,067
47South Dakota42$79,476
48North Dakota40$91,495

Associate Brand Manager Education

Associate Brand Manager Majors

27.1 %
23.3 %

Associate Brand Manager Degrees


64.2 %


21.9 %

High School Diploma

6.2 %

Top Colleges for Associate Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition




2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition




3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition




4. Purdue University

West Lafayette, IN • Private

In-State Tuition




5. Howard University

Washington, DC • Private

In-State Tuition




6. Ohio State University

Columbus, OH • Private

In-State Tuition




7. University of Texas at Austin

Austin, TX • Private

In-State Tuition




8. University of Southern California

Los Angeles, CA • Private

In-State Tuition




9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition




10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition




Top Skills For an Associate Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 44.8% of associate brand managers listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Associate Brand Manager Resume templates

Zippia allows you to choose from different easy-to-use Associate Brand Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Associate Brand Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Associate Brand Manager diversity

Associate Brand Manager Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among associate brand managers, 60.0% of them are women, while 40.0% are men.

  • The most common race/ethnicity among associate brand managers is White, which makes up 74.6% of all associate brand managers.

  • The most common foreign language among associate brand managers is Spanish at 50.3%.

Online Courses For Associate Brand Manager That You May Like

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1. Product Management (Part Time)


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The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model...

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Best States For an Associate Brand Manager

Some places are better than others when it comes to starting a career as an associate brand manager. The best states for people in this position are New Jersey, Michigan, Maryland, and Illinois. Associate brand managers make the most in New Jersey with an average salary of $116,750. Whereas in Michigan and Maryland, they would average $111,405 and $110,661, respectively. While associate brand managers would only make an average of $106,404 in Illinois, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Associate Brand Manager Jobs: 949
Highest 10% Earn:
Location Quotient:

2. Illinois

Total Associate Brand Manager Jobs: 1,448
Highest 10% Earn:
Location Quotient:

3. Delaware

Total Associate Brand Manager Jobs: 116
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Associate Brand Managers

How Do Associate Brand Managers Rate Their Jobs?

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Top Associate Brand Manager Employers

Most Common Employers For Associate Brand Manager

RankCompanyAverage SalaryHourly RateJob Openings
1The Kraft Group$109,580$52.68221
4Georgia-Pacific Panel Products$107,235$51.5628
6SC Johnson$103,707$49.8624
9Johnson & Johnson$98,980$47.5927

Associate Brand Manager Videos

Becoming an Associate Brand Manager FAQs

How Much Do Associate Managers Make?

Associate managers make about $95,000 yearly (about $7,964 monthly or $46 hourly). As most jobs go, factors like location, industry, and experience can determine your exact pay.

On the lower end of the salary range, they might make around $72,000 or less, typically for entry-level positions or in states like Colorado and Texas. On the higher end, they can earn about $126,000, typically for senior-level positions.

What Is The Role Of A Brand Associate?

The role of a brand associate is to assist the brand team and brand manager in building the face of a company's brand and public image.

The word "associate" is often used for entry-level or starting positions at a company. A brand associate typically begins with duties that assist and support others while gaining more experience and honing their skills.

What Is The Role Of A Brand Manager?

The role of a brand manager is to build the face of the brand and make its products stand out over its competitors.

Brand managers adopt brand strategies that target the potential market for a company's products while maintaining its integrity.

What Qualifications Do You Need To Be A Brand Manager?

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level.

Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

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