How much do associate managers make?

Associate managers make about $95,000 yearly (about $7,964 monthly or $46 hourly). As most jobs go, factors like location, industry, and experience can determine your exact pay. On the lower end of the salary range, they might make around $72,000 or less, typically for entry-level positions or in states like Colorado and Texas. On the higher end, they can earn about $126,000, typically for senior-level positions.

What is the role of a brand associate?

The role of a brand associate is to assist the brand team and brand manager in building the face of a company's brand and public image. The word "associate" is often used for entry-level or starting positions at a company. A brand associate typically begins with duties that assist and support others while gaining more experience and honing their skills.

What is the role of a brand manager?

The role of a brand manager is to build the face of the brand and make its products stand out over its competitors. Brand managers adopt brand strategies that target the potential market for a company's products while maintaining its integrity.

What qualifications do you need to be a brand manager?

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level. Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

How To Become An Associate Brand Manager: What It Is and Career Path

What is an associate brand manager and how to become one

Updated January 8, 2025

4 min read

An associate brand manager is an individual responsible for supporting the development and execution of a brand's marketing strategy. This includes managing budgets, analyzing market trends, conducting research, and overseeing product launches. They also work on creating and implementing promotional campaigns and managing social media channels. They work closely with cross-functional teams to ensure that all aspects of a brand's communication are consistent. They play a critical role in building brand equity and driving growth for the company.

ScoreAssociate Brand ManagerUS Average

Salary

7.5

Avg. Salary $95,925

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 60.01%

male 39.99%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

What are the pros and cons of being an Associate Brand Manager?

Pros

Chance to develop and implement marketing strategies
Competitive salary and benefits
Opportunities for growth within the company
Collaborative team environment
Creative and dynamic work

Cons

High-pressure environment with tight deadlines
Long hours and unpredictable schedule
High expectations from management and stakeholders
Need to balance short-term goals with long-term brand objectives
Dealing with conflicting feedback and opinions

Key steps to become an associate brand manager

Explore associate brand manager education requirements

Most common associate brand manager degrees

Bachelor's

64.2 %

Master's

21.9 %

High School Diploma

6.2 %

Start to develop specific associate brand manager skills

Skills	Percentages
Customer Service	44.83%
Sales Floor	35.72%
Loyalty Programs	4.88%
Minimizes Risk	1.83%
PET	1.80%

Complete relevant associate brand manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New associate brand managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an associate brand manager based on U.S. Bureau of Labor Statistics data and data from real associate brand manager resumes.

Research associate brand manager duties and responsibilities

Manage and oversee rebranding campaign that includes social & new website!
Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
Manage all SEO initiatives including link building and website optimization for improve conversions.
Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.

Prepare your associate brand manager resume

When your background is strong enough, you can start writing your associate brand manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an associate brand manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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