What is an Associate Brand Manager?

Associate brand managers are key members of a marketing team. They work diligently toward building a consistent image of a brand or product they are assigned.

As an associate brand manager, your job will be to design unbeatable strategies to conquer the market. You will plan advertising campaigns and create an irresistible image of your brand that will make your target customers yearn for whatever you are selling.

You will work under the brand manager's supervision, but this does not mean you can get away with not knowing the drill when it comes to business operations. You will have a team looking for your guidance, so you will have to prove that you are ahead of the curve and always bursting with new marketing ideas.

What Does an Associate Brand Manager Do

There are certain skills that many associate brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Associate Brand Manager does

How To Become an Associate Brand Manager

If you're interested in becoming an associate brand manager, one of the first things to consider is how much education you need. We've determined that 64.2% of associate brand managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of associate brand managers have master's degrees. Even though most associate brand managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Associate Brand Manager
Top Associate Brand Manager Jobs Near You

Associate Brand Manager Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of brand manager you might progress to a role such as senior brand manager eventually. Later on in your career, you could end up with the title senior brand manager.

Associate Brand Manager

Average Salary for an Associate Brand Manager

Associate Brand Managers in America make an average salary of $95,925 per year or $46 per hour. The top 10 percent makes over $137,000 per year, while the bottom 10 percent under $67,000 per year.
Average Associate Brand Manager Salary
$95,925 Yearly
$46.12 hourly
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What Am I Worth?

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Roles and Types of Associate Brand Manager

The role of an associate brand manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general associate brand manager responsibilities:

  • Assist in the guidance of all brand communication
  • Contribute to the development of category
  • Manages development of annual kitchen products marketing plans; develop communication strategies for each major product category; prioritize message points for each subsegment,

There are several types of associate brand manager, including:

Product Manager

Role:

Do you ever wonder how products sell in the marketplace? Or how come your favorite artist is on the television, advertising the item you could see on a shopping stall, but didn't think of buying until now? That's a product manager's job. Simply put, product managers handle the product's presence in the market to persuade a person, like you, to take those items home.

Needless to say, the product manager is a senior position. And for you to qualify, you should have extensive experience and skills under your belt to handle sales strategies and the team's performance. You'll be the team's "know-it-all" - meaning, you'll never run out of ideas and techniques to make the account successful. Basically, that's your objective - to help the business grow by achieving your client's highest satisfaction.

Being a product manager is actually not a smooth-sailing journey, because you will be accountable for whatever results your strategies might create. But the self-accomplishment it brings is priceless, especially when you know that you contribute so much to the company's goals. Everyone has their own starting point. It's just a matter of hard work and patience to get to the top of the game. And maybe, the business owner of the cereal you're eating every morning needs someone like you to lead that brand. We'll never know.

  • Average Salary: $111,729
  • Degree: Bachelor's Degree

States With The Most Associate Brand Manager Jobs

Mouse over a state to see the number of active associate brand manager jobs in each state. The darker areas on the map show where associate brand managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Associate Brand Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California4,795$101,573
2New York1,865$96,204
3Texas1,696$76,455
4Illinois1,448$106,404
5Florida1,288$76,198
6Massachusetts1,103$103,269
7Pennsylvania990$98,630
8New Jersey949$116,750
9Georgia944$89,361
10Washington885$93,983
11Virginia783$95,616
12North Carolina756$90,960
13Ohio638$83,584
14Oregon547$94,512
15Colorado527$63,165
16Minnesota522$92,662
17Arizona495$80,651
18Maryland465$110,661
19Michigan443$111,405
20Utah430$89,645
21Tennessee385$88,378
22Wisconsin381$100,181
23Connecticut380$100,082
24Indiana335$96,853
25Missouri275$80,021
26Kentucky195$83,825
27South Carolina190$76,828
28Iowa174$81,142
29Arkansas166$74,212
30Kansas155$88,817
31Alabama150$80,649
32New Hampshire139$93,244
33Rhode Island137$101,496
34Nevada128$86,443
35Idaho128$85,439
36Louisiana128$78,535
37Delaware116$105,931
38Nebraska105$73,244
39Oklahoma105$69,678
40New Mexico92$80,996
41Montana89$85,222
42Hawaii81$47,450
43Vermont80$97,445
44Maine79$98,668
45Mississippi71$80,485
46West Virginia46$90,067
47South Dakota42$79,476
48North Dakota40$91,495
49Alaska37$75,701
50Wyoming26$76,069

Associate Brand Manager Education

Associate Brand Manager Majors

Marketing
27.1 %
Business
23.3 %
Communication
6.1 %

Associate Brand Manager Degrees

Bachelors

64.2 %

Masters

21.9 %

High School Diploma

6.2 %

Top Colleges for Associate Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Top Skills For an Associate Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 44.8% of associate brand managers listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Associate Brand Manager Resume templates

Zippia allows you to choose from different easy-to-use Associate Brand Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Associate Brand Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Associate Brand Manager diversity

Associate Brand Manager Gender Distribution

Female
Female
60%
Male
Male
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among associate brand managers, 60.0% of them are women, while 40.0% are men.

  • The most common race/ethnicity among associate brand managers is White, which makes up 74.6% of all associate brand managers.

  • The most common foreign language among associate brand managers is Spanish at 50.3%.

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Best States For an Associate Brand Manager

Some places are better than others when it comes to starting a career as an associate brand manager. The best states for people in this position are New Jersey, Michigan, Maryland, and Illinois. Associate brand managers make the most in New Jersey with an average salary of $116,750. Whereas in Michigan and Maryland, they would average $111,405 and $110,661, respectively. While associate brand managers would only make an average of $106,404 in Illinois, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Associate Brand Manager Jobs: 949
Highest 10% Earn:
$164,000
Location Quotient:
1.3

$116,750

Avg. Salary

View 949 Associate Brand Manager Jobs In NJ

2. Illinois

Total Associate Brand Manager Jobs: 1,448
Highest 10% Earn:
$156,000
Location Quotient:
1.32

$106,404

Avg. Salary

View 1,448 Associate Brand Manager Jobs In IL

3. Delaware

Total Associate Brand Manager Jobs: 116
Highest 10% Earn:
$149,000
Location Quotient:
1.01

$105,931

Avg. Salary

View 116 Associate Brand Manager Jobs In DE
Full List Of Best States For Associate Brand Managers

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Top Associate Brand Manager Employers

Most Common Employers For Associate Brand Manager

RankCompanyAverage SalaryHourly RateJob Openings
1The Kraft Group$109,580$52.68221
2Kimberly-Clark$109,465$52.6342
3Georgia-Pacific$109,147$52.4716
4Georgia-Pacific Panel Products$107,235$51.5628
5Mattel$106,368$51.1418
6SC Johnson$103,707$49.8624
7Colgate-Palmolive$101,365$48.7323
8Unilever$99,096$47.6480
9Johnson & Johnson$98,980$47.5927
10Hasbro$96,684$46.4816
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Associate Brand Manager Videos

A day in the life of brand managers at the Johnson & Johnson Family of Consumer Companies

Becoming an Associate Brand Manager FAQs

How Much Do Associate Managers Make?

Associate managers make about $95,000 yearly (about $7,964 monthly or $46 hourly). As most jobs go, factors like location, industry, and experience can determine your exact pay.

On the lower end of the salary range, they might make around $72,000 or less, typically for entry-level positions or in states like Colorado and Texas. On the higher end, they can earn about $126,000, typically for senior-level positions.

What Is The Role Of A Brand Associate?

The role of a brand associate is to assist the brand team and brand manager in building the face of a company's brand and public image.

The word "associate" is often used for entry-level or starting positions at a company. A brand associate typically begins with duties that assist and support others while gaining more experience and honing their skills.

What Is The Role Of A Brand Manager?

The role of a brand manager is to build the face of the brand and make its products stand out over its competitors.

Brand managers adopt brand strategies that target the potential market for a company's products while maintaining its integrity.

What Qualifications Do You Need To Be A Brand Manager?

The qualifications you need to be a brand manager are postsecondary education and prior relevant experience at a managerial level.

Because this occupation is a managerial position with high-level duties, most brand managers have a bachelor's degree in business, marketing, or communication and some also have a master's degree.

Have more questions? See all answers to common executive management questions.

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Updated April 6, 2023