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Become An Associate Brand Manager

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Working As An Associate Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,256

    Average Salary

What Does An Associate Brand Manager Do At Post Holdings

* Marketing Communications (40%)
* Key participant in overall advertising campaign strategic and tactical development.
* Manage launch and ongoing execution of campaign tactics & initiatives – leading agency partners, rallying internal teams, and reporting results to business leaders.
* Core initiatives:
* Public Relations
* Shopper Marketing
* Trade & consumer events
* Partner with manager to develop engaging creative platforms and expression guides that bring the PowerBar brand alive for consumers.
* Regularly dive deep into campaign data to unearth insights to optimize and inform current and future communications efforts.
* Product Management (30%)
* End-to-end ownership of key PowerBar product lines; partnering with cross functional leaders to effectively manage the lines’ P&L inputs for maximum short and long term brand contribution
* Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
* Lead cross-functional team to develop & commercialize line extensions and product/packaging renovations
* Partner with Sales and Insights teams to identify customer and consumer insights to develop highly effective tactics and strategies to spur growth
* Business Analysis & Tracking (20%)
* Execute ongoing analysis to optimize product and promotional tactics, and to unearth sales opportunities.
* Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis.
* Brand Strategy (10%)
* Participate in annual brand planning, owning key deliverables that inform and build year-ahead brand plans

What Does An Associate Brand Manager Do At Revlon

* Contribute to the development of category and product strategies.
* Contribute to development and execution of Brand Strategy, 3 year and annual plan.
* Collaborate with regional marketing and sales & marketing partners in key markets to recommend and implement strategies and programs that drive the business.
* Lead new product development team meetings and keep minutes.
* Collaborate with Product Development on new product ideation and brainstorming.
* Analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review).
* Develop new product positioning statements and write new product concepts.
* Participate in all aspects of new product launch including management of cost of goods sold.
* Proof and approve all artwork relating to new and existing product packaging.
* Contribute to the development and execution of brand advertising in television, print, and promotional programs.
* Generate, present, and apply insights from monthly business analysis (category, competitor, customer).
* Uncover category, competitive, and consumer insights and recommend appropriate course of action.
* Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
* Be involved in research initiatives and brand/category team meetings.
* Assist Brand Manager with production budgets.
* Routes all advertising and collateral to legal and R&D
* Maintain competitive product library
* Champion and implement improvements for product life-cycle management on brand skus.
* Works on all aspects of the commercialization process, including the stage/gate process

What Does An Associate Brand Manager Do At Unilever

* Lead consumer digital understanding for the US market consumer behavior, platforms, media, and data
* Develop and own e-commerce strategy and business deliveries including media and assortmentPartner with Brand Marketing team on priority projects to guide digital strategy best practices & adoptionServe as connective tissue between brand and key cross-functional groups including Omni-channel & Inter
* Agency TeamEnsure on-time, flawless execution of new digital testing and go to market projectsManage category holistic search strategy and drive adoption of global best practices for SEO and SEMPartner with brand team to optimize social content and digital creative recommendationsSupport project lead on digital assignments as needed including training, Digital 2
* roll out, people relationship marketing initiatives and new digital program testingWhat You ll Need To SucceedBachelor's Degree2
* years of digital marketing experience, ideally with consumer packaged goods/branded productsSolid experience leading Social Media channels, Digital Marketing and/or e-commerce preferredDirect experience leading creative/technical agencies and media partnershipsAptitude/passion to learn and use digital analytics tools, including but not limited to Google Analytics, Facebook Editor, and social media insight platformsNice to have: Experience with web design toolsWhat We Can Offer YouCulture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On SustainabilityUnilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities.
* We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business
* Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesApplicants and employees are protected from discrimination under Federal law.
* For more information, please see EEO is the LawEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
* Associated topics: computer, electrical journeyman, electrical verification, electronic mechanical, field support engineer, fine wire solder, ic engineering, integrated circuit, plc, wafer

What Does An Associate Brand Manager Do At Home Depot

* include the following.
* Other duties may be assigned.
* Assist with research to develop written business plans across all brands.
* Establish goals for sales volume, gross profit and vendor service levels
* Identify new products/categories or enhancements to current ones
* Outline strategies for category growth
* Determine market needs and trends
* Product Sourcing and selection across all brands.
* Work with merchant on product and vendor selection
* Assist with new product launches, ensuring all departments are tied to the same execution plan.
* Assist with data collection as needed.
* Work with product data team on product placement and merchandising.
* Assist with product forecasts
* Research competitive date to implement initial pricing
* Input sourcing data into the system
* Work with Quality Assurance to establish and maintain standards for products and packaging
* Maintain information within RS6000, Bridge and CMS
* Analyze competitive pricing data.
* Responsible for discontinuing products within the system and the disposition of existing inventories.
* Review and recommend product line revisions including deletions.
* Ensure vendors comply with Vendor Shipping Guide.
* Act as the liaison between merchandising and marketing management, controlling the flow of information on products with various departments.
* Identify new products for import sourcing.
* Work with Import Sourcing department to research viability, sources, savings, quality, packaging, QA, patent issues, forecasts, order quantities and deliveries on import product.
* Work with Import Sourcing on domestic to import projects, overseeing the marketing and quality aspects and providing final approval.
* Creative development for product packaging and promotions (in conjunction with creative team).
* Knowledge, Skills, Abilities and Competencies:SUPERVISORY RESPONSIBILITIES
* This position has no direct reporting personnel but requires a high degree of collaboration and communication with other departments

What Does An Associate Brand Manager Do At American Outdoor Brands Corporation

* Monitor industry trends and perform market research/analysis of products, brands and product categories.
* Conduct line reviews and end consumer perception of product offerings, (BTI and competitor) through online marketplace research, online customer reviews, internal Voice of the Customer data and other outlets.
* Compile and analyze sales figures, costs, profitability, inventory position, inventory turns and define trends monthly, quarterly and annually.
* Assist the Director of Brand Management in aligning our marketing spend to the trends realized through data analysis.
* Identify areas of product/ brand growth through data analysis and make new product and product category expansion suggestions.
* Develop and coordinate the benchmarking of our prices through various product channels to strengthen our brand position.
* Support the Director of Brand Management in the setting of our retail prices according to the pricing strategy to maintain our competitive advantage.
* Identify, research, and suggest creative and profitable promotions for all trade channels, business categories and customer segments to maintain our footprint and take market share from our competitors.
* Manage Innovation Board Process and documentation.
* Be the lead for the Brand Management Team in VOC Meetings.
* Collaborate with Engineering, QA, Purchasing, Sales, Marketing and Customer Service to communicate the brand strategy and how collectively we can work to strengthen our brand position in the marketplace.
* Assist sales department with product information and misc. supporting materials and projects.
* Train customer service on new products and provide daily support with product information.
* Develop, maintain and document work instructions relevant to the position.
* Manage copywriting, search terms, instruction manual writing and storage of such assets.
* Assist in product/prototype testing, feature and function identification/documentation.
* Assist with trade shows as needed.
* Maintain good housekeeping in personal area and all common areas.
* Other duties as assigned.
* Ensure the accuracy, consistency and integrity of all product information and clearly and logically manage the storage of that information in the database.
* Assist the Graphics Department to support our strategic brand objectives, and our goal to provide quality and aesthetically appealing products to the end consumer

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How To Become An Associate Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Brand Manager jobs

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Associate Brand Manager Career Paths

Associate Brand Manager
Sales Manager Retail Sales Manager
Director Of Retail Sales
10 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Senior Product Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
Brand Manager Marketing Director
General Manager
7 Yearsyrs
Category Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Brand Manager Marketing Manager
Marketing Director
7 Yearsyrs
Product Manager Program Manager
Marketing Manager
6 Yearsyrs
Marketing Consultant Sales And Marketing Manager
National Account Manager
8 Yearsyrs
Account Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Product Marketing Manager Senior Consultant
Product Manager
7 Yearsyrs
Account Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Product Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Marketing Director Sales Consultant
Sales Manager
5 Yearsyrs
Sales Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Marketing Consultant Marketing Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Senior Product Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Associate Brand Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • Chinese

  • German

  • Korean

  • Italian

  • Cantonese

  • Portuguese

  • Japanese

  • Hindi

  • Hungarian

  • Greek

  • Turkish

  • Marathi

  • Malay

  • Russian

  • Kazakh

  • Czech

  • Slovak

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Associate Brand Manager

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Real Associate Brand Manager Salaries

Job Title Company Location Start Date Salary
Senior Associate Brand Manager The Fountain Group LLC East Hanover, NJ Jan 06, 2015 $160,094
Senior Associate Brand Manager The Fountain Group LLC East Hanover, NJ Jun 01, 2015 $160,094
Associate-Corporate Branding Mezocliq LLC New York, NY Apr 15, 2016 $130,666
Associate Brand Manager Post Foods Parsippany-Troy Hills, NJ Jan 05, 2015 $126,194
SR. Associate Brand Manager Post Foods Parsippany-Troy Hills, NJ Feb 12, 2015 $126,194
Associate Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Oct 02, 2015 $120,000
Associate Brand Manager Sandisk Corporation Milpitas, CA May 18, 2015 $118,635
Senior Associate Marketing/Brand Manager Wm. Wrigley Jr. Company Chicago, IL Aug 13, 2015 $116,000
Associate Brand Manager, Airwick Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Apr 18, 2011 $115,000
Associate Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ May 07, 2016 $115,000
Associate Brand Manager, Brand Innovation Premier Nutrition Corporation Emeryville, CA Nov 01, 2016 $113,000
Senior Associate Brand Manager Dish Network LLC Englewood, CO Sep 15, 2016 $111,634
Senior Associate Brand Manager Dish Network LLC Englewood, CO Sep 09, 2016 $111,634 -
Senior Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Apr 01, 2015 $110,248 -
Associate Brand Manager/Brand Manager Orograin Bakeries Manufacturing, Inc. Horsham, PA Nov 01, 2013 $100,000
Associate Brand Manager Colgate-Palmolive Company New York, NY Sep 12, 2011 $100,000
Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Apr 02, 2012 $100,000 -
Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Sep 04, 2013 $100,000 -
Associate Brand Manager Novartis Animal Health Us, Inc. Greensboro, NC Oct 01, 2014 $100,000
Associate Brand Manager Georgia-Pacific Consumer Products, LP Atlanta, GA Oct 09, 2016 $83,000 -
Associate Brand Manager Georgia-Pacific Consumer Products, LP Atlanta, GA Aug 16, 2016 $83,000 -
Associate Brand Manager Georgia Pacific Consumer Products, LP Atlanta, GA Aug 16, 2016 $83,000 -
Associate Brand Manager Georgia-Pacific Consumer Products, LP Atlanta, GA Jul 09, 2016 $83,000 -
Associate Brand Manager Jack Link's Beef Jerky Minneapolis, MN Nov 01, 2013 $82,712

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Top Skills for An Associate Brand Manager


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Top Associate Brand Manager Skills

  1. Communication Strategy
  2. New Product Development
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Led a new segmentation model, uncovering key insights that drove the communication strategy.
  • Planned new product development and built compelling business cases to influence management.
  • Resulted in turnaround with +8% sales growth and +73 bps in Gross Margin.
  • Developed and launched Morton Epsom Salt, introducing Morton Salt to the retail Health and Beauty category.
  • Championed and led ideas for sales improvement.

Top Associate Brand Manager Employers

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