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Become An Associate Brand Manager

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Working As An Associate Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,256

    Average Salary

What Does An Associate Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Brand Manager jobs

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Associate Brand Manager Career Paths

Associate Brand Manager
Sales Manager Retail Sales Manager
Director Of Retail Sales
10 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Senior Product Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
Brand Manager Marketing Director
General Manager
7 Yearsyrs
Category Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Brand Manager Marketing Manager
Marketing Director
7 Yearsyrs
Product Manager Program Manager
Marketing Manager
6 Yearsyrs
Marketing Consultant Sales And Marketing Manager
National Account Manager
8 Yearsyrs
Account Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Product Marketing Manager Senior Consultant
Product Manager
7 Yearsyrs
Account Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Product Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Marketing Director Sales Consultant
Sales Manager
5 Yearsyrs
Sales Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Marketing Consultant Marketing Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Senior Product Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Product Manager 3.4 years
Marketing Manager 3.1 years
Brand Director 2.9 years
Brand Manager 2.7 years
Brand Strategist 1.9 years
Brand Partner 1.8 years
Top Employers Before
Internship 5.3%
Cashier 5.0%
Top Employers After
Director 2.1%

Associate Brand Manager Demographics

Gender

Female

63.7%

Male

33.4%

Unknown

2.8%
Ethnicity

White

77.8%

Hispanic or Latino

10.6%

Asian

9.3%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

44.4%

French

13.9%

Mandarin

9.0%

Chinese

8.3%

German

3.5%

Korean

2.8%

Italian

2.8%

Cantonese

2.1%

Portuguese

2.1%

Japanese

2.1%

Hindi

1.4%

Hungarian

1.4%

Greek

1.4%

Turkish

0.7%

Marathi

0.7%

Malay

0.7%

Russian

0.7%

Kazakh

0.7%

Czech

0.7%

Slovak

0.7%
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Associate Brand Manager Education

Schools

Northwestern University

12.5%

New York University

11.6%

University of Southern California

7.9%

Cornell University

6.3%

University of Texas at Austin

5.6%

Vanderbilt University

5.3%

Duke University

5.0%

University of Georgia

5.0%

University of Chicago

5.0%

University of Pennsylvania

4.3%

Michigan State University

3.6%

University of Phoenix

3.6%

University of Florida

3.3%

Columbia University

3.3%

Emory University

3.3%

Fordham University

3.0%

University of Michigan - Ann Arbor

3.0%

DePaul University

3.0%

University of North Carolina at Chapel Hill

3.0%

University of Rochester

2.6%
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Majors

Marketing

38.8%

Business

27.4%

Management

7.1%

Finance

4.3%

Communication

4.0%

Psychology

2.5%

Specialized Sales And Merchandising

2.4%

Graphic Design

1.7%

Public Relations

1.6%

English

1.4%

General Studies

1.1%

Economics

1.0%

Political Science

1.0%

Accounting

0.9%

International Business

0.9%

Advertising

0.9%

Liberal Arts

0.8%

Biology

0.8%

Criminal Justice

0.8%

Small Business Management

0.8%
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Degrees

Masters

52.6%

Bachelors

31.1%

Other

10.3%

Associate

3.4%

Certificate

1.8%

Doctorate

0.6%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Brand Manager Salaries

Job Title Company Location Start Date Salary
Senior Associate Brand Manager The Fountain Group LLC East Hanover, NJ Jan 06, 2015 $160,094
Senior Associate Brand Manager The Fountain Group LLC East Hanover, NJ Jun 01, 2015 $160,094
Associate-Corporate Branding Mezocliq LLC New York, NY Apr 15, 2016 $130,666
Associate Brand Manager Post Foods Parsippany-Troy Hills, NJ Jan 05, 2015 $126,194
SR. Associate Brand Manager Post Foods Parsippany-Troy Hills, NJ Feb 12, 2015 $126,194
Associate Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Oct 02, 2015 $120,000
Associate Brand Manager Sandisk Corporation Milpitas, CA May 18, 2015 $118,635
Associate Brand Manager, Airwick Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Apr 18, 2011 $115,000
Associate Brand Manager Reckitt Benckiser LLC Parsippany-Troy Hills, NJ May 07, 2016 $115,000
Associate Brand Manager, Brand Innovation Premier Nutrition Corporation Emeryville, CA Nov 01, 2016 $113,000
Senior Associate Brand Manager Dish Network LLC Englewood, CO Sep 15, 2016 $111,634
Senior Associate Brand Manager Dish Network LLC Englewood, CO Sep 09, 2016 $111,634 -
$140,000
Senior Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Apr 01, 2015 $110,248 -
$120,248
Global Associate Brand & Product Manager Becton, Dickinson and Company Franklin Lakes, NJ Sep 14, 2011 $110,000
Associate Brand Manager Colgate-Palmolive Company New York, NY Sep 12, 2011 $100,000
Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Apr 02, 2012 $100,000 -
$110,000
Associate Brand Manager Post Foods, LLC Parsippany-Troy Hills, NJ Sep 04, 2013 $100,000 -
$110,000
Associate Brand Manager/Brand Manager Orograin Bakeries Manufacturing, Inc. Horsham, PA Nov 01, 2013 $100,000
Associate Brand Manager Novartis Animal Health Us, Inc. Greensboro, NC Oct 01, 2014 $100,000
Associate Brand Manager Jack Link's Beef Jerky Minneapolis, MN Nov 01, 2013 $82,712
Associate Brand Manager Revlon Consumer Products Corporation New York, NY Sep 14, 2016 $82,000
Associate Brand Manager Dixie Consumer Products LLC Atlanta, GA Aug 09, 2015 $82,000 -
$102,000
Associate Brand Manager Combe Incorporated White Plains, NY Jul 31, 2013 $81,000
Associate Brand Manager Combe Incorporated White Plains, NY Nov 20, 2014 $81,000
Associate Brand Manager The Hershey Company Hershey, PA Jan 07, 2016 $80,330 -
$123,100
Associate Brand Manager Pernod Ricard USA, LLC New York, NY Aug 09, 2016 $80,000
Associate Brand Manager Absolut ELYX Spirits USA LLC New York, NY Sep 28, 2016 $80,000

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Top Skills for An Associate Brand Manager

CommunicationStrategyNewProductDevelopmentSalesGrowthCategoryPSkusNewProductLaunchesConsumerPromotionsProductLineCustomerServiceMarketResearchSalesFloorNielsenMarketShareRConsumerInsightsROIConsumerResearchFacebookPOS

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Top Associate Brand Manager Skills

  1. Communication Strategy
  2. New Product Development
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Led a new segmentation model, uncovering key insights that drove the communication strategy.
  • Planned new product development and built compelling business cases to influence management.
  • Resulted in turnaround with +8% sales growth and +73 bps in Gross Margin.
  • Developed and launched Morton Epsom Salt, introducing Morton Salt to the retail Health and Beauty category.
  • Championed and led ideas for sales improvement.

Top Associate Brand Manager Employers

Associate Brand Manager Videos

A day in the life of brand managers at the Johnson & Johnson Family of Consumer Companies

A Day In The Life: Marketing Manager

Rutgers gives you access to incredible career opportunities, Jaina, MBA ‘14

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