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The differences between associate brand managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and an assistant marketing manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Associate Brand Manager | Assistant Marketing Manager | |
| Yearly salary | $95,925 | $94,094 |
| Hourly rate | $46.12 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Associate brand managers and assistant marketing managers have different pay scales, as shown below.
| Associate Brand Manager | Assistant Marketing Manager | |
| Average salary | $95,925 | $94,094 |
| Salary range | Between $67,000 And $137,000 | Between $64,000 And $136,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | Portsmouth, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | The Walt Disney Company | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between an associate brand manager and an assistant marketing manager in terms of educational background:
| Associate Brand Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and assistant marketing managers' demographics:
| Associate Brand Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |