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The differences between associate brand managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a brand marketing manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Associate Brand Manager | Brand Marketing Manager | |
| Yearly salary | $95,925 | $91,940 |
| Hourly rate | $46.12 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Associate brand managers and brand marketing managers have different pay scales, as shown below.
| Associate Brand Manager | Brand Marketing Manager | |
| Average salary | $95,925 | $91,940 |
| Salary range | Between $67,000 And $137,000 | Between $64,000 And $131,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | The Walt Disney Company | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between an associate brand manager and a brand marketing manager in terms of educational background:
| Associate Brand Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and brand marketing managers' demographics:
| Associate Brand Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |