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The differences between associate brand managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Associate Brand Manager | Digital Marketing Manager | |
| Yearly salary | $95,925 | $99,563 |
| Hourly rate | $46.12 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Associate brand managers and digital marketing managers have different pay scales, as shown below.
| Associate Brand Manager | Digital Marketing Manager | |
| Average salary | $95,925 | $99,563 |
| Salary range | Between $67,000 And $137,000 | Between $71,000 And $138,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | The Walt Disney Company | Conrad N. Hilton Foundation |
| Best paying industry | Manufacturing | - |
There are a few differences between an associate brand manager and a digital marketing manager in terms of educational background:
| Associate Brand Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and digital marketing managers' demographics:
| Associate Brand Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |