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The differences between associate brand managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a marketing manager/project manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Associate Brand Manager | Marketing Manager/Project Manager | |
| Yearly salary | $95,925 | $78,368 |
| Hourly rate | $46.12 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Associate brand managers and marketing manager/project managers have different pay scales, as shown below.
| Associate Brand Manager | Marketing Manager/Project Manager | |
| Average salary | $95,925 | $78,368 |
| Salary range | Between $67,000 And $137,000 | Between $56,000 And $109,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | Carson City, NV |
| Highest paying state | New Jersey | Nevada |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an associate brand manager and a marketing manager/project manager in terms of educational background:
| Associate Brand Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and marketing manager/project managers' demographics:
| Associate Brand Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |