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How to hire an associate brand manager

Associate brand manager hiring summary. Here are some key points about hiring associate brand managers in the United States:

  • There are a total of 6,388 associate brand managers in the US, and there are currently 69,511 job openings in this field.
  • The median cost to hire an associate brand manager is $1,633.
  • Small businesses spend $1,105 per associate brand manager on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Chicago, IL, has the highest demand for associate brand managers, with 23 job openings.

How to hire an associate brand manager, step by step

To hire an associate brand manager, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a associate brand manager:

Here's a step-by-step associate brand manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write an associate brand manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new associate brand manager
  • Step 8: Go through the hiring process checklist

What does an associate brand manager do?

Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

Learn more about the specifics of what an associate brand manager does
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  1. Identify your hiring needs

    First, determine the employments status of the associate brand manager you need to hire. Certain associate brand manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect associate brand manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    Here's a comparison of associate brand manager salaries for various roles:

    Type of Associate Brand ManagerDescriptionHourly rate
    Associate Brand ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$32-65
    Manager, StrategyA strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more$37-73
    Marketing Manager/Project ManagerA marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more$26-52
  2. Create an ideal candidate profile

    Common skills:
    • Customer Service
    • Sales Floor
    • Loyalty Programs
    • Minimizes Risk
    • PET
    • Product Suggestions
    • Brand Management
    • Digital Marketing
    • Brand Marketing
    • Consumer Insights
    • Market Research
    • Integrated Marketing
    • Strong Analytical
    • POS
    Check all skills
    Responsibilities:
    • Manage and oversee rebranding campaign that includes social & new website!
    • Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
    • Manage all SEO initiatives including link building and website optimization for improve conversions.
    • Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
    • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
    • Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
    More associate brand manager duties
  3. Make a budget

    Including a salary range in your associate brand manager job description is one of the best ways to attract top talent. An associate brand manager can vary based on:

    • Location. For example, associate brand managers' average salary in hawaii is 59% less than in new jersey.
    • Seniority. Entry-level associate brand managers 51% less than senior-level associate brand managers.
    • Certifications. An associate brand manager with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in an associate brand manager's salary.

    Average associate brand manager salary

    $95,925yearly

    $46.12 hourly rate

    Entry-level associate brand manager salary
    $67,000 yearly salary
    Updated December 13, 2025

    Average associate brand manager salary by state

    RankStateAvg. salaryHourly rate
    1New Jersey$116,887$56
    2California$111,237$53
    3Maryland$110,524$53
    4Illinois$107,335$52
    5Massachusetts$103,186$50
    6Wisconsin$100,767$48
    7Connecticut$99,951$48
    8Pennsylvania$97,541$47
    9New York$96,646$46
    10Virginia$95,656$46
    11Minnesota$92,709$45
    12Oregon$91,613$44
    13Kansas$89,278$43
    14North Carolina$89,200$43
    15Georgia$89,159$43
    16Ohio$83,375$40
    17Texas$78,363$38
    18Florida$74,272$36
    19Colorado$63,333$30

    Average associate brand manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1The Walt Disney Company$125,446$60.3121
    2Sanofi US$124,073$59.6512
    3Neuberger Berman$122,197$58.756
    4Reser's Fine Foods$116,933$56.221
    5Revlon$116,825$56.176
    6Elanco$115,157$55.361
    7Abbott$114,015$54.8160
    8Pharmavite$113,908$54.761
    9Edgewell Personal Care$113,276$54.465
    10Avon Product$111,814$53.762
    11Live Nation Entertainment$111,445$53.5813
    12Lassonde Pappas & Co$110,731$53.24
    13Jack Link's Protein Snacks$110,575$53.161
    14QuintilesIMS$110,559$53.1521
    15Eagle Family Foods Inc$110,095$52.93
    16Sbm Life Science$110,095$52.93
    17Plantible Foods$110,095$52.93
    18Munchkin's$110,095$52.93
    19Vita$110,095$52.934
    20Biomet 3i$110,081$52.92
  4. Writing an associate brand manager job description

    An associate brand manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an associate brand manager job description:

    Associate brand manager job description example

    Acquire BPO is an award-winning, global business outsourcer with 8,500+ staff operating out of Class A offices in 16 locations across the Philippines, Australia, the Dominican Republic and the US, as well as from comprehensive Work-from-Home environments, where client-permitted. We are one of the fastest-growing BPO companies and Australia's largest outsourcer to the Philippines.

    We have 15 years' experience delivering intelligent contact centers and back-office functions for global businesses across many industries including telecommunications, banking and financial services, insurance, media, education and retail. We're recognized as being Safe, Flexible and Innovative, giving our clients the capability to Outsource with confidence.

    As a dynamic organization with the ability to take your career to the next level, we're looking for strong candidates to join our team and partner with one of the biggest cloud communications companies in the world - RingCentral. We value our employees highly and, as such, offer excellent career development programs and competitive compensation and benefits packages.

    RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.

    We're a $1.5 billion company that's growing at 30+% annually and we're expanding our Global Service and Support (GSS) Team to make sure we stay ahead of the competition.
    Acquire BPO is currently looking for an Employer Branding Associate to support us, RingCentral:
    This role will be supporting the Talent Marketing associate/coordinate attracts and recruits high potential and diverse people to meet the current and future needs of the RingCentral Manila. In this position, you will work as a part of a talent brand and programs team that is focused on positioning RingCentral Manila as a preferred employer where a person can effectively build a career. This role will be reporting to the Associate Manager for Talent Branding and will be following the hybrid work setup.

    To succeed in this role, you must have experience in:
    Supporting RingCentral Manila with all its marketing efforts of continued attraction of top and right talent for the organization Supporting the strategic recruitment marketing direction across Manila via effective and efficient implementation of relevant and suitable products, communication programs, management of the RingCentral Manila employer brand, and selective use of channels Managing activation of campaigns and events for graduates, interns, and external hires for RingCentral Manila Coordinating all Campus, Conferences, and event planned in EMEA supporting Graduates, Experienced Professionals, and Operation and Crafts activities Supporting the overall operational needs of the RingCentral Talent Brand and Programs of ManilaSupporting and maintaining job postings on external job boards, intranet, and various recruitment tools Provide support in the preparation of marketing peripherals in recruitment activities such as job fairs, college relation activities, and institution partnership events Assisting in the gathering of data that is needed in the preparation of various recruitment reports Sending end of day report to the team

    Desired Qualifications: Must have a degree in psychology, marketing, advertising, or any relevant course - fresh graduates are welcome to apply Must be proficient with the MS office applications With good oral English communication skills Knowledgeable in multiple attraction techniques and strategies is a plus Must be sales and customer service oriented Okay with going on a shifting schedule, working during holidays and weekends, and going on OT Willing to do fieldwork Keen to details especially with content Willing to work on extended hours from time to time and has a sense of urgency Willing to work from home and eventually report to the office With outstanding home internet connectivity to support tasks and projects Willing to once in a while do offsite meetings and projects as required
    What we offer: We offer all the work/life benefits you could ever want, (and none of the micromanagement.) Flexible work arrangement (Hybrid Setup) Comprehensive HMO package (medical and dental) Personal Time Off Leaves Quarterly Performance Bonus Employee Assistance and Wellness Programs
    To know more about the Acquire-RingCentral Manila collaboration, you may visit www.ringcentral.com.ph
    By completing your application for this role, you: Agreed that the information collected through this site will only be processed with your prior consent and for the purpose of facilitating your employment opportunities Have read and agreed to our Data Privacy Policy
  5. Post your job

    To find associate brand managers for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any associate brand managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level associate brand managers with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your associate brand manager job on Zippia to find and attract quality associate brand manager candidates.
    • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with associate brand manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new associate brand manager

    Once you have selected a candidate for the associate brand manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    To prepare for the new associate brand manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire an associate brand manager?

Recruiting associate brand managers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

The median annual salary for associate brand managers is $95,925 in the US. However, the cost of associate brand manager hiring can vary a lot depending on location. Additionally, hiring an associate brand manager for contract work or on a per-project basis typically costs between $32 and $65 an hour.

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