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Associate brand manager hiring summary. Here are some key points about hiring associate brand managers in the United States:
Here's a step-by-step associate brand manager hiring guide:
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
First, determine the employments status of the associate brand manager you need to hire. Certain associate brand manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.
Hiring the perfect associate brand manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.
Here's a comparison of associate brand manager salaries for various roles:
| Type of Associate Brand Manager | Description | Hourly rate |
|---|---|---|
| Associate Brand Manager | Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. | $32-65 |
| Manager, Strategy | A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more | $37-73 |
| Marketing Manager/Project Manager | A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more | $26-52 |
Including a salary range in your associate brand manager job description is one of the best ways to attract top talent. An associate brand manager can vary based on:
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $116,887 | $56 |
| 2 | California | $111,237 | $53 |
| 3 | Maryland | $110,524 | $53 |
| 4 | Illinois | $107,335 | $52 |
| 5 | Massachusetts | $103,186 | $50 |
| 6 | Wisconsin | $100,767 | $48 |
| 7 | Connecticut | $99,951 | $48 |
| 8 | Pennsylvania | $97,541 | $47 |
| 9 | New York | $96,646 | $46 |
| 10 | Virginia | $95,656 | $46 |
| 11 | Minnesota | $92,709 | $45 |
| 12 | Oregon | $91,613 | $44 |
| 13 | Kansas | $89,278 | $43 |
| 14 | North Carolina | $89,200 | $43 |
| 15 | Georgia | $89,159 | $43 |
| 16 | Ohio | $83,375 | $40 |
| 17 | Texas | $78,363 | $38 |
| 18 | Florida | $74,272 | $36 |
| 19 | Colorado | $63,333 | $30 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | The Walt Disney Company | $125,446 | $60.31 | 21 |
| 2 | Sanofi US | $124,073 | $59.65 | 12 |
| 3 | Neuberger Berman | $122,197 | $58.75 | 6 |
| 4 | Reser's Fine Foods | $116,933 | $56.22 | 1 |
| 5 | Revlon | $116,825 | $56.17 | 6 |
| 6 | Elanco | $115,157 | $55.36 | 1 |
| 7 | Abbott | $114,015 | $54.81 | 60 |
| 8 | Pharmavite | $113,908 | $54.76 | 1 |
| 9 | Edgewell Personal Care | $113,276 | $54.46 | 5 |
| 10 | Avon Product | $111,814 | $53.76 | 2 |
| 11 | Live Nation Entertainment | $111,445 | $53.58 | 13 |
| 12 | Lassonde Pappas & Co | $110,731 | $53.24 | |
| 13 | Jack Link's Protein Snacks | $110,575 | $53.16 | 1 |
| 14 | QuintilesIMS | $110,559 | $53.15 | 21 |
| 15 | Eagle Family Foods Inc | $110,095 | $52.93 | |
| 16 | Sbm Life Science | $110,095 | $52.93 | |
| 17 | Plantible Foods | $110,095 | $52.93 | |
| 18 | Munchkin's | $110,095 | $52.93 | |
| 19 | Vita | $110,095 | $52.93 | 4 |
| 20 | Biomet 3i | $110,081 | $52.92 |
An associate brand manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an associate brand manager job description:
To find associate brand managers for your business, try out a few different recruiting strategies:
Your first interview with associate brand manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.
It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you have selected a candidate for the associate brand manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.
To prepare for the new associate brand manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.
Recruiting associate brand managers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.
The median annual salary for associate brand managers is $95,925 in the US. However, the cost of associate brand manager hiring can vary a lot depending on location. Additionally, hiring an associate brand manager for contract work or on a per-project basis typically costs between $32 and $65 an hour.