Top Associate Brand Manager Skills

Below we've compiled a list of the most important skills for an Associate Brand Manager. We ranked the top skills based on the percentage of Associate Brand Manager resumes they appeared on. For example, 16.2% of Associate Brand Manager resumes contained New Product Development as a skill. Let's find out what skills an Associate Brand Manager actually needs in order to be successful in the workplace.

The six most common skills found on Associate Brand Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Associate Brand Manager jobs:
  • Improved pocket lighter promotional, digital and consumer marketing programs while contributing to new product development and leading production team meetings.
  • Joined collaborate discussions on New Product Development and participated in training events.
  • Spearheaded and brought-to-market several key new product development efforts.
  • Led new product development, marketing plan development/activation.
  • Managed the Glade Aerosol and Carpet & Room promotions budgets, S&OP process, and new product development projects.
  • Led cross-functional teams through new product development and Stage Gate processes for the first time in the company's history.
  • Led new product development team responsible for technical research, package design, quality assurance, operations and creative execution.
  • Conducted marketplace research and identified opportunities that drove the new product development pipeline from $5M to $18M.
  • Led line extension new product development and retail execution and managed forecasting for $85MM+ business.
  • Managed P&L while leading all product projects including new product development and product enhancements.
  • Led cross-functional team in assessing the logistics, incremental profits and feasibility of new product development.
  • Write Idea Statements and Concept Statements for new product development testing in the market.
  • Analyzed business, developed plans to drive business forward, including new product development.
  • Collaborated with Production and R&D teams for new product development.
  • Led all facets of multiple successful club-store specific new product development projects.
  • Assisted in new product development, marketing research and advertising.
  • Manage and lead new product development through entire process.
  • Led new product development teams for CPG introductions.
  • Managed new product development, licenses, and go-to-market strategy for Mass, Grocery, Club,C-store and OOH channels.
  • Led a 20-person cross-functional team to execute the Cantina Bell platform s launch and new product development.

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2. Strategic Plan

high Demand
Here's how Strategic Plan is used in Associate Brand Manager jobs:
  • Received increasing responsibility to manage major DiGiorno sub-lines, marketing communications, 2011 new product launch and three-year strategic plan development.
  • Identified business opportunities and risks by analyzing sales performance and gathering marketplace intelligence for input into seasonal financial and strategic planning.
  • Facilitated strategic planning for future product development supporting division-wide Club and Convenience Food stores in tandem with Senior Brand Manager.
  • Provided analysis supporting brand initiatives, contributing to the strategic plan development and managed marketing budgets during this transition.
  • Led yearly strategic planning process and created detailed action plan delivering a 3% sales increase within a declining category.
  • Developed the Annual Operating Plan and the 3-year strategic plan and committed to a 16% increase in Gross Sales.
  • Educated senior management on current social media landscape, implications to our business, and strategic plan for improvement.
  • Used business & financial analysis, strategic planning, project management, product development, and consumer marketing techniques.
  • Assisted in strategic planning, budget/forecasting, P&L management based on market research analysis and trends.
  • Led annual strategic planning, media / advertising development, innovation and brand building activities for OTC drug.
  • Supported the annual strategic planning process; leading tactical planning, monitoring trends and reporting on marketplace changes.
  • Developed and presented five-year Laundry Care Strategic Plan, 1994/95 Brand Plan, 1994/95 Deal & Promotion Plan.
  • Led annual strategic planning process and was key contributor in development of go to market launch plans.
  • Developed and executed strategic plans for $100 million business unit comprised of 11 OTC brands.
  • Implement strategic plans and company initiatives, while ensuring lines always reflect RPG brand vision.
  • Lead product development and strategic planning for treat business, specifically the Blizzard brand.
  • Managed the entire product line sales life-cycle from strategic planning to tactical activities.
  • Developed 3rd and 4th quarter strategic plans for men and women s business.
  • Full strategic planning and P&L accountability for OFF!
  • Ensured profit through accurate sales forecasting and strategic planning.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Associate Brand Manager jobs:
  • Relaunched product/packaging to drive 21% revenue growth through distribution/velocities to build brand ~$250MM total sales.
  • Executed four major product launches projected to generate $18M, 20% of revenue growth in 2017.
  • Recommended no TV strategy due to media paybacks, yielding +6% net revenue growth the next quarter.
  • Spearheaded and negotiated exclusive programs with key retailers Walmart and Target to drive double digit revenue growth.
  • Delivered shipment and revenue growth in '02 and '03 despite category declines.
  • Developed and executed business strategies, marketing plans and marketing/sales tactics designed to penetrate new markets and maximize revenue growth.

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4. Consumer Insights

high Demand
Here's how Consumer Insights is used in Associate Brand Manager jobs:
  • Conducted competitive and market analyses and managed the consumer insights process, identifying new product and brand communication opportunities.
  • Guided consumer insights for Horizon resulting in a successful expansion into several new categories while maintaining organic industry leadership.
  • Conducted market research, including consumer insights gathering to maximize legacy product performance, while attracting new consumers.
  • Analyzed quantitative, qualitative and syndicated data to understand key business drivers and in-depth consumer insights.
  • Drive brand value by utilizing consumer insights to execute marketing initiatives.
  • Gathered consumer insights through quantitative and qualitative research methodologies.
  • Identify opportunities in card offering using consumer insights.
  • Implemented market research initiatives to include focus groups and surveys to gain consumer insights and to increase marketing program effectiveness.
  • Integrated consumer insights and market research to help develop and implement packaging redesign for AMDRO brand 2012 re-launch.
  • Executed top-notch programs driven from Consumer Insights to support new brand positioning and marketing strategy.
  • Created packaging renovation strategy based on key consumer insights and channel needs.
  • Identified key consumer insights by conducting soup need-state research.
  • Led price/size architecture strategy for immediate consumption channels including consumer insights, market execution, and field sales account development
  • Managed all aspects of the packaging design process including consumer insights, designexecution, printing and raw material forecasts.
  • Analyzed business metrics, consumer insights, and category trends to glean insights and develop Annual Brand Plan.
  • Partnered with Market Research team to design research plan and uncover consumer insights that informed new campaign direction.
  • Utilized psychographic market research to uncover key consumer insights used as the foundation of the integrated marketing plan.
  • Restaged the brand against strong consumer insights and created marketing materials to communicate them.

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5. SKU

high Demand
Here's how SKU is used in Associate Brand Manager jobs:
  • Achieved costs-cut of $200K dollars through implementation of productivity initiative and SKU rationalization.
  • Partnered with finance manager to create corporate SKU rationalization process.
  • Assisted in SKU rationalization project to maximize product line profitability.
  • Developed a SKU rationalization improvement plan.
  • Analyzed competitive brands and market trends; provided recommendations on actions to be taken and potential new SKUS to be developed.
  • Conducted SKU rationalization efforts across four segments by analyzing customer interest, top line volume, and bottom line profitability.
  • Leveraged process to optimize portfolio and increase Net Sales per SKU by 10%.
  • Managed private brand packaging development to maintain brand's visual integrity across 3000+ SKUS.
  • Led in-store merchandising executions, pricing, packaging graphics development and SKU management.
  • Managed development and launch of new packaging for a 32 SKU product line.
  • Developed SKU level forecasts for multiple brands, including demand for new items.
  • Reduced product line SKU by 34% with minimized impact on overall sales.
  • Launched a 12 SKU product line with incremental revenues exceeding $10M.
  • Analyzed SKU performance to create an optimized portfolio of product offerings.
  • Gained incremental 5 SKU acceptance across top 5 key customers.
  • Increased Snack Pack's brand equity via 38-sku packaging redesign.
  • Reached 4th highest ranking SKU among portfolio of 11 items.
  • Created and executed customer specific programming and SKU's.
  • Optimized brand portfolio through leading the SKU management process.
  • Implemented packaging cost-saving project on 3,000 SKU product portfolio.

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6. Customer Service

high Demand
Here's how Customer Service is used in Associate Brand Manager jobs:
  • Established mutually respectful, client-loyal relationships through exceptional customer service and providing seamless communications between team members and high-profile pharmaceutical companies.
  • Initiate sales and provide quality customer service to ensure customer satisfaction.
  • Completed money transactions and maintained great customer service.
  • Provide outstanding customer service support.
  • Created an outstanding shopping experience by providing exceptional customer service which resulted in a 20% increase in sales traffic conversion.
  • Shared best practices for sales and customer service with team members it was successful in helping improve the store's efficiency.
  • Partnered with manufacturing, sales, distribution, engineering and customer service to provide product direction and to maintain product support.
  • Exceeded personal sales goal of $1,500 per week; contributed to team goals in sales and customer service.
  • Tasked with responsibility for commission sales, customer service, trade-up sales, and sales of merchandise agreements.
  • Performed customer service duties that required analysis and evaluation of item descriptions, prices, and company standards.
  • Provide high quality customer service with strong store knowledge, communication skills, and friendly advice or tips.
  • Engaged in customer service through checking on customers periodically, and attending to every question/need when checking out.
  • Provide first class customer service, Answer customers' questions, and provide information on procedures or policies.
  • Developed and implemented a new customer service incentive program, which grew domestic sales by over 30%.
  • Provide excellent customer service while assisting guests with customer pick up and loading merchandise into their vehicles.
  • Provided customer service with daily sales goals utilizing product knowledge and promotion of shoe care and maintenance.
  • Processed tasks quickly and efficiently with focus on customer service, sense of urgency, and pride.
  • Provided great customer service and creating a better shopping experience that will make the customer feel welcome.
  • Help try to prevent theft in the store by providing excellent customer service to even suspicious persons.
  • Provide guests with excellent customer service through product knowledge, and presenting a clean, well-maintained store.

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7. Sales Floor

high Demand
Here's how Sales Floor is used in Associate Brand Manager jobs:
  • Work on sales floor - helping customers, changing signage and making markdowns - in fitting room and at cash register.
  • Check markdowns, set up sale signs, process clothing, unload/open packaged clothing and put it onto the sales floor.
  • Work the sales floor, early morning stocking, working the dressing room, Cashier, price adjustments (Markdowns)
  • Greeted customers, walk the sales floor, assist customers, fold clothing, running the fitting room, recovery.
  • Greeted customers as they walk in, managed the sales floor, assisted customers with product questions and sold product.
  • Worked with stock team in a fast paced environment to place product on sales floor and meet productivity goals.
  • Tracked the sales floor and arranged products and sales while keeping up to date with new styles and trends.
  • Place styles, sizes and colors of product on the sales floor so they are available for the customer.
  • Assisted about five customers per shift on the sales floor, directing them toward merchandise and building customer loyalty.
  • Processed early morning shipment and sorted shipment items to be organized on sales floor before open of business.
  • Operated cash register, assisted customers in fitting room, and provided service on the sales floor.
  • Assist in restocking and reorganizing product in the storage room as well as on the sales floor.
  • Worked as cashier, morning shipment, and on sales floor recovery as well as customer servicing.
  • Assist customers on sales floor, unload truck, put merchandise in proper place on sales floor.
  • Managed staff and sales floor ensuring members carried out their respective duties in accordance with company policy.
  • Assist on the sales floor helping customers to find the right items in the right size.
  • Cash wrap, interact with customers on the sales floor, shipment, and price markdowns.
  • Used communications skills as well as product knowledge to assist customers on the sales floor.
  • Worked fitting room, cash register, sales floor with experience in pricing and replenishment.
  • Assist with unloading product and placing it on sales floor or back stocking as appropriate.

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8. Market Research

high Demand
Here's how Market Research is used in Associate Brand Manager jobs:
  • Oversee invoice approval processing, Purchase Order requisitioning and spend itemization as related to Respiratory Marketing and Market Research budget tracking.
  • Initiated and managed market research projects to deliver powerful consumer and customer insights; developed these insights into achievable plans.
  • Provided market research, competitor analysis and deep performance analysis of marketing activities to boost effectiveness and increase sales.
  • Created a new market research method to identify market opportunities and communicate product requirements to research and development.
  • Provide input to market research on study design and interpreted findings to refine product-marketing direction.
  • Partner with market research team to better understand consumer target and develop relevant communication strategies.
  • Developed strategic recommendations after conducting additional market research and testing.
  • Collaborated with market research to maintain pipeline.
  • Engage and collaborate with brand managers to forecast product purchase based on the current Amazon marketplace by conducting market research.
  • Developed and executed dental marketing plans, dental journal advertising, sales support, and market research among other duties.
  • Executed all aspects of Raid Reach and Kill test market including market research, capital approval, and advertising plan.
  • Developed U.S. HCP white card, creative and messaging platforms in partnership with market research and advertising agency.
  • Created and managed market research projects and analysis on product use, customer habits and target profiles.
  • Conducted market research, surveys, and statistical analysis to capture and analyze consumer / market insights.
  • Conducted market research online, updated speaker bureau sites, and completed various administrative tasks.
  • Keep abreast of competitive landscape via market research, data analysis and competitive research.
  • Led consumer promotion activities, digital strategy, market research and new product introductions.
  • Developed/executed consumer and trade promotions, market research projects, and print/TV campaigns.
  • Teamed with market research to gain consumer insight and measure annual awareness growth.
  • Managed advertising, market research, budgets, forecasting.

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9. Creative Direction

high Demand
Here's how Creative Direction is used in Associate Brand Manager jobs:
  • Provided creative direction in multiple forms, including content, packaging design, toy and consumer products.
  • Managed the marketing budget and led creative direction for new launches and in-store merchandising initiatives.
  • Provide creative direction including execution of advertising concepts related to point-of-purchase and media including radio, television, and print.
  • Managed/directed five creative/service agencies with various responsibilities in plan development/execution, creative direction and coordination.
  • Provide support and creative direction to education initiatives based on industry research and salon/stylist relationship feedback.
  • Maximized brand equity through excellent stewardship - driving innovation via creative direction and thought leadership.

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10. Market Share

high Demand
Here's how Market Share is used in Associate Brand Manager jobs:
  • Identified competitor distribution weaknesses and collaborated regularly with account teams to gain greater market share in key retailers and regions.
  • Provided strategic and tactical support for the Total Advanced Line launch that achieved over 15 incremental market share in year one.
  • Worked cross functionally with R&D, Packaging, Product Development, Creative and Advertising Agency to grow market share.
  • Developed national marketing strategies and tactics designed to grow the brand portfolio s market share, volume and profitability.
  • Work to maintain dominant market share at big box stores, as well as, independent retailers and distributors.
  • Secured the #1 market share in mini-vehicle collectibles category by creating new opportunities for consumers to collect.
  • Worked in assigned brands and ensures the attainment of their set sales, market share and profit objectives.
  • Recommended tactics to improve product's pricing, packaging and market share, which were all implemented.
  • Doubled business of GTX High Mileage from 15% to 30% market share within one year.
  • Re-launched #2 brand DEP establishing new price strategy to increase brand sales and market share.
  • Designed strategic market plans that drove revenue, market share and profits in a 6-state region.
  • Launch year performance exceeded corporate expectations, achieving 10-25% market share in key countries.
  • Managed advertising and promotional activities for hard-soap launch; increasing market share by 2.5%.
  • Monitored industry trends, sustaining +85% market share: competitive activity defense.
  • Conducted monthly sales analysis to determine current market share and future pricing strategies.
  • Launched new PALL MALL Ultra Lights product, increasing market share 90 basis points, from 1.1% to 2%.
  • Increased product sales by 43% and market share by 12%.
  • Managed cross- functional team and delivered 2.3 point market share gain (6.8% pre-launch to 9.1% post-launch).
  • Create and manage ongoing marketing programs and business plans to achieve revenue,profit and market share goals.
  • Developed and implemented Lubriderm brand plans to achieve volume, market share and profit goals.

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11. Nielsen

high Demand
Here's how Nielsen is used in Associate Brand Manager jobs:
  • Conducted competitive and marketplace analysis by synthesizing Nielsen data to create penetration strategy for core items targeting Hispanic Households.
  • Provided business analysis to senior management using both Nielsen and internal volume databases to support long-term brand strategy.
  • Managed sales analysis through Nielsen and IRI data and delivered recommendations to senior management.
  • Analyzed Nielsen data to measure performance and develop/enhance strategic plans.
  • Identify business gaps and new product opportunities through market analysis/research, trade shows, store visits and research via NPD/Nielsen reports.
  • Originated development of new product concepts with Consumer Science team utilizing BASES and consumer testing outputs along with AC Nielsen data.
  • Analyze Nielsen data and customer database to develop strategies in assigned categories to increase bottom-line sales and objectives for the customer.
  • Analyzed performance through Nielsen and Diver as well as various internal databases to identify successes and opportunity areas for the businesses.
  • Conducted consumption (Nielsen) and shipping (SAP) analysis to provide business outlook for managing the forecasting process.
  • Used AC Nielsen Answers data to update management on sales and share trends on a weekly and monthly basis.
  • Utilized quantitative and qualitative category management tools, such as Nielsen, HomeScan, IRI, and Spins Data.
  • Conducted extensive post-promotion analysis leveraging AC Nielsen data, revising FSI strategy to increase operating income +$2MM.
  • Identified and exploited new growth categories utilizing Nielsen, IRI data, and surveys for new product development.
  • Leveraged market research, Nielsen data and consumer insights, developing a go-to-market strategy and B-to-B sell-in materials.
  • Analyzed Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Provided Nielsen and IRI data based analysis on internal sales, category trends, and competitive presence.
  • Analyze syndicated retail Nielsen data to assess the health of the business and develop plans accordingly.
  • Analyzed ACNielsen data and changing market conditions to develop monthly business analysis for management.
  • Analyzed Better for You Pasta opportunity, Barilla Gluten Free Pasta, using AC Nielsen data and category and consumer insights.
  • Performed extensive portfolio, competitive and category analysis using syndicated data: IRI, Nielsen, and Millward Brown.

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12. POS

high Demand
Here's how POS is used in Associate Brand Manager jobs:
  • Developed and gained cross-functional alignment on a new Matchbox positioning and global strategy that produced strong sales and profitability.
  • Spearheaded development team and all consumer research efforts to refine positioning, quantify volume opportunity and devise pricing strategy.
  • Promoted over ten other internal candidates into new position in Brand Management soon after completing bachelor degree.
  • Identified consumer insight and product launch that provided new brand positioning within All-Purpose Cleaner category versus competition.
  • Proposed new brand architecture for global financial services firm after conducting comprehensive internal and competitive research.
  • Partnered with external social media vendor to consistently generate posts with engagement levels 3-5x category average.
  • Developed product concepts and positioning that contributed to revitalizing consumer perceptions of the brand image.
  • Developed and implemented a national brand positioning strategy to accomplish sales goals and distribution targets.
  • Analyzed results of extensive qualitative and quantitative research to help the formation of positioning strategy.
  • Position required managing outside advertising and promotional agencies as well as extensive project management knowledge.
  • Develop positive customer interactions; ensure every customer is greeted and receives stellar customer service.
  • Provided excellent and positive Customer service, successful communicated with customer, coworkers and managers.
  • Developed and implemented trade, marketing, and promotional initiatives to competitively position products.
  • Designed and executed marketing plans in line with international strategy focusing on brand positioning.
  • Managed Brand strategy ensuring consistent brand execution to brand positioning across various markets.
  • Achieved positive payout with Catalina receipt marketing program through continuous testing and evaluation.
  • Tracked sales post launch; adjusted forecasts appropriately to optimize future inventory purchases.
  • Developed product positioning and assortment, pricing strategy and product innovation pipeline.
  • Developed effective global marketing messaging to promote value proposition for end-users and retailers
  • Re-launched website to provide more premium, streamlined and strategically positioned content.

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13. ROI

high Demand
Here's how ROI is used in Associate Brand Manager jobs:
  • Created business analysis/contract summaries for all contracts for all meetings including ROI analysis.
  • Managed high impact market seeding activities for five teams - included driving participation, follow-up, and ROI analysis.
  • Conducted lift and ROI analysis to identify most profitable and successful promotion types by Class of Trade.
  • Coordinated analyses and created spreadsheets to measure ROI of coupons and other consumer promotion tactics.
  • Led development of updated Guest inquiry source metrics for ROI analysis of marketing tactics.
  • Conducted ROI analyses of media and promotions, initiating changes in brand plans.
  • Delivered ROI analysis post LDW TV flights indicating effectiveness of Wipes TV copy.
  • Evaluated success and ROI for all marketing programming to determine future brand planning.
  • Devised and implemented brand promotions that generated on average 150% ROI.
  • Generated brand health & ROI report to brand GM for monthly review.
  • Delivered 2.5x ROI on combined $11MM consumer promotion/sponsorship spend.
  • Implemented changes to improve ROI.
  • Calculate ROI and drove a 9.5% lift from the second largest class of trade.
  • Created analytics leading to more than 20% ROI increase on marketing programs in both retail and health care segments.
  • Initiated and created an ROI analysis case study of a package design, creating a tool useful to our department.
  • Generated incremental trade programs at 5:1 ROI and delivering $2MM topline sales in order to support new launches.
  • Managed cross-functional team while leading concept ideation, research, ROI analysis, IT development, distribution and activation.
  • Analyzed ROI, KPIs, lift, and other metrics, using IRI and financial software.
  • Use KPIs to evaluate marketing spend ROI in order to maximize value of promotional dollars.
  • Tracked sales, benchmarked against competitors, and conducted breakeven/ROI analysis.

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14. Facebook

high Demand
Here's how Facebook is used in Associate Brand Manager jobs:
  • Raised awareness of BIC Pocket Lighters among new users through digital media campaign, social media engagement and Facebook sweepstakes promotion.
  • Crafted promotional messaging for multiple brands, ensuring brand consistency across Facebook ads, banner ads, and in-store promotions.
  • Led digital and media agencies to develop and launch website, paid search campaign, Facebook page and promotions.
  • Led agencies in development of social media strategy, including the launch of Facebook and Twitter pages.
  • Led and improved social media efforts (Facebook, Twitter, etc.)
  • Obtained 100K+ Facebook fans in less than two months.
  • Increased Facebook Fans +12,000 in 3 months.
  • Gained 400,000 friends on the Eggo brand Facebook page, a 19% increase since joining the team.
  • Managed and developed content plans for 3 social media platforms (Facebook, Instagram and Twitter) for the Himalaya brand.
  • Managed the development and execution of the social media marketing plan, including the initial launch of the Milano Facebook page.
  • Lead creative direction for all web assets for The Seeker website, Facebook page, Foodspotting, and Social Candy.
  • Launched holistic Social Media platform (Facebook, Twitter, Instagram).
  • Achieved first place in average engagement rate among brands on Facebook
  • Manage JOHNSON'S Facebook page, inclusive of conversation calendar, engagement drivers, contests and analytics.
  • Used an array of social media tools (Facebook, Twitter, Qik, Youtube.

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15. R

average Demand
Here's how R is used in Associate Brand Manager jobs:
  • Manage internal and external web teams to maximize HeartStart's Internet presence across multiple channels, including optimization of pay-for-placement activities.
  • Analyzed in--market performance, managed profitability and made recommendations in support of business objectives.
  • Owned concept and campaign development as well as managing advertising agency to deliver qualified copy.
  • Maintained knowledge of and contributed to Locally Relevant Promotional Activity for Coors Family of Brands.
  • Worked with web and operations team to develop new website and integrated e-commerce functionality.
  • Managed creative and print/production agencies ensuring marketing plans were holistically translated to the consumer.
  • Assisted with strategic marketing planning and oversaw promotional material distribution and packaging for giveaways.
  • Key marketing lead handling complex legal and regulatory issues surrounding FDA reclassification effort.
  • Tracked availability of products through distribution and retail channels; tracked competitor pricing.
  • Contributed in the development, communication and execution of Consumer Pull Promotions.
  • Identified new product opportunities and provides specific product development objectives to research.
  • Managed the development, communication and execution of national Thematic Programming.
  • Handpicked as NFL marketing promotional representative with accountability for stadium signage.
  • Identified and communicated potential inventory liabilities to buyers and planners.
  • Worked closely with management to maintain a functional retail-sales operation.
  • Provide catalog product options and category performance to sales department.
  • Conducted market research, analyzed findings and communicated implications.
  • Conduct business analysis to determine consumption and market trends.
  • Managed three associate-level colleagues as Interim Brand Manager.
  • Prepared and analyzed weekly selling reports.

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16. OLD Navy

average Demand
Here's how OLD Navy is used in Associate Brand Manager jobs:
  • Assisted with customer service, issued many Old Navy Credit Cards, contributed to inventory management before and after hours.
  • Invite customers to apply for our Old Navy Card while on the sales floor, fitting room, and check-out.
  • Deliver exceptional customer experience through the 3 Old Navy Standards: Ready, Urgent and Approachable.
  • Recognized for excellence in opening Old Navy Credit Cards for customers to ensure customer loyalty.
  • Try to sell Old Navy cards along with other products in the store.
  • Earned various accomplishments as a sales associate while working at Old Navy
  • Work to sale old navy credit cards on the floor
  • Cashier work and Old Navy Credit Card Processing.
  • Meet Old Navy credit card sales goals.
  • Cross sold Old Navy products that fitted customer needs Created a neat, clean, organized and safe shopping environment for customers
  • Marketed the Old Navy Credit Card and helped customers understand the benefits of the Old Navy Reward Program.

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17. Brand Strategy

average Demand
Here's how Brand Strategy is used in Associate Brand Manager jobs:
  • Direct responsibility over the management of agency partners to ensure content calendar and brand strategy is delivered timely.
  • Developed and aligned 3-year brand strategy, including pricing architecture and associated pricing activity.
  • Developed Global Brand Strategy launching strategic innovation platforms across various countries.
  • Executed global brand strategy launching strategic innovation platforms across multiple countries.
  • Collaborated with brand manager on the overall brand strategy, including the pricing, sales forecast, packaging and product development.
  • Managed implementation of brand strategy and P&L delivery for Lysol Surface Cleaners ($150M retail sales).
  • Led a cross-functional team to execute corrugate and poly packaging changes on schedule based on brand strategy.
  • Spearheaded the brand strategy and development of new products and packaging for innovative branded wholesale line.
  • Assisted in the development of brand strategy, marketing plans and marketing programs for responsible markets.
  • Developed and oversaw the execution of brand strategy from brand concept to retail placement.
  • Developed the North American brand strategy through consumer understanding and market research.
  • Set brand strategy for a regional brand leader, Michelob Golden Light.
  • Assisted senior brand managers in creation of all brand strategy.
  • Developed and implemented brand strategy for TWRS product line.
  • Created sales presentations on brand strategy and marketing promotions.
  • Brand Strategy o Supported development of 3 - 5 year core brands category strategy.
  • Represented the US on Tic Tac's Global Brand strategy initiative.
  • Assigned as Brand Strategy Partner to both Scentsy Fragrance and Scentsy Family Store.

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18. IRI

average Demand
Here's how IRI is used in Associate Brand Manager jobs:
  • Team member of recruiting team responsible for hiring full-time candidates/interns and organizing inaugural open house at headquarters.
  • Executed on promotional programs that drove awareness and sales by building excitement and inspiring consumer loyalty.
  • Performed category analysis and provided recommendations using IRI syndicated and panel data.
  • Responded to packaging/product manufacturing inquiries.
  • Received a Bronze Level Spirit Award for driving a +22% increase in high-quality candidates extended full-time marketing and summer internships.
  • Promoted to Brand Central manager, responsible for hiring-firing P&L, inventory, and sales training of staff.
  • Led monthly volume and share reporting for Underarm Protection Team, including Speed Stick and Irish Spring brands.
  • Analyze vendor inquiries submitted to Marketing (typically products and services) for potential business unit value.
  • Managed site content for the Disney Princess and Fairies franchise sites, Disney Books and Music Blog.
  • Leveraged IRI data, customer data, and trends to forecast monthly production within 90% accuracy.
  • Recognized as the IRI expert for the brand, resulting in training other new and existing employees.
  • Answer the telephone in a friendly and timely manner providing accurate and knowledgeable solutions to customer inquiries.
  • Directed the RFP process for hiring a digital agency to lead the site consolidation and development.
  • Managed brand budget, production forecast, promotions, artwork, and analyzed IRI consumption data
  • Created FSI market selection strategy by integrating market penetration and syndicated data (IRI).
  • Analyzed IRI data to investigate the competitive landscape of the business and identify new opportunities.
  • Evaluated prospector and IRI data to define optimal experiential sampling tour to grow 2015 penetration.
  • Led to a new hiring processes and increased Sales Department satisfaction and retention rates.
  • Leveraged research results and insights from Health Trackers, IRI, Bases, etc.
  • Assisted in the development of strategic positioning and programming for white spirits brands.

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19. Line Extensions

average Demand
Here's how Line Extensions is used in Associate Brand Manager jobs:
  • Managed cross-functional teams for national commercialization/launch of product line extensions including go-to market strategy, market research and sales support tools.
  • Directed design and promotional partners regarding promotional campaign elements and packaging and collateral for new products and line extensions.
  • Gathered market-specific competitive intelligence and proposed new market ideas for product line extensions.
  • Recommended, developed and implemented packaging for flavored gin line extensions.
  • Developed 2007 & 2008 new product pipeline, and led the launches from concept to commercialization of 10 line extensions.
  • Initiated, developed, and executed all new product development and launch process for new products and line extensions.
  • Developed, validated and launched new products and line extensions, delivering more than $150 Million in revenue.
  • Lead multiple innovation projects, including line extensions, graphics/packaging changes, and new product innovations.
  • Launched four product line extensions with estimated net sales in year 3 = $10.5M.
  • Expanded product lines, utilizing trend research and sales data to support line extensions/expansions.
  • Launched 3 line extensions for new brand platform contributing $10MM in net sales.
  • Led promotional planning, product growth initiatives, line extensions and forecasting.
  • Managed product development, product line extensions, and product marketing initiatives.
  • Generated 40% growth launching 23 new Healthy Choice products/line extensions.
  • Direct R&D on brand line extensions and product improvements.
  • Developed line extensions for grocery, mass, and club.
  • Led product launch of 2 Scrub Free line extensions.
  • Led product development process for line extensions.
  • Researched innovation / line extensions.
  • Managed brand equity and product development for Bertolli frozen food line extensions in contiguous categories.

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20. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Associate Brand Manager jobs:
  • Develop brand strategy with compelling value propositions based on research and competitive analysis.
  • Performed competitive analysis and budget control for Heineken's 500 million Hispanic business.
  • Presented competitive analysis of mass fragrance marketplace to predict future trends.
  • Conducted in-depth competitive analysis and stayed current with industry trends.
  • Researched and maintained reports on marketplace trends including competitive analysis.
  • Performed forecasting and competitive analysis to develop marketing plans.
  • Researched and developed product positioning, including price, target audience, consumer promise, product features and competitive analysis.
  • Created and executed competitive analysis and strategic activation/shopper plans to defend against new entrants and protect #1 share.
  • Full scale product launches, 3 year marketing plans and strategic brand development including SWOT and competitive analysis.
  • Prepared a competitive analysis of retail pricing, led to reduction in Banana Boat pricing tiers for 2007.
  • Interpreted consumer research, trends, product category needs, satisfaction drivers, and competitive analysis.
  • Assisted in competitive analysis, package design, layout and consumer testing.
  • Delivered product evaluations, competitive analysis, financial rationale, and customer presentations in support of stand-uppouch packaging launch.
  • Executed competitive analysis and forecasting to inform strategic development in a growing $2.5B category !
  • Forecasted sales and provided competitive analysis for potential and upcoming titles.
  • Develop product concepts and briefs (Market environment, project timeline, competitive analysis, target consumer and marketing insight/strategy).
  • Directed all media activity for Aleve, including annual planning, budgeting, and competitive analysis.
  • Designed and presented competitive analysis of QSRs guiding the direction of the brand and future campaigns.

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21. Kraft

average Demand
Here's how Kraft is used in Associate Brand Manager jobs:
  • Trail-blazed Kraft Cheese entry into highly competitive Produce section by developing and implementing a compelling merchandising cross-promotion program with key retailers.
  • Conducted in depth financial analysis of entire Kraft Singles product line resulting in recommendation to improve portfolio profitability.
  • Led Kraft's NYU MBA recruiting team, improving hiring rate from one of Kraft's top resources for marketing talent.
  • Led partnering team at Kraft and Nabisco that developed first time advertising and cross-package promotions, and trade and consumer promotions.
  • Supported the Senior Brand Manager on $100 million sales for Kraft Salad Dressings & Bull's Eye BBQ Sauce.
  • Introduced 7 new side products accounting for 30% share growth and propelled Kraft to number one in the category.
  • Re-launched Kraft Dips with new assortment, package redesign, and marketing plan resulting in +12% revenue growth.
  • Co-managed the #1 cookie brand in the world, responsible for growth of Kraft's overall biscuit business.
  • Awarded Kraft Foods Growth Diamond Award for launching Fast Franks and delivering $19M revenue in year 1.
  • Led Kraft Kitchens dietitian staff in Holiday recipe development and product integration across all Kraft Desserts brands.
  • Improved digital marketing through brand website re-design and creating content for Kraft Foods' scale website.
  • Received 2 Kraft ABCD awards (Above and Beyond the Call of Duty) for leadership.
  • Led Brand building programs for Kraft Mayonnaise, and Tombstone Pizza from 1898 to 1993.
  • Retained dominant share of the salad dressing category in all 18 Kraft sales territories.
  • Acted as Brand Manager while team re-organized due to Kraft/Heinz merger.
  • Honored with Kraft Award, Consumer Insight, 1998.
  • Recognized as one of Kraft's best-integrated marketing efforts.
  • Led monthly reporting for the Kraft Gum Portfolio.
  • Received Kraft Innovation Award in 2012, post-launch.
  • Received Kraft Creativity Award for NFL promotion.

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22. Annual Sales

average Demand
Here's how Annual Sales is used in Associate Brand Manager jobs:
  • Managed innovation and micro segment for Hot Wheels brand with annual sales of $20M and marketing budget of $2M.
  • Assisted Senior Product Manager in the management of 16 products with $120mm annual sales and $10mm annual marketing spending.
  • Associate Brand Manager for company's largest brand with annual sales in excess of $500mm.
  • Customized exclusive products for Michael's bolstering relations and driving $12M in annual sales.
  • Develop and implement plans to drive opportunities in support of annual sales goals.
  • Exceeded annual sales plan for assigned categories by $14.3M.
  • Led packaging upgrade of Ol'Roy's wet food and treats lines ($250MM in annual sales).
  • Managed three packaged goods brands, including Whiskas, Sheba and Kal Kan Optimum with annual sales of $300 million.

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23. Fsis

average Demand
Here's how Fsis is used in Associate Brand Manager jobs:
  • Drafted all design briefs, created all sell-in materials, and designed FSIs and merchandising tools for customer teams.
  • Created customized in-store display and marketing programs for retail accounts and managed the creative for national FSIs.
  • Managed and developed consumer promotion and trade initiatives such as FSIs, displays, and retail programs.
  • Led major marketing activities including print, FSIs, TV, and radio advertising.
  • Developed consumer promotions including display pallets, end-caps, bonus packs and FSIs.
  • Developed all consumer promotions, including FSIs, coupons, cooking videos.
  • Recommended the elimination of FSIs from the 2006 plan.
  • Led execution of promotional initiatives including IRCs, FSIs, Catalina, POS and permanent merchandising solutions.

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24. Safe Environment

average Demand
Here's how Safe Environment is used in Associate Brand Manager jobs:
  • Maintain a clean and safe environment to prevent loss.
  • Perform tasks as requested/required for each shift Maintain a clean and safe environment that prevents loss and minimizes risk.
  • Preserve store maintenance Sustain a clean and safe environment Greet and engage customers
  • Maintain a clean and safe environment that prevents loss and minimizes risk.
  • Maintain a clean and safe environment.

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25. Incremental Sales

average Demand
Here's how Incremental Sales is used in Associate Brand Manager jobs:
  • Conceptualized and executed new music promotion, which drove incremental sales volume and retail activation.
  • Worked with Walmart team to identify and develop new merchandising opportunities to generate incremental sales.
  • Program contributed to $16M in incremental sales and was the first fully integrated brand promotion in Reese's history.
  • Led North American Glowing Candle launch resulting in $5MM incremental sales in the first six months of launch.
  • Team Leadership: led cross-functional team through new product launch, gaining over $2M in incremental sales.
  • Developed and deployed company's first holistic sports strategy to drive equity, preference and incremental sales.
  • Assessed analgesic category and identified a new product estimated to deliver 15% in incremental sales.
  • Reached $15M in incremental sales by launching new blinds and shades program at Target.
  • Led launch of line extension for POISE brand - generating +$8MM incremental sales.
  • Initiated strategy to launch an allergy sinus line extension adding incremental sales of 11%.
  • Directed all 2011 product launches with expected first-year incremental sales of $14 MM.
  • Developed and designed a club pack that resulted in $5M in incremental sales.
  • Program resulted in 80% incremental sales during key adoption period.
  • Achieved $3MM in incremental sales by strengthening %ACV.
  • Led the successful development and launch of new Garden Delight and Quick Cook pastas forecasted to drive over $5MM incremental sales

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26. Customer Loyalty

average Demand
Here's how Customer Loyalty is used in Associate Brand Manager jobs:
  • Implemented customer-specific strategies to drive product consumption and encourage customer loyalty.
  • Sell rewards programs to increase customer loyalty and return.
  • Store Manager Manage every aspect of store operations while building strong customer loyalty to create lifelong commitment to the brand.

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27. Trade Shows

average Demand
Here's how Trade Shows is used in Associate Brand Manager jobs:
  • Conceptualized and managed key industry trade shows including: FNCE, Expo West, table top shows, consumer events.
  • Managed logistics and activities for National and International trade shows and conferences through outside agencies and third party vendors.
  • Created and implemented various product launch events, sales events, trade shows & branding events.
  • Represented brand at consumer events, sales summits, press events and industry trade shows.
  • Led strategic message development and tactical production and execution of all trade shows.
  • Organized and conducted consumer sampling events and trade shows.
  • Attend and represent the company at trade shows.
  • Spearheaded outreach to Dieticians including: e-newsletter, partnerships, blogging, mailings, trade shows.
  • Prepare material for business reviews, brand updates and trade shows (e.g.
  • Direct marketing and selling to consumers -Team management of trade shows in Sam's Club -Created brand awareness for client brands

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28. NET Sales

average Demand
Here's how NET Sales is used in Associate Brand Manager jobs:
  • Developed and implemented the American Beauty Brand marketing plan for the Western Zone (net sales $30MM).
  • Developed 2011 Business Plan that delivered 3% lift in Gross sales, 4% in Net sales.
  • Developed and executed promotional programs, resulting in increase of over 25% in net sales versus YA.
  • Executed consumer programs to support regional new product launch, delivering +$3MM in net sales.
  • Total realized price was +5.0%, equivalent to +5.5MM in incremental net sales.
  • Maintain and exceed Net Sales per Hour and Average Dollar per Transaction.
  • Net sales and gross margin increased by +20%
  • Managed Brand P&L that over-delivered on net sales (+3.7% vs budget & +17.7% vs YAG).
  • Program instrumental in driving record volume and net sales, reframing the brand, increasing penetration and fostering category expansion.

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29. Focus Groups

average Demand
Here's how Focus Groups is used in Associate Brand Manager jobs:
  • Organized, invited, and conducted all follow-up for 29 focus groups in the Fall 2011 and Spring 2012.
  • Analyzed BASES and focus groups to identify hair innovations and concepts for media and agencies for 2013 Campaign.
  • Assisted in organizing, inviting, and follow-up for 28 regional focus groups in the Spring 2010.
  • Touched target customers through surveys, workshop focus groups, phone, e-mail, and hand-written correspondence.
  • Conducted focus groups and web UX (user experience) testing to audit end-to-end customer experience.
  • Coordinated and provided support at conventions, focus groups, workshops, and customer events.
  • Monitor product distribution and consumer reactions through focus groups and market research.
  • Assisted in conducting focus groups/ consumer testing to assess new product format.
  • Led focus groups with client's employees to determine brand strategy.
  • Implemented internal and external focus groups, concept tests and sensory panels
  • Participate in Focus groups across the country for product research.
  • Managed primary research focus groups for brand identity study.
  • Conducted flavor research and focus groups.
  • Championed first online consumer focus groups, extracted leanings and shared with internal teams Led cross-departmental initiatives (i.e.

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30. Product Suggestions

low Demand
Here's how Product Suggestions is used in Associate Brand Manager jobs:
  • Greet and engage with customers at all times, making sure to offer product suggestions.
  • Offered product suggestions and add on products when engaging with customers to help drive revenue.
  • Offered product suggestions that pertained to specific customer's needs.

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31. Wal-Mart

low Demand
Here's how Wal-Mart is used in Associate Brand Manager jobs:
  • Improved market lists to higher index population areas and Wal-Marts which led to ACV coverage increasing 10% while maintaining circulation.
  • Researched, identified, and shared best practices among major customer sales teams (Wal-Mart, Target, etc.)
  • Managed 3 garden decor product lines sold to Wal-Mart, Home Depot, and Lowe's.
  • Delivered over $300MM in revenue developing customer-specific strategies for Target, Wal-Mart and Costco.
  • Test-marketed two high-risk launch propositions in collaboration with field sales and Wal-Mart.
  • Launched new products for club channels and Wal-Mart delivering 4-5MM lbs annually.
  • Developed selling story to gain distribution of brand in Wal-Mart.
  • Gained +$10M in revenue at Wal-Mart in 6 months.
  • program at Wal-mart that resulted in +50% increased sales vs.

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32. Additional Items

low Demand
Here's how Additional Items is used in Associate Brand Manager jobs:
  • Provided product suggestions and additional items to elevate the customer experience.
  • Offer product suggestions and add on additional items when engaging with customers.

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33. Retail Store

low Demand
Here's how Retail Store is used in Associate Brand Manager jobs:
  • Gained experience in salesmanship and learned retail store operations.
  • Helped create marketing tactics to generate more customer purchases and visits to the retail store.
  • Issued retail store event manuals, communicated brand updates and sent retail enhancements seasonally.
  • Create brand awareness within retail stores and with BTB/BTC customers.
  • Managed daily requests from retail stores and cross-functional teams.
  • Tested and analyzed catalog distribution in retail environment and developed new catalog marketing opportunities at NBA Retail Store.

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34. Area Neat

low Demand
Here's how Area Neat is used in Associate Brand Manager jobs:
  • Fold Clothing, greet guest, keep area neat, and to help customers in anything needed.
  • Welcome customers to the fitting room and always keep the area neat, clean and organized.

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35. Twitter

low Demand
Here's how Twitter is used in Associate Brand Manager jobs:
  • Managed Twitter, growing @BarbarasBakery from 300 to nearly 8,000 organically.
  • Key Accomplishment: Increased client's Twitter followers by 119% in four months.
  • Created and posted engaging content via Twitter to build brand awareness, enhance brand image, and stoke brand loyalists.
  • Created a viral twitter contest yielding 2,000 followers in a two-week period.
  • Increased Twitter followers organically by over 1,000.
  • Increased Twitter account 57% from #SharkRemarks Twitter chat and active social engagements.

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36. CRM

low Demand
Here's how CRM is used in Associate Brand Manager jobs:
  • Lead a customer CRM email campaign that has driven increased E-commerce sales by 80% within first year of initiation.
  • Improved customer service and CRM by providing inexpensive sales solutions which increased customer satisfaction and loyalty over 90%.
  • Served as customer relationship management (CRM) point person to digital, creative, and research agencies.
  • Launched CRM program, and grew database from 125,000 members to over 2M in two years.
  • Utilized CRM and SAP to document and store data on projects.
  • Developed an eCRM database and strategy for all Coors brands and led the implementation for Coors Light.
  • Optimize CRM communication stream, including content, product updates and offers as well as monthly analytics.
  • Identified the need for CRM tool through a series of surveys resulted in implementation of Salesforce.com.
  • Experience with: Act-on, Marketo, SugarCRM, Mail Chimp and JIRA

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37. New Accounts

low Demand
Here's how New Accounts is used in Associate Brand Manager jobs:
  • Worked closely with Key Accounts Manager and Food Brokers in tapping new accounts in the Tri-State and Mid-Atlantic areas.
  • Evaluated, organized, and initiated departmental operations upon acquisitions of new accounts and entering new markets.
  • Maintained existing account base while cultivating new accounts and relationships.
  • Established two new accounts that significantly increased company revenue.
  • Coordinated with sales representatives about new accounts.
  • Researched and analyzed potential new accounts

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38. Sales Materials

low Demand
Here's how Sales Materials is used in Associate Brand Manager jobs:
  • Coordinated team to develop packaging design, production capabilities, financial and nutritional analysis, consumer promotions and sales materials.
  • Led breakout sessions during company-wide sales meetings and developed event specific sales materials.
  • Devised sales materials and conducted customer presentations.
  • Assist with development, design and launch of grab-and-go snack line, original sales materials and catalog for expanding wholesale market.
  • Presented marking strategies to sales team at annual marketing meetings and contributed to ongoing sales materials and communications.
  • Manage development of new artwork for packaging, catalogs, point of purchase and sales materials.
  • Developed sales materials and support, resulting in 98% attainment of forecast goals.
  • Created sales materials, presentations, promotions, and plan-o-grams to achieve sales objectives.
  • Created new sales materials, sampling events, and on-line marketing campaign.
  • Developed sales materials, merchandising and annual marketing plan.
  • Develop sales materials and presentations for new product sell-ins.

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39. Base Business

low Demand
Here's how Base Business is used in Associate Brand Manager jobs:
  • Collaborated with cross-functional team to develop base business.
  • Produced Strategic Plan alternatives for re-staging of product line's base business to generate and turn around declining sales.
  • Supervised product launch generating over 10% lift to base business in accounts carrying new item.
  • Outperformed base business by 40% and received corporate ABCD Excellence award for demonstrated leadership.
  • Led cross-functional teams and supported brand manager in driving the base business forward.

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40. Innovation Pipeline

low Demand
Here's how Innovation Pipeline is used in Associate Brand Manager jobs:
  • Develop short and long term strategic business plans including innovation pipeline and profit forecasts.
  • Executed innovation pipeline totaling $75MM, with Variety Pack and Lower Sodium launching successfully in 2010.
  • Developed strategic limited edition flavors for 2-4 year innovation pipeline.
  • Directed the promotional strategy, communications, channel strategy, brand architecture, pricing strategy and innovation pipeline.
  • Led the development of innovation pipeline for new product categories - 4 projects contributing with 15% of total portfolio profitability.
  • Established innovation pipeline with validated effective new products for near and longer term.

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41. Successful Operation

low Demand
Here's how Successful Operation is used in Associate Brand Manager jobs:
  • Perform tasks as requested of you each shift and that pertain to the successful operation of the business.
  • Performed multiple tasks that pertain to the successful operation of the business.

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42. Business Units

low Demand
Here's how Business Units is used in Associate Brand Manager jobs:
  • Led product launch cross-functional team in planning and implementing national launch meetings across 2 business units.
  • Manage cross-functional teams within several business units to launch unique products for the industrial market.
  • Managed the process of developing the re-branding strategy and visual identity that united previously disparate business units under one corporate brand.
  • Developed, implemented and administered advertising, direct mail and telemarketing programs for company across financial industry business units.
  • Led all facets of business units including brand strategy, program development, merchandising, development and community activation.
  • Coordinated communications, planning and product introduction with North American business units.

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43. Sales Goals

low Demand
Here's how Sales Goals is used in Associate Brand Manager jobs:
  • Participated in sales market blitzes to help sales and distributor teams achieve sales goals.
  • Exceeded daily sales goals using my golf experience and knowledge to relate with customers.
  • Launched new Seeker wine brand that surpassed sales goals by over 50%.
  • Mentored and coached new associates on company sales goals and objectives.
  • Received nine departmental awards for meeting brand sales goals.
  • Provided cross-functional team training, coaching, and mentoring to sales associates on selling technique and how to exceed sales goals.
  • Comply with inventory control procedures Follow and achieve department sales goals on a monthly quartering and yearly basis.
  • Recognized for fastest innovation timeline and exceeding sales goals by $1.1M.

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44. YOY

low Demand
Here's how YOY is used in Associate Brand Manager jobs:
  • Directed important occasion-based research that opened new market opportunities and contributed to YOY volume gains of +4% and +2% respectively
  • Increased YOY average conversion from candidate to full time hire by 50%.
  • Achieved consistent double digit growth YOY through implementation of new branding strategy for Totally Me Craft brand.
  • Developed social strategy that increased followers on all social platforms between 15% and 30% YOY.
  • Developed end cap programs at WALMART growing Q1 retail revenue 24% YOY.
  • Resulted in 60% increase in YOY page views and 43% increase in unique visitors.

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45. New Items

low Demand
Here's how New Items is used in Associate Brand Manager jobs:
  • Build sales and presentation collateral that effectively communicate the strategic positioning of 20+ new items.
  • Launched a top-prescribed herbal supplement via opportunity assessment and demand forecast for new items.
  • Brand team member in charge of advertising, promotion, launching of new items, and supply management.
  • Launched 6 new items across multiple channels, yielding +20% increase in distribution v. expectations.
  • Work with Graphics team for creation of art and packaging new items, labels, etc.
  • Managed 12 product line launches and introduced over 125 new items to the market.
  • Launched two new items resulting in 6% brand sales growth in year one.
  • Analyze OTC core reports for new items with appropriate retail packaging.
  • Collaborate with cross-functional teams to bring new items and product restages from concept ideation to production.

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46. Cost Savings

low Demand
Here's how Cost Savings is used in Associate Brand Manager jobs:
  • Achieved cost savings through supply chain efficiency initiatives including inventory depletion / transition.
  • Worked on designing new packaging and formulation changes that introduced $0.9MM in cost savings and 1.2% in GM improvements.
  • Identified and negotiated cost savings for packaging that has saved the company over $10,000 fiscal year to date 2002.
  • Revived business line to fill $5MM revenue gap with additional cost savings of over $700M for 2006.
  • Ended year with approximately $50M in cost savings by identifying favorable agencies and suppliers for greatest cost savings.
  • Lead cost savings project for Soft Scrub, resulting in $1MM savings, or 4 margin points.
  • Managed redesign of packaging structure for new line extension products that resulted in a 25% cost savings.
  • Led production transfer from Germany to Mexico for Lip portfolio which yielded 5% cost savings.
  • Redesigned web sites to be more consumer-friendly while driving website traffic, revenues and cost savings.
  • Redesigned SugarTwin packaging, resulting in cost savings, increased shelf presence and improved product stability.
  • Devised and implemented new packaging standards that resulted in annual cost savings of $2.1M.
  • Delivered $1MM cost savings and 18% display sales increase by overhauling merchandising execution.
  • Led new package project generating over $1 million annual cost savings.
  • Expected to deliver 73% incremental volume and 47% cost savings.
  • Identify and execute cost savings.
  • Negotiated pricing strategy for overall cost savings and efficiencies of scale.

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47. Shipment Process

low Demand
Here's how Shipment Process is used in Associate Brand Manager jobs:
  • Execute the shipment process, signage and markdown processes, and replenishment tasks to accurately and efficiently meet company standards.
  • Carried out signage, shipment processes, price markdowns, and register duties within an allotted amount of time.
  • Performed shipment processing of external and internal products which included organizing areas of sales goods and marketing products.
  • Assist in recovery, replenishment, markdowns, and shipment process.
  • Execute the shipment process to meet productivity and presentation standards.

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48. Budget Management

low Demand
Here's how Budget Management is used in Associate Brand Manager jobs:
  • Major responsibilities included business analysis and reporting, packaging renovation and budget management.
  • Key responsibilities included budget management, franchise packaging, digital strategy and promotion for $400M Extra Strength TYLENOL business unit.
  • Developed brand plans, new product introductions, promotional programs and budget management.
  • Budget management - Created process for quarterly departmental budget review.
  • Controlled hiring and budget management.
  • Budget management for the Business line of products with the Marketing Director.

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49. External Agencies

low Demand
Here's how External Agencies is used in Associate Brand Manager jobs:
  • Led content development for Facebook page through collaboration with internal partners and external agencies.
  • Lead cross-functional teams across the organization while managing strategic relationships with 10+ external agencies.
  • Managed internal cross-functional team and external agencies to execute annual marketing plans.
  • Worked collaboratively with brand manager and external agencies to create marketing programming.
  • Developed and nurtured relationships with internal clients and external agencies.
  • Allocated a $6MM budget to initiate creative briefs to external agencies, purchase media and support creative development.
  • Led cross-functional team and external agencies in launching eight new products comprising 23% of annual sales.
  • Worked with internal & external agencies to promote brand / product via multiple media channels.
  • Managed 2003 planning strategic process, coordinating various functional groups and external agencies.
  • Controlled $20M budget and coordinated efforts between five external agencies.
  • Led agency briefing for new brand campaign by facilitating collaboration and communication across five participating external agencies.
  • Led the execution and creative development of an in-store program by aligning internal crossfunctional team and external agencies.
  • Collaborated with internal cross-functional partners and external agencies to launch new channel business and drive marketing activations to support launch.

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20 Most Common Skill For An Associate Brand Manager

New Product Development20.6%
Strategic Plan15%
Revenue Growth9.7%
Consumer Insights7.8%
SKU6.6%
Customer Service6.6%
Sales Floor4.6%
Market Research4.1%

Typical Skill-Sets Required For An Associate Brand Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
16.2%
16.2%
2
2
Strategic Plan
Strategic Plan
11.8%
11.8%
3
3
Revenue Growth
Revenue Growth
7.7%
7.7%
4
4
Consumer Insights
Consumer Insights
6.2%
6.2%
5
5
SKU
SKU
5.2%
5.2%
6
6
Customer Service
Customer Service
5.2%
5.2%
7
7
Sales Floor
Sales Floor
3.6%
3.6%
8
8
Market Research
Market Research
3.2%
3.2%
9
9
Creative Direction
Creative Direction
2.6%
2.6%
10
10
Market Share
Market Share
1.9%
1.9%
11
11
Nielsen
Nielsen
1.8%
1.8%
12
12
POS
POS
1.8%
1.8%
13
13
ROI
ROI
1.7%
1.7%
14
14
Facebook
Facebook
1.6%
1.6%
15
15
R
R
1.6%
1.6%
16
16
OLD Navy
OLD Navy
1.6%
1.6%
17
17
Brand Strategy
Brand Strategy
1.5%
1.5%
18
18
IRI
IRI
1.3%
1.3%
19
19
Line Extensions
Line Extensions
1.3%
1.3%
20
20
Competitive Analysis
Competitive Analysis
1.2%
1.2%
21
21
Kraft
Kraft
1.2%
1.2%
22
22
Annual Sales
Annual Sales
1.1%
1.1%
23
23
Fsis
Fsis
1%
1%
24
24
Safe Environment
Safe Environment
1%
1%
25
25
Incremental Sales
Incremental Sales
0.9%
0.9%
26
26
Customer Loyalty
Customer Loyalty
0.9%
0.9%
27
27
Trade Shows
Trade Shows
0.9%
0.9%
28
28
NET Sales
NET Sales
0.9%
0.9%
29
29
Focus Groups
Focus Groups
0.9%
0.9%
30
30
Product Suggestions
Product Suggestions
0.8%
0.8%
31
31
Wal-Mart
Wal-Mart
0.8%
0.8%
32
32
Additional Items
Additional Items
0.7%
0.7%
33
33
Retail Store
Retail Store
0.7%
0.7%
34
34
Area Neat
Area Neat
0.7%
0.7%
35
35
Twitter
Twitter
0.7%
0.7%
36
36
CRM
CRM
0.6%
0.6%
37
37
New Accounts
New Accounts
0.6%
0.6%
38
38
Sales Materials
Sales Materials
0.6%
0.6%
39
39
Base Business
Base Business
0.6%
0.6%
40
40
Innovation Pipeline
Innovation Pipeline
0.6%
0.6%
41
41
Successful Operation
Successful Operation
0.6%
0.6%
42
42
Business Units
Business Units
0.6%
0.6%
43
43
Sales Goals
Sales Goals
0.6%
0.6%
44
44
YOY
YOY
0.5%
0.5%
45
45
New Items
New Items
0.5%
0.5%
46
46
Cost Savings
Cost Savings
0.5%
0.5%
47
47
Shipment Process
Shipment Process
0.5%
0.5%
48
48
Budget Management
Budget Management
0.5%
0.5%
49
49
External Agencies
External Agencies
0.5%
0.5%

11,144 Associate Brand Manager Jobs

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