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Associate Brand Manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Davide , Ph.D. Bolchini Ph.D.,
Abhijit Roy
Associate Brand Manager Example Skills
Below we've compiled a list of the most critical associate brand manager skills. We ranked the top skills for associate brand managers based on the percentage of resumes they appeared on. For example, 44.8% of associate brand manager resumes contained customer service as a skill. Continue reading to find out what skills an associate brand manager needs to be successful in the workplace.

15 associate brand manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how associate brand managers use customer service:
  • Established mutually respectful, client-loyal relationships through exceptional customer service and providing seamless communications between team members and high-profile pharmaceutical companies.
  • Develop positive customer interactions; ensure every customer is greeted and receives stellar customer service.

2. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how associate brand managers use sales floor:
  • Check markdowns, set up sale signs, process clothing, unload/open packaged clothing and put it onto the sales floor.
  • Work on sales floor - helping customers, changing signage and making markdowns - in fitting room and at cash register.

3. Loyalty Programs

Loyalty programs refer to marketing strategies designed to encourage clients or customers to continue to use the services or shop with a business associated with the program.

Here's how associate brand managers use loyalty programs:
  • Process cashier transactions quickly and accurately while promoting brand loyalty programs.
  • Solicited customers to join company loyalty program.

4. Minimizes Risk

Here's how associate brand managers use minimizes risk:
  • Maintain a clean and safe environment that prevents loss and minimizes risk.
  • Perform tasks as requested/required for each shift Maintain a clean and safe environment that prevents loss and minimizes risk.

5. PET

Here's how associate brand managers use pet:
  • Developed print campaign for Cesar, reaching a fall 2009 Affinity VISTA score +46% higher than pet norm.
  • Led the cross functional team that developed the pet department positioning statement for the Kroger Pet Department.

6. Product Suggestions

Product suggestions or recommendations are a data filtering system that uses an algorithm to recommend and present products that a user would love to purchase. Product suggestion algorithms are used in many industries to predict what customers may want to purchase even though they might not be 100% accurate.

Here's how associate brand managers use product suggestions:
  • Provided product suggestions and additional items to elevate the customer experience.
  • Greeted customers with a positive attitude with hopes of engaging, uncovering needs, and offering product suggestions.

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7. Brand Management

Here's how associate brand managers use brand management:
  • Selected as pilot participant for one year cross-functional skills development program with full brand management responsibilities for Malibu ready-to-drink products.
  • Brand management responsibility in Life Savers confections division with increasing levels of responsibility from Associate Brand Manager to Brand Manager.

8. Digital Marketing

Here's how associate brand managers use digital marketing:
  • Worked with sales and upper management to strategically develop comprehensive digital marketing plans that drove revenue.
  • Pioneered regional digital strategy role advising 14 markets on digital marketing communication plans.

9. Brand Marketing

Here's how associate brand managers use brand marketing:
  • Managed Sara Lee Brand Marketing budget; forecasting and monthly reconciliation presented to senior management.
  • Brand Marketing responsibilities for Energizer mega brand.

10. Consumer Insights

Here's how associate brand managers use consumer insights:
  • Guided consumer insights for Horizon resulting in a successful expansion into several new categories while maintaining organic industry leadership.
  • Conducted competitive and market analyses and managed the consumer insights process, identifying new product and brand communication opportunities.

11. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how associate brand managers use market research:
  • Oversee invoice approval processing, Purchase Order requisitioning and spend itemization as related to Respiratory Marketing and Market Research budget tracking.
  • Managed cross-functional teams for national commercialization/launch of product line extensions including go-to market strategy, market research and sales support tools.

12. Integrated Marketing

Here's how associate brand managers use integrated marketing:
  • Managed integrated marketing campaign encompassing all advertising, consumer promotions, internet marketing and public relations portfolio.
  • Managed Integrated Marketing Communications process for $1billion trademark.

13. Strong Analytical

Here's how associate brand managers use strong analytical:
  • Drived sales and managed category financials by using strong analytical skills to identify and execute seasonal businesses.

14. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how associate brand managers use pos:
  • Delivered monthly/quarterly POS and competitive sales data analysis to upper management.
  • Teamed with sales and retailers to launch a display system for cat cans that increased POS $ sales by 38%.

15. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how associate brand managers use nielsen:
  • Conducted competitive and marketplace analysis by synthesizing Nielsen data to create penetration strategy for core items targeting Hispanic Households.
  • Provided business analysis to senior management using both Nielsen and internal volume databases to support long-term brand strategy.
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What skills help Associate Brand Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Associate Brand Manager resumes?

Davide , Ph.D. Bolchini Ph.D.Davide , Ph.D. Bolchini Ph.D. LinkedIn Profile

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What soft skills should all Associate Brand Managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

List of associate brand manager skills to add to your resume

Associate Brand Manager Skills

The most important skills for an associate brand manager resume and required skills for an associate brand manager to have include:

  • Customer Service
  • Sales Floor
  • Loyalty Programs
  • Minimizes Risk
  • PET
  • Product Suggestions
  • Brand Management
  • Digital Marketing
  • Brand Marketing
  • Consumer Insights
  • Market Research
  • Integrated Marketing
  • Strong Analytical
  • POS
  • Nielsen
  • Product Development
  • Wine
  • IRI
  • Brand Positioning
  • Marketing Campaigns
  • Marketing Mix
  • ROI
  • Brand Development
  • Market Trends
  • Brand Activation
  • Strategic Direction
  • CRM
  • Business Analysis
  • Competitive Analysis
  • Budget Management
  • R
  • Product Line
  • Consumer Promotions
  • Consumer Research
  • Trade Shows
  • Creative Development
  • Global Brand
  • Sales Growth
  • Email Marketing
  • SEO
  • Creative Briefs
  • Brand Awareness
  • Brand Planning
  • Cycle Management
  • Pricing Strategy
  • Roi Analysis
  • Channel Marketing
  • Line Extensions
  • Innovation Pipeline
  • External Agencies

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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