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Top 50 Associate Brand Manager Skills

Below we've compiled a list of the most important skills for a Associate Brand Manager. We ranked the top skills based on the percentage of Associate Brand Manager resumes they appeared on. For example, 11.2% of Associate Brand Manager resumes contained Strategic Plan as a skill. Let's find out what skills a Associate Brand Manager actually needs in order to be successful in the workplace.

These Are The Most Important Skills For A Associate Brand Manager

1. Strategic Plan
demand arrow
high Demand
Here's how Strategic Plan is used in Associate Brand Manager jobs:
  • Received increasing responsibility to manage major DiGiorno sub-lines, marketing communications, 2011 new product launch and three-year strategic plan development.
  • Identified business opportunities and risks by analyzing sales performance and gathering marketplace intelligence for input into seasonal financial and strategic planning.
  • Facilitated strategic planning for future product development supporting division-wide Club and Convenience Food stores in tandem with Senior Brand Manager.
  • Provided analysis supporting brand initiatives, contributing to the strategic plan development and managed marketing budgets during this transition.
  • Led yearly strategic planning process and created detailed action plan delivering a 3% sales increase within a declining category.
  • Educated senior management on current social media landscape, implications to our business, and strategic plan for improvement.
  • Used business & financial analysis, strategic planning, project management, product development, and consumer marketing techniques.
  • Supported the annual strategic planning process; leading tactical planning, monitoring trends and reporting on marketplace changes.
  • Led annual strategic planning, media / advertising development, innovation and brand building activities for OTC drug.
  • Led annual strategic planning process and was key contributor in development of go to market launch plans.
  • Developed and executed strategic plans for $100 million business unit comprised of 11 OTC brands.
  • Lead product development and strategic planning for treat business, specifically the Blizzard brand.
  • Analyze IRI market data and synthesize conclusions for strategic plans and ongoing initiatives.
  • Managed the entire product line sales life-cycle from strategic planning to tactical activities.
  • Full strategic planning and P&L accountability for OFF!
  • Developed 3 year $200,000,000 strategic plan for category.
  • Ensured profit through accurate sales forecasting and strategic planning.
  • Developed and implemented Mentadent's 03' and 04' strategic plan, which stabilized brand decline by 6%.
  • Led the annual strategic planning process - led analytics and presented learnings with well-supported recommendations that were adopted.
  • Developed gold standard for strategic plans and execution.

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57 Strategic Plan Jobs

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2. New Product Development
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high Demand
Here's how New Product Development is used in Associate Brand Manager jobs:
  • Improved pocket lighter promotional, digital and consumer marketing programs while contributing to new product development and leading production team meetings.
  • Joined collaborate discussions on New Product Development and participated in training events.
  • Spearheaded and brought-to-market several key new product development efforts.
  • Led new product development, marketing plan development/activation.
  • Managed the Glade Aerosol and Carpet & Room promotions budgets, S&OP process, and new product development projects.
  • Led cross-functional teams through new product development and Stage Gate processes for the first time in the company's history.
  • Conducted marketplace research and identified opportunities that drove the new product development pipeline from $5M to $18M.
  • Led line extension new product development and retail execution and managed forecasting for $85MM+ business.
  • Led cross-functional team in assessing the logistics, incremental profits and feasibility of new product development.
  • Assist in new product development within brand and introduction of those new products to marketplace.
  • Analyzed business, developed plans to drive business forward, including new product development.
  • Led brand positioning, new product development, packaging graphics and external manufacturing.
  • Led all facets of multiple successful club-store specific new product development projects.
  • Collaborated with Production and R&D teams for new product development.
  • Planned new product development and built compelling business cases to influence management.
  • Assisted in new product development, marketing research and advertising.
  • Manage and lead new product development through entire process.
  • Led new product development teams for CPG introductions.
  • Led a 20-person cross-functional team to execute the Cantina Bell platform s launch and new product development.
  • Led new product development for Aleve and Alka-Seltzer.

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106 New Product Development Jobs

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3. Revenue Growth
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high Demand
Here's how Revenue Growth is used in Associate Brand Manager jobs:
  • Executed four major product launches projected to generate $18M, 20% of revenue growth in 2017.
  • Relaunched product/packaging to drive 21% revenue growth through distribution/velocities to build brand ~$250MM total sales.
  • Recommended no TV strategy due to media paybacks, yielding +6% net revenue growth the next quarter.
  • Spearheaded and negotiated exclusive programs with key retailers Walmart and Target to drive double digit revenue growth.
  • Delivered shipment and revenue growth in '02 and '03 despite category declines.

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41 Revenue Growth Jobs

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4. Product Categories
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high Demand
Here's how Product Categories is used in Associate Brand Manager jobs:
  • Provided Category Management expertise and Consumer & Shopper Insights for entire business unit in all product categories.
  • Identified content strategy to drive sales across supporting consumer product categories.

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29 Product Categories Jobs

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5. SKU
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high Demand
Here's how SKU is used in Associate Brand Manager jobs:
  • Managed SKU rationalization program and made strategic recommendations on product discontinuation, exit plans and excess/obsolete inventory management.
  • Analyzed competitive brands and market trends; provided recommendations on actions to be taken and potential new SKUS to be developed.
  • Conducted SKU rationalization efforts across four segments by analyzing customer interest, top line volume, and bottom line profitability.
  • Introduced new Coffee Caramel Dream SKU in February 2015, exceeding distribution goals.
  • Reduced product line SKU by 34% with minimized impact on overall sales.
  • Launched a 12 SKU product line with incremental revenues exceeding $10M.
  • Implemented packaging cost-saving project on 3,000 SKU product portfolio.
  • Achieved $1.5M in sales in successful launch of 20-SKU TUL Gel writing brand.
  • Converted over 1,000 SKU's to the new packaging in 1 year.
  • Reduced product portfolio 40% by rationalizing low performing and duplicate SKUs to help drive productivity and define core product offering.
  • Led the execution of the 2011 D cor catalog, oversaw two lifestyle shoots and the layout of +600 skus.
  • Managed 225+ SKU portfolio for Kleenex Brand facial tissue, Hand Towels and Private Label businesses.
  • Utilized IRI sales data to build the case for increasing sku's in channels.
  • Developed new brands for mass channels creating incremental skus and revenue in the millions.
  • Impacted 30% cost savings from sku rationalization and R&D development initiatives
  • Led repositioning of Kosher Salt SKU and launched Black Pepper Grinder for 2011.
  • Launched bifurcated product line with 42 SKUs in nine months.
  • Forecasted distribution, velocity and sales to determine resource allocation and production schedule for Teddy Grahams SKUs.
  • Lead SKU rationalization project each year to remove underperforming SKUs and achieve brand profit margin goals.
  • Print and categorize product for store selection based on SKU and barcode labelling.

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38 SKU Jobs

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6. Customer Service
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high Demand
Here's how Customer Service is used in Associate Brand Manager jobs:
  • Provided excellent and positive Customer service, successful communicated with customer, coworkers and managers.
  • Delivered excellent customer service by greeting and assisting each customer.
  • Completed money transactions and maintained great customer service.
  • Created an outstanding shopping experience by providing exceptional customer service which resulted in a 20% increase in sales traffic conversion.
  • Shared best practices for sales and customer service with team members it was successful in helping improve the store's efficiency.
  • Tasked with responsibility for commission sales, customer service, trade-up sales, and sales of merchandise agreements.
  • Developed and implemented a new customer service incentive program, which grew domestic sales by over 30%.
  • Help try to prevent theft in the store by providing excellent customer service to even suspicious persons.
  • Help customers connect with the brand through exceptional customer service and listening to their needs.
  • Work included customer service, handling legal tender, stock organizing and store set-up.
  • Provide a prompt and courteous customer service which sends customers away happy and satisfied
  • Provide excellent customer service, as well as achieve individual quantifiable sales goals.
  • Offered exceptional customer service to differentiate and promote the company brand.
  • Resolved financial customer service issues, opened and closed credit accounts.
  • Acknowledge customers; provide prompt and courteous customer service.
  • Cashier *Store Upkeep *Sales *Customer Service
  • General management, office coordination, online research, data entry, shipping coordination, customer service, social media marketing.
  • Provide with excellent customer service, manage a schedule, maintain store organize and clean, set up new merchandise.
  • Manage floor sets and product rearrangements Assist customers in their purchase decisions Expand my customer service skill set
  • Replenish merchandise Processed and unload truck Provide customer service Conditions merchandise Assist in lost prevention

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98 Customer Service Jobs

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7. Market Share
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high Demand
Here's how Market Share is used in Associate Brand Manager jobs:
  • Identified competitor distribution weaknesses and collaborated regularly with account teams to gain greater market share in key retailers and regions.
  • Worked cross functionally with R&D, Packaging, Product Development, Creative and Advertising Agency to grow market share.
  • Provided strategic and tactical support for the Total Advanced Line launch that achieved over 15 incremental market share in year one.
  • Re-positioned brand and business model for Terra Chips for +26% dollar velocity and 13% market share gains.
  • Work to maintain dominant market share at big box stores, as well as, independent retailers and distributors.
  • Developed national marketing strategies and tactics designed to grow the brand portfolio s market share, volume and profitability.
  • Worked in assigned brands and ensures the attainment of their set sales, market share and profit objectives.
  • Secured the #1 market share in mini-vehicle collectibles category by creating new opportunities for consumers to collect.
  • Doubled business of GTX High Mileage from 15% to 30% market share within one year.
  • Recommended tactics to improve product's pricing, packaging and market share, which were all implemented.
  • Re-launched #2 brand DEP establishing new price strategy to increase brand sales and market share.
  • Designed strategic market plans that drove revenue, market share and profits in a 6-state region.
  • Managed advertising and promotional activities for hard-soap launch; increasing market share by 2.5%.
  • Launch year performance exceeded corporate expectations, achieving 10-25% market share in key countries.
  • Conducted monthly sales analysis to determine current market share and future pricing strategies.
  • Monitored industry trends, sustaining +85% market share: competitive activity defense.
  • Launched new PALL MALL Ultra Lights product, increasing market share 90 basis points, from 1.1% to 2%.
  • Increased product sales by 43% and market share by 12%.
  • Managed cross- functional team and delivered 2.3 point market share gain (6.8% pre-launch to 9.1% post-launch).
  • Developed and implemented Lubriderm brand plans to achieve volume, market share and profit goals.

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92 Market Share Jobs

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8. Product Launches
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high Demand
Here's how Product Launches is used in Associate Brand Manager jobs:
  • Managed and coordinated product development and product launches.
  • Award Winner Pioneered service innovations to maintain revenue stream and brand health in years with no new product launches.
  • Executed US product launches and new vintage releases with in-house legal, marketing, operational, and pricing departments.
  • Full scale product launches, 3 year marketing plans and strategic brand development including SWOT and competitive analysis.
  • Analyzed financial potential for new product launches and led cross-functional teams in exploration of sourcing and branding opportunities.
  • Led marketing projects, including new product launches, packaging redesign and SKU management by managing cross-functional teams.
  • Position also involved traveling to press checks, product launches, trade shows, and photo shoots.
  • Managed product launches, advertising, and assisted in R&D efforts in international markets.
  • Directed all 2011 product launches with expected first-year incremental sales of $14 MM.
  • Provided guidance to Sales Planning and Manufacturing via forecasting for three nationwide product launches.
  • Lead product development, pricing, and go-to-market strategy for new product launches.
  • Supported the Senior Brand Manager in new product launches in the veterinary channel.
  • Led innovation cross-functional team; managed successful new product launches and Non-GMO verification.
  • Finalized 2004 new product launches in absence of a Senior Product Manager.
  • Maintained media relations and press kits for product launches.
  • Marketed high profile product launches including Disney Infinity.
  • Developed customer proposals for new product launches, visibility and merchandising plans, price promotions and tasting programs.
  • Forecasted product launches using qualitative and quantitative data including Nielsen scan, panel data and BASES results.
  • Support international product launches and serve as liaison for European marcom activities.
  • Doubled Skinlights revenue to over $57MM, through new product launches.

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108 Product Launches Jobs

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9. Sales Floor
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high Demand
Here's how Sales Floor is used in Associate Brand Manager jobs:
  • Cash register (POS), fitting room attendant, customer service, sales floor (folding/sorting/organizing in all departments)
  • Processed early morning shipment and sorted shipment items to be organized on sales floor before open of business.
  • Operated cash register, assisted customers in fitting room, and provided service on the sales floor.
  • Assist with unloading product and placing it on sales floor or back stocking as appropriate.
  • Worked fitting room, cash register, sales floor with experience in pricing and replenishment.
  • Experienced in sales floor operations - fitting room, floor organization, cashier responsibilities.
  • Keep our product folded, sized, in-stock and organized on the sales floor.
  • Maintained organization and cleanliness on the sales floor and in the back room.
  • Greeted and engaged with Customers while keeping the sales floor neat and organized.
  • Keep product folded, sized, in stock and organized on sales floor.
  • Keep product organized on the sales floor and back of house.
  • Assisted on sales floor as needed to maintain service standards.
  • Unpack and sort all shipment onto racks and restock sales floor
  • Maintain an orderly, neat, and functioning sales floor.
  • Returned go-backs from the fitting room to the sales floor.
  • Learn fast and efficient routes through the sales floor.
  • Worked cash register, fitting room and sales floor.
  • Reorganized the sales floor to meet company demands.
  • Received and stocked sales floor.
  • Provided customer service on the sales floor and at the register Maintained organization and visual presentation of the store

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2,221 Sales Floor Jobs

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10. Consumer Promotions
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high Demand
Here's how Consumer Promotions is used in Associate Brand Manager jobs:
  • Directed marketing and advertising for all consumer communications programs including packaging, public relations, consumer promotions, and Internet initiatives.
  • Promoted to develop and execute consumer promotions, strategic media plans and packaging initiatives.
  • Managed sponsorship of major SummerSlam and WrestleMania events and leveraged with consumer promotions.
  • Managed advertising, trade/consumer promotions, agencies.
  • Managed $60+MM advertising and consumer promotions budget, evaluating spending and payback to help leadership prioritize deployment of resources.
  • Managed $18 million budget, responsible for monthly reporting of Advertising, Consumer Promotions, Packaging and other initiatives.
  • Coordinated trade and consumer promotions for Christmas, Easter, Valentine's Day, and summer selling seasons.
  • Managed $4M budget for Consumer Promotions, Public Relations, Graphics, Internet, and Non-Working Advertising.
  • Played key role in new product launch, including product development, packaging design, & consumer promotions.
  • Managed $24M advertising, consumer promotions, marketing research and package-design budget.
  • Identified key business drivers of success for the brand consumer promotions plans.
  • Collaborated with brand agencies and worked closely with consumer promotions team.
  • Led consumer promotions, packaging design and merchandising for Mrs.
  • Create and manage national consumer promotions and events.
  • Managed development and execution of advertising and consumer promotions strategy, including agency brief and creative review process.
  • Repositioned brand with trademark and integrated national advertising/consumer promotions campaign.
  • Led cross-functional teams to create consumer promotions, appealing package designs and forecast accurate sales to eliminate unsaleables.
  • Led strategy development for consumer promotions, PR, and website for Select Harvest repositioning.
  • Managed M&M'S $155M Advertising & Consumer Promotions budget.
  • Led planning and execution of SpaghettiOs and Kids Soups Consumer Promotions.

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44 Consumer Promotions Jobs

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11. Product Line
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high Demand
Here's how Product Line is used in Associate Brand Manager jobs:
  • Led quarterly reviews and business meetings with executive management and shareholders to discuss product line status and strategic business developments.
  • Managed national marketing promotions and consumer communications across all product lines.
  • Identified a way to differentiate product line which lacked differentiation and developed updated concepts to test the idea in BASES Snapshot.
  • Managed profit and loss of all managed product lines; including the creation of the annual budget and monthly reconciliations.
  • Selected Accomplishments: - Expanded the Sports Illustrated Presents product line by 40% and increased revenue by $3.5M.
  • Enabled honoring of lifetime warranty to customers by providing solutions to key issue during roll-out of new product line.
  • Led all aspects of new product commercialization of hormone-free product line, including graphics and product development.
  • Created new product line for key retailer working with sourcing, graphics and engineers on every detail.
  • Managed 3 garden decor product lines sold to Wal-Mart, Home Depot, and Lowe's.
  • Create and implement tools to drive consistent brand experience across channels, markets and product lines.
  • Presented product line for the upcoming year to the sales force, international affiliates and retailers.
  • Led 1992-1993 re-stage including new product line, TV, expanded retail merchandising.
  • Managed development and launch of new packaging for a 32 SKU product line.
  • Developed and implemented brand strategy for TWRS product line.
  • Managed volume forecast for 5 product lines, improving accuracy versus prior year Commercialized new can and bowl varieties and club packs
  • Helped launch an all natural product line focused on CrossFitters and natural dieters to fill a gap in the existing portfolio.
  • Launched bifurcated product line (42 SKUs) in 9 months for 2 strategic value consumer segments.
  • Job Performance: * Managed two product lines with over $5,500,000 in yearly global sales.
  • Developed activation campaign supporting Nexxus's biggest launch for anti-aging hair product line: Youth Renewal.
  • Manage a custom blind product line sold to Home Depot, Lowe's, JCPenney, and Bed Bath &Beyond.

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155 Product Line Jobs

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12. Consumer Insights
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high Demand
Here's how Consumer Insights is used in Associate Brand Manager jobs:
  • Guided consumer insights for Horizon resulting in a successful expansion into several new categories while maintaining organic industry leadership.
  • Conducted competitive and market analyses and managed the consumer insights process, identifying new product and brand communication opportunities.
  • Conducted market research, including consumer insights gathering to maximize legacy product performance, while attracting new consumers.
  • Analyzed quantitative, qualitative and syndicated data to understand key business drivers and in-depth consumer insights.
  • Drive brand value by utilizing consumer insights to execute marketing initiatives.
  • Gathered consumer insights through quantitative and qualitative research methodologies.
  • Identify opportunities in card offering using consumer insights.
  • Implemented market research initiatives to include focus groups and surveys to gain consumer insights and to increase marketing program effectiveness.
  • Integrated consumer insights and market research to help develop and implement packaging redesign for AMDRO brand 2012 re-launch.
  • Identified and executed top-notch programs driven from Consumer Insights to support brand positioning and marketing strategies.
  • Created packaging renovation strategy based on key consumer insights and channel needs.
  • Identified key consumer insights by conducting soup need-state research.
  • Led price/size architecture strategy for immediate consumption channels including consumer insights, market execution, and field sales account development
  • Managed all aspects of the packaging design process including consumer insights, designexecution, printing and raw material forecasts.
  • Utilized psychographic market research to uncover key consumer insights used as the foundation of the integrated marketing plan.
  • Analyzed business metrics, consumer insights, and category trends to glean insights and develop Annual Brand Plan.
  • Partnered with Market Research team to design research plan and uncover consumer insights that informed new campaign direction.
  • Restaged the brand against strong consumer insights and created marketing materials to communicate them.

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357 Consumer Insights Jobs

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13. Nielsen
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high Demand
Here's how Nielsen is used in Associate Brand Manager jobs:
  • Provided business analysis to senior management using both Nielsen and internal volume databases to support long-term brand strategy.
  • Analyzed Nielsen data to measure performance and develop/enhance strategic plans.
  • Identify business gaps and new product opportunities through market analysis/research, trade shows, store visits and research via NPD/Nielsen reports.
  • Analyzed performance through Nielsen and Diver as well as various internal databases to identify successes and opportunity areas for the businesses.
  • Analyze Nielsen data and customer database to develop strategies in assigned categories to increase bottom-line sales and objectives for the customer.
  • Conducted consumption (Nielsen) and shipping (SAP) analysis to provide business outlook for managing the forecasting process.
  • Used AC Nielsen Answers data to update management on sales and share trends on a weekly and monthly basis.
  • Leveraged market research, Nielsen data and consumer insights, developing a go-to-market strategy and B-to-B sell-in materials.
  • Analyzed Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Identified and exploited new growth categories utilizing Nielsen, IRI data, and surveys for new product development.
  • Provided Nielsen and IRI data based analysis on internal sales, category trends, and competitive presence.
  • Analyze syndicated retail Nielsen data to assess the health of the business and develop plans accordingly.
  • Analyzed monthly Nielsen POS data to provide brand health and competitive landscape to executive team.
  • Leveraged Nielsen data, focus groups & surveys for demographics to optimize brand placement and advertising
  • Implemented consumer research including focus groups, Nielsen database, custom studies.
  • Analyzed Nielsen data and competitive landscape to form basis for brand strategy.
  • Analyzed Better for You Pasta opportunity, Barilla Gluten Free Pasta, using AC Nielsen data and category and consumer insights.
  • Performed extensive portfolio, competitive and category analysis using syndicated data: IRI, Nielsen, and Millward Brown.
  • Led Deep Dive into the decline of #2 sub brand by synthesizing data from Nielsen and Gfk.
  • Analyzed product flavor consumption using ACNielsen data and recommended flavor line-up for a new product line.

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50 Nielsen Jobs

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14. POS
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high Demand
Here's how POS is used in Associate Brand Manager jobs:
  • Delivered monthly/quarterly POS and competitive sales data analysis to upper management.
  • Re-positioned existing product line, if necessary.
  • Developed online strategy for brand: relaunched brand website to encourage and enhance consumer interaction and reinforce new brand positioning.
  • Coordinated brand platform and positioning research used in new product and ad copy development increasing brand awareness by 10%.
  • Strengthened BIC's Gel pen position in the marketplace by executing a Champion Brand strategy for the Added Value line.
  • Oversee sales team and customer service activities including deploying sales promotions and driving customer issues to a positive resolution.
  • Monitored POS and forecasting activity to update Brand Manager on financial changes to yearly operating plan.
  • Trained sales teams on product positioning, objection handling, troubleshooting and up-selling the product.
  • Focused on brand promotion, operated POS system and handled cash, interaction with customers
  • Managed the product launch and positioning for 5 new brands into the new market.
  • Experience working with the Disney creative department for the purpose of licensing products.
  • Recover and replenish the store to give the customer the best experience possible.
  • Influenced coworkers to display a positive and upbeat attitude in the workplace.
  • Assist customers in whatever way possible to ensure a pleasant shopping experience.
  • Maintain positive interaction with colleagues and accomplish all deadlines.
  • Created videos and graphics for social media marketing purposes.
  • Merchandised proposed products in planogram.
  • Repositioned Stove Top and developed integrated programs that drove +10ppt consumption change in one year.
  • Worked using POS systems and other technologies to order products online order in stores.
  • Participated in brand development, including consumer research (ethnographies) and ideation sessions to identify consumer target and brand positioning.

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157 POS Jobs

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15. ROI
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average Demand
Here's how ROI is used in Associate Brand Manager jobs:
  • Created business analysis/contract summaries for all contracts for all meetings including ROI analysis.
  • Managed high impact market seeding activities for five teams - included driving participation, follow-up, and ROI analysis.
  • Conducted lift and ROI analysis to identify most profitable and successful promotion types by Class of Trade.
  • Coordinated analyses and created spreadsheets to measure ROI of coupons and other consumer promotion tactics.
  • Led development of updated Guest inquiry source metrics for ROI analysis of marketing tactics.
  • Conducted ROI analyses of media and promotions, initiating changes in brand plans.
  • Delivered ROI analysis post LDW TV flights indicating effectiveness of Wipes TV copy.
  • Evaluated success and ROI for all marketing programming to determine future brand planning.
  • Devised and implemented brand promotions that generated on average 150% ROI.
  • Generated brand health & ROI report to brand GM for monthly review.
  • Delivered 2.5x ROI on combined $11MM consumer promotion/sponsorship spend.
  • Implemented changes to improve ROI.
  • Calculate ROI and drove a 9.5% lift from the second largest class of trade.
  • Created analytics leading to more than 20% ROI increase on marketing programs in both retail and health care segments.
  • Initiated and created an ROI analysis case study of a package design, creating a tool useful to our department.
  • Managed cross-functional team while leading concept ideation, research, ROI analysis, IT development, distribution and activation.
  • Generated incremental trade programs at 5:1 ROI and delivering $2MM topline sales in order to support new launches.
  • Analyzed ROI, KPIs, lift, and other metrics, using IRI and financial software.
  • Use KPIs to evaluate marketing spend ROI in order to maximize value of promotional dollars.
  • Tracked sales, benchmarked against competitors, and conducted breakeven/ROI analysis.

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51 ROI Jobs

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16. Facebook
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average Demand
Here's how Facebook is used in Associate Brand Manager jobs:
  • Led content development for Facebook page through collaboration with internal partners and external agencies.
  • Raised awareness of BIC Pocket Lighters among new users through digital media campaign, social media engagement and Facebook sweepstakes promotion.
  • Crafted promotional messaging for multiple brands, ensuring brand consistency across Facebook ads, banner ads, and in-store promotions.
  • Led digital and media agencies to develop and launch website, paid search campaign, Facebook page and promotions.
  • Led agencies in development of social media strategy, including the launch of Facebook and Twitter pages.
  • Pioneered social media outreach for brand, delivering company's first Facebook page with 2-way conversation.
  • Led and improved social media efforts (Facebook, Twitter, etc.)
  • Obtained 100K+ Facebook fans in less than two months.
  • Increased Facebook Fans +12,000 in 3 months.
  • Gained 400,000 friends on the Eggo brand Facebook page, a 19% increase since joining the team.
  • Managed and developed content plans for 3 social media platforms (Facebook, Instagram and Twitter) for the Himalaya brand.
  • Managed the development and execution of the social media marketing plan, including the initial launch of the Milano Facebook page.
  • Lead creative direction for all web assets for The Seeker website, Facebook page, Foodspotting, and Social Candy.
  • Launched holistic Social Media platform (Facebook, Twitter, Instagram).
  • Achieved first place in average engagement rate among brands on Facebook
  • Manage JOHNSON'S Facebook page, inclusive of conversation calendar, engagement drivers, contests and analytics.
  • Used an array of social media tools (Facebook, Twitter, Qik, Youtube.

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303 Facebook Jobs

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17. R
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average Demand
Here's how R is used in Associate Brand Manager jobs:
  • Provided leadership for marketing and product development activities for the Kids Products Portfolio to achieve financial growth and profit targets.
  • Provided all internal divisions and vendors with a sales recap and recommendations for inventory selection and planning.
  • Accomplished annual savings of $94K through initiation and management of TUL website relaunch to Go Daddy.
  • Assisted the management of three categories of women's product within the traditional and bridge collections.
  • Conceptualized, created, and managed weekly, daily, and monthly online sale events.
  • Reported daily, weekly, and monthly sales report, present to department and division.
  • Work with cross-functional internal teams to develop product road maps and grow private brands.
  • Collaborate with buyers on potential events that will increase sales and drive excess units.
  • Manage all aspects of projects from concept development and execution to actual product launch.
  • Collaborate with external advertising agency, merchants and vendors on special projects.
  • Recommended and created events to drive units, revenue and margin growth.
  • Developed the product line-up and technology to support product claims.
  • Create brand awareness within retail stores and with BTB/BTC customers.
  • Interact with, and address interests/concerns of all customers.
  • Launched 3 separate products- Domestic and International.
  • Approximate annual revenue of $7B.
  • Prepare and maintain project budgets.
  • Assisted in the development and coordination of 2 national sweepstakes and a marketing mobile tour.
  • Negotiated a pack-in promotion with a partnering publishing company and Lion's Gate Entertainment.
  • Led African/American and Hispanic $20MM marketing effort for Pantene haircare that included a hair exploratory/infomercial with consumer preferred visuals.

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18. OLD Navy
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average Demand
Here's how OLD Navy is used in Associate Brand Manager jobs:
  • Assisted with customer service, issued many Old Navy Credit Cards, contributed to inventory management before and after hours.
  • Invite customers to apply for our Old Navy Card while on the sales floor, fitting room, and check-out.
  • Deliver exceptional customer experience through the 3 Old Navy Standards: Ready, Urgent and Approachable.
  • Recognized for excellence in opening Old Navy Credit Cards for customers to ensure customer loyalty.
  • Try to sell Old Navy cards along with other products in the store.
  • Earned various accomplishments as a sales associate while working at Old Navy
  • Work to sale old navy credit cards on the floor
  • Cashier work and Old Navy Credit Card Processing.
  • Meet Old Navy credit card sales goals.
  • Cross sold Old Navy products that fitted customer needs Created a neat, clean, organized and safe shopping environment for customers
  • Marketed the Old Navy Credit Card and helped customers understand the benefits of the Old Navy Reward Program.

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1,966 OLD Navy Jobs

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19. Sales Strategies
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average Demand
Here's how Sales Strategies is used in Associate Brand Manager jobs:
  • Created marketing and sales strategies to launch a new-to-the-world product category.

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8 Sales Strategies Jobs

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20. Consumer Research
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average Demand
Here's how Consumer Research is used in Associate Brand Manager jobs:
  • Spearheaded development team and all consumer research efforts to refine positioning, quantify volume opportunity and devise pricing strategy.
  • Leveraged comprehensive market and consumer research to recommend optimization of the old cutlery portfolio.
  • Utilized qualitative and quantitative consumer research to determine prime prospect and recommend messaging strategies.
  • Conducted category analysis and managed consumer research to identify new drinkable yogurt opportunities.
  • Co-developed consumer research plan; gained approval from Category Director to proceed.
  • Conducted and analyzed all quantitative and qualitative consumer research.
  • Conduct business analyses and consumer research to better understand the brand, business performance, competition, etc.
  • Launched 12 new products by collaborating with marketing insights team to lead consumer research and product concept testing.
  • Stemmed annual share decline on Feta Cheese by over 80% through extensive consumer research and messaging strategy.
  • Lead consumer research initiatives to uncover needs, address pain points, and enter new market segments.
  • Led consumer research (quantitative and qualitative) efforts and analyzed results to develop new market opportunities.
  • Briefed and developed over 20 creative concepts and packaging designs with agency partners for consumer research.
  • Led consumer research studies across multiple genres including kids, fitness and core gaming market segments.
  • Created a long-term brand activation platform based off of consumer research.
  • Developed consumer research concepts, proposals, discussion guides and stimuli.
  • Guided bi-annual consumer research in various American and Canadian cities.
  • Managed the consumer research, product development and launch plan for GFIC's Chai Latte line extension.
  • Led consumer research and established strategies to innovate the Nestea brand and restore brand health.
  • Conducted in-home foundational consumer research, deriving key insights and barriers to growth.
  • Interpreted and analyzed consumer research studies from Mintel, Millward Brown, MJI, and focus group work.

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135 Consumer Research Jobs

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21. Product Knowledge
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average Demand
Here's how Product Knowledge is used in Associate Brand Manager jobs:
  • Shared product knowledge with customers while make personal recommendations.
  • Trained and assessed the product knowledge and training needs of medical representatives to enable them to be effective and efficient.
  • Acquire product knowledge of competitive products and develop awareness through research of health and wellness trends and direction.
  • Provided product knowledge and suggestions based on each customer want and need, ensuring that they remain satisfied.
  • Provide guests with excellent customer service through product knowledge, and presenting a clean, well-maintained store.
  • Provided customer service with daily sales goals utilizing product knowledge and promotion of shoe care and maintenance.
  • Used communications skills as well as product knowledge to assist customers on the sales floor.
  • Understand and demonstrate accurate and inclusive product knowledge.

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24 Product Knowledge Jobs

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22. IRI
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average Demand
Here's how IRI is used in Associate Brand Manager jobs:
  • Executed on promotional programs that drove awareness and sales by building excitement and inspiring consumer loyalty.
  • Performed category analysis and provided recommendations using IRI syndicated and panel data.
  • Promoted to Brand Central manager, responsible for hiring-firing P&L, inventory, and sales training of staff.
  • Exercised extensive critical thinking abilities to frequently track business performance including monthly IRI, pricing, and shipments vs. consumption.
  • Provide monthly analysis comparing consumer IRI data to shipping information and adding context through discussions with the Sales Team.
  • Answer the telephone in a friendly and timely manner providing accurate and knowledgeable solutions to customer inquiries.
  • Directed the RFP process for hiring a digital agency to lead the site consolidation and development.
  • Evaluated prospector and IRI data to define optimal experiential sampling tour to grow 2015 penetration.
  • Managed brand budget, production forecast, promotions, artwork, and analyzed IRI consumption data
  • Led to a new hiring processes and increased Sales Department satisfaction and retention rates.
  • Analyzed IRI data for product performance trends and made consumer insight recommendations.
  • Assisted customers with inquiries while outlining the highlights of the brand.
  • Researched IRI/store-level data to create new sell stories.
  • Answered inquiries regarding benefits, policies and procedures.
  • Addressed customer inquiries and resolved complaints.
  • Created marketing strategy to incent consumers, utilized IRI research and consumer penetration data.
  • Led development of successful 360-degree Kosher Salt sweepstakes promotion with celebrity chef Rocco DiSpirito.
  • Developed a solid size of prize tool to identify the business potential of new product initiatives using IRI panel data.
  • Formulated strategic marketing plans and brand equity assessments each year utilizing IRI, Dunhumby and consumer insight data.
  • Developed sales projections, pro forma P&Ls and pricing via analysis of key IRI & SPINS measures.

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157 IRI Jobs

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23. Line Extensions
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average Demand
Here's how Line Extensions is used in Associate Brand Manager jobs:
  • Managed cross-functional teams for national commercialization/launch of product line extensions including go-to market strategy, market research and sales support tools.
  • Directed design and promotional partners regarding promotional campaign elements and packaging and collateral for new products and line extensions.
  • Gathered market-specific competitive intelligence and proposed new market ideas for product line extensions.
  • Recommended, developed and implemented packaging for flavored gin line extensions.
  • Developed 2007 & 2008 new product pipeline, and led the launches from concept to commercialization of 10 line extensions.
  • Initiated, developed, and executed all new product development and launch process for new products and line extensions.
  • Lead multiple innovation projects, including line extensions, graphics/packaging changes, and new product innovations.
  • Launched four product line extensions with estimated net sales in year 3 = $10.5M.
  • Expanded product lines, utilizing trend research and sales data to support line extensions/expansions.
  • Launched 3 line extensions for new brand platform contributing $10MM in net sales.
  • Managed product development, product line extensions, and product marketing initiatives.
  • Direct R&D on brand line extensions and product improvements.
  • Developed line extensions for grocery, mass, and club.
  • Led product launch of 2 Scrub Free line extensions.
  • Led product development process for line extensions.
  • Researched innovation / line extensions.
  • Managed brand equity and product development for Bertolli frozen food line extensions in contiguous categories.
  • Developed successful line extensions for Steel Reserve & Icehouse Brands, leading a cross functional team from liquid development to retail.
  • Lead cross functional team in development of 6 line extensions, 2 product renovations, and 14 packaging improvements.
  • Coordinated 5 new products, 25 line extensions, and restages.

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24. Competitive Analysis
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average Demand
Here's how Competitive Analysis is used in Associate Brand Manager jobs:
  • Performed competitive analysis and budget control for Heineken's 500 million Hispanic business.
  • Develop brand strategy with compelling value propositions based on research and competitive analysis.
  • Presented competitive analysis of mass fragrance marketplace to predict future trends.
  • Conducted in-depth competitive analysis and stayed current with industry trends.
  • Researched and maintained reports on marketplace trends including competitive analysis.
  • Performed forecasting and competitive analysis to develop marketing plans.
  • Researched and developed product positioning, including price, target audience, consumer promise, product features and competitive analysis.
  • Developed and launched new Wintergreen flavor (in market January 2014) based on strong consumer insights and competitive analysis.
  • Created and executed competitive analysis and strategic activation/shopper plans to defend against new entrants and protect #1 share.
  • Prepared a competitive analysis of retail pricing, led to reduction in Banana Boat pricing tiers for 2007.
  • Interpreted consumer research, trends, product category needs, satisfaction drivers, and competitive analysis.
  • Assisted in competitive analysis, package design, layout and consumer testing.
  • Delivered product evaluations, competitive analysis, financial rationale, and customer presentations in support of stand-uppouch packaging launch.
  • Executed competitive analysis and forecasting to inform strategic development in a growing $2.5B category !
  • Forecasted sales and provided competitive analysis for potential and upcoming titles.
  • Develop product concepts and briefs (Market environment, project timeline, competitive analysis, target consumer and marketing insight/strategy).
  • Directed all media activity for Aleve, including annual planning, budgeting, and competitive analysis.
  • Designed and presented competitive analysis of QSRs guiding the direction of the brand and future campaigns.

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44 Competitive Analysis Jobs

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25. Creative Development
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average Demand
Here's how Creative Development is used in Associate Brand Manager jobs:
  • Implemented marketing campaigns to increase brand awareness and managed creative development of marketing communication materials for leading campaigns.
  • Managed new product commercialization which included packaging design, creative development, sell-in story and forecasting.
  • Participated in advertising strategy and creative development for TV & print executions.
  • Managed external agency, creative development and budget.
  • Managed all facets of local and national E-marketing programs including strategic content and creative development and deployment to 650K member database.
  • Led creative development of online content (video, copy, static images) for three brands.
  • Managed a $24 million external media and creative development budget and the internal billing process.
  • Led strategy and creative development for new product's in-store marketing campaign and website execution.
  • Managed creative development of brand communications across TV, print, digital, and PR.
  • Led creative development, production and media planning for print, TV, and OOH.
  • Led top tier agency team in creative development and activation of Be Soft.
  • Led strategy and creative development against low back pain segment of Analgesics category.
  • Led the execution and creative development of an in-store program by aligning internal crossfunctional team and external agencies.
  • Led creative development for campaign promos and emails including design, copywriting, and testing.
  • Led creative development of first total-market digital campaign for Cold Activated Can innovation launch.
  • Led the creative development and update for www.campbellsoup.com.

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203 Creative Development Jobs

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26. Kraft
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average Demand
Here's how Kraft is used in Associate Brand Manager jobs:
  • Led Kraft's NYU MBA recruiting team, improving hiring rate from one of Kraft's top resources for marketing talent.
  • Introduced 7 new side products accounting for 30% share growth and propelled Kraft to number one in the category.
  • Co-managed the #1 cookie brand in the world, responsible for growth of Kraft's overall biscuit business.
  • Re-launched Kraft Dips with new assortment, package redesign, and marketing plan resulting in +12% revenue growth.
  • Managed $20M Kraft Specialty Sauce brands including identifying consumer targets, positioning and managing the P&L.
  • Awarded Kraft Foods Growth Diamond Award for launching Fast Franks and delivering $19M revenue in year 1.
  • Established trade marketing strategies to prevent new competitor from eroding Kraft Salad Dressings' #1 market position.
  • Led Kraft Kitchens dietitian staff in Holiday recipe development and product integration across all Kraft Desserts brands.
  • Improved digital marketing through brand website re-design and creating content for Kraft Foods' scale website.
  • Received 2 Kraft ABCD awards (Above and Beyond the Call of Duty) for leadership.
  • Led Brand building programs for Kraft Mayonnaise, and Tombstone Pizza from 1898 to 1993.
  • Retained dominant share of the salad dressing category in all 18 Kraft sales territories.
  • Acted as Brand Manager while team re-organized due to Kraft/Heinz merger.
  • Recognized as one of Kraft's best-integrated marketing efforts.
  • Led monthly reporting for the Kraft Gum Portfolio.
  • Developed advertising campaign recognized as the most effective advertising at Kraft in 1993 and achieved highest awareness index for brand.
  • Set the vision and lead the strategic direction for the Kraft Mac & Cheese Blue Box and Microwavable business.
  • Executed local Kraft Mayonnaise Brand Campaign, aimed to consolidate brand market leadership (+50% SOM).
  • Restaged $50MM Kraft Special Collection Dressings sub-line with new assortment, package redesign, integrated marketing plan and distribution drive.
  • Led 12 person cross-functional Acquisition Team, integrating $75MM Veryfine Juice brand into the Kraft portfolio.

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27. Annual Sales
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average Demand
Here's how Annual Sales is used in Associate Brand Manager jobs:
  • Assisted Senior Product Manager in the management of 16 products with $120mm annual sales and $10mm annual marketing spending.
  • Managed innovation and micro segment for Hot Wheels brand with annual sales of $20M and marketing budget of $2M.
  • Led cross-functional team and external agencies in launching eight new products comprising 23% of annual sales.
  • Associate Brand Manager for company's largest brand with annual sales in excess of $500mm.
  • Customized exclusive products for Michael's bolstering relations and driving $12M in annual sales.
  • Develop and implement plans to drive opportunities in support of annual sales goals.
  • Exceeded annual sales plan for assigned categories by $14.3M.
  • Led packaging upgrade of Ol'Roy's wet food and treats lines ($250MM in annual sales).
  • Managed three packaged goods brands, including Whiskas, Sheba and Kal Kan Optimum with annual sales of $300 million.

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3 Annual Sales Jobs

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28. New Accounts
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average Demand
Here's how New Accounts is used in Associate Brand Manager jobs:
  • Worked closely with Key Accounts Manager and Food Brokers in tapping new accounts in the Tri-State and Mid-Atlantic areas.

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7 New Accounts Jobs

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29. FSI
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average Demand
Here's how FSI is used in Associate Brand Manager jobs:
  • Program included website redesign, digital/mobile integration, partnerships, OLA, FSI, PR, social media and shopper marketing.
  • Conducted extensive post-promotion analysis leveraging AC Nielsen data, revising FSI strategy to increase operating income +$2MM.
  • Designed and executed consumer promotions for three brands (FSI, IRC, Digital, Retail shopper).
  • Led development of consumer promotions plan including: direct mail, FSI, POS and Catalina.
  • Created FSI market selection strategy by integrating market penetration and syndicated data (IRI).
  • Initiated enhancements to Pop-Tarts $2MM FSI coupon campaign.
  • Led FSI management and tracking for total Stationery.
  • Drafted all design briefs, created all sell-in materials, and designed FSIs and merchandising tools for customer teams.
  • Managed day-to-day business: A&P budget, Nielsen analysis, special packs, and development of FSIs.
  • Managed and developed consumer promotion and trade initiatives such as FSIs, displays, and retail programs.
  • Created customized in-store display and marketing programs for retail accounts and managed the creative for national FSIs.
  • Led major marketing activities including print, FSIs, TV, and radio advertising.
  • Developed consumer promotions including display pallets, end-caps, bonus packs and FSIs.
  • Developed all consumer promotions, including FSIs, coupons, cooking videos.
  • Recommended the elimination of FSIs from the 2006 plan.
  • Led execution of promotional initiatives including IRCs, FSIs, Catalina, POS and permanent merchandising solutions.

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30. Safe Environment
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low Demand
Here's how Safe Environment is used in Associate Brand Manager jobs:
  • Maintain a clean and safe environment that prevents loss and minimizes risk.
  • Maintain a clean and safe environment to prevent loss.
  • Maintain a clean and safe environment.
  • Perform tasks as requested/required for each shift Maintain a clean and safe environment that prevents loss and minimizes risk.
  • Preserve store maintenance Sustain a clean and safe environment Greet and engage customers

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31. Promotional Materials
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low Demand
Here's how Promotional Materials is used in Associate Brand Manager jobs:
  • Managed agency to create first-in-category animated character and new promotional materials in support of launch.
  • Managed design process and execution of packaging and related promotional materials.
  • Led development of content for consumer promotions, website, and other promotional materials.

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15 Promotional Materials Jobs

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32. Incremental Sales
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low Demand
Here's how Incremental Sales is used in Associate Brand Manager jobs:
  • Conceptualized and executed new music promotion, which drove incremental sales volume and retail activation.
  • Worked with Walmart team to identify and develop new merchandising opportunities to generate incremental sales.
  • Program contributed to $16M in incremental sales and was the first fully integrated brand promotion in Reese's history.
  • Led North American Glowing Candle launch resulting in $5MM incremental sales in the first six months of launch.
  • Team Leadership: led cross-functional team through new product launch, gaining over $2M in incremental sales.
  • Developed and deployed company's first holistic sports strategy to drive equity, preference and incremental sales.
  • Assessed analgesic category and identified a new product estimated to deliver 15% in incremental sales.
  • Led launch of line extension for POISE brand - generating +$8MM incremental sales.
  • Initiated strategy to launch an allergy sinus line extension adding incremental sales of 11%.
  • Reached $15M in incremental sales by launching new blinds and shades program at Target.
  • Developed and designed a club pack that resulted in $5M in incremental sales.
  • Program resulted in 80% incremental sales during key adoption period.
  • Achieved $3MM in incremental sales by strengthening %ACV.
  • Led the successful development and launch of new Garden Delight and Quick Cook pastas forecasted to drive over $5MM incremental sales
  • Launched new sku's for club stores and convenience stores generating $3 million in incremental sales.

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22 Incremental Sales Jobs

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33. Loyalty Programs
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low Demand
Here's how Loyalty Programs is used in Associate Brand Manager jobs:
  • Process cashier transactions quickly and accurately while promoting brand loyalty programs.
  • Led a team of 25 cashiers to process transactions quickly and accurately, and drive brand loyalty programs.
  • Process cashier transactions quickly, accurately and drive our brand loyalty programs.
  • Process cashier tranactions; drive brand loyalty programs.
  • promoted Leveraged external partner relationships to drive consumption of customer satisfaction and loyalty programs.

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34. Trade Shows
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low Demand
Here's how Trade Shows is used in Associate Brand Manager jobs:
  • Conceptualized and managed key industry trade shows including: FNCE, Expo West, table top shows, consumer events.
  • Managed logistics and activities for National and International trade shows and conferences through outside agencies and third party vendors.
  • Created and implemented various product launch events, sales events, trade shows & branding events.
  • Represented brand at consumer events, sales summits, press events and industry trade shows.
  • Led strategic message development and tactical production and execution of all trade shows.
  • Organized and conducted consumer sampling events and trade shows.
  • Attend and represent the company at trade shows.
  • Spearheaded outreach to Dieticians including: e-newsletter, partnerships, blogging, mailings, trade shows.
  • Prepare material for business reviews, brand updates and trade shows (e.g.
  • Direct marketing and selling to consumers -Team management of trade shows in Sam's Club -Created brand awareness for client brands

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57 Trade Shows Jobs

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35. NET Sales
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low Demand
Here's how NET Sales is used in Associate Brand Manager jobs:
  • Planned, directed and continuously evaluated brand management activities for leading cat food line producing $165M in annual net sales.
  • Developed and implemented the American Beauty Brand marketing plan for the Western Zone (net sales $30MM).
  • Played a pivotal role in national launch of new line predicted to generate $54M in net sales.
  • Developed 2011 Business Plan that delivered 3% lift in Gross sales, 4% in Net sales.
  • Developed and executed promotional programs, resulting in increase of over 25% in net sales versus YA.
  • Executed consumer programs to support regional new product launch, delivering +$3MM in net sales.
  • Total realized price was +5.0%, equivalent to +5.5MM in incremental net sales.
  • Leveraged process to optimize portfolio and increase Net Sales per SKU by 10%.
  • Maintain and exceed Net Sales per Hour and Average Dollar per Transaction.
  • Net sales and gross margin increased by +20%
  • Managed Brand P&L that over-delivered on net sales (+3.7% vs budget & +17.7% vs YAG).
  • Average net sales per SKU grew by +102% while total brand net sales grew by +7.5%.
  • Program instrumental in driving record volume and net sales, reframing the brand, increasing penetration and fostering category expansion.

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38 NET Sales Jobs

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36. Focus Groups
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low Demand
Here's how Focus Groups is used in Associate Brand Manager jobs:
  • Organized, invited, and conducted all follow-up for 29 focus groups in the Fall 2011 and Spring 2012.
  • Analyzed BASES and focus groups to identify hair innovations and concepts for media and agencies for 2013 Campaign.
  • Assisted in organizing, inviting, and follow-up for 28 regional focus groups in the Spring 2010.
  • Touched target customers through surveys, workshop focus groups, phone, e-mail, and hand-written correspondence.
  • Conducted focus groups and web UX (user experience) testing to audit end-to-end customer experience.
  • Coordinated and provided support at conventions, focus groups, workshops, and customer events.
  • Assisted in conducting focus groups/ consumer testing to assess new product format.
  • Monitor product distribution and consumer reactions through focus groups and market research.
  • Led focus groups with client's employees to determine brand strategy.
  • Implemented internal and external focus groups, concept tests and sensory panels
  • Participate in Focus groups across the country for product research.
  • Managed primary research focus groups for brand identity study.
  • Conducted flavor research and focus groups.
  • Championed first online consumer focus groups, extracted leanings and shared with internal teams Led cross-departmental initiatives (i.e.

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7 Focus Groups Jobs

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37. Graphic Design
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low Demand
Here's how Graphic Design is used in Associate Brand Manager jobs:
  • Job entitled handling all the team's graphic design artwork for marketing, promotions, recruiting, and alumni sponsored events.
  • Led cross-functional team including R&D, Manufacturing, Sales, Legal, Regulatory, Graphic Design and Advertising.
  • Managed logistics for annual National Sales Meeting and worked with Graphic Designer to execute design concept.
  • Assisted graphic design manager with store staging.
  • Worked with Graphic Designer to create marketing collateral and product campaigns to support sales, tradeshows and internal events.

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62 Graphic Design Jobs

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38. Wal-Mart
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low Demand
Here's how Wal-Mart is used in Associate Brand Manager jobs:
  • Improved market lists to higher index population areas and Wal-Marts which led to ACV coverage increasing 10% while maintaining circulation.
  • Researched, identified, and shared best practices among major customer sales teams (Wal-Mart, Target, etc.)
  • Delivered over $300MM in revenue developing customer-specific strategies for Target, Wal-Mart and Costco.
  • Test-marketed two high-risk launch propositions in collaboration with field sales and Wal-Mart.
  • Launched new products for club channels and Wal-Mart delivering 4-5MM lbs annually.
  • Developed selling story to gain distribution of brand in Wal-Mart.
  • Gained +$10M in revenue at Wal-Mart in 6 months.
  • program at Wal-mart that resulted in +50% increased sales vs.
  • Launched an 84 sku vitamin line for Wal-Mart with a rollout to the general market after 3 months. "

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39. Additional Items
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low Demand
Here's how Additional Items is used in Associate Brand Manager jobs:
  • Provided product suggestions and additional items to elevate the customer experience.
  • Offer product suggestions and add on additional items when engaging with customers.

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40. Store Operations
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low Demand
Here's how Store Operations is used in Associate Brand Manager jobs:
  • Gained experience in salesmanship and learned retail store operations.
  • Store Manager Manage every aspect of store operations while building strong customer loyalty to create lifelong commitment to the brand.

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10 Store Operations Jobs

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41. Business Analysis
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low Demand
Here's how Business Analysis is used in Associate Brand Manager jobs:
  • Developed monthly business update and business analysis and presented to Strategic Business Unit Team and Executive Leadership monthly.
  • Leveraged business analysis to identify and evaluate key issues and opportunities to aid in category management.
  • Led business analysis, forecasting, consumption & pricing actions, in commodity-driven category.
  • Major responsibilities included business analysis and reporting, packaging renovation and budget management.
  • Led business analysis and presented key metrics to senior management.
  • Conduct business analysis to determine consumption and market trends.
  • Conducted business analysis and competitive tracking.
  • Owned current business analysis for the total $400 million Oral-B Power portfolio.
  • Analyzed ACNielsen data and changing market conditions to develop monthly business analysis for management.
  • Developed tracking tools for shipments and consumption of SKUs in Microsoft Excel that allow for precise business analysis and reporting.

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249 Business Analysis Jobs

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42. Area Neat
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low Demand
Here's how Area Neat is used in Associate Brand Manager jobs:
  • Fold Clothing, greet guest, keep area neat, and to help customers in anything needed.
  • Welcome customers to the fitting room and always keep the area neat, clean and organized.

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43. Twitter
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low Demand
Here's how Twitter is used in Associate Brand Manager jobs:
  • Created the women's Instagram handle and grew the Twitter following over 3,100% in less than one year.
  • Managed Twitter, growing @BarbarasBakery from 300 to nearly 8,000 organically.

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22 Twitter Jobs

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44. CRM
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low Demand
Here's how CRM is used in Associate Brand Manager jobs:
  • Lead a customer CRM email campaign that has driven increased E-commerce sales by 80% within first year of initiation.
  • Improved customer service and CRM by providing inexpensive sales solutions which increased customer satisfaction and loyalty over 90%.
  • Served as customer relationship management (CRM) point person to digital, creative, and research agencies.
  • Launched CRM program, and grew database from 125,000 members to over 2M in two years.
  • Utilized CRM and SAP to document and store data on projects.
  • Optimize CRM communication stream, including content, product updates and offers as well as monthly analytics.
  • Developed an eCRM database and strategy for all Coors brands and led the implementation for Coors Light.
  • Identified the need for CRM tool through a series of surveys resulted in implementation of Salesforce.com.
  • Experience with: Act-on, Marketo, SugarCRM, Mail Chimp and JIRA

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369 CRM Jobs

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45. Innovation Pipeline
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low Demand
Here's how Innovation Pipeline is used in Associate Brand Manager jobs:
  • Develop short and long term strategic business plans including innovation pipeline and profit forecasts.
  • Developed product positioning and assortment, pricing strategy and product innovation pipeline.
  • Executed innovation pipeline totaling $75MM, with Variety Pack and Lower Sodium launching successfully in 2010.
  • Developed strategic limited edition flavors for 2-4 year innovation pipeline.

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46. Base Business
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low Demand
Here's how Base Business is used in Associate Brand Manager jobs:
  • Collaborated with cross-functional team to develop base business.
  • Produced Strategic Plan alternatives for re-staging of product line's base business to generate and turn around declining sales.
  • Supervised product launch generating over 10% lift to base business in accounts carrying new item.
  • Outperformed base business by 40% and received corporate ABCD Excellence award for demonstrated leadership.
  • Led cross-functional teams and supported brand manager in driving the base business forward.

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47. Sales Materials
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low Demand
Here's how Sales Materials is used in Associate Brand Manager jobs:
  • Coordinated team to develop packaging design, production capabilities, financial and nutritional analysis, consumer promotions and sales materials.
  • Led breakout sessions during company-wide sales meetings and developed event specific sales materials.
  • Devised sales materials and conducted customer presentations.
  • Assist with development, design and launch of grab-and-go snack line, original sales materials and catalog for expanding wholesale market.
  • Completed product launch of Louis Rich Dinner Starters supported drawing sales materials for field teams, and supporting KPI distribution goals.
  • Presented marking strategies to sales team at annual marketing meetings and contributed to ongoing sales materials and communications.
  • Manage development of new artwork for packaging, catalogs, point of purchase and sales materials.
  • Created sales materials, presentations, promotions, and plan-o-grams to achieve sales objectives.
  • Developed sales materials and support, resulting in 98% attainment of forecast goals.
  • Created new sales materials, sampling events, and on-line marketing campaign.
  • Develop sales materials and presentations for new product sell-ins.
  • Developed sales materials, merchandising and annual marketing plan.

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335 Sales Materials Jobs

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48. Creative Briefs
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low Demand
Here's how Creative Briefs is used in Associate Brand Manager jobs:
  • Liaised with creative agencies across all media platforms; presented creative briefs and managed feedback, schedules, and budgets.
  • Allocated a $6MM budget to initiate creative briefs to external agencies, purchase media and support creative development.
  • Developed new products by composing creative briefs based on insights from line analysis and customer needs.
  • Developed creative briefs for and worked closely with freelance graphic designers and copywriters.
  • Managed digital and print marketing campaigns, including development of creative briefs.
  • Develop creative briefs and manage agency partnerships.
  • Directed five agencies simultaneously, including creative briefs, invoicing, legal contracts and deliverables.

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145 Creative Briefs Jobs

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49. Successful Operation
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low Demand
Here's how Successful Operation is used in Associate Brand Manager jobs:
  • Perform tasks as requested of you each shift and that pertain to the successful operation of the business.
  • Performed multiple tasks that pertain to the successful operation of the business.

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50. Business Units
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low Demand
Here's how Business Units is used in Associate Brand Manager jobs:
  • Negotiated with business units to create exclusive content to increase engagement across Disney.com and support divisional initiatives.
  • Led product launch cross-functional team in planning and implementing national launch meetings across 2 business units.
  • Manage cross-functional teams within several business units to launch unique products for the industrial market.

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82 Business Units Jobs

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20 Most Common Skills For An Associate Brand Manager

Strategic Plan

15.0%

New Product Development

11.9%

Revenue Growth

9.7%

Product Categories

8.1%

SKU

6.6%

Customer Service

6.6%

Market Share

6.4%

Product Launches

5.0%

Sales Floor

4.6%

Consumer Promotions

3.7%

Product Line

3.7%

Consumer Insights

2.3%

Nielsen

2.2%

POS

2.2%

ROI

2.1%

Facebook

2.0%

R

2.0%

OLD Navy

2.0%

Sales Strategies

1.9%

Consumer Research

1.8%
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Typical Skill-Sets Required For An Associate Brand Manager

Rank Skill
1 Strategic Plan 11.2%
2 New Product Development 8.9%
3 Revenue Growth 7.3%
4 Product Categories 6.1%
5 SKU 4.9%
6 Customer Service 4.9%
7 Market Share 4.8%
8 Product Launches 3.7%
9 Sales Floor 3.5%
10 Consumer Promotions 2.8%
11 Product Line 2.8%
12 Consumer Insights 1.7%
13 Nielsen 1.7%
14 POS 1.7%
15 ROI 1.6%
16 Facebook 1.5%
17 R 1.5%
18 OLD Navy 1.5%
19 Sales Strategies 1.4%
20 Consumer Research 1.3%
21 Product Knowledge 1.3%
22 IRI 1.2%
23 Line Extensions 1.2%
24 Competitive Analysis 1.2%
25 Creative Development 1.1%
26 Kraft 1.1%
27 Annual Sales 1.1%
28 New Accounts 1.0%
29 FSI 1.0%
30 Safe Environment 0.9%
31 Promotional Materials 0.9%
32 Incremental Sales 0.9%
33 Loyalty Programs 0.9%
34 Trade Shows 0.8%
35 NET Sales 0.8%
36 Focus Groups 0.8%
37 Graphic Design 0.8%
38 Wal-Mart 0.8%
39 Additional Items 0.7%
40 Store Operations 0.7%
41 Business Analysis 0.6%
42 Area Neat 0.6%
43 Twitter 0.6%
44 CRM 0.6%
45 Innovation Pipeline 0.6%
46 Base Business 0.6%
47 Sales Materials 0.6%
48 Creative Briefs 0.6%
49 Successful Operation 0.6%
50 Business Units 0.5%
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