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Associate Brand Manager skills for your resume and career

15 associate brand manager skills for your resume and career
1. Customer Service
Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.
- Established mutually respectful, client-loyal relationships through exceptional customer service and providing seamless communications between team members and high-profile pharmaceutical companies.
- Develop positive customer interactions; ensure every customer is greeted and receives stellar customer service.
2. Sales Floor
The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.
- Check markdowns, set up sale signs, process clothing, unload/open packaged clothing and put it onto the sales floor.
- Work on sales floor - helping customers, changing signage and making markdowns - in fitting room and at cash register.
3. Loyalty Programs
Loyalty programs refer to marketing strategies designed to encourage clients or customers to continue to use the services or shop with a business associated with the program.
- Process cashier transactions quickly and accurately while promoting brand loyalty programs.
- Solicited customers to join company loyalty program.
4. Minimizes Risk
- Maintain a clean and safe environment that prevents loss and minimizes risk.
- Perform tasks as requested/required for each shift Maintain a clean and safe environment that prevents loss and minimizes risk.
5. PET
- Developed print campaign for Cesar, reaching a fall 2009 Affinity VISTA score +46% higher than pet norm.
- Led the cross functional team that developed the pet department positioning statement for the Kroger Pet Department.
6. Product Suggestions
Product suggestions or recommendations are a data filtering system that uses an algorithm to recommend and present products that a user would love to purchase. Product suggestion algorithms are used in many industries to predict what customers may want to purchase even though they might not be 100% accurate.
- Provided product suggestions and additional items to elevate the customer experience.
- Greeted customers with a positive attitude with hopes of engaging, uncovering needs, and offering product suggestions.
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- Selected as pilot participant for one year cross-functional skills development program with full brand management responsibilities for Malibu ready-to-drink products.
- Brand management responsibility in Life Savers confections division with increasing levels of responsibility from Associate Brand Manager to Brand Manager.
8. Digital Marketing
- Worked with sales and upper management to strategically develop comprehensive digital marketing plans that drove revenue.
- Pioneered regional digital strategy role advising 14 markets on digital marketing communication plans.
9. Brand Marketing
- Managed Sara Lee Brand Marketing budget; forecasting and monthly reconciliation presented to senior management.
- Brand Marketing responsibilities for Energizer mega brand.
10. Consumer Insights
- Guided consumer insights for Horizon resulting in a successful expansion into several new categories while maintaining organic industry leadership.
- Conducted competitive and market analyses and managed the consumer insights process, identifying new product and brand communication opportunities.
11. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
- Oversee invoice approval processing, Purchase Order requisitioning and spend itemization as related to Respiratory Marketing and Market Research budget tracking.
- Managed cross-functional teams for national commercialization/launch of product line extensions including go-to market strategy, market research and sales support tools.
12. Integrated Marketing
- Managed integrated marketing campaign encompassing all advertising, consumer promotions, internet marketing and public relations portfolio.
- Managed Integrated Marketing Communications process for $1billion trademark.
13. Strong Analytical
- Drived sales and managed category financials by using strong analytical skills to identify and execute seasonal businesses.
14. POS
POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.
- Delivered monthly/quarterly POS and competitive sales data analysis to upper management.
- Teamed with sales and retailers to launch a display system for cat cans that increased POS $ sales by 38%.
15. Nielsen
Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.
- Conducted competitive and marketplace analysis by synthesizing Nielsen data to create penetration strategy for core items targeting Hispanic Households.
- Provided business analysis to senior management using both Nielsen and internal volume databases to support long-term brand strategy.
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What skills help Associate Brand Managers find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on Associate Brand Manager resumes?
Professor and Chair, Director, Human-Computer Interaction Program, Indiana University
What soft skills should all Associate Brand Managers possess?
Abhijit Roy
Professor of Marketing, University of Scranton
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
List of associate brand manager skills to add to your resume
The most important skills for an associate brand manager resume and required skills for an associate brand manager to have include:
- Customer Service
- Sales Floor
- Loyalty Programs
- Minimizes Risk
- PET
- Product Suggestions
- Brand Management
- Digital Marketing
- Brand Marketing
- Consumer Insights
- Market Research
- Integrated Marketing
- Strong Analytical
- POS
- Nielsen
- Product Development
- Wine
- IRI
- Brand Positioning
- Marketing Campaigns
- Marketing Mix
- ROI
- Brand Development
- Market Trends
- Brand Activation
- Strategic Direction
- CRM
- Business Analysis
- Competitive Analysis
- Budget Management
- R
- Product Line
- Consumer Promotions
- Consumer Research
- Trade Shows
- Creative Development
- Global Brand
- Sales Growth
- Email Marketing
- SEO
- Creative Briefs
- Brand Awareness
- Brand Planning
- Cycle Management
- Pricing Strategy
- Roi Analysis
- Channel Marketing
- Line Extensions
- Innovation Pipeline
- External Agencies
Updated January 8, 2025