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Job outlook for associate brand managers in the United States
Associate brand manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected associate brand manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for associate brand managers are projected over the next decade.
Associate brand manager salaries have increased 8% for associate brand managers in the last 5 years.
There are over 6,388 associate brand managers currently employed in the United States.
There are 69,511 active associate brand manager job openings in the US.
The average associate brand manager salary is $95,925.
Are associate brand manager jobs in demand?
Associate brand manager job and salary trends over time
Associate brand manager jobs over time
Associate brand manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 6,388 | 0.00% |
| 2020 | 6,193 | 0.00% |
| 2019 | 6,044 | 0.00% |
| 2018 | 5,511 | 0.00% |
| 2017 | 5,019 | 0.00% |
Average associate brand manager salary over time
Associate brand manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $95,925 | $46.12 | +3.9% |
| 2024 | $92,336 | $44.39 | +1.9% |
| 2023 | $90,609 | $43.56 | +1.6% |
| 2022 | $89,219 | $42.89 | +0.8% |
| 2021 | $88,510 | $42.55 | +1.9% |
Associate brand manager jobs by state
Most common states for associate brand managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 216 | 31% |
| 2 | Massachusetts | 6,859,819 | 1,103 | 16% |
| 3 | Utah | 3,101,833 | 430 | 14% |
| 4 | Oregon | 4,142,776 | 547 | 13% |
| 5 | Rhode Island | 1,059,639 | 137 | 13% |
| 6 | Vermont | 623,657 | 80 | 13% |
| 7 | California | 39,536,653 | 4,795 | 12% |
| 8 | Washington | 7,405,743 | 885 | 12% |
| 9 | Delaware | 961,939 | 116 | 12% |
| 10 | Illinois | 12,802,023 | 1,448 | 11% |
| 11 | New Jersey | 9,005,644 | 949 | 11% |
| 12 | Connecticut | 3,588,184 | 380 | 11% |
| 13 | New Hampshire | 1,342,795 | 139 | 10% |
| 14 | New York | 19,849,399 | 1,865 | 9% |
| 15 | Georgia | 10,429,379 | 944 | 9% |
| 16 | Virginia | 8,470,020 | 783 | 9% |
| 17 | Colorado | 5,607,154 | 527 | 9% |
| 18 | Minnesota | 5,576,606 | 522 | 9% |
| 19 | Pennsylvania | 12,805,537 | 990 | 8% |
| 20 | Maryland | 6,052,177 | 465 | 8% |
Most common cities for associate brand managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Shelton | 4 | 10% | $100,104 |
| 2 | Rockville | 3 | 4% | $110,524 |
| 3 | Sarasota | 2 | 4% | $77,018 |
| 4 | Portland | 2 | 3% | $99,209 |
| 5 | Annapolis | 1 | 3% | $110,668 |
| 6 | Stamford | 3 | 2% | $99,892 |
| 7 | Troy | 2 | 2% | $111,809 |
| 8 | West Palm Beach | 2 | 2% | $75,895 |
| 9 | Atlanta | 6 | 1% | $89,159 |
| 10 | Ann Arbor | 1 | 1% | $111,299 |
| 11 | Chicago | 7 | 0% | $107,335 |
| 12 | Los Angeles | 3 | 0% | $99,196 |
| 13 | Boston | 2 | 0% | $103,186 |
| 14 | Indianapolis | 2 | 0% | $96,410 |
| 15 | Minneapolis | 2 | 0% | $92,709 |
| 16 | Phoenix | 2 | 0% | $80,719 |
| 17 | San Diego | 2 | 0% | $95,446 |
| 18 | San Francisco | 2 | 0% | $110,802 |
| 19 | Aurora | 1 | 0% | $106,367 |
Associate Brand Manager job outlook: Expert opinions
Our panel of associate brand manager experts
University of Scranton
Indiana University
Hamilton College
What will help Associate Brand Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Associate Brand Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What skills stand out on Associate Brand Manager resumes?
Davide , Ph.D. Bolchini Ph.D.: In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.
Are there any particularly good places in the United States for Associate Brand Managers to find work opportunities?
Jesse Weiner Ph.D.: Assuming they do not pursue PhDs in the field, classics majors aren't trained for a particular industry or vocation. Instead, they use their critical thinking, reading, and writing skills to work as teachers, business leaders, museum curators, publishers, and bankers, and they succeed brilliantly in a wide array of other fields. Studies have shown that classics majors score higher on the LSAT than graduates in any other discipline. Recent students of mine have gone to become lawyers, business consultants, book editors, Latin teachers, managers of nonprofits, and entrepreneurs; others now work on Wall Street or have joined the Peace Corps. Some have gone on to pursue graduate degrees in fields ranging from creative writing to marine biology. The "hot spots" for any particular profession will, of course, vary, but, as we recover from the pandemic, I expect opportunities will abound around the country.