What does an Associate Brand Manager do?
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Associate brand manager responsibilities
Here are examples of responsibilities from real associate brand manager resumes:
- Manage and oversee rebranding campaign that includes social & new website!
- Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
- Manage all SEO initiatives including link building and website optimization for improve conversions.
- Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
- Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
- Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
- Work with the market research team to interpret and analyze market trends to proactively makebusiness decisions that support the pet strategy.
- Participate in professional development seminars to enhance sales strategies and techniques.
- Provide business analysis to senior management using both Nielsen and internal volume databases to support long-term brand strategy.
- Implement Skype calls for team meetings.
- Consult with clientele to seamlessly transition the client to the rebranding and new market positioning.
- Earn a company paid Lexus vehicle and other bonuses while building a legacy residual income.
- Optimize CRM communication stream, including content, product updates and offers as well as monthly analytics.
- Serve as customer relationship management (CRM) point person to digital, creative, and research agencies.
- Exercise extensive critical thinking abilities to frequently track business performance including monthly IRI, pricing, and shipments vs. consumption.
Associate brand manager skills and personality traits
We calculated that 45% of Associate Brand Managers are proficient in Customer Service, Sales Floor, and Loyalty Programs. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Associate Brand Managers that have these skills listed on their resume here:
- Customer Service, 45%
Established mutually respectful, client-loyal relationships through exceptional customer service and providing seamless communications between team members and high-profile pharmaceutical companies.
- Sales Floor, 36%
Check markdowns, set up sale signs, process clothing, unload/open packaged clothing and put it onto the sales floor.
- Loyalty Programs, 5%
Process cashier transactions quickly and accurately while promoting brand loyalty programs.
- Minimizes Risk, 2%
Maintain a clean and safe environment that prevents loss and minimizes risk.
- PET, 2%
Developed print campaign for Cesar, reaching a fall 2009 Affinity VISTA score +46% higher than pet norm.
- Product Suggestions, 1%
Provided product suggestions and additional items to elevate the customer experience.
Most associate brand managers use their skills in "customer service," "sales floor," and "loyalty programs" to do their jobs. You can find more detail on essential associate brand manager responsibilities here:
Analytical skills. To carry out their duties, the most important skill for an associate brand manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Associate brand managers often use analytical skills in their day-to-day job, as shown by this real resume: "conducted in depth financial analysis of entire kraft singles product line resulting in recommendation to improve portfolio profitability. "
Communication skills. Many associate brand manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so an associate brand manager will need this skill often in their role. This resume example is just one of many ways associate brand manager responsibilities rely on communication skills: "managed national marketing promotions and consumer communications across all product lines. "
Creativity. This is an important skill for associate brand managers to perform their duties. For an example of how associate brand manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an associate brand manager: "worked cross functionally with r&d;, packaging, product development, creative and advertising agency to grow market share. ".
Interpersonal skills. A big part of what associate brand managers do relies on "interpersonal skills." You can see how essential it is to associate brand manager responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical associate brand manager tasks: "provided a interpersonal business relationship for expanding customer interest. "
Organizational skills. Another crucial skill for an associate brand manager to carry out their responsibilities is "organizational skills." A big part of what associate brand managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to associate brand manager duties can be seen in an example from an associate brand manager resume snippet: "collaborated with business owners, managers and marketing teams to develop brand strategies and marketing campaigns to meet organizational objectives. "
The three companies that hire the most associate brand managers are:
- Gap Inc.238 associate brand managers jobs
- Gap International177 associate brand managers jobs
- Conagra Brands64 associate brand managers jobs
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Compare different associate brand managers
Associate brand manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
There are some key differences in the responsibilities of each position. For example, associate brand manager responsibilities require skills like "sales floor," "loyalty programs," "minimizes risk," and "product suggestions." Meanwhile a typical manager, strategy has skills in areas such as "project management," "portfolio," "client facing," and "business strategy." This difference in skills reveals the differences in what each career does.
Managers, strategy earn the highest salaries when working in the technology industry, with an average yearly salary of $116,769. On the other hand, associate brand managers are paid more in the manufacturing industry with an average salary of $91,777.managers, strategy tend to reach higher levels of education than associate brand managers. In fact, managers, strategy are 8.2% more likely to graduate with a Master's Degree and 1.3% more likely to have a Doctoral Degree.Associate brand manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Each career also uses different skills, according to real associate brand manager resumes. While associate brand manager responsibilities can utilize skills like "customer service," "sales floor," "loyalty programs," and "minimizes risk," marketing manager/project managers use skills like "project management," "powerpoint," "email campaigns," and "project scope."
Marketing manager/project managers may earn a lower salary than associate brand managers, but marketing manager/project managers earn the most pay in the technology industry with an average salary of $95,863. On the other hand, associate brand managers receive higher pay in the manufacturing industry, where they earn an average salary of $91,777.Average education levels between the two professions vary. Marketing manager/project managers tend to reach lower levels of education than associate brand managers. In fact, they're 6.9% less likely to graduate with a Master's Degree and 1.3% more likely to earn a Doctoral Degree.Associate brand manager vs. Digital marketing manager
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from associate brand manager resumes include skills like "sales floor," "loyalty programs," "minimizes risk," and "product suggestions," whereas a digital marketing manager is more likely to list skills in "google analytics," "strong project management," "project management," and "kpis. "
Digital marketing managers typically earn lower educational levels compared to associate brand managers. Specifically, they're 7.3% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Associate brand manager vs. Planning manager
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Types of associate brand manager
Updated January 8, 2025
