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Become An Associate Business Manager

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Working As An Associate Business Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Associate Business Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Business Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Business Manager jobs

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Average Length of Employment
Business Manager 3.9 years
Business Partner 3.6 years
Business Director 3.3 years
Top Employers Before
Manager 5.3%
Internship 3.5%
Top Employers After
Owner 3.4%
Director 3.4%
Manager 3.4%

Associate Business Manager Demographics

Gender

Female

53.3%

Male

45.1%

Unknown

1.6%
Ethnicity

White

78.9%

Asian

10.0%

Hispanic or Latino

8.6%

Unknown

1.6%

Black or African American

0.9%
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Languages Spoken

Spanish

30.4%

Mandarin

17.4%

Chinese

13.0%

Portuguese

4.3%

Filipino

4.3%

Bislama

4.3%

Japanese

4.3%

Hokkien

4.3%

Serbian

4.3%

Korean

4.3%

Shona

4.3%

Italian

4.3%
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Associate Business Manager Education

Schools

University of Phoenix

11.8%

Michigan State University

7.8%

Syracuse University

5.9%

State University of New York Buffalo

5.9%

Pennsylvania State University

5.9%

Iowa State University

5.9%

DePaul University

5.9%

Ramapo College of New Jersey

3.9%

Temple University

3.9%

University of Central Florida

3.9%

Bryant University

3.9%

Bryn Mawr College

3.9%

State University of New York College at Old Westbury

3.9%

University of California - Santa Barbara

3.9%

Harvard University

3.9%

Webster University

3.9%

California State University - East Bay

3.9%

Rochester Institute of Technology

3.9%

University of St. Thomas (Texas)

3.9%

East Tennessee State University

3.9%
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Majors

Business

34.0%

Marketing

12.4%

Accounting

11.1%

Finance

5.9%

Management

5.2%

Political Science

3.3%

Communication

3.3%

Health Care Administration

2.6%

Elementary Education

2.6%

Law

2.6%

Psychology

2.0%

Project Management

2.0%

Economics

2.0%

Advertising

2.0%

Business/Commerce

2.0%

Electrical Engineering

2.0%

Entertainment Business

1.3%

Mental Health Counseling

1.3%

Mechanical Engineering

1.3%

Business Economics

1.3%
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Degrees

Bachelors

49.5%

Masters

27.9%

Other

13.9%

Certificate

2.9%

Associate

2.4%

Doctorate

1.9%

Diploma

1.0%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Business Manager Salaries

Job Title Company Location Start Date Salary
Associate Director, Business Manager/Equity Derivatives Middle Office UBS Securities LLC New York, NY Dec 15, 2014 $150,700
Associate Manager Strategy and Business Development Samsung Semiconductor, Inc. Menlo Park, CA Mar 02, 2015 $120,000
Associate Manager Business Analytics Gilead Sciences, Inc. Foster City, CA Jun 03, 2016 $118,082 -
$120,339
Associate Manager, Business Analytics Gilead Sciences, Inc. Foster City, CA Aug 15, 2014 $115,378 -
$116,850
Business & Integration Arch Associate Manager Accenture LLP Lisle, IL Oct 18, 2016 $115,000
Business & Integration Arch Associate Manager Accenture LLP Jersey City, NJ Oct 18, 2016 $115,000
Associate Director, Business Manager/Global Equity Derivatives UBS Securities LLC New York, NY Oct 19, 2016 $114,100
Associate Business Manager Nextera Energy Project Management, LLC Houston, TX Sep 30, 2013 $110,000
Associate Manager-Business Analysis American Institute of Certified Public Accountants Durham, NC Apr 15, 2016 $109,200
Associate Manager, Marketing Analytics & Business Abbvie Inc. North Chicago, IL Apr 08, 2013 $108,608
Associate Manager, Marketing Analytics & Business Abbott Laboratories Parkersburg, IL Oct 01, 2012 $108,608
Associate Director, Business Manager/Ibit UBS AG Stamford, CT Dec 05, 2014 $108,500 -
$125,000
Associate Director, Business Manager/Equity Deri UBS Securities LLC New York, NY Sep 17, 2014 $107,000 -
$111,500
Associate Manager-Business Analyst Virtusa Corporation New York, NY Aug 28, 2016 $106,746
Associate Manager-Healthcare Business Analyst Emids Technologies Private Limited Corp Nashville, TN Dec 06, 2010 $105,000
Associate Manager-Business Analysis American Institute of Certified Public Accountants Durham, NC Apr 28, 2016 $105,000 -
$115,000
Software Manager I-Associate Manager/Business Co Virtusa Corp New York, NY Aug 24, 2012 $105,000
Software Manager I-Associate Manager/Business Co Virtusa Corp New York, NY Mar 30, 2012 $105,000
Software Manager I-Associate Manager/Business Co Virtusa Corporation Westborough, MA Jan 05, 2012 $105,000
Associate Manager-Business Analyst Virtusa Corp Florham Park, NJ Apr 13, 2012 $104,800
Associate Manager-Business Analyst Virtusa Corporation Upper Saddle River, NJ Nov 04, 2011 $104,800
Associate Manager/Business Analyst Virtusa Corporation Westborough, MA Oct 16, 2009 $95,018
Associate Manager/Business Analyst Virtusa Corp Minneapolis, MN Apr 14, 2010 $95,018
Associate Manager/Business Analyst Virtusa Corp Hartford, CT Nov 10, 2009 $95,018
Associate Manager, Business Intelligence & SAS ANA Mylan Specialty L.P. Ridgefield, NJ Sep 17, 2012 $95,000
Associate Manager-Business Analyst Virtusa Corporation Austin, TX Aug 28, 2016 $94,141
Associate Manager-Business Analyst Virtusa Corporation Troy, NY Aug 28, 2016 $91,790
Associate Manager, Marketing Analytics & Business Insights Abbvie Inc. Mettawa, IL Jul 21, 2016 $90,000

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Top Skills for An Associate Business Manager

FinancialStatementsPayrollPrivateLabelCustomerServiceSupplierPartnersNewProductDevelopmentJournalEntriesAccrualsBusinessDevelopmentHumanResourcesCategoryReviewsDaymonWorldwideMarketResearchGeneralLedgerBuyersBusinessPlansBusinessManagementDeliversSalesPresentationsBusinessOperationsDataEntry

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Top Associate Business Manager Skills

  1. Financial Statements
  2. Payroll
  3. Private Label
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated accounting functions: Financial Statements, Taxes, Financial budgeting and Projections for clients.
  • Maintained physician contracts, recruitment, payroll, quality and productivity.
  • Worked closely with Category Managers to identify new opportunities available in the Private Label industry.
  • Collaborated with manufacturers, customer service, and sales to increase product line to 30% +, annually.
  • Managed 40-60 Supplier Partners at Lucky Stores.

Top Associate Business Manager Employers