Associate designer vs graphic designer/production

Differences between associate designer and graphic designer/production duties and responsibilities

Associate designer example responsibilities.

• Create & manage PPC advertising campaigns and perform basic SEO maintenance to improve web traffic.
• Select all fabrics and trims, develop styles from first sketch through production, manage sample room, and extensive fittings.
• Develop marketing and brand awareness initiatives through social media outlets; create and manage company Facebook and Houzz profiles.
• Design print collateral such as brochures and promotional products
• Establish new grade rules in PLM.
• Operate POS & other computerize cash registers.
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Graphic designer/production example responsibilities.

• Manage production of products; custom banners, t-shirts, satin flags, from concept to final product.
• Manage various publications including catalogs, catalog inserts, brochures, mailers and advertising material.
• Develop and update conference materials, including PowerPoint presentations, posters, handouts, badges, table tents, and folders.
• Produce corporate identity systems and collateral print materials, print advertising, product/capabilities brochures, direct mail and newsletters.
• Produce daily, weekly and monthly newsletters in both print and HTML.
• Create cleaner HTML email templates and help others within the group improve their HTML skills.
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