How much do marketing associate directors make?

Marketing associate directors make $106,000 per year, on average ($51.35 per hour). However, there is a considerable range in how much a marketing associate director can make, starting from as little as $69,000 a year to as much as $164,000 a year.

What is associate director level?

The associate director level is the midpoint between management and the executive team. This level is an upper management position that acts as a liaison between management and the executive team.

What is the difference between a director and an associate director?

The difference between a director and an associate director is that a director is higher than an associate director. An assistant director typically works directly under a director in a more active management role.

What qualifications do you need to be a marketing director?

The qualifications you need to be a marketing director include the right combination of educational credentials and work experience. Most marketing directors have a bachelor's degree in business, marketing, communications, or related fields. Over 75% of marketing directors have a bachelor's degree, and 12% have master's degrees. In addition, at least 4-5 years of experience working in marketing and running a marketing team is also needed before having what it takes to serve as marketing director.

How To Become An Associate Director, Marketing: What It Is and Career Path

What is an associate director, marketing and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

Having a fancy salary and a high directorate position is quite a great thing. If you possess problem-solving skills and great marketing skills to offer to an organization and qualify for the Associate Director of Marketing requirements, you should definitely think about pursuing this career option.

As an Associate Director, you need to strategize and implement marketing plans, develop budgets for various projects, negotiate with the media, and maintain all the data. You will be actively involved in recruiting and training professionals and think about all the perspectives of broadening the horizons of your organization. You must have excellent leadership skills and a passion for marketing. You must be a communicator.

About educational qualifications, you must have at least a bachelor's degree in marketing. However, a master's degree is always preferred. You might have to work for longer hours than usual some days, as it is an important job. The average salary is about $35,000 annually and can go up to a great extent depending upon your performance.

What general advice would you give to an associate director, marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreAssociate Director, MarketingUS Average

Salary

7.6

Avg. Salary $100,954

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 56.07%

male 43.93%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an associate director, marketing

Explore associate director, marketing education requirements

Most common associate director, marketing degrees

Bachelor's

77.9 %

Master's

16.6 %

Associate

3.4 %

Start to develop specific associate director, marketing skills

Skills	Percentages
Digital Marketing	11.91%
Market Research	8.32%
Healthcare	7.26%
Strong Project Management	6.34%
Project Management	6.15%

Complete relevant associate director, marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New associate directors, marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an associate director, marketing based on U.S. Bureau of Labor Statistics data and data from real associate director, marketing resumes.

Research associate director, marketing duties and responsibilities

Implement growth and test strategies to increase net revenue and ensure all annual and ROI goals are achieved.
Manage budgets up to $150K for season base on initiatives, consistent record of high ROI base on allocations.
Manage all social media relations through facebook, twitter, LinkedIn, flickr, animoto, wordpress, jibjab and foursquare.
Manage copywriting, proofreading and editing processes.

Apply for associate director, marketing jobs

Now it's time to start searching for an associate director, marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average associate director, marketing salary

The average associate director, marketing salary in the United States is $100,954 per year or $49 per hour. Associate director, marketing salaries range between $70,000 and $144,000 per year.

Average associate director, marketing salary

$100,954 Yearly

$48.54 hourly

How do associate directors, marketing rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Associate director, marketing reviews

A zippia user wrote a review on Dec 2019

Pros

The impact that this role can have in the organization, and the high responsabilities

Cons

People under you might not like you

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

What is an associate director, marketing and how to become one

What general advice would you give to an associate director, marketing?

Associate director, marketing career paths

Key steps to become an associate director, marketing

Explore associate director, marketing education requirements

Most common associate director, marketing degrees

Start to develop specific associate director, marketing skills

Complete relevant associate director, marketing training and internships

Research associate director, marketing duties and responsibilities

Apply for associate director, marketing jobs

How did you land your first associate director, marketing job

Average associate director, marketing salary

How do associate directors, marketing rate their job?

Associate director, marketing reviews

Associate director, marketing FAQs

How much do marketing associate directors make?

What is associate director level?

What is the difference between a director and an associate director?

What qualifications do you need to be a marketing director?

Search for associate director, marketing jobs