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Become An Associate Director, Marketing

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Working As An Associate Director, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $124,000

    Average Salary

What Does An Associate Director, Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Director, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Director, Marketing Career Paths

Associate Director, Marketing
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
Director
Director Of Sales And Marketing
9 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Account Director
Senior Account Director
10 Yearsyrs
Account Director
9 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Director, Global Marketing
Senior Director Of Marketing
12 Yearsyrs
Director, Global Marketing
12 Yearsyrs
Senior Director Of Marketing
Sales And Marketing Vice President
11 Yearsyrs
Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Director
6 Yearsyrs
Brand Director
Chief Marketing Officer
10 Yearsyrs
Brand Director
10 Yearsyrs
Director Of Sales
Senior Sales Director
11 Yearsyrs
Director Of Marketing Services
9 Yearsyrs
Director Of Marketing & Development
Director, Product Marketing
11 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Director Of Strategy
11 Yearsyrs
Senior Director
Development Vice President
10 Yearsyrs
Director Of Sales And Marketing
Regional Sales Director
11 Yearsyrs
Director Of Consumer Marketing
10 Yearsyrs
Director Of Marketing Services
Vice President & General Manager
12 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Integrated Marketing Director
8 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Sales And Marketing Vice President
Senior Vice President, Sales
14 Yearsyrs
Director Of Consumer Marketing
Executive Director, Marketing
9 Yearsyrs
Development Director
Director Of Advancement
11 Yearsyrs
Director Of Admissions
Regional Marketing Director
7 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Senior Vice President
Vice President And Manager
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Associate Director, Marketing
Manager 3.0%
Top Careers After Associate Director, Marketing
Director 6.2%
Consultant 5.2%
Principal 2.3%

Do you work as an Associate Director, Marketing?

Average Yearly Salary
$124,000
View Detailed Salary Report
$81,000
Min 10%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$188,000
Max 90%
Best Paying Company
Conde Nast
Highest Paying City
Danbury, CT
Highest Paying State
North Dakota
Avg Experience Level
3.0 years
How much does an Associate Director, Marketing make at top companies?
The national average salary for an Associate Director, Marketing in the United States is $124,359 per year or $60 per hour. Those in the bottom 10 percent make under $81,000 a year, and the top 10 percent make over $188,000.

Real Associate Director, Marketing Salaries

Job Title Company Location Start Date Salary
Associate Director, Marketing Biogen, Inc. Cambridge, MA Aug 20, 2016 $211,000 -
$214,000
Associate Director, Marketing Biogen, Inc. Cambridge, MA Jun 08, 2016 $202,000 -
$205,000
Associate Marketing Director The Dow Chemical Company Marlborough, MA Dec 05, 2014 $171,371
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Jan 15, 2012 $164,653 -
$187,000
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Nov 29, 2010 $163,645
Associate Director, Marketing-Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 11, 2012 $148,000
Associate Director of Marketing, Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 18, 2012 $148,000
Associate Marketing Director The Dow Chemical Company Marlborough, MA Oct 01, 2014 $142,064 -
$186,984
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Aug 24, 2015 $140,000
Associate Director, Marketing DR. Reddy's Laboratories, Inc. Bridgewater, NJ Jun 09, 2011 $140,000
Associate Director, ID & Oncology Marketing, Latin Astellas Pharma Us, Inc. Deerfield, IL Oct 01, 2011 $140,000 -
$180,000
Associate Director, Marketing Science, Oncology Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 06, 2012 $139,750
Associate Director, Marketing Management Directv LLC El Segundo, CA Jun 06, 2016 $138,757
Associate Director, Marketing Analytics The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Jan 17, 2010 $135,000
Associate Director, Marketing Finance Eisai Inc. Woodcliff Lake, NJ Nov 25, 2010 $134,057
Associate Director, Marketing Baraclude/Hcv Promot Bristol-Myers Squibb Company Plainsboro, NJ Jan 07, 2015 $132,600
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2013 $128,886
Associate Director, Marketing Science Novrtis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2010 $128,886
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 11, 2014 $125,000
Associate Director Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Jul 22, 2016 $125,000
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 12, 2014 $125,000
Associate Director, Innovation Management & Marketing Mars Drinks North America, LLC West Chester, PA Nov 01, 2015 $115,586
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 11, 2010 $115,000
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 10, 2010 $115,000
Associate Director, Search Marketing Digitas, Inc. Boston, MA Jul 25, 2013 $115,000
Associate Director, Marketing Analytics Ogilvyone, LLC New York, NY Jun 06, 2015 $110,000
Associate Marketing Director Evins Communications, Ltd. New York, NY Jun 10, 2015 $110,000
Associate Marketing Director Evins Communications, Ltd. New York, NY Oct 06, 2015 $110,000

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Top Skills for An Associate Director, Marketing

  1. Strategic Partnerships
  2. Web Content
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Developed strategic partnerships for sponsorship support.
  • Web Content Manager and contributor to the AFA Facebook page resulting in increased engagement.
  • Managed the promotional budget and communication and promotions calendar for direct marketing initiatives, emails, and customer marketing campaigns.
  • Spearheaded new product development and marketing strategy for global breakfast drinks, which rapidly yielded $140MM in incremental net sales.
  • Provide input and direction to Market Research and guide application of implications from provider/customer insight studies.

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Top 10 Best States for Associate Directors, Marketing

  1. New Jersey
  2. Colorado
  3. Rhode Island
  4. California
  5. Virginia
  6. Delaware
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Connecticut
  • (951 jobs)
  • (616 jobs)
  • (130 jobs)
  • (5,370 jobs)
  • (729 jobs)
  • (75 jobs)
  • (893 jobs)
  • (270 jobs)
  • (815 jobs)
  • (389 jobs)

Associate Director, Marketing Demographics

Gender

Female

49.2%

Male

39.0%

Unknown

11.8%
Ethnicity

White

60.4%

Hispanic or Latino

15.1%

Black or African American

11.6%

Asian

9.1%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

44.6%

French

14.1%

Italian

7.6%

German

6.5%

Arabic

5.4%

Portuguese

4.3%

Hindi

2.2%

Chinese

2.2%

Gujarati

1.1%

Marathi

1.1%

Japanese

1.1%

Czech

1.1%

Dakota

1.1%

Slovak

1.1%

Armenian

1.1%

Tagalog

1.1%

Hebrew

1.1%

Mandarin

1.1%

Vietnamese

1.1%

Thai

1.1%
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Associate Director, Marketing Education

Schools

New York University

14.9%

University of Phoenix

6.6%

Columbia University

6.2%

Syracuse University

5.0%

University of Delaware

5.0%

Boston University

5.0%

Northeastern University

5.0%

University of Chicago

5.0%

DePaul University

4.5%

George Washington University

4.1%

Michigan State University

4.1%

Florida State University

4.1%

Harvard University

4.1%

University of Wisconsin Extension

4.1%

Northwestern University

3.7%

University of Maryland - College Park

3.7%

University of Pennsylvania

3.7%

Fordham University

3.7%

University of Southern California

3.7%

Purdue University

3.7%
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Majors

Marketing

24.3%

Business

23.4%

Communication

10.0%

English

6.1%

Management

5.5%

Finance

4.6%

Public Relations

4.6%

Journalism

2.7%

Psychology

2.1%

Political Science

2.0%

Business Communications

2.0%

Project Management

1.9%

Economics

1.8%

Advertising

1.6%

Education

1.4%

Graphic Design

1.3%

Sociology

1.3%

Photography

1.2%

History

1.2%

Accounting

1.2%
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Degrees

Bachelors

48.2%

Masters

37.4%

Other

7.2%

Certificate

3.0%

Doctorate

2.3%

Associate

1.7%

License

0.1%

Diploma

0.1%
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