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Become An Associate Director, Marketing

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Working As An Associate Director, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,000

    Average Salary

What Does An Associate Director, Marketing Do At Regeneron Pharmaceuticals

* Deliver expected results on complex, multifaceted marketing projects to support brand success.
* Develop and execute communication plans, messaging and branding campaigns targeting consumers.
* Manage promotional budget and spend.
* Set strategic direction for agencies and manage projects and agencies within time and budget parameters.
* Understand therapy area and brand performance vs. competitive landscape set to ensure we are differentiating our offerings and providing for better customer experiences.
* Identify through data, areas to optimize customer engagement strategies such as customer centricity, content adjustments, channel mix, and customer journey sequencing to improve customer engagement, customer experience or volume/ROI.
* Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives

What Does An Associate Director, Marketing Do At Abbvie

* Responsible for implementing and maintaining the effectiveness of the marketing and quality system by:
* Fostering teamwork across multiple stakeholders by informing the Integrated Brand Team’s' investment decisions with analyses related to pricing and marketing programs across all payer types as AbbVie navigates through the complex and evolving payer/ reimbursement and access landscape in Oncology.
* Develop and embed core principles of a successful launch strategy, crossing medical and pharmacy benefits, from a reimbursement, access, and distribution perspective across managed care, oncology franchise, and external partner collaboration teams
* Drive for results through the oversight of managed healthcare account manager execution via clear and concise communication and delivering high impact training initiatives
* Strategic and tactical plan development for managed care teams
* Accountability / Scope:
* Goals will directly align with market share and financial performance of products.
* Other goals will align with Integrated Brand Team goals, and with account manager goals to ensure accountability throughout the Payer organization

What Does An Associate Director, Marketing Do At Columbia University

* A. Social Media Channel Management
* The Associate Director will manage social channels (Facebook, Twitter, LinkedIn, Instagram) to build a thriving social community for the Columbia College Alumni Association and current students.
* This includes creating new content and leveraging existing content relevant for college alumni as well as identifying and optimizing paid social placements.
* This individual must be passionate about pop culture, intellectual culture and have an outstanding sense of tools and best practices in technology to help tell stories in relevant and fresh ways.
* This individual will need to monitor and constantly assess performance, with clear metrics, across the social channels to refine content and timing to maximize impact and audience growth and engagement.
* They will manage the advertising, social media metrics dashboard and other tools that inform how to grow the community and drive results.
* B.
* Additional Content Development and Management
* This position will also create new content and source existing content and strategically deploy it across additional channels for a variety of purposes.
* This individual must be a master storyteller who is a skilled writer with a clear, graceful writing style that can be adapted to all digital and print touchpoints, creating a common voice across multiple channels.
* This individual must also have a strong aesthetic and visual perspective with an ability to create and direct the development of visual content (photography, graphic design, and illustration), video and some digital animation.
* Strategic direction, storylines and themes will be developed both independently to meet key goals of the Columbia College Alumni Association and at the direct request of key partners who need support solving their communication needs for specific programs or goals, including priority fundraising initiatives.
* C.
* Web and Email Management
* This individual will update web content, and produce and write emails

What Does An Associate Director, Marketing Do At Daiichi Sankyo Inc.

* Lead the execution of peer-to-peer field programming for the Pain Franchise, including determination of programming mix, coordination of program content, selection, contracting and training of the speaker’s bureau and selection of appropriate metrics the programming analytics/ROI.
* Coordinate the planning and execution of medical congress-related activities related to thought leader engagement and professional education.
* Develop and sustain relationships with HCP and patient advocacy groups and lead key initiatives developed in partnership these groups.
* Support management of the medical agency of record, including expense forecasting, PR/POs, and monthly financial reconciliation.
* Qualifications
* Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation

What Does An Associate Director, Marketing Do At Sage Therapeutics

* Work with the Brand Lead to create and implement patient-focused creative development, planning, and execution for brexanolone including core promotional materials, product messaging & testing, targeting, marketing and media mix activities, digital & traditional presence
* Actively engage in the development of the PPD strategic brand plan and market research plan, including participation in cross-functional brand strategy team to provide input and support to identify growth opportunities and ways to build competitive advantage
* Lead the development, execution and US implementation of core promotional initiatives and materials for patients & caregivers
* Manage materials, projects and resources through the internal review committee process (PMRC); work collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
* Manage PPD Patient Ambassador Bureau, including speaker management, creation and execution of ongoing training for patient speakers, and development of patient testimonials
* Brand partner with Patient Services in the development and execution of new Hub / case management materials and patient engagement initiatives
* Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals
* Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
* Collaborate with multiple functional groups across the organization, including but not limited to Patient Services, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

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How To Become An Associate Director, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Director, Marketing jobs

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Real Associate Director, Marketing Salaries

Job Title Company Location Start Date Salary
Associate Director, Marketing Biogen, Inc. Cambridge, MA Aug 20, 2016 $211,000 -
$214,000
Associate Director, Marketing Biogen, Inc. Cambridge, MA Jun 08, 2016 $202,000 -
$205,000
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Jan 15, 2012 $164,653 -
$187,000
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Nov 29, 2010 $163,645
Associate Director of Marketing, Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 18, 2012 $148,000
Associate Director, Marketing-Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 11, 2012 $148,000
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Aug 24, 2015 $140,000
Associate Director, ID & Oncology Marketing, Latin Astellas Pharma Us, Inc. Deerfield, IL Oct 01, 2011 $140,000 -
$180,000
Associate Director, Marketing DR. Reddy's Laboratories, Inc. Bridgewater, NJ Jun 09, 2011 $140,000
Associate Director, Marketing Science, Oncology Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 06, 2012 $139,750
Associate Director, Marketing Management Directv LLC El Segundo, CA Jun 06, 2016 $138,757
Associate Director, Marketing Analytics The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Jan 17, 2010 $135,000
Associate Director, Marketing Finance Eisai Inc. Woodcliff Lake, NJ Nov 25, 2010 $134,057
Associate Director, Marketing Baraclude/Hcv Promot Bristol-Myers Squibb Company Plainsboro, NJ Jan 07, 2015 $132,600
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2013 $128,886
Associate Director, Marketing Science Novrtis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2010 $128,886
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 12, 2014 $125,000
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 11, 2014 $125,000
Associate Director Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Jul 22, 2016 $125,000
Associate Director, Marketing Qiagen, Inc. Germantown, MD Apr 15, 2013 $120,000
Associate Director, Innovation Management & Marketing Mars Drinks North America, LLC West Chester, PA Nov 01, 2015 $115,586
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 11, 2010 $115,000
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 10, 2010 $115,000
Associate Director, Search Marketing Digitas, Inc. Boston, MA Jul 25, 2013 $115,000
Associate Director, Marketing Analytics Ogilvyone, LLC New York, NY Jun 06, 2015 $110,000
Associate Director, Marketing Sciences OMD USA LLC New York, NY Jan 10, 2016 $108,500 -
$138,500
Associate Director, Marketing Sciences OMD USA LLC Chicago, IL Jan 10, 2016 $108,500 -
$138,500
Associate Director-Marketing Red 5 Studios, Inc. Irvine, CA Sep 20, 2016 $106,500
Associate Director, Marketing Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jan 31, 2014 $105,472

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Top Skills for An Associate Director, Marketing

BrandStrategyGrowthWebContentPortfolioMarketResearchDatabaseFacebookNewProductLaunchesROIFinancialBusinessDevelopmentProjectManagementRegulatoryPressReleasesTwitterHealthcareDirectReportsPCRMStrategicPlan

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Top Associate Director, Marketing Skills

  1. Brand Strategy
  2. Growth
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Initiated assessment and planning of Value Opportunity, including business case and brand strategy for Private Label and Hispanic.
  • Identify new opportunities for growth in existing and new markets.
  • Manage web content and train staff in web editing.
  • Evaluated and coordinated speaking engagements for Portfolio Managers.
  • Performed statistical analysis and competitive market research.

Associate Director, Marketing Videos

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