Become An Associate Director, Marketing

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Working As An Associate Director, Marketing

Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Interacting With Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems

Mostly Sitting
Stressful
$120,000
Average Salary

What Does An Associate Director, Marketing Do At Regeneron Pharmaceuticals

* Deliver expected results on complex, multifaceted marketing projects to support brand success.
* Develop and execute communication plans, messaging and branding campaigns targeting consumers.
* Manage promotional budget and spend.
* Set strategic direction for agencies and manage projects and agencies within time and budget parameters.
* Understand therapy area and brand performance vs. competitive landscape set to ensure we are differentiating our offerings and providing for better customer experiences.
* Identify through data, areas to optimize customer engagement strategies such as customer centricity, content adjustments, channel mix, and customer journey sequencing to improve customer engagement, customer experience or volume/ROI.
* Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives

What Does An Associate Director, Marketing Do At Abbvie

* Responsible for implementing and maintaining the effectiveness of the marketing and quality system by:
* Fostering teamwork across multiple stakeholders by informing the Integrated Brand Team’s' investment decisions with analyses related to pricing and marketing programs across all payer types as AbbVie navigates through the complex and evolving payer/ reimbursement and access landscape in Oncology.
* Develop and embed core principles of a successful launch strategy, crossing medical and pharmacy benefits, from a reimbursement, access, and distribution perspective across managed care, oncology franchise, and external partner collaboration teams
* Drive for results through the oversight of managed healthcare account manager execution via clear and concise communication and delivering high impact training initiatives
* Strategic and tactical plan development for managed care teams
* Accountability / Scope:
* Goals will directly align with market share and financial performance of products.
* Other goals will align with Integrated Brand Team goals, and with account manager goals to ensure accountability throughout the Payer organization

What Does An Associate Director, Marketing Do At Columbia University

* A. Social Media Channel Management
* The Associate Director will manage social channels (Facebook, Twitter, LinkedIn, Instagram) to build a thriving social community for the Columbia College Alumni Association and current students.
* This includes creating new content and leveraging existing content relevant for college alumni as well as identifying and optimizing paid social placements.
* This individual must be passionate about pop culture, intellectual culture and have an outstanding sense of tools and best practices in technology to help tell stories in relevant and fresh ways.
* This individual will need to monitor and constantly assess performance, with clear metrics, across the social channels to refine content and timing to maximize impact and audience growth and engagement.
* They will manage the advertising, social media metrics dashboard and other tools that inform how to grow the community and drive results.
* B.
* Additional Content Development and Management
* This position will also create new content and source existing content and strategically deploy it across additional channels for a variety of purposes.
* This individual must be a master storyteller who is a skilled writer with a clear, graceful writing style that can be adapted to all digital and print touchpoints, creating a common voice across multiple channels.
* This individual must also have a strong aesthetic and visual perspective with an ability to create and direct the development of visual content (photography, graphic design, and illustration), video and some digital animation.
* Strategic direction, storylines and themes will be developed both independently to meet key goals of the Columbia College Alumni Association and at the direct request of key partners who need support solving their communication needs for specific programs or goals, including priority fundraising initiatives.
* C.
* Web and Email Management
* This individual will update web content, and produce and write emails

What Does An Associate Director, Marketing Do At Daiichi Sankyo Inc.

* Lead the execution of peer-to-peer field programming for the Pain Franchise, including determination of programming mix, coordination of program content, selection, contracting and training of the speaker’s bureau and selection of appropriate metrics the programming analytics/ROI.
* Coordinate the planning and execution of medical congress-related activities related to thought leader engagement and professional education.
* Develop and sustain relationships with HCP and patient advocacy groups and lead key initiatives developed in partnership these groups.
* Support management of the medical agency of record, including expense forecasting, PR/POs, and monthly financial reconciliation.
* Qualifications
* Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation

What Does An Associate Director, Marketing Do At Sage Therapeutics

* Work with the Brand Lead to create and implement patient-focused creative development, planning, and execution for brexanolone including core promotional materials, product messaging & testing, targeting, marketing and media mix activities, digital & traditional presence
* Actively engage in the development of the PPD strategic brand plan and market research plan, including participation in cross-functional brand strategy team to provide input and support to identify growth opportunities and ways to build competitive advantage
* Lead the development, execution and US implementation of core promotional initiatives and materials for patients & caregivers
* Manage materials, projects and resources through the internal review committee process (PMRC); work collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
* Manage PPD Patient Ambassador Bureau, including speaker management, creation and execution of ongoing training for patient speakers, and development of patient testimonials
* Brand partner with Patient Services in the development and execution of new Hub / case management materials and patient engagement initiatives
* Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals
* Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
* Collaborate with multiple functional groups across the organization, including but not limited to Patient Services, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

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How To Become An Associate Director, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Director, Marketing jobs

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Associate Director, Marketing Career Paths

Associate Director, Marketing

Account Director

Chief Marketing Officer

10 Yearsyrs

Account Director

Director Of Account Management

11 Yearsyrs

Marketing Director

Director Of Communications And Marketing

Marketing Director

Associate Director

Associate Director

Vice President

Senior Vice President, Sales

14 Yearsyrs

Vice President

Vice President Of Sales & Operations

12 Yearsyrs

Senior Director Of Marketing

Vice President, Strategy

13 Yearsyrs

Average Length of Employment

Executive Director, Marketing 3.9 years
Director Of Marketing Services 3.7 years
Corporate Director Of Marketing 3.6 years
Marketing Operations Director 3.5 years
Marketing Services Manager 3.5 years
Marketing Management Consultant 3.5 years
Director, International Marketing 3.5 years
Senior Director Of Marketing 3.4 years
Director Of Marketing And Public Relations 3.4 years
Senior Marketing Coordinator 3.2 years
Business And Marketing Manager 3.1 years
Marketing/Business Development 3.1 years
Senior Marketing Specialist 3.1 years
Director, Global Marketing 3.1 years
Associate Director, Marketing 3.0 years
Senior Marketing Associate 3.0 years
Brand Marketing Manager 2.7 years
Integrated Marketing Director 2.7 years
Media Marketing Director 2.7 years
Director, Strategic Marketing 2.7 years
Product Marketing Associate 2.5 years
Director Of Strategy & Marketing 2.3 years
Assistant Marketing Manager 2.3 years
Associate Marketing Manager 2.2 years
Marketing Contractor 2.0 years
Brand Marketing Specialist 2.0 years
Marketing Associate 1.9 years

Top Careers Before Associate Director, Marketing

Top Careers After Associate Director, Marketing

Marketing Director 22.4%
Vice President 8.5%
Marketing Manager 8.0%
Director 6.8%
Associate Director 6.0%
Marketing Consultant 4.8%
Consultant 4.3%
Director Of Communications And Marketing 4.0%
Account Director 3.7%
Communications Director 3.4%
Senior Director Of Marketing 3.1%
Senior Director 3.1%
Executive Director 3.1%
Marketing Communications Manager 3.1%
Director, Global Marketing 2.8%
Sales/Marketing 2.8%
Business Developer 2.6%
Project Manager 2.6%
Brand Director 2.6%
Senior Manager 2.3%

Associate Director, Marketing Demographics

Gender

Female
54.1%
Male
43.7%
Unknown
2.2%

Ethnicity

White
79.9%
Hispanic or Latino
9.4%
Asian
8.5%
Unknown
1.4%
Black or African American
0.9%

Languages Spoken

Spanish
44.4%
French
13.3%
Italian
8.9%
German
6.7%
Chinese
4.4%
Hindi
4.4%
Portuguese
2.2%
Marathi
2.2%
Japanese
2.2%
Gujarati
2.2%
Tagalog
2.2%
Mandarin
2.2%
Arabic
2.2%
Thai
2.2%

Associate Director, Marketing

Unfortunately we don’t have enough data for this section.

Associate Director, Marketing Education

Schools

New York University
12.8%
Syracuse University
6.8%
Boston University
6.0%
DePaul University
6.0%
University of Phoenix
6.0%
Columbia University
6.0%
Purdue University
6.0%
Villanova University
5.3%
University of Delaware
5.3%
University of Chicago
5.3%
Northeastern University
4.5%
Temple University
3.8%
West Virginia University
3.8%
Cornell University
3.8%
University of Maryland - College Park
3.8%
University of Florida
3.0%
University of San Francisco
3.0%
University of Pennsylvania
3.0%
Southern Methodist University
3.0%
Wayne State University
3.0%

Majors

Degrees

Bachelors
45.4%
Masters
41.6%
Other
6.6%
Certificate
3.5%
Doctorate
1.7%
Associate
1.0%
Diploma
0.2%

Associate Director, Marketing

Unfortunately we don’t have enough data for this section.

Job type you want

Full Time

Part Time

Internship

Temporary

Real Associate Director, Marketing Salaries

Job Title	Company	Location	Start Date	Salary
Associate Director, Marketing	Biogen, Inc.	Cambridge, MA	Aug 20, 2016	$211,000 - $214,000
Associate Director, Marketing	Biogen, Inc.	Cambridge, MA	Jun 08, 2016	$202,000 - $205,000
Associate Director, Marketing	Boehringer Ingelheim Pharmaceuticals, Inc.	Ridgefield, CT	Jan 15, 2012	$164,653 - $187,000
Associate Director, Marketing	Boehringer Ingelheim Pharmaceuticals, Inc.	Ridgefield, CT	Nov 29, 2010	$163,645
Associate Director of Marketing, Influenza	Novartis Vaccines and Diagnostics, Inc.	East Hanover, NJ	Jun 18, 2012	$148,000
Associate Director, Marketing-Influenza	Novartis Vaccines and Diagnostics, Inc.	East Hanover, NJ	Jun 11, 2012	$148,000
Associate Director, Marketing Science	Novartis Pharmaceuticals Corporation	East Hanover, NJ	Aug 24, 2015	$140,000
Associate Director, ID & Oncology Marketing, Latin	Astellas Pharma Us, Inc.	Deerfield, IL	Oct 01, 2011	$140,000 - $180,000
Associate Director, Marketing	DR. Reddy's Laboratories, Inc.	Bridgewater, NJ	Jun 09, 2011	$140,000
Associate Director, Marketing Science, Oncology	Novartis Pharmaceuticals Corporation	East Hanover, NJ	Apr 06, 2012	$139,750
Associate Director, Marketing Management	Directv LLC	El Segundo, CA	Jun 06, 2016	$138,757
Associate Director, Marketing Analytics	The Ogilvy Group Inc.-Ogilvy & Mather	New York, NY	Jan 17, 2010	$135,000
Associate Director, Marketing Finance	Eisai Inc.	Woodcliff Lake, NJ	Nov 25, 2010	$134,057
Associate Director, Marketing Baraclude/Hcv Promot	Bristol-Myers Squibb Company	Plainsboro, NJ	Jan 07, 2015	$132,600
Associate Director, Marketing Science	Novartis Pharmaceuticals Corporation	East Hanover, NJ	Apr 01, 2013	$128,886
Associate Director, Marketing Science	Novrtis Pharmaceuticals Corporation	East Hanover, NJ	Apr 01, 2010	$128,886
Associate Director, Marketing Analytics	Ogilvyone LLC	New York, NY	Sep 12, 2014	$125,000
Associate Director, Marketing Analytics	Ogilvyone LLC	New York, NY	Sep 11, 2014	$125,000
Associate Director Marketing Science	Novartis Pharmaceuticals Corporation	East Hanover, NJ	Jul 22, 2016	$125,000
Associate Director, Marketing	Qiagen, Inc.	Germantown, MD	Apr 15, 2013	$120,000
Associate Director, Innovation Management & Marketing	Mars Drinks North America, LLC	West Chester, PA	Nov 01, 2015	$115,586
Associate Director of Marketing	VR Nanocast, Inc.	San Francisco, CA	Jun 11, 2010	$115,000
Associate Director of Marketing	VR Nanocast, Inc.	San Francisco, CA	Jun 10, 2010	$115,000
Associate Director, Search Marketing	Digitas, Inc.	Boston, MA	Jul 25, 2013	$115,000
Associate Director, Marketing Analytics	Ogilvyone, LLC	New York, NY	Jun 06, 2015	$110,000
Associate Director, Marketing Sciences	OMD USA LLC	New York, NY	Jan 10, 2016	$108,500 - $138,500
Associate Director, Marketing Sciences	OMD USA LLC	Chicago, IL	Jan 10, 2016	$108,500 - $138,500
Associate Director-Marketing	Red 5 Studios, Inc.	Irvine, CA	Sep 20, 2016	$106,500
Associate Director, Marketing	Novartis Vaccines and Diagnostics, Inc.	East Hanover, NJ	Jan 31, 2014	$105,472

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Top Skills for An Associate Director, Marketing

Top Associate Director, Marketing Skills

Brand Strategy
Growth
Web Content

You can check out examples of real life uses of top skills on resumes here:

Initiated assessment and planning of Value Opportunity, including business case and brand strategy for Private Label and Hispanic.
Identify new opportunities for growth in existing and new markets.
Manage web content and train staff in web editing.
Evaluated and coordinated speaking engagements for Portfolio Managers.
Performed statistical analysis and competitive market research.