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Become An Associate Director, Marketing

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Working As An Associate Director, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,000

    Average Salary

What Does An Associate Director, Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Director, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Director, Marketing jobs

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Average Length of Employment
Partner-Director 3.8 years
Marketing Manager 3.1 years
Account Director 3.1 years
Marketing Director 3.1 years
Brand Director 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 2.3%
Top Employers After
Director 6.8%
Consultant 4.3%

Associate Director, Marketing Demographics

Gender

Female

54.1%

Male

43.7%

Unknown

2.2%
Ethnicity

White

79.9%

Hispanic or Latino

9.4%

Asian

8.5%

Unknown

1.4%

Black or African American

0.9%
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Languages Spoken

Spanish

44.4%

French

13.3%

Italian

8.9%

German

6.7%

Chinese

4.4%

Hindi

4.4%

Portuguese

2.2%

Marathi

2.2%

Japanese

2.2%

Gujarati

2.2%

Tagalog

2.2%

Mandarin

2.2%

Arabic

2.2%

Thai

2.2%
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Associate Director, Marketing Education

Schools

New York University

12.8%

Syracuse University

6.8%

Boston University

6.0%

DePaul University

6.0%

University of Phoenix

6.0%

Columbia University

6.0%

Purdue University

6.0%

Villanova University

5.3%

University of Delaware

5.3%

University of Chicago

5.3%

Northeastern University

4.5%

Temple University

3.8%

West Virginia University

3.8%

Cornell University

3.8%

University of Maryland - College Park

3.8%

University of Florida

3.0%

University of San Francisco

3.0%

University of Pennsylvania

3.0%

Southern Methodist University

3.0%

Wayne State University

3.0%
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Majors

Marketing

25.1%

Business

21.3%

Communication

11.2%

Public Relations

5.6%

Management

5.4%

English

5.2%

Finance

4.7%

Journalism

2.9%

Psychology

2.7%

Political Science

1.8%

Advertising

1.8%

Biology

1.6%

Project Management

1.6%

Business Communications

1.6%

Sociology

1.6%

Education

1.3%

Economics

1.3%

Agricultural Public Services

1.1%

Kinesiology

1.1%

History

1.1%
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Degrees

Bachelors

45.4%

Masters

41.6%

Other

6.6%

Certificate

3.5%

Doctorate

1.7%

Associate

1.0%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Director, Marketing Salaries

Job Title Company Location Start Date Salary
Associate Director, Marketing Biogen, Inc. Cambridge, MA Aug 20, 2016 $211,000 -
$214,000
Associate Director, Marketing Biogen, Inc. Cambridge, MA Jun 08, 2016 $202,000 -
$205,000
Associate Marketing Director The Dow Chemical Company Marlborough, MA Dec 05, 2014 $171,371
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Jan 15, 2012 $164,653 -
$187,000
Associate Director, Marketing Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Nov 29, 2010 $163,645
Associate Director, Marketing-Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 11, 2012 $148,000
Associate Director of Marketing, Influenza Novartis Vaccines and Diagnostics, Inc. East Hanover, NJ Jun 18, 2012 $148,000
Associate Marketing Director The Dow Chemical Company Marlborough, MA Oct 01, 2014 $142,064 -
$186,984
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Aug 24, 2015 $140,000
Associate Director, ID & Oncology Marketing, Latin Astellas Pharma Us, Inc. Deerfield, IL Oct 01, 2011 $140,000 -
$180,000
Associate Director, Marketing DR. Reddy's Laboratories, Inc. Bridgewater, NJ Jun 09, 2011 $140,000
Associate Director, Marketing Science, Oncology Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 06, 2012 $139,750
Associate Director, Marketing Management Directv LLC El Segundo, CA Jun 06, 2016 $138,757
Associate Director, Marketing Analytics The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Jan 17, 2010 $135,000
Associate Director, Marketing Finance Eisai Inc. Woodcliff Lake, NJ Nov 25, 2010 $134,057
Associate Director, Marketing Baraclude/Hcv Promot Bristol-Myers Squibb Company Plainsboro, NJ Jan 07, 2015 $132,600
Associate Director, Marketing Science Novrtis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2010 $128,886
Associate Director, Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Apr 01, 2013 $128,886
Associate Director Marketing Science Novartis Pharmaceuticals Corporation East Hanover, NJ Jul 22, 2016 $125,000
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 12, 2014 $125,000
Associate Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 11, 2014 $125,000
Associate Director, Innovation Management & Marketing Mars Drinks North America, LLC West Chester, PA Nov 01, 2015 $115,586
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 11, 2010 $115,000
Associate Director of Marketing VR Nanocast, Inc. San Francisco, CA Jun 10, 2010 $115,000
Associate Director, Search Marketing Digitas, Inc. Boston, MA Jul 25, 2013 $115,000
Associate Marketing Director Evins Communications, Ltd. New York, NY Oct 06, 2015 $110,000
Associate Marketing Director Evins Communications, Ltd. New York, NY Jun 10, 2015 $110,000
Associate Director, Marketing Analytics Ogilvyone, LLC New York, NY Jun 06, 2015 $110,000

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Top Skills for An Associate Director, Marketing

BrandStrategyGrowthWebContentPortfolioMarketResearchDatabaseFacebookNewProductLaunchesROIFinancialBusinessDevelopmentProjectManagementRegulatoryPressReleasesTwitterHealthcareDirectReportsPCRMStrategicPlan

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Top Associate Director, Marketing Skills

  1. Brand Strategy
  2. Growth
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Initiated assessment and planning of Value Opportunity, including business case and brand strategy for Private Label and Hispanic.
  • Identify new opportunities for growth in existing and new markets.
  • Manage web content and train staff in web editing.
  • Evaluated and coordinated speaking engagements for Portfolio Managers.
  • Performed statistical analysis and competitive market research.

Top Associate Director, Marketing Employers

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