Associate director, marketing job description

• A bachelor’s degree in journalism, marketing, or creative field is required; master’s degree preferred
• 5+ years professional experience in higher education admissions communications and marketing or related field required
• Strong organizational skills with a high attention to detail
• Experience developing and executing email marketing campaigns, using data to inform decisions
• Excellent written and verbal communication skills
• Excellent computer skills including advanced working knowledge of all MS Office applications
• Ability to work effectively with multiple departments while managing multiple, time sensitive projects
• Have the ability to exercise and apply sound judgment and decision-making skills as well as the ability to maintain integrity and confidentiality of data
• Occasional weekend and evening work may be required
• Possess a strong work ethic, good sense of humor, excellent strategic thinking abilities, and outstanding communication and interpersonal skills

Other Duties:

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.

Job responsibilities and activities may be modified or changed at any time with or without notice. Job descriptions will be audited periodically by the Ursinus Human Resources department to ensure they are up-to-date and reflect the essential responsibilities and duties of the job.

Applications:

Interested candidates should hit the apply button. Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.

Ursinus is an EO/AA employer. Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment.

The Associate Director, Payer Marketing plays an integral role in the development, implementation and follow-up of key brand strategies and initiatives that are focused on the U.S. payer, access and reimbursement environment as part of the overall US commercial strategy for the on-market PMO franchise as well as the launch of a gene therapy.
Responsibilities:
Develop and execute the US payer strategy for both PMO franchise and gene therapy products as well as US access & reimbursement strategy including identification of key market dynamics, critical tactical programs, and activities for Sarepta's PMO and gene therapy products in Duchenne muscular dystrophy (DMD) therapeutic area in partnership with broader team Actively contribute to the development of competitive payer messaging platform to effectively position Sarepta products within the RNA and gene therapy marketplace Conduct analyses, synthesize strategic input and provide strategic recommendations to the management team Collaborate with cross functional partners (i.e. Directors of National Accounts Team, Directors of Market Access and Reimbursement Team) to gain organizational alignment on key strategies and initiatives Actively manage key strategic partners / vendors to ensure execution on agreed timelines, budget, and quality deliverables Ensure key deliverables are executed in accordance with Sarepta's compliance and regulatory policies Manage payer marketing line item within US Marketing team budget Represent Marketing / Commercial team on key cross-functional teams, and support cross-functional efforts to support EXONDYS 51, VYONDYS 53, AMONDYS 45, and SPRT 9001 (micro-dystrophin) Support additional Commercial and U.S. Marketing Team initiatives Establish strong relationships and develop collaborative partnerships with key stakeholders in the field of DMDOther related duties as needed

Desired Education and Skills:
Bachelor's Degree required; MBA preferred10 years of relevant experience; of which, at least 3 or more years of commercial experience in brand management/marketing/market access in the biotechnology/pharmaceutical industry Expertise in brand marketing or market access and strong project management experience with the ability to work on multiple projects simultaneously New product launch experience preferred Orphan or rare disease experience, and an authentic commitment to working closely with patient community Proven ability to lead and develop exceptional relationships and have an impact on influence others

This position is hybrid, you will be expected to work on site at one of Sarepta's facilities in the United States and/or attend Company-sponsored in-person events from time to time. Candidates should be aware that Sarepta currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 in order to work on site. Sarepta is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

Candidates must be authorized to work in the U.S.
Sarepta Therapeutics offers a competitive compensation and benefit package.
Sarepta Therapeutics is an Equal Opportunity/Affirmative Action employer and participates in e-Verify
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Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What Is blu.Over the last three years we have been building from the ground up a Connected Marketing Platform, blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients' existing tech.
Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.

Job Summary
The Associate Director, Marketing Sciences, is at the center of data, media and brand strategy and acts as a day-to-day contributor on specific client teams focusing on the generation of insights to inform audience strategy for planning and analysis of performance to inform optimizations while campaigns are still inflight. The Associate Director, Marketing Sciences partners directly with the Data Solutions team assigned on each account and is an expert in all the data assets within Horizon's proprietary Connected Marketing Platform called blu. Key responsibilities are working with big data (data extraction & transformation) as well the application of advanced statistics and machine learning techniques. This role will be embedded within the Business Solutions team, assigned to a specific pod of accounts, and directly reports to the SVP, Marketing Sciences, blu.

Responsibilities
10% Understanding and usage of blu. structured and unstructured data
Basic / Advanced Dimensions & metrics (people based, behavioral and media data) Ability to understand and make sense of the relationships/connections across datasets Knowledge of the data dictionaries and Taxonomies of structured data sets
30% Generations Insights using Advanced Statics Techniques & Custom Audience Building
ETL & EDA processes Descriptive & Exploratory Statistics to help us understand audience/target consumers.ML Modeling to predict business outcomes“Off the shelf” and Custom Audience creation using atom level data Database(s) querying Writing scripts for insight generation automation Refinements of propensity and look alike techniques
60% Optimization
ETL & EDA processes Data transformation/mining and generation of insights to explain audience performance and inform optimization Data join process between blu audiences, media exposure and conversion events to build feedback loops Analysis of audience conversion to KPIsModel creation to estimate contribution of attributes driving conversion Validation of models used during the Audience Building process Assessment of audience duplication and incrementality by channel, partner, or tactic User/log level data extraction from delivery sources to create new audiences based on exposure to manage frequency Database(s) querying to extract exposure events and create a new audience based on exposure by paid media channel (digital or linear)

Qualifications
3+ years relevant experience Working knowledge of Big and basic data mining routines Advanced Statistics a plus SQL/Python /R knowledge a must.Solid understanding of data technology integrations across data sources and ecosystems, and troubleshoot.Experience working with digital analytics and audience insights reporting (Campaign Manager/ GA/ Adobe/GA360) - a plus. Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision.A team player who can work collaboratively within the group and across business units/functions.Excellent organizational, communication and interpersonal skills.BS/BA degree or equivalent experience

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer

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