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Associate director, marketing skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical associate director, marketing skills. We ranked the top skills for associate directors, marketing based on the percentage of resumes they appeared on. For example, 11.9% of associate director, marketing resumes contained digital marketing as a skill. Continue reading to find out what skills an associate director, marketing needs to be successful in the workplace.

15 associate director, marketing skills for your resume and career

1. Digital Marketing

Here's how associate directors, marketing use digital marketing:

Instituted a digital marketing program through online advertising and social media.
Channel responsibilities included digital marketing, print collateral, and events.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how associate directors, marketing use market research:

Managed 10-person marketing department responsible for strategic planning, product development, marketing communications, market research and graphic design.
Provide input and direction to Market Research and guide application of implications from provider/customer insight studies.

3. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how associate directors, marketing use healthcare:

Coordinate with Healthcare Economics to develop Value Proposition by leveraging real world clinical evidence.
Maintained relationships with physicians and healthcare administrators within all service lines.

4. Strong Project Management

Here's how associate directors, marketing use strong project management:

Leveraged strong project management expertise to ensure on time and on budget execution of all programs.
Reduced final product delivery timelines 25% with the development of key performance matrix and strong project management guidance.

5. Project Management

Here's how associate directors, marketing use project management:

Project Management: Identified and implemented projects and programs to meet business objectives and incorporated metrics to measure success.
Conceptualized, implemented and led project management group within Big-4 accounting firm's marketing and communication in-house agency.

6. Marketing Campaigns

Here's how associate directors, marketing use marketing campaigns:

Managed the promotional budget and communication and promotions calendar for direct marketing initiatives, emails, and customer marketing campaigns.
Analyze effectiveness of marketing campaigns and marketing mediums in relation to appropriate target markets.

7. Cycle Management

Here's how associate directors, marketing use cycle management:

Developed long-term strategic plans for life-cycle management of both new and mature products in global markets.

8. Brand Marketing

Here's how associate directors, marketing use brand marketing:

Planned and executed annual BRAND marketing conference which received excellent reviews by senior executives.
Handpicked to represent U.S. marketing communications global brand marketing team.

9. Integrated Marketing

Here's how associate directors, marketing use integrated marketing:

Design, implement and track comprehensive communications and marketing plans by using integrated marketing tactics.
Developed and executed integrated marketing communication plans for Global Ruminant Portfolio.

10. Brand Management

Here's how associate directors, marketing use brand management:

Fulfilled varying marketing-focused roles during tenure including web development, creative direction, collateral strategy, and brand management.
Led Marketing/Brand Management, Creative and Merchandising activities to drive a consumer-oriented marketing message across channels and media.

11. HCP

HCP stands for Hexagonal Close Packed. It refers to the layers of spheres of atoms, where the spheres are packed in alternative layers over one another. The HCP structure is common for metal elements such as Cadmium, Magnesium, Titanium, Zinc, Beryllium, and Zirconium.

Here's how associate directors, marketing use hcp:

Selected for developmental rotational assignment in HCP Marketing team.
Identified white space opportunity through new HCP segmentation, delivering increased HCP reach via remote digital platform.

12. KPIs

Here's how associate directors, marketing use kpis:

Determined appropriate KPIs and provided detailed reporting, analysis and insight.
Played a vital role in designing and implementing internal contests to meet KPIs.

13. ROI

Here's how associate directors, marketing use roi:

Managed budgets up to $150K for season based on initiatives, consistent record of high ROI based on allocations.
Implemented growth and test strategies to increase net revenue and ensure all annual and ROI goals were achieved.

14. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how associate directors, marketing use crm:

Gathered, consolidated and prioritized requirements for a lead management (CRM) system on behalf of a key software client.
Lead a team of CRM professionals focused on developing innovative and effective solutions, delivering best in industry Churn performance.

15. Channel Marketing

Here's how associate directors, marketing use channel marketing:

Developed, designed and communicated channel marketing programs and processes to provide added value and optimize channel effectiveness.
Conduct cost benefit analysis of pertinent channel marketing initiatives.

What skills help Associate Directors, Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all associate director, marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for associate director, marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What skills stand out on associate director, marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What associate director, marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young associate director, marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an associate director, marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of associate director, marketing skills to add to your resume

The most important skills for an associate director, marketing resume and required skills for an associate director, marketing to have include:

Digital Marketing
Market Research
Healthcare
Strong Project Management
Project Management
Marketing Campaigns
Cycle Management
Brand Marketing
Integrated Marketing
Brand Management
HCP
KPIs
ROI
CRM
Channel Marketing
Business Development

Email Marketing
Brand Positioning
SEO
External Agencies
Alumni
Account Management
Promotional Materials
Database
Marketing Analytics
Web Content
Direct Reports
Facebook
Marketing Mix
Lead Generation
Twitter
FDA

Content Marketing
Content Development
Strategic Plan
Brand Planning
B Testing
Strategic Direction
KOL
Strategic Partnerships
Marketing Collateral
Press Releases
Instagram
Target Audience
Email Campaigns
Brand Development
SEM

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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