What does an associate director, marketing do?
An associate director in marketing implements marketing strategies and plans in coordination with the director. Typically, an assistant director must liaise with media agents and platforms for marketing purposes, oversee programs and projects, reach out to vendors and suppliers, and develop new marketing ideas. They may also perform clerical tasks such as maintaining records of all transactions, managing schedules, producing progress reports and presentations, and resolving issues and concerns. Furthermore, as an associate director, it is essential to execute the company's policies and regulations.
Associate director, marketing responsibilities
Here are examples of responsibilities from real associate director, marketing resumes:
- Implement growth and test strategies to increase net revenue and ensure all annual and ROI goals are achieved.
- Manage budgets up to $150K for season base on initiatives, consistent record of high ROI base on allocations.
- Manage all social media relations through facebook, twitter, LinkedIn, flickr, animoto, wordpress, jibjab and foursquare.
- Manage copywriting, proofreading and editing processes.
- Monetize artist's YouTube videos.
- Play a vital role in designing and implementing internal contests to meet KPIs.
- Provide updates to the CRM system NetSuite with qualify prospective client's company information.
- Design and coordinate online ads on sponsor websites and set-up and analyze Facebook ads monthly.
- Redesign include complete graphic redesign of the institutional web property and upgrade of the SEO strategy.
- Initiate greater use of YouTube, including patient testimonials (https: //www.youtube.com/watch? v=Dox5w-HzXHk).
- Develop, edit, and implement keyword-focused SEO strategy to enhance on-page copy and HTML meta tags.
- Gather, consolidate and prioritize requirements for a lead management (CRM) system on behalf of a key software client.
- Determine appropriate KPIs and provide detailed reporting, analysis and insight.
- Create first database marketing strategy by targeting cultivation emails with opportunity status, behavior, latency, and motivation.
- Prepare PowerPoint presentations for executive management to increase online and in-store sales and product awareness with existing and potential retailers.
Associate director, marketing skills and personality traits
We calculated that 12% of Associate Directors, Marketing are proficient in Digital Marketing, Market Research, and Healthcare. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Associate Directors, Marketing that have these skills listed on their resume here:
- Digital Marketing, 12%
Instituted a digital marketing program through online advertising and social media.
- Market Research, 8%
Managed 10-person marketing department responsible for strategic planning, product development, marketing communications, market research and graphic design.
- Healthcare, 7%
Coordinate with Healthcare Economics to develop Value Proposition by leveraging real world clinical evidence.
- Strong Project Management, 6%
Leveraged strong project management expertise to ensure on time and on budget execution of all programs.
- Project Management, 6%
Project Management: Identified and implemented projects and programs to meet business objectives and incorporated metrics to measure success.
- Marketing Campaigns, 4%
Managed the promotional budget and communication and promotions calendar for direct marketing initiatives, emails, and customer marketing campaigns.
Most associate directors, marketing use their skills in "digital marketing," "market research," and "healthcare" to do their jobs. You can find more detail on essential associate director, marketing responsibilities here:
Analytical skills. One of the key soft skills for an associate director, marketing to have is analytical skills. You can see how this relates to what associate directors, marketing do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an associate director, marketing resume shows how associate directors, marketing use analytical skills: "translated data into compelling narrative delivering insights that influenced product and brand marketing decisions. "
Communication skills. Another essential skill to perform associate director, marketing duties is communication skills. Associate directors, marketing responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Associate directors, marketing also use communication skills in their role according to a real resume snippet: "developed kol strategy and communication plan. "
Creativity. associate directors, marketing are also known for creativity, which are critical to their duties. You can see how this skill relates to associate director, marketing responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An associate director, marketing resume example shows how creativity is used in the workplace: "achieved 10% conversion and compliance thus increasing roi 179% with new crm/prm strategies and online creative. "
Interpersonal skills. A big part of what associate directors, marketing do relies on "interpersonal skills." You can see how essential it is to associate director, marketing responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical associate director, marketing tasks: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. A commonly-found skill in associate director, marketing job descriptions, "organizational skills" is essential to what associate directors, marketing do. Associate director, marketing responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how associate director, marketing duties rely on organizational skills in this resume example: "reported directly to the president/ceo * conducted an organizational assessment, engaged in strategic planning and implementation. "
The three companies that hire the most associate director, marketings are:
Compare different associate directors, marketing
Associate director, marketing vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
There are some key differences in the responsibilities of each position. For example, associate director, marketing responsibilities require skills like "healthcare," "cycle management," "brand management," and "hcp." Meanwhile a typical marketing manager/project manager has skills in areas such as "powerpoint," "project scope," "status reports," and "internal clients." This difference in skills reveals the differences in what each career does.
Marketing manager/project managers earn the highest salaries when working in the technology industry, with an average yearly salary of $95,863. On the other hand, associate directors, marketing are paid more in the pharmaceutical industry with an average salary of $130,883.The education levels that marketing manager/project managers earn slightly differ from associate directors, marketing. In particular, marketing manager/project managers are 1.6% less likely to graduate with a Master's Degree than an associate director, marketing. Additionally, they're 0.5% less likely to earn a Doctoral Degree.Associate director, marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
In addition to the difference in salary, there are some other key differences worth noting. For example, associate director, marketing responsibilities are more likely to require skills like "healthcare," "cycle management," "brand management," and "hcp." Meanwhile, a marketing program manager has duties that require skills in areas such as "salesforce," "program management," "powerpoint," and "strong analytical." These differences highlight just how different the day-to-day in each role looks.
On average, marketing program managers earn a lower salary than associate directors, marketing. Some industries support higher salaries in each profession. Interestingly enough, marketing program managers earn the most pay in the transportation industry with an average salary of $93,811. Whereas associate directors, marketing have higher pay in the pharmaceutical industry, with an average salary of $130,883.marketing program managers earn similar levels of education than associate directors, marketing in general. They're 1.7% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.Associate director, marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
The required skills of the two careers differ considerably. For example, associate directors, marketing are more likely to have skills like "healthcare," "strong project management," "cycle management," and "hcp." But a marketing vice president is more likely to have skills like "analytics," "revenue growth," "customer acquisition," and "salesforce."
Marketing vice presidents earn the highest salary when working in the retail industry, where they receive an average salary of $178,047. Comparatively, associate directors, marketing have the highest earning potential in the pharmaceutical industry, with an average salary of $130,883.marketing vice presidents typically earn similar educational levels compared to associate directors, marketing. Specifically, they're 0.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Associate director, marketing vs. Manager/marketing director
Updated January 8, 2025
