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Associate director of communications skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical associate director of communications skills. We ranked the top skills for associate directors of communications based on the percentage of resumes they appeared on. For example, 9.1% of associate director of communications resumes contained oversight as a skill. Continue reading to find out what skills an associate director of communications needs to be successful in the workplace.

15 associate director of communications skills for your resume and career

1. Oversight

Having oversight of someone means to monitor a process or a situation. If someone has oversight of something, they are responsible for the completion of the project. Oversight is usually given to experts as they monitor their juniors or newbies as they go through a project.

Here's how associate directors of communications use oversight:
  • Provided staff oversight to the public policy committee and to the Board of Directors' engagement plan.
  • Oversee departmental operations, which include supervising professional and support staff, and oversight of the Center's program budget.

2. PowerPoint

Here's how associate directors of communications use powerpoint:
  • Implemented faculty and residency recruitment drives using video, still photography, PowerPoint, print, and Web tools.
  • Compiled PowerPoint presentation for Brain Tumor Awareness Month and updated site certification training presentations for Clinical Trial Liaisons.

3. Strategic Communications

Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.

Here's how associate directors of communications use strategic communications:
  • Develop strategic communications work plans and manage complex projects from conception to design to distribution of multi-channel, high-quality deliverables.
  • Provide strategic communications counsel to executive team on company initiatives, state regulatory filings, social media, and crisis communications.

4. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how associate directors of communications use external communications:
  • Managed all media relations and internal/external communications for prestigious, nationally ranked UCSD Jacobs School of Engineering.
  • Collaborated with BMS External Communications team to develop understanding of external business initiatives, strategies and programs.

5. Employee Engagement

Here's how associate directors of communications use employee engagement:
  • Collaborated with Mercer and ADP on high-profile project to introduce annual Total Compensation Statements to promote employee engagement and retention.
  • Planned and executed strategic programs as part of integrated internal communications, executive positioning, and employee engagement campaigns.

6. Press Releases

Here's how associate directors of communications use press releases:
  • Created press releases and advertisements for distribution in national publications.
  • Edited monthly association newspaper and assisted with production; wrote news articles and press releases; organized media and lobbying events.

7. Alumni

Alumni is a term used for graduate students of a school, college, university, or any other educational institution. The term is also used for employees of a company or a previous member of a group or an organization that has been retired. Alumni represent the institutions or organizations that they were previously associated with.

Here's how associate directors of communications use alumni:
  • Share how and when to use a variety of digital communications with the overarching goals being alumni engagement and participation.
  • Redesigned the alumni magazine to make it more visually appealing, include more relevant content and easier to navigate.

8. Community Engagement

Community engagement is the process of working harmoniously with and through groups of people connected by geographic proximity, special interests, or similar situations to solve problems that affect the well-being of those people. Community engagement aims to better engage the community to achieve long-term sustainable results, processes, relationships, discourses, decision-making, or implementation for the benefit of the community.

Here's how associate directors of communications use community engagement:
  • Work closely with executive directors in all aspects of community engagement in supporting the mission of the American Diabetes Association.
  • Developed nationally recognized community engagement programs that proved compelling to staff and measurably impacted social issues.

9. Web Content

Here's how associate directors of communications use web content:
  • Managed all media relations, web content and social media strategies and content.
  • Assisted with campus web content manager training.

10. Community Outreach

Here's how associate directors of communications use community outreach:
  • Managed marketing public relations support resources for state/federal advocacy and community outreach teams.
  • Developed all marketing support for Community Outreach and Fund Development departments, as well as special events within the organization.

11. External Audiences

External audiences refer to groups or individuals outside the company, who aren't closely related, don't have inside information about the organization, and have no common background (unlike internal audiences). To grow its business, a company needs to define the external audience within its target audience.

Here's how associate directors of communications use external audiences:
  • Helped craft communications strategy for CEO and senior leaders for both internal and external audiences.
  • Produced content for the official Fresno State Athletic Website Produced the story of Fresno State Athletics for internal and external audiences.

12. Strategic Plan

Here's how associate directors of communications use strategic plan:
  • Facilitate bi-weekly strategic planning meetings with the administrative team to address challenges in various departments.
  • Prepared and executed communication strategic plan under budget while highlighting the association's key messaging.

13. Digital Marketing

Here's how associate directors of communications use digital marketing:
  • Developed and implemented new digital marketing communications, business development, and process improvement strategies - employing DRIVE process improvement techniques.
  • Designed and managed all digital marketing communications collateral including website, all web and social media marketing and email marketing.

14. Content Strategy

Here's how associate directors of communications use content strategy:
  • Developed and implemented the organization's content strategy and communication campaign.
  • Deployed company-wide digital signage system and created content strategy, specifically to meet the needs of manufacturing employees.

15. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how associate directors of communications use business objectives:
  • Coordinated and implemented internal and external communication programs to support the business objectives and strategic goals of the company.
  • Developed, implemented, and evaluated publicity programs to achieve specific business objectives.
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List of associate director of communications skills to add to your resume

Associate director of communications skills

The most important skills for an associate director of communications resume and required skills for an associate director of communications to have include:

  • Oversight
  • PowerPoint
  • Strategic Communications
  • External Communications
  • Employee Engagement
  • Press Releases
  • Alumni
  • Community Engagement
  • Web Content
  • Community Outreach
  • External Audiences
  • Strategic Plan
  • Digital Marketing
  • Content Strategy
  • Business Objectives
  • Event Planning
  • Direct Reports
  • Human Resources
  • Executive Communications
  • Facebook
  • CRM
  • Twitter
  • Intranet
  • Leveraged
  • Marketing Campaigns
  • Video Content
  • Linkedin
  • FDA
  • Community Relations
  • WordPress
  • Community Services
  • Integrated Marketing
  • Proofreading
  • Clinical Trials
  • Writing Press Releases
  • SEO
  • Business Development
  • Email Marketing
  • NCAA
  • ROI
  • Media Planning
  • Promotional Materials
  • Social Justice
  • Advisory Boards
  • Crisis Communications
  • Communications Media

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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