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Working As an Associate Director Of Development

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • $130,000

    Average Salary

What Does An Associate Director Of Development Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become An Associate Director Of Development

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Associate Director Of Development Career Paths

Associate Director Of Development
Development Director
Development Vice President
10 Yearsyrs
Development Director
9 Yearsyrs
Executive Director
Executive Vice President
11 Yearsyrs
Director
Education Director
7 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Vice President
Vice President & General Manager
12 Yearsyrs
Director Of Alumni Relations
5 Yearsyrs
Director Of Alumni Relations
Director Of Advancement
11 Yearsyrs
Director Of Corporate Relations
9 Yearsyrs
Community Development Director
9 Yearsyrs
Community Development Director
Planning Director
10 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Director Of Capital Giving
Chief Development Officer
12 Yearsyrs
Director Of Corporate Relations
Foundation Director
9 Yearsyrs
Regional Director
Regional Vice President
11 Yearsyrs
Executive Director Of Development, Gift Planning
11 Yearsyrs
Program Director
Project Director
8 Yearsyrs
Operations Director
President & Chief Operating Officer
13 Yearsyrs
Director Of Marketing & Development
Director Of Communications And Marketing
9 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Research And Development Director
Director Of Product Development
11 Yearsyrs
Research And Development Director
11 Yearsyrs
Development Vice President
Human Resources Vice President
12 Yearsyrs
Managing Director
Chief Of Staff
7 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Senior Director Of Business Development
Senior Director Of Marketing
12 Yearsyrs
Project Director
Director Of Project Management
12 Yearsyrs
Director Of Human Resources
Global Director
14 Yearsyrs
Director Of Special Events
Director Of Catering
6 Yearsyrs
Director Of Special Events
5 Yearsyrs
Interim Director
Interim Executive Director
11 Yearsyrs
Interim Director
10 Yearsyrs
Director Of Project Management
Director Of Business Operations
10 Yearsyrs
Funds Development Director
7 Yearsyrs
Director Of Analytics
12 Yearsyrs
Director Of Sales
Sales And Marketing Vice President
11 Yearsyrs
Finance Director
Finance Vice President
10 Yearsyrs
Director Of Product Development
Director New Business Development
11 Yearsyrs
Funds Development Director
Resource Development Director
8 Yearsyrs
Resource Development Director
Administrative Director
8 Yearsyrs
Public Relations Director
Communications Director
6 Yearsyrs
Director Of Admissions
Campus Director
7 Yearsyrs
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Average Length of Employment
Top Careers Before Associate Director Of Development
Manager 5.5%
Internship 5.1%
Consultant 4.8%
Director 4.5%
Top Careers After Associate Director Of Development
Director 8.0%
Consultant 7.5%
President 2.5%
Principal 2.4%

Do you work as an Associate Director Of Development?

Average Yearly Salary
$130,000
Show Salaries
$97,000
Min 10%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$174,000
Max 90%
Best Paying Company
Westfield
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.9 years
How much does an Associate Director Of Development make at top companies?
The national average salary for an Associate Director Of Development in the United States is $130,411 per year or $63 per hour. Those in the bottom 10 percent make under $97,000 a year, and the top 10 percent make over $174,000.

Real Associate Director Of Development Salaries

Job Title Company Location Start Date Salary
Associate Director, Development Planning Biogen IDEC, Inc. Weston, MA Jul 08, 2013 $175,165
Associate Director, Corporate Strategy & Developme Millennium Pharmaceuticals, Inc. Cambridge, MA Mar 25, 2013 $162,800
Clinical Scientific Associate Director, Global Development Franchise Novartis Pharmaceuticals Corporation East Hanover, NJ Feb 18, 2015 $159,655
Associate Director, Process Development Jazz Pharmaceuticals, Inc. Palo Alto, CA Jul 28, 2015 $151,520
Associate Director, Development Science Management Genentech, Inc. South San Francisco, CA Sep 30, 2014 $150,925 -
$279,600
Associate Director, Business Development Eurasia Group, Ltd. New York, NY Jun 01, 2015 $150,000
Associate Director Formulation Development Granules Pharmaceuticals, Inc. Chantilly, VA Apr 04, 2016 $150,000
Associate Fragrance Development Director Firmenich, Inc. Plainsboro, NJ Sep 16, 2015 $150,000
Associate Director, Business Development Eurasia Group, Ltd. New York, NY Jan 06, 2015 $150,000
Associate Director TTP Development KPMG LLP Montvale, NJ Feb 26, 2016 $145,200 -
$175,000
Associate Director, Senior Developer (T&O) RBC Capital Markets, LLC Jersey City, NJ Jan 18, 2016 $145,000 -
$160,000
Associate Director, Business Development Solazyme, Inc. South San Francisco, CA Aug 07, 2016 $145,000
Associate Director, Business Development DR. Reddy's Laboratories, Inc. Princeton, NJ Jan 13, 2014 $145,000
Associate Director, Post Trade Senior Developer/US Equity Cash IT UBS Services LLC Weehawken, NJ Mar 18, 2016 $126,500 -
$140,000
Associate Director R&D Engineering Nestle Nutrition R&D Centers, Inc. Fremont, MI Mar 22, 2016 $126,250 -
$136,250
Associate Director, Business Development, Europe The Jackson Laboratory Bar Harbor, ME Aug 31, 2015 $125,653
Associate Director, Business Development Hisun Pharmaceuticals USA Inc. Princeton, NJ Sep 16, 2014 $125,650
Associate Director, Senior Developer (T&O) RBC Capital Markets, LLC New York, NY Jan 18, 2013 $125,000 -
$155,000
Associate Director, Rates & Credit EMM Developer UBS AG Weehawken, NJ Jan 02, 2016 $125,000 -
$165,000
Associate Director, Senior Developer UBS AG Stamford, CT Feb 01, 2016 $125,000 -
$135,000
Associate Director, BPA Development Novartis Pharmaceuticals Corporation Fort Worth, TX Sep 27, 2016 $118,000
Associate Director of Creative Development AKQA, Inc. San Francisco, CA Mar 31, 2013 $115,000 -
$135,000
Associate Director, Application Developer UBS Services LLC Chicago, IL Jan 04, 2016 $113,922 -
$127,000
Associate Director of Applications Development Loyola University Maryland Baltimore, MD Jul 31, 2015 $112,403 -
$113,442
Associate Director, Application Developer UBS Services LLC Jersey City, NJ Jun 10, 2013 $110,000 -
$140,000
Associate Director Business Development Prodapt North America Tualatin, OR Sep 19, 2014 $110,000

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Top Skills for An Associate Director Of Development

  1. Donor Database
  2. Major Gifts
  3. Alumni
You can check out examples of real life uses of top skills on resumes here:
  • Manage and maintain of donor database, ensuring data accuracy and completeness and ensuring software updates and modules are current.
  • Prepared faculty and volunteers to participate in cultivation, solicitation and stewardship of major gifts as needed.
  • Collaborate extensively with President's Council, Planned Giving, Marketing, Communications and Alumni Relations staff in university-wide campaign planning.
  • Developed strategic partnerships with major donors and key contributors.
  • Launched regional chapters of alumni association to foster increased financial support from alumni residing in the regions.

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Top 10 Best States for Associate Directors Of Development

  1. New York
  2. District of Columbia
  3. Washington
  4. Arizona
  5. Alaska
  6. Virginia
  7. Idaho
  8. Maine
  9. New Jersey
  10. Indiana
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Associate Director Of Development Demographics

Gender

Female

48.9%

Male

40.5%

Unknown

10.6%
Ethnicity

White

61.8%

Hispanic or Latino

13.8%

Black or African American

12.1%

Asian

8.4%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

37.1%

French

25.7%

German

7.1%

Mandarin

4.3%

Chinese

2.9%

Russian

2.9%

Portuguese

1.4%

Irish

1.4%

Hungarian

1.4%

Vietnamese

1.4%

Tamil

1.4%

Cantonese

1.4%

Japanese

1.4%

Uzbek

1.4%

Tagalog

1.4%

Dutch

1.4%

Polish

1.4%

Korean

1.4%

Italian

1.4%

Kazakh

1.4%
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Associate Director Of Development Education

Schools

New York University

12.8%

University of Phoenix

6.6%

Northeastern University

5.9%

Boston University

5.5%

University of Chicago

5.5%

Michigan State University

5.2%

Johns Hopkins University

5.2%

University of Pennsylvania

5.2%

University of Texas at Austin

4.5%

Harvard University

4.5%

George Washington University

4.1%

North Carolina State University

4.1%

Fairleigh Dickinson University

4.1%

University of California - Los Angeles

4.1%

Fordham University

4.1%

University of Southern California

3.8%

DePaul University

3.8%

Montclair State University

3.8%

American University

3.8%

Temple University

3.4%
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Majors

Business

26.2%

Communication

7.9%

Marketing

6.5%

Management

6.0%

Political Science

5.2%

English

4.7%

Finance

4.5%

Chemistry

4.4%

Education

3.9%

Law

3.8%

Public Relations

3.6%

Biology

3.4%

Educational Leadership

3.3%

Psychology

3.1%

Pharmacy

2.8%

Public Administration

2.5%

Economics

2.4%

Fine Arts

2.0%

Liberal Arts

2.0%

Human Resources Management

2.0%
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Degrees

Masters

39.4%

Bachelors

36.4%

Doctorate

10.6%

Other

8.7%

Certificate

3.8%

Associate

0.9%

Diploma

0.2%

License

0.1%
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Updated May 19, 2020