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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Associate Director, Development Planning||Biogen IDEC, Inc.||Weston, MA||Jul 08, 2013||$175,165|
|Clinical Scientific Associate Director, Global Development Franchise||Novartis Pharmaceuticals Corporation||East Hanover, NJ||Feb 18, 2015||$159,655|
|Associate Director, Process Development||Jazz Pharmaceuticals, Inc.||Palo Alto, CA||Jul 28, 2015||$151,520|
|Associate Director, Development Science Management||Genentech, Inc.||South San Francisco, CA||Sep 30, 2014||$150,925 -
|Associate Director, Business Development||Eurasia Group, Ltd.||New York, NY||Jun 01, 2015||$150,000|
|Associate Director, Business Development||Eurasia Group, Ltd.||New York, NY||Jan 06, 2015||$150,000|
|Associate Director Formulation Development||Granules Pharmaceuticals, Inc.||Chantilly, VA||Apr 04, 2016||$150,000|
|Associate Director TTP Development||KPMG LLP||Montvale, NJ||Feb 26, 2016||$145,200 -
|Associate Director, Business Development||DR. Reddy's Laboratories, Inc.||Princeton, NJ||Jan 13, 2014||$145,000|
|Associate Director, Senior Developer (T&O)||RBC Capital Markets, LLC||Jersey City, NJ||Jan 18, 2016||$145,000 -
|Associate Director, Business Development||Solazyme, Inc.||South San Francisco, CA||Aug 07, 2016||$145,000|
|Associate Director, Business Development||Solazyme, Inc.||South San Francisco, CA||Oct 01, 2015||$140,920|
|Associate Director-Business Development OTC||Caraco Pharmaceutical Laboratories, Ltd.||Detroit, MI||Jul 12, 2013||$140,000|
|Associate Director QC Bioassay Development||Regeneron Pharmaceuticals, Inc.||Rensselaer, NY||May 26, 2014||$140,000 -
|Associate Director, Senior Developer||UBS AG||Stamford, CT||Jan 17, 2015||$129,500 -
|Associate Director, Post Trade Senior Developer/US Equity||UBS Services LLC||Weehawken, NJ||Aug 21, 2015||$127,000 -
|Associate Director, Post Trade Senior Developer/US Equity Cash IT||UBS Services LLC||Weehawken, NJ||Mar 18, 2016||$126,500 -
|Associate Director, Business Development, Europe||The Jackson Laboratory||Bar Harbor, ME||Aug 31, 2015||$125,653|
|Associate Director, Business Development||Hisun Pharmaceuticals USA Inc.||Princeton, NJ||Sep 16, 2014||$125,650|
|Associate Director, Senior Developer||UBS AG||Stamford, CT||Feb 01, 2016||$125,000 -
|Associate Director, Rates & Credit EMM Developer||UBS AG||Weehawken, NJ||Jan 02, 2016||$125,000 -
|Associate Director, Senior Developer (T&O)||RBC Capital Markets, LLC||New York, NY||Jan 18, 2013||$125,000 -
|Associate Director of Creative Development||AKQA, Inc.||San Francisco, CA||Mar 31, 2013||$115,000 -
|Associate Director Business Development||Prodapt North America||Tualatin, OR||Sep 19, 2014||$110,000|
|Associate Director, Database Development||Evolent Health LLC||Arlington, VA||Jan 02, 2016||$110,000 -
|Associate Director, Business Development||FMD K&L Inc.||Fort Washington, PA||Jan 11, 2016||$110,000|
|Associate Director, Developer||UBS Services LLC||Stamford, CT||Jan 04, 2016||$108,200 -
|Associate Director, Business Development||Mindtree Limited||Warren, NJ||Jan 28, 2015||$107,390|
|Associate Director of Internal Development||Omnicom Media Group Holdings Inc.||New York, NY||Sep 30, 2015||$105,500|
|Associate Director, Senior Oracle Developer||UBS USA LLC||Nashville, TN||Sep 24, 2015||$102,500 -
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