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Become An Associate Director Of Sales

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Working As An Associate Director Of Sales

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization

  • Mostly Sitting

  • Stressful

  • $125,000

    Average Salary

What Does An Associate Director Of Sales Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become An Associate Director Of Sales

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Average Length of Employment
Vice President & Sales Manager 5.8 years
Vice President Director Of Sales 5.2 years
Vice President Of Sales & Operations 4.8 years
Executive Vice President Of Sales 4.7 years
Sales Vice President 4.6 years
General Manager/Director Of Sales 4.4 years
National Vice President Of Sales 4.3 years
Director Of Sales & Service 3.9 years
Senior Sales Manager 3.9 years
Executive Sales Director 3.8 years
Director Of Sales And Marketing 3.7 years
Regional Director Of Sales & Marketing 3.7 years
Director Of Sales And Catering 3.7 years
Director Of Sales 3.6 years
National Sales Director 3.6 years
Regional Sales Director 3.5 years
Director Of Group Sales 3.1 years
Associate Director Of Sales 3.0 years
Head Of Sales 2.9 years
Assistant Sales Director 2.6 years
Top Careers Before Associate Director Of Sales
Sales Manager 14.7%
Senior Sales Manager 12.1%
Director Of Sales 8.4%
Sales Representative 5.8%
Associate Director 5.8%
Account Executive 5.3%
District Sales Manager 5.2%
Director Of Sales And Marketing 4.8%
National Sales Manager 4.7%
Manager 4.3%
District Manager 3.6%
Sales Associate 3.3%
Account Manager 3.2%
Internship 3.1%
Catering Sales Manager 2.8%
Regional Sales Manager 2.7%
Group Sales Manager 2.6%
Corporate Sales Manager 2.6%
Business To Business Sales Manager 2.5%
Assistant Manager 2.3%
Top Careers After Associate Director Of Sales
Director Of Sales 21.0%
Director Of Sales And Marketing 16.2%
Sales Manager 5.6%
National Sales Manager 4.5%
Regional Sales Manager 4.4%
Associate Director 4.4%
Account Executive 4.4%
General Manager 3.9%
Regional Sales Director 3.8%
Senior Sales Manager 3.3%
Account Manager 3.2%
Sales Vice President 3.0%
Vice President 3.0%
Marketing Director 3.0%
Director 2.9%
District Sales Manager 2.9%
Business Development Director 2.7%
Director Of Group Sales 2.7%
Director Of Sales And Operations 2.6%
Account Director 2.6%

Do you work as an Associate Director Of Sales?

AVERAGE SALARY FOR An Associate Director Of Sales

Average Yearly Salary
$125,000
View Detailed Salary Report
$80,000
Min 10%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$125,000
Median 50%
$196,000
Max 90%
Best Paying Company
Sunrise Senior Living Management Inc.
Highest Paying City
Burlingame, CA
Highest Paying State
Hawaii
Avg Experience Level
3.2 years
How much does an Associate Director Of Sales make at top companies?
The national average salary for an Associate Director Of Sales in the United States is $125,624 per year or $60 per hour. Those in the bottom 10 percent make under $80,000 a year, and the top 10 percent make over $196,000.

Real Associate Director Of Sales Salaries

Job Title Company Location Start Date Salary
Associate Director, FX Corporate Sales Australia and New Zealand Banking Group Limited New York, NY Dec 12, 2016 $185,000
Associate Director Jc40-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA Oct 11, 2016 $162,906
Associate Director Jc40-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA Oct 23, 2016 $162,906
Associate Director, Russian Equity Sales VTB Capital Inc. New York, NY Dec 05, 2011 $150,000
Associate Director, FX Sales Commonwealth Bank of Australia New York, NY Jan 04, 2016 $150,000
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation Irving, TX Oct 03, 2016 $148,824
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation McKinney, TX Feb 26, 2016 $148,824
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation Irving, TX Feb 26, 2016 $148,824
Associate Director, Sales Incentives Purdue Pharma LP Stamford, CT May 12, 2016 $142,000
Associate Director, Sales Analytics Alkermes, Inc. Waltham, MA Jan 02, 2016 $140,000 -
$150,000
Associate Director, Bank Sales Standard Chartered Bank New York, NY Mar 15, 2013 $140,000
Associate Director Jc40-Sales Engineers (E3) Cognizant Technology Solutions U.S. Corporation Pleasanton, CA Apr 26, 2016 $138,653
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation San Ramon, CA Nov 27, 2015 $138,653
Associate Director Jc40-Sales Engineer (MRX) Marketrx, Inc. (A Cognizant Company) Bridgewater, NJ Jul 17, 2015 $131,726
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation Iselin, NJ Sep 11, 2015 $131,726
Associate Director-Solutions Specialist, Sales/Customer Services Moody's Analytics New York, NY Nov 19, 2015 $131,477
Associate Director-Sales Enginnering Tata Communications (America) Inc. Burlingame, CA Sep 12, 2014 $130,928
Associate Director Jc40-Sales Engineer Cognizant Technology Solutions U.S. Corporation Alpharetta, GA Jul 31, 2015 $129,854
Associate Director-CP Sales HJ Heinz Company San Ramon, CA Dec 17, 2015 $128,773
Associate Director-CP Sales HJ Heinz Company San Ramon, CA Dec 05, 2016 $128,773
Associate Director Jc40-Sales Engineers Cognizant Technology Solutions U.S. Corporation Los Angeles, CA Jul 09, 2016 $128,232
Associate Director, Sales and Strategy Indiacast U.S. Ltd. Jersey City, NJ Aug 23, 2016 $120,000
Associate Director, Consulting & Sales Information Factset Research Systems, Inc. Norwalk, CT Feb 20, 2015 $120,000 -
$140,000
Associate Director of Sales and Strategy Indiacast Us Limted Jersey City, NJ Sep 18, 2015 $120,000
Associate Director, Institutional Sales EZE Castle Software LLC, An EZE Software Group Company San Francisco, CA Aug 28, 2016 $118,331 -
$145,000
Associate Director Sales Mindtree Limited Warren, NJ Jun 11, 2015 $117,166
Associate Director, Capital Introductions Sales UBS Securities LLC Stamford, CT May 24, 2010 $114,296 -
$140,000
Associate Director Jc40-Sales Engineers Cognizant Technology Solutions U.S. Corporation Holden, MA Nov 06, 2016 $113,090
Associate Director-Pre Sales Igate Technologies Inc. Iselin, NJ Aug 05, 2014 $108,700

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Top Skills for An Associate Director Of Sales

  1. Sales Goals
  2. New Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Create strategic marketing and promotional campaigns and set sales goals and establish metrics to assess sales team performance.
  • Ensured execution and adoption of strategies to increase overall revenue growth and achieve goals.
  • Managed, 9 sales managers and support staff in a 550 room hotel, with 70,000 square feet of space.
  • Evaluated managed care landscape, uncovering opportunities for increasing market share & understanding client needs.
  • Managed a staff of five responsible for inbound ticket sales, group sales, subscription telesales, and retail sales.

Best states for an Associate Director Of Sales

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Average Salary:

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Top 10 Best States for Associate Directors Of Sales

  1. Rhode Island
  2. Colorado
  3. California
  4. Virginia
  5. Delaware
  6. North Carolina
  7. Pennsylvania
  8. New York
  9. Massachusetts
  10. Texas
  • (119 jobs)
  • (711 jobs)
  • (3,759 jobs)
  • (863 jobs)
  • (59 jobs)
  • (754 jobs)
  • (908 jobs)
  • (1,709 jobs)
  • (952 jobs)
  • (2,076 jobs)

Associate Director Of Sales Demographics

Gender

Male

50.9%

Female

37.0%

Unknown

12.1%
Ethnicity

White

60.6%

Hispanic or Latino

15.2%

Black or African American

12.1%

Asian

8.6%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

48.8%

French

14.6%

Mandarin

9.8%

Chinese

7.3%

Japanese

4.9%

Hebrew

2.4%

Albanian

2.4%

Cantonese

2.4%

Russian

2.4%

Armenian

2.4%

Tagalog

2.4%
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Associate Director Of Sales Education

Schools

University of Phoenix

10.7%

New York University

9.3%

Fairleigh Dickinson University

6.4%

Northeastern University

6.4%

University of Houston

5.7%

Georgetown University

5.0%

Johnson & Wales University

5.0%

University of Alabama

4.3%

San Jose State University

4.3%

Pennsylvania State University

4.3%

Rochester Institute of Technology

4.3%

University of Central Florida

4.3%

DePaul University

4.3%

University of Texas at Austin

4.3%

Syracuse University

3.6%

Pace University - New York

3.6%

Arizona State University

3.6%

University of Akron

3.6%

University of Minnesota - Twin Cities

3.6%

University of Southern California

3.6%
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Majors

Business

32.0%

Marketing

12.1%

Communication

8.3%

Hospitality Management

5.9%

Management

5.5%

Finance

5.5%

Political Science

3.3%

Psychology

2.9%

Biology

2.8%

Health Care Administration

2.6%

Sociology

2.6%

Accounting

2.2%

Education

2.1%

Economics

2.1%

Public Relations

2.1%

Liberal Arts

1.9%

History

1.9%

English

1.7%

Kinesiology

1.4%

Health Education

1.2%
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Degrees

Bachelors

54.0%

Masters

26.3%

Other

12.0%

Associate

3.8%

Certificate

2.0%

Doctorate

1.0%

Diploma

0.7%

License

0.1%
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