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Job outlook for associate general managers in the United States
Associate general manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected associate general manager job growth rate is 6% from 2018-2028.
About 189,200 new jobs for associate general managers are projected over the next decade.
Associate general manager salaries have increased 4% for associate general managers in the last 5 years.
There are over 295,512 associate general managers currently employed in the United States.
There are 350,580 active associate general manager job openings in the US.
The average associate general manager salary is $96,469.
Are associate general manager jobs in demand?
Associate general manager job and salary trends over time
Associate general manager jobs over time
Associate general manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 295,512 | 0.09% |
| 2020 | 232,399 | 0.07% |
| 2019 | 237,632 | 0.07% |
| 2018 | 226,691 | 0.07% |
| 2017 | 219,012 | 0.07% |
Average associate general manager salary over time
Associate general manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,469 | $46.38 | +2.8% |
| 2024 | $93,798 | $45.10 | --0.1% |
| 2023 | $93,938 | $45.16 | +0.5% |
| 2022 | $93,454 | $44.93 | +1.1% |
| 2021 | $92,430 | $44.44 | +1.6% |
Associate general manager jobs by state
Most common states for associate general managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 591 | 85% |
| 2 | Delaware | 961,939 | 544 | 57% |
| 3 | Indiana | 6,666,818 | 3,152 | 47% |
| 4 | Georgia | 10,429,379 | 4,754 | 46% |
| 5 | Wyoming | 579,315 | 267 | 46% |
| 6 | Alabama | 4,874,747 | 2,216 | 45% |
| 7 | Virginia | 8,470,020 | 3,753 | 44% |
| 8 | Kansas | 2,913,123 | 1,281 | 44% |
| 9 | Missouri | 6,113,532 | 2,600 | 43% |
| 10 | Iowa | 3,145,711 | 1,359 | 43% |
| 11 | South Carolina | 5,024,369 | 2,117 | 42% |
| 12 | Kentucky | 4,454,189 | 1,873 | 42% |
| 13 | New Hampshire | 1,342,795 | 566 | 42% |
| 14 | Colorado | 5,607,154 | 2,318 | 41% |
| 15 | North Carolina | 10,273,419 | 4,139 | 40% |
| 16 | Massachusetts | 6,859,819 | 2,725 | 40% |
| 17 | Tennessee | 6,715,984 | 2,698 | 40% |
| 18 | Wisconsin | 5,795,483 | 2,296 | 40% |
| 19 | Minnesota | 5,576,606 | 2,247 | 40% |
| 20 | Arkansas | 3,004,279 | 1,210 | 40% |
Most common cities for associate general managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 1 | 3% | $98,301 |
| 2 | Alpharetta | 1 | 2% | $83,475 |
| 3 | Altamonte Springs | 1 | 2% | $86,422 |
| 4 | Bethesda | 1 | 2% | $97,547 |
| 5 | Warren | 2 | 1% | $93,889 |
| 6 | Boca Raton | 1 | 1% | $84,652 |
| 7 | Bossier City | 1 | 1% | $80,900 |
| 8 | Boulder | 1 | 1% | $116,409 |
| 9 | Champaign | 1 | 1% | $91,021 |
| 10 | Columbia | 1 | 1% | $98,228 |
| 11 | Baltimore | 2 | 0% | $98,661 |
| 12 | Denver | 2 | 0% | $115,728 |
| 13 | Atlanta | 1 | 0% | $82,936 |
| 14 | Baton Rouge | 1 | 0% | $80,082 |
| 15 | Birmingham | 1 | 0% | $83,347 |
| 16 | Chicago | 1 | 0% | $93,483 |
| 17 | Chula Vista | 1 | 0% | $126,117 |
Associate General Manager job outlook: Expert opinions
Our panel of associate general manager experts
University of Memphis
University of New Hampshire
Austin Community College
University of Nevada - Las Vegas
Temple University
Texas A&M University
University of Alaska Fairbanks
Indiana University Kokomo
University of Maryland
Texas Tech University
Pennsylvania State University - Greater Allegheny
San Francisco State University
University of New Hampshire
Cypress College, School of Culinary Arts & Hospitality Management
Manhattan College
Dr. Robert Meuret
James B. Beam Institute for Kentucky Spirits Fellow, Distilling, Wine, and Brewing Studies FacultyWhat Associate General Manager skills would you recommend for someone trying to advance their career?
Dr. Robert Meuret: Our hotel partners and advisory board members really drive what we teach in the classroom. They advise us on the skills and competencies needed in today’s hotels. Hotels are looking for graduates with strong communication skills. Technical skills are also valued, such as proficiency in Excel and Word. Students also need to learn Revenue Management and how data is now driving decision making on hotel rates, events and guest experience, using tools such as STR reports (Smith Travel Research). Thes skills will still be important in the next 3-5 years. AI has the potential to change the hospitality industry by improving efficiency. It could also personalize customer experiences, identify trends, and reduce operational costs. Managing AI related technology may be the next frontier of hospitality management.
What will help Associate General Managers increase their earning potential?
Dr. Robert Meuret: The hospitality industry is a global business. Students who are looking to maximize their earning potential should be open to relocating domestically or internationally. Even short stints working overseas can make your resume really standout. Learning another language like Spanish, Chinese, Sign language or Japanese can also enhance your earning potential, especially in bigger US cities and international destinations. Learning the skills I mentioned before is not always enough. Can you prove that you have obtained these skills through industry recognized certifications or digital badges. A digital badge is a tangible representation of an individual’s competencies and skills. They are designed to be easily shareable and verifiable, typically containing verifiable data such as the badge earner's name, the issuing organization, and the criteria met to earn the badge. Here at the University of Kentucky Hospitality Management and Tourism program our students have many opportunities to earn industry recognized certifications and digital badges. For example, students have earned Certification in Analytics, Distillation, Entrepreneurship, ServSafe, CVENT and Google Sheets. Internships are another great way to gain experience while still in school. Employers value work experience, and a summer internship in your chosen field may just be the deciding factor in your hiring and salary. With so many hospitality students graduating from universities all over the world, students will need to really stand out during the application and interview process. The ability to bring your education, experience and proof of skills valued by the employer will put students in a better position to negotiate a higher salary.
What general advice would you give to an Associate General Manager?
Xiaodan Mao-Clark Ph.D.: To maximize starting salary, students should network, gain relevant work experience, and negotiate for fair compensation and relocation packages during job interviews. Researching salary ranges and adjusting for cost of living are also important.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Xiaodan Mao-Clark Ph.D.: A career in hospitality and tourism is extremely rewarding. Employers nowadays are looking for candidates with specialized skillsets. Graduates are encouraged to deepen their skills, polish their communication skills, and stay updated with industry trends.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Scott Taylor Jr.: Understanding how to utilize AI, Data, and Technology in general to understand trends and create interesting experiences for guests will continue to be important skills in the coming years.
What will help Associate General Managers increase their earning potential?
Scott Taylor Jr.: Don’t be afraid to take on new roles or learn new skills, this might mean working longer or more hours but, in our industry, the more you know, and the larger skill set you have, especially early in your career the greater number of doors open for you later. Also, given the global nature of our industry if you are open to moving you could find yourself having some great opportunities.
What general advice would you give to an Associate General Manager?
Rui Qi Ph.D.: Focus on building your competitive advantages, which can be interdisciplinary. For example, some hospitality students minor in real estate finance to become asset managers for large hotel chains. Others explore the healthcare industry where there is demand for managerial-level employees who oversee the hospitality aspects of healthcare facilities, aiming to improve the experience of patients and their families.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Rui Qi Ph.D.: Knowing how to utilize ChatGPT as a tool for self-empowerment, but also using it appropriately.
What will help Associate General Managers increase their earning potential?
Rui Qi Ph.D.: Stay curious and make learning a daily habit, especially with AI shaping the industry. Soft skills like communication and adaptability are also key for hospitality students.
What will help Associate General Managers increase their earning potential?
Dr. Markus Schuckert: Get hands-on experience as soon as possible and learn to understand your customers as well as related processes in the back office. Try to understand the business from the cost side and what drives the revenues in your particular area. Depending on the company and your career objectives, manager-in-training programs have advantages over an in-line position. Sign up for international work experience programs if your company offers this opportunity. Travel and see the world to learn about your customers, different markets, and competition.
Franklin Marciales
Adjunct ProfessorAustin Community College
Hospitality Administration/Management
What will help Associate General Managers increase their earning potential?
Franklin Marciales: As a graduate entering the hospitality, travel, and tourism industry, my main advice would be to be flexible, adaptable, and open-minded. I believe students entering the workforce should be prepared to start at the bottom and learn from every experience, no matter how small or seemingly insignificant. It is also very important to build strong relationships with colleagues and superiors, and be willing to take on new challenges and responsibilities as they arise.
Bobbie Barnes
Associate Professor in ResidenceUniversity of Nevada - Las Vegas
Hospitality Administration/Management
What Associate General Manager skills would you recommend for someone trying to advance their career?
Bobbie Barnes: Artificial intelligence continues to automate repetitive hospitality tasks providing time for hospitality managers to focus on creating incredible experiences and authentic guest interactions. As such, leadership competencies in strategic and ethical decision-making, problem-solving, creativity, and teamwork will be critical.
What general advice would you give to an Associate General Manager?
Andrew Lovell: I may be a bit “old school” but I strongly believe that a savvy and skilled manager of employee teams will never fall off this list, and likely will be even more valuable in coming years as the mix of multiple generations in the workforce continues. Communicating well with people as you lead is just essential! Second, without question managers that can utilize AI for efficient and positive experience enhancement in their hospitality environments will be highly sought after. Third, the manager that can create budgets and financial plans that contribute to increased profitability will always be important.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Dr. Kim Roberts: Business professionals lead organizations by focused efforts that revolve around products/services, processes, and people. Business professionals work to ensure the firm's products and/or services meet customer expectations, with an eye toward an ever-changing market. They manage processes that produce or support the firm's products. This requires the ability to analyze data to make informed decisions, to drive continuous improvement, and to solve problems through critical thinking. Successful business professionals must also create climates that promote teamwork and foster collaboration.
Po-Ju Chen Ph.D.
Professor & Associate Head of Graduate and Undergraduate ProgramsTexas A&M University
Hospitality Administration/Management
What general advice would you give to an Associate General Manager?
Po-Ju Chen Ph.D.: - Always find opportunities and trainings if offered to enhance your knowledge, skills and abilities needed at the workplace.
- Step up for call for projects - Learning by doing
- Communicate your career aspirations with the Human Resources and your mentors
What Associate General Manager skills would you recommend for someone trying to advance their career?
Po-Ju Chen Ph.D.: - Be geographically flexible for more opportunities for their career development.
- Be our future leaders in
What general advice would you give to an Associate General Manager?
Dr. Erinn Tucker-Oluwole PhD: The skills that will be the most important are being a. technologically savvy in your job, b. managing a diverse workforce and customers, c. financial and budget management.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Dr. Erinn Tucker-Oluwole PhD: There are so many jobs in the hospitality and tourism industry that many graduates have not been exposed to so be open. 1. Gain as much experience as possible through structured internships with companies before you graduate because this allows you to see all of the departments and jobs that the company employees. 2. Apply for management development programs so you can develop management and leadership skills with that company. 3. Join industry associations and getting involved as a member is the best networking tool.
What will help Associate General Managers increase their earning potential?
Dr. Erinn Tucker-Oluwole PhD: After an offer is made, review all of the responsibilities of the position. Ask for a salary increase. If the number is fixed, then ask for other benefits that are offered by the company which may include e.g. transportation, mobile phone, extra vacation time, professional development funds, etc.
What general advice would you give to an Associate General Manager?
Jaunelle Celaire: Leadership - the world needs more of these; the ability to lead, craft and grow. Digital literacy - this world is definitely turning digital and virtual is the new trend. Emotional intelligence - there is a vast number of personalities in our world today; individuals grow and it is our job to stay emotionally connected, so we can operate more effectively.
What Associate General Manager skills would you recommend for someone trying to advance their career?
Jaunelle Celaire: Never stop learning! This may consist of going back to school, earning new certifications in your field of study, attending conferences and seminars, and making sure that your time management is always at its finest level of excellence.
What will help Associate General Managers increase their earning potential?
Jaunelle Celaire: 2. Leadership - the world needs more of these; the ability to lead, craft and grow. Digital literacy - this world is definitely turning digital and virtual is the new trend. Emotional intelligence - there is a vast number of personalities in our world today; individuals grow and it is our job to stay emotionally connected, so we can operate more effectively.
Mark Meng Ph.D.
Mark Z. Meng, Ph.D. Associate Professor of Hospitality and Tourism ManagementIndiana University Kokomo
Business/Commerce
What general advice would you give to an Associate General Manager?
Mark Meng Ph.D.: Analytical skill comes at the top. The hospitality world has becoming increasingly
dependent on data. Crisis and emergency management demonstrated their importance
in the past three years across all areas of the hospitality industry.
Roland Rust Ph.D.
Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill MarketingUniversity of Maryland
Robert H. Smith School of Business
What skills stand out on Associate General Manager resumes?
Roland Rust Ph.D.: One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).
Charlie Adams Ph.D.
Associate Professor, RHIM Undergraduate AdvisorTexas Tech University
Restaurant, Hotel, & Institutional Management Program
What skills stand out on Associate General Manager resumes?
Charlie Adams Ph.D.: Specific, measurable skills such as certification for specific activities like bartending or Serve Safe. Demonstrate capabilities through past work experience such as waiting tables, hosting, front desk, housekeeping, etc., that show effort and familiarity with the environment. Also, demonstration of marketing, sales, and/or finance are extremely beneficial. These assessable skills should be found on the resume called out in the job descriptions. Additionally, a person's work experience should reflect their career aspirations and goals. The best measure of future performance is past experience!
Bernie Cerasaro
Assistant Teaching ProfessorPennsylvania State University - Greater Allegheny
Business Department
What skills stand out on Associate General Manager resumes?
Bernie Cerasaro: Skills employers would be looking for would be functional skills and interpersonal skills. Functional skills should stand out on a resume and be aligned to the business job in question. For example, if focused on marketing positions, marketing skills such as data analytics, market research, consumer behavior, global marketing, and professional selling skills would be areas for which employers would be looking. If the job market is looking for someone in accounting, then functional skills that would stand out would be intermediate financial accounting skills and courses on taxation and auditing. For those seeking positions in project management or supply chain management, skills that would stand out would encompass subject matter such as project management, portfolio management, operations planning and control, purchasing and materials management, and knowledge of ERP type systems and other business processes.
Skill sets can be enhanced via various types of certification. For example, those interested in accounting might pursue a CPA (Certified Public Accountant) license, which requires 150 credits. As most universities require 120 credits for a bachelor's degree in business, a CPA would require just an additional 30 credits, which students can start accumulating while still at college. Project management certification is also an opportunity to enhance the aforementioned skills and would certainly stand out on an applicant's resume. The Project Management Institute (PMI) promotes PMP certification, which validates that you are highly skilled in soft skills to lead project teams and have the required technical aspects of managing projects. Some universities are working with the PMI to have PMI-approved courses. Approved courses are used toward the PMP training hours required to sit for the exam. For example, Penn State University has received approval for two such courses, Portfolio Management and Organizations and Project Planning and Resource Management.
Due to the high rate of interaction with the global marketplace and the complexity of international business, managers are looking more closely at applicants who have some familiarity with global markets and international culture, such as applicants who may have study abroad experience, traveled internationally, speak a foreign language or have lived or worked in another country.
What skills will help Associate General Managers earn the most?
Bernie Cerasaro: Some of the same skills as indicated above are important as the person works their way up the ranks and increases their salary. Prominent skills include strong leadership, superior performance, handling conflict, and creating a trusting and productive work environment.
The choice of a functional area can also impact one's earnings depending upon the market's needs. Areas such as corporate accounting and finance, project management, supply chain management, and entrepreneurship can command higher earnings due to a higher demand for such individuals in the marketplace. However, the higher salaries for some of these positions might require a master's degree.
As a concluding note, even though we are amid a pandemic, which has resulted in certain industries/companies being unable to find sufficient employees, this does not imply that this will be the situation for all industries or that the graduate can relax as to developing a strong skill-oriented resume. Graduates still need to focus on functional, technical, and soft skills in order to design impactful resumes that clearly indicate their strongest skills and experience.
Bruce Heiman Ph.D.
Professor of International BusinessSan Francisco State University
Department of International Business
What skills stand out on Associate General Manager resumes?
Bruce Heiman Ph.D.: I'm taking my cue on this response from the required Intl Business Courses we offer for a certificate in the Master's programs in business.
-Familiarity with basic international business terms, theories, and vocabulary
-Knowledge of cases and stories from the past
-Multiple language skills beyond English (this sometimes lands people specific jobs)
-Negotiation skills in a multinational/multicultural environment
-Design/creativity skills (e.g., sketching, brainstorming, Idea Mapping, 3D fast prototyping)
-Problem identification/formulation skills/experience
-Experience in a practicum (working on a class project for a real firm on a real problem
What soft skills should all Associate General Managers possess?
Bruce Heiman Ph.D.: -Languages beyond English (fluency in written and oral)
-Ability to work collegially in a diverse cultural setting
-Ability to identify good problems on which to work in a competent manner
-Ability/flexibility to interact/work productively with people who have serious constraints on their time owing to other work or personal commitments/issues
-Some of my answers to Q1 above would also apply here
What skills will help Associate General Managers earn the most?
Bruce Heiman Ph.D.: -Previous internship/practicum experience in the industry
-Ability to identify and solve problems in an effective manner
-Ability to deploy design/creativity tools in the service of finding and solving problems
-Evidence of ability to manage in the relevant non-English language(s)
-Prior job experience/deep training in a related area
-Prior experience/training managing people/teams
-Ability/experience in working in a team and concretely increasing the team's performance in measurable ways
-Ability to speak with and relate well to people at all levels of an organization, including below, peers, above, and outsiders
-Skills (deep) in working in other cultures and respecting the values and conventions of that culture. Multiple cultures would be worth more
What hard/technical skills are most important for Associate General Managers?
Bruce Heiman Ph.D.: -Analytical skills (ability to gather data, clean it, analyze it, write-up results and present on what the meaning of the analysis suggests for action (the last one is most important--"what does it really mean?"
-Some experience and skills with coding in any language (at the moment, Python or C++ are preferred, though Ruby on Rails is also good)
-Deep spreadsheet skills (pivot tables and macros, as examples).
-Relational database skills, including programming (e.g., MySQL)
-Data mining
-AI/Machine Learning experience
Daniel Innis Ph.D.
Professor of Marketing and Hospitality ManagementUniversity of New Hampshire
Peter T. Paul College of Business and Economics
What hard/technical skills are most important for Associate General Managers?
Daniel Innis Ph.D.: I think that an understanding of revenue management is key. I tell my students that in every transaction, every party should feel that they made a "profit." The business gets some money. The customer should get more value than the money that they gave up. If that is the case, then they come back. In addition, the ability to spot opportunities for additional revenue is key. We never charge for parking or internet at our properties as that annoys customers. We did, however, offer beer and wine room service (the front desk staff could handle that) at a great price, and we had a gift shop that was right next to the front desk, again staffed when necessary by the front desk. These two moves did not add expenses to our operation, but they did add revenue and profit. Spotting those easy opportunities to add value for guests is key, and it is great when it also adds to the bottom line.
Amanda Gargano
ProfessorCypress College, School of Culinary Arts & Hospitality Management
Hotel, Restaurant & Culinary Arts
What skills will help Associate General Managers earn the most?
Amanda Gargano: A combination of soft skills, interpersonal skills, and technical skills is ideal. Oftentimes, hiring managers in hospitality are very willing to onboard a new employee with strong, soft skills, knowing that the technical skills can be taught through on-the-job training and mentoring. Continuing education, participating in networking opportunities, and industry-focused workshops and conferences are all good ways to continue to learn and add to your resume.
What are the biggest trends we'll see in the Associate General Manager job market given the pandemic?
Dr. John Leylegian Ph.D.: Let me preface this by saying that I'm going to address these questions primarily from a mechanical engineering perspective. I believe that one big trend will be an increase in the energy efficiency of residential buildings. Once the pandemic ends, many will go back to the office, but not everyone will, and even those that do may only do so part time. Residential buildings will be occupied more than they were before. Buildings are the largest end users of energy, so an increase in residential building energy efficiency will have to accompany that shift in the workforce.
What technical skills for an Associate General Manager stand out to employers?
Dr. John Leylegian Ph.D.: I think almost any graduate will finish school with the same skill set in terms of technical knowledge. What can stand out is an ability to code and use various professional-grade software packages - the actual programming languages and software packages are secondary. If you can code in VBA, moving to Matlab or Python is not a big deal - it's just a matter of syntax. If you can use one CFD code or one FEA code, others will be much easier to learn. The foundation will be attractive to employers. Of course, the non-technical skills are SO important as well, most notably communication (speaking and writing).
What's a good job out of college for Associate General Managers?
Dr. John Leylegian Ph.D.: Any job where you can learn something new is a good job. In an entry-level position, you should be absorbing as much knowledge as you can, while making a good contribution to the company and the projects you work on. This strategy will make you very valuable, because anything you already know doesn't have to be taught to you.