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Associate vs general sales associate

The differences between associates and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate has an average salary of $69,556, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for an associate include customer service, sales floor and patients. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Associate vs general sales associate overview

AssociateGeneral Sales Associate
Yearly salary$69,556$29,328
Hourly rate$33.44$14.10
Growth rate--
Number of jobs569,041383,009
Job satisfaction--
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 36%
Average age4141
Years of experience--

What does an associate do?

Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Associate vs general sales associate salary

Associates and general sales associates have different pay scales, as shown below.

AssociateGeneral Sales Associate
Average salary$69,556$29,328
Salary rangeBetween $34,000 And $140,000Between $21,000 And $39,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew YorkHawaii
Best paying companySimpson Thacher & BartlettKaufman Dolowich & Voluck
Best paying industry-Automotive

Differences between associate and general sales associate education

There are a few differences between an associate and a general sales associate in terms of educational background:

AssociateGeneral Sales Associate
Most common degreeBachelor's Degree, 46%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common college--

Associate vs general sales associate demographics

Here are the differences between associates' and general sales associates' demographics:

AssociateGeneral Sales Associate
Average age4141
Gender ratioMale, 50.4% Female, 49.6%Male, 60.2% Female, 39.8%
Race ratioBlack or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6%Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between associate and general sales associate duties and responsibilities

Associate example responsibilities.

  • Manage the sale of smoothies at different educational institutes while interacting with hundreds of students and ensuring their happiness and satisfaction.
  • Manage customer resolutions associate with flight reservations.
  • Lead the team by exemplify reliability through punctuality and personal integrity.
  • Help drive sales by providing excellent customer service in gourmet cheese, wine, beer, and coffee departments.
  • Utilize teamwork, communication, customer service, responsibility, and organizational skills.
  • Work according to ISO standards.
  • Show more

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Associate vs general sales associate skills

Common associate skills
  • Customer Service, 16%
  • Sales Floor, 13%
  • Patients, 10%
  • Cleanliness, 8%
  • Windows, 4%
  • HR, 4%
Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%