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Become An Associate Marketing Manager

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Working As An Associate Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,000

    Average Salary

What Does An Associate Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Associate Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Marketing Manager jobs

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Associate Marketing Manager Career Paths

Associate Marketing Manager
Brand Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Project Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Marketing Manager Marketing Director
Director Of Sales And Marketing
9 Yearsyrs
Senior Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Associate Brand Manager Brand Manager
Marketing Manager
6 Yearsyrs
Associate Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Account Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Project Manager Product Manager
National Sales Manager
10 Yearsyrs
Account Manager Account Executive
Product Manager
7 Yearsyrs
Product Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Associate Brand Manager Product Manager
Sales And Marketing Manager
6 Yearsyrs
Senior Account Executive Regional Sales Director
Sales Vice President
9 Yearsyrs
Brand Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Product Marketing Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Product Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Product Manager 3.4 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Brand Director 2.9 years
Brand Manager 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Internship 5.4%
Top Employers After
Director 2.2%
Consultant 1.5%

Associate Marketing Manager Demographics

Gender

Female

62.1%

Male

34.7%

Unknown

3.2%
Ethnicity

White

78.0%

Asian

10.7%

Hispanic or Latino

9.0%

Unknown

1.5%

Black or African American

0.8%
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Languages Spoken

Spanish

31.5%

French

15.7%

Mandarin

13.0%

Chinese

6.5%

Italian

5.6%

Portuguese

3.7%

German

3.7%

Vietnamese

2.8%

Cantonese

2.8%

Russian

2.8%

Korean

2.8%

Japanese

1.9%

Serbian

0.9%

Macedonian

0.9%

Malay

0.9%

Burmese

0.9%

Armenian

0.9%

Tagalog

0.9%

Polish

0.9%

Croatian

0.9%
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Associate Marketing Manager Education

Schools

New York University

15.6%

Northwestern University

9.3%

University of Texas at Austin

7.1%

University of Phoenix

6.2%

University of California - Irvine

5.3%

University of Southern California

5.3%

University of California - Los Angeles

4.9%

University of Michigan - Ann Arbor

4.4%

Vanderbilt University

4.0%

Cornell University

4.0%

DePaul University

4.0%

Duke University

4.0%

Michigan State University

3.6%

University of Minnesota - Twin Cities

3.6%

University of California - Berkeley

3.1%

University of North Texas

3.1%

University of Illinois University Administration

3.1%

Webster University

3.1%

Fordham University

3.1%

University of Connecticut

3.1%
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Majors

Marketing

36.0%

Business

26.2%

Communication

7.4%

Management

5.8%

Psychology

2.7%

Public Relations

2.7%

English

2.6%

Finance

2.3%

Advertising

1.8%

Journalism

1.7%

Economics

1.6%

Graphic Design

1.4%

International Business

1.2%

Political Science

1.1%

Sociology

1.0%

Hospitality Management

1.0%

Fine Arts

0.9%

Business Communications

0.9%

Specialized Sales And Merchandising

0.8%

Writing

0.8%
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Degrees

Masters

44.9%

Bachelors

43.1%

Other

7.1%

Certificate

2.8%

Associate

1.3%

Doctorate

0.6%

License

0.2%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Associate Marketing Manager Salaries

Job Title Company Location Start Date Salary
Associate Marketing Manager, SMB Facebook, Inc. Menlo Park, CA May 15, 2015 $130,000 -
$173,826
Associate Marketing Manager, SMB Facebook, Inc. Menlo Park, CA Jan 20, 2014 $130,000
Associate Manager, Marketing Science Analytics Abbvie Inc. North Chicago, IL Jun 02, 2014 $127,189
Senior Associate Marketing/Brand Manager Wm. Wrigley Jr. Company Chicago, IL Aug 13, 2015 $116,000
Associate Emarketing Manager Genentech South San Francisco, CA Feb 10, 2015 $115,225
Associate Manager, Marketing Science Analytics Abbott Laboratories Parkersburg, IL Oct 01, 2012 $112,317
Associate Marketing Manager Eli Lilly and Company Greenfield, IN Apr 01, 2015 $109,560
Associate Integrated Marketing Manager, Running New Balance Athletic Shoe, Inc. Boston, MA Oct 01, 2013 $108,000
Associate Integrated Marketing Manager, Running New Balance Athletic Shoe, Inc. Boston, MA Mar 31, 2014 $108,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 02, 2014 $104,083 -
$120,000
Associate Manager, Research & Marketing Analytics Abbott Laboratories Parkersburg, IL Aug 28, 2012 $103,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 03, 2015 $101,600 -
$110,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 28, 2011 $95,004 -
$115,008
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 02, 2011 $95,004 -
$115,008
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Jan 07, 2013 $95,000 -
$115,000
Associate Marketing Manager Mattel Sales Corporation El Segundo, CA Aug 27, 2015 $95,000
Associate Manager, Global Brand Marketing Mattel, Inc. El Segundo, CA Sep 18, 2013 $95,000
Associate Quantitative Marketing Manager Google Inc. Mountain View, CA Jul 07, 2016 $94,000
Associate Manager, Internet Marketing EBAY Inc. San Jose, CA Sep 10, 2011 $92,000
Associate Quantitative Marketing Manager Google Inc. Mountain View, CA May 23, 2012 $91,000
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Aug 22, 2016 $84,000
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Aug 30, 2016 $84,000
SR. Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 04, 2015 $84,000
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 02, 2011 $82,400
SR. Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 13, 2014 $82,100
Associate Marketing Manager Elizabeth Arden, Inc. New York, NY Dec 15, 2016 $82,000
Associate Marketing Manager Mattel, Inc. El Segundo, CA Sep 13, 2013 $80,621 -
$123,000

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Top Skills for An Associate Marketing Manager

StrategicDirectionNewProductDevelopmentCompanyWebsiteSalesGrowthOnlineNewProductLaunchesProductLineFacebookPROISKUMarketResearchTradeShowsMarketShareCustomerServiceTwitterWalmartProjectManagementCreativeDevelopmentR

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Top Associate Marketing Manager Skills

  1. Strategic Direction
  2. New Product Development
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Conducted market research and leveraged insights to define strategic direction.
  • Helped develop annual product line plans including extensions and new product development opportunities.
  • Maintain company website by making the necessary updates for 160 affiliated dental practices.
  • Secured distribution and drove 21% sales growth.
  • Developed online website for donations and created in store and digital surround.

Top Associate Marketing Manager Employers

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