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Become An Associate Marketing Manager

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Working As An Associate Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $85,000

    Average Salary

What Does An Associate Marketing Manager Do At PPG Industries

* Develop and execute marketing plans that increase brand preference and share growth.
* Includes traditional and digital media, retail/co-op advertising, in-store communication and trade show, promotions, pricing, assortment decisions, and sales team and associate training,.
* Role will analyze and track programs versus stated goals.
* Shopper Insight: Support the development of actionable strategies, based on shopper insights, which will be used for product innovation/repositioning initiatives, assortment decisions, merchandising, and collateral.
* In Store Merchandising: Provide brand support for the development of the merchandising plan, color merchandising materials, shelf sets, and in-store signage/collateral that drives sales, improves ease of shopping, and informs the end user.
* Pricing: Support the development of a pricing and promotion strategy based on competitive analysis of market pricing, brand positioning, and shopper insight.
* Budget: Maximize segment/brand marketing budget to align with the spend objectives of brand building, volume building and/or competitive response.
* Utilize ROI tools as a measurement of effectiveness and ensure all spend is captured and approved prior to commitment.
* Communication: Actively support the delivery/execution of the segment marketing plan.
* Role works well with agency contacts and is able to contribute to the delivery of meaningful and clear briefs to ensure needs of the consumer and retailer account are met.
* Interface, influence, and drive alignment across PPG internal teams and account management teams, to ensure alignment to channel marketing plans.
* Business Acumen: Know and understand performance parameters including sales, volume, margin and marketing A&P.
* Monitor and track spend as well as ROI analysis to ensure effective spend.
* Assist in the input of marketing spend in system following SAP/MEA/Internal Order Guidelines

What Does An Associate Marketing Manager Do At Constellation Brands, Inc.

* Assist in the development of key brand marketing initiatives to deliver against annual volume and profit targets for priority brands, e.g. innovation/packaging, promotions, digital marketing
* Assist Marketing Manager with preparation of brand and portfolio presentations, sales reports and business reviews
* Manage brand websites and digital assets for social media in collaboration with The Creative Group and CBI IT
* Develop tasting notes and accolade POS in collaboration with Winemaking, PR and Vine Design and manage communication to the field
* Maintain and update brand reference guides and creative brand standards
* Liaise with S&OP, Winemaking and Customer Service teams to ensure that inventories are being managed and reported appropriately
* Clear, concise and persuasive written and verbal communication to all cross-functional partners to ensure alignment and accurate execution of key initiatives
* Responsibilities
* Business Management
* Demonstrate a thorough understanding of business and category drivers, including overall competitive landscape and brand/product dynamics
* Support monthly brand performance analysis on priority brands, including depletions and IRI trends
* Support management of external agencies in support of key business initiatives
* Assist in the development and management of brand budgets
* Assist in the planning, development and execution of promotions and selling materials, and social media editorial calendar
* Partner with Customer Service and Sales to address distributor and consumer inquiries
* Liaise with Consumer Affairs and Digital Marketing to monitor product quality
* Assist in the day-to-day management of International Business Partners as needed
* Cross
* Functional Leadership
* Act as a brand marketing ambassador and build collaborative and productive cross-functional relationships with S&OP, Operations, Customer Service, Finance, Strategic Insights, Promotions, IT and The Creative Group
* Develop strong relationships with Sales and Trade Marketing to gain a better understanding of the business and to offer support as needed
* Minimum Qualifications
* Bachelor’s degree, including 3 + years professional work experience
* Team player who thrives in a collaborative and fast-paced environment
* Experience collaborating with agencies to create consumer facing, creative point of sale/merchandising materials, which support that positioning
* Affinity for analytics, proven ability to identify key consumer insights, problem solve and build a compelling story from numbers
* Excellent organizational, ability to prioritize, excellent project management skills
* Excellent communication skills; very articulate, strong public speaking and writing skills
* Robust Microsoft Outlook, Excel and PowerPoint skills
* Preferred Qualifications
* MBA, 1+ years’ work experience, including a previous marketing internship
* year beverage alcohol marketing experience
* Brand marketing experience in Consumer
* Packaged Goods (CPG) environment
* Experience with IRI/Nielsen reporting and analysis
* Wine experience a plus

What Does An Associate Marketing Manager Do At The Clorox Company

* Contributing to the development of the brand's strategies and annual business plans to deliver the category Sales and Profit objectives
* Working with Creative, PR and Media partners and agencies to develop and implement integrated marketing plans, including print and digital advertising, PR and influencer programs, trade shows, etc.
* Identifying product improvement and innovation ideas.
* AMM will be the marketing and business lead on New Product Development and Activation teams
* Performing business and competitive analysis to strengthen the brand's plans to drive sales and profit
* Initiating and applying market research learnings and insights to improve the brand's marketing efforts and understanding of end-user and decision-maker dynamics to optimize the product portfolio
* Developing impactful Sales collateral and tools to enable selling in the field.
* Partnering with R&D to develop product training and respond to field sales questions on product-related issues
* Working with Clorox R&D and Technical Solutions to stay abreast of the most recent technical evidence and applying as appropriate to the business and marketing plans

What Does An Associate Marketing Manager Do At Staples

* Holds direct sales and profitabilityresponsibility for an assigned sub-market niche within a defined market sectoror other assigned customer segment
* Develops and implements a sub-marketniche or other defined customer segment business plan
* Compiles, evaluates and issuesrecommendations based on analysis of the customer group including, but notlimited to, purchasing history analysis, demographic analysis, marketingprogram analysis, market research and leveraging new models includingRepurchase, Web Migration and Retention.
* Presents recommendations basedon customer group objectives to the Market Manager
* Develops the promotional/marketingplan for the defined market segment
* Coordinates and integrates effortsof other Market Managers and Market Development Assistants for assignedcustomer segment.
* Initiates and directs thecustomer/prospect selection and segmentation strategy for all customer contacts
* Initiates the creative strategy bydeveloping and communicating the intended marketing messages for all printedand electronic media, evaluating initial concepts and approving the finalconcept before production of media.
* Works with the Market Manager tointegrate the business efforts with our general mailings to maximizeadvertising efficiencies
* Performsthe initial research and analysis in implementing marketing programs
* Createsa mailing list strategy based on defined sub-market niche or customer segmentgoals, objectives and budget
* Implementsthe coordination of email marketing programs and analyzes their results
* Assists the Market Manager in thedevelopment of the annual budget and is directly responsible for thedevelopment of the budget of their assigned sub-market niche or other definedcustomer segment
* Researches, monitors, analyzes andmakes recommendations to the Market Manager regarding strategy/tactic changesby the customer group competition.
* Monitors competitors’ activities
* Performs other related duties asrequired or requested

What Does An Associate Marketing Manager Do At RELX Group

* Support the development of strategic marketing plan focused on driving lead generation and brand awareness including identification of key issues, objectives, strategy, and tactical execution
* Execution of assigned tasks from the marketing plan tactics
* Regular review of marketing programs for continued effectiveness, by tracking usage and response, as well as ongoing feedback from the sales and services teams
* Development of usage-driving collateral, tools, demos, and presentations to support onsite awareness fairs, webinars, call campaigns, and email promotions
* Involvement in the creative process to develop marketing assets, including electronic and print assets
* Work with a range of internal stakeholders to ensure cooperation and collaboration on assigned projects
* Support the budget and invoice management along with the creation of marketing materials and PowerPoint decks for customer and internal presentations.
* Support the Senior Marketing Director on an as needed basis and participate in other promotional efforts as assigned

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How To Become An Associate Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Associate Marketing Manager jobs

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Associate Marketing Manager Career Paths

Associate Marketing Manager
Brand Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Project Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Marketing Manager Marketing Director
Director Of Sales And Marketing
9 Yearsyrs
Senior Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Associate Brand Manager Brand Manager
Marketing Manager
6 Yearsyrs
Associate Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Account Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Project Manager Product Manager
National Sales Manager
10 Yearsyrs
Account Manager Account Executive
Product Manager
7 Yearsyrs
Product Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Associate Brand Manager Product Manager
Sales And Marketing Manager
6 Yearsyrs
Senior Account Executive Regional Sales Director
Sales Vice President
9 Yearsyrs
Brand Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Product Marketing Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Product Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Associate Marketing Manager Demographics

Gender

  • Female

    62.1%
  • Male

    34.7%
  • Unknown

    3.2%

Ethnicity

  • White

    78.0%
  • Asian

    10.7%
  • Hispanic or Latino

    9.0%
  • Unknown

    1.5%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    31.5%
  • French

    15.7%
  • Mandarin

    13.0%
  • Chinese

    6.5%
  • Italian

    5.6%
  • Portuguese

    3.7%
  • German

    3.7%
  • Vietnamese

    2.8%
  • Cantonese

    2.8%
  • Russian

    2.8%
  • Korean

    2.8%
  • Japanese

    1.9%
  • Serbian

    0.9%
  • Macedonian

    0.9%
  • Malay

    0.9%
  • Burmese

    0.9%
  • Armenian

    0.9%
  • Tagalog

    0.9%
  • Polish

    0.9%
  • Croatian

    0.9%
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Associate Marketing Manager

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Associate Marketing Manager Education

Associate Marketing Manager

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Real Associate Marketing Manager Salaries

Job Title Company Location Start Date Salary
Associate Marketing Manager, SMB Facebook, Inc. Menlo Park, CA May 15, 2015 $130,000 -
$173,826
Associate Marketing Manager, SMB Facebook, Inc. Menlo Park, CA Jan 20, 2014 $130,000
Associate Marketing Manager Eli Lilly and Company Greenfield, IN Apr 01, 2015 $109,560
Associate Integrated Marketing Manager, Running New Balance Athletic Shoe, Inc. Boston, MA Mar 31, 2014 $108,000
Associate Integrated Marketing Manager, Running New Balance Athletic Shoe, Inc. Boston, MA Oct 01, 2013 $108,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 02, 2014 $104,083 -
$120,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 03, 2015 $101,600 -
$110,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Aug 04, 2012 $100,008 -
$110,004
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Jul 26, 2014 $100,000 -
$110,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Jan 08, 2016 $100,000 -
$110,000
Associate Marketing Manager Campbell Soup Company Camden, NJ Jul 23, 2016 $100,000
Associate Marketing Manager General Mills, Inc. Minneapolis, MN Jan 07, 2013 $95,000 -
$115,000
Associate Marketing Manager Mattel Sales Corporation El Segundo, CA Aug 27, 2015 $95,000
Associate Quantitative Marketing Manager Google Inc. Mountain View, CA Jul 07, 2016 $94,000
Associate Marketing Manager Wm. Wrigley Jr Company Chicago, IL Aug 31, 2009 $92,331 -
$117,374
Associate Quantitative Marketing Manager Google Inc. Mountain View, CA May 23, 2012 $91,000
Associate Marketing Manager Wm. Wrigley Jr. Company Chicago, IL Dec 01, 2011 $90,400 -
$108,000
Associate Marketing Manager Mattel, Inc. El Segundo, CA Oct 01, 2011 $90,000
SR. Associate Marketing Manager, Kbco Essilor of America, Inc. Dallas, TX Sep 09, 2014 $84,660
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Aug 22, 2016 $84,000
SR. Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 04, 2015 $84,000
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Aug 30, 2016 $84,000
Senior Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 02, 2011 $82,400
SR. Associate Marketing Manager Essilor of America, Inc. Dallas, TX Sep 13, 2014 $82,100
Associate Marketing Manager Elizabeth Arden, Inc. New York, NY Dec 15, 2016 $82,000
Associate Marketing Manager Mattel, Inc. El Segundo, CA Sep 13, 2013 $80,621 -
$123,000

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Top Skills for An Associate Marketing Manager

StrategicDirectionNewProductDevelopmentCompanyWebsiteSalesGrowthOnlineNewProductLaunchesProductLineFacebookPROISKUMarketResearchTradeShowsMarketShareCustomerServiceTwitterWalmartProjectManagementCreativeDevelopmentR

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Top Associate Marketing Manager Skills

  1. Strategic Direction
  2. New Product Development
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Conducted market research and leveraged insights to define strategic direction.
  • Helped develop annual product line plans including extensions and new product development opportunities.
  • Maintain company website by making the necessary updates for 160 affiliated dental practices.
  • Secured distribution and drove 21% sales growth.
  • Developed online website for donations and created in store and digital surround.

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