What is an Associate Marketing Manager

An associate marketing manager supports in-house marketing professionals in the design and implementation of marketing campaigns. They contribute to analyzing the market and customer activities, evaluating the campaign's efficiency, and advising innovative solutions to extend its impact.

As an associate marketing manager, you might work for an agency and be invited to help out on a project temporarily, or you might be employed as a member of the marketing department. Whether on a project basis or permanent terms, your job will be to supervise creative teams, coordinate promotional activities, and build solid customer relationships to secure the brand's position or product in the market.

You need to excel in project management and find structure in the many threads of this complex operation. You have to be a charismatic leader to gain your people's trust and an eloquent communicator to put across messages efficiently. You will be there to provide guidance and approve their work, backing their efforts with an insight into market trends and customer behavior.

There is more than meets the eye when it comes to being an Associate Marketing Manager. For example, did you know that they make an average of $41.0 an hour? That's $85,289 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Associate Marketing Manager Do

There are certain skills that many Associate Marketing Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what an Associate Marketing Manager does

How To Become an Associate Marketing Manager

If you're interested in becoming an Associate Marketing Manager, one of the first things to consider is how much education you need. We've determined that 78.6% of Associate Marketing Managers have a bachelor's degree. In terms of higher education levels, we found that 15.4% of Associate Marketing Managers have master's degrees. Even though most Associate Marketing Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an Associate Marketing Manager. When we researched the most common majors for an Associate Marketing Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Associate Marketing Manager resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become an Associate Marketing Manager. In fact, many Associate Marketing Manager jobs require experience in a role such as Marketing Coordinator. Meanwhile, many Associate Marketing Managers also have previous career experience in roles such as Marketing Internship or Marketing Assistant.

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Average Salary
$85,289
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
117,324
Job Openings
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Associate Marketing Manager Career Paths

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Average Salary for an Associate Marketing Manager

Associate Marketing Managers in America make an average salary of $85,289 per year or $41 per hour. The top 10 percent makes over $115,000 per year, while the bottom 10 percent under $62,000 per year.
Average Salary
$85,289
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Associate Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming an Associate Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write an Associate Marketing Manager Resume

At Zippia, we went through countless Associate Marketing Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Associate Marketing Manager Resume Examples And Templates

Associate Marketing Manager Demographics

Associate Marketing Manager Gender Statistics

female

60.9 %

male

33.3 %

unknown

5.8 %

Associate Marketing Manager Ethnicity Statistics

White

71.2 %

Hispanic or Latino

12.0 %

Asian

9.7 %

Associate Marketing Manager Foreign Languages Spoken Statistics

Spanish

37.2 %

French

14.2 %

Mandarin

12.0 %
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Associate Marketing Manager Education

Associate Marketing Manager Majors

25.1 %
22.7 %

Associate Marketing Manager Degrees

Bachelors

78.6 %

Masters

15.4 %

Associate

4.2 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Associate Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Online Courses For Associate Marketing Manager That You May Like

Become a Product Marketing Manager Product Management
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4.4
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4.3
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Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...

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Top Skills For an Associate Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.6% of Associate Marketing Managers listed Online on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

12 Associate Marketing Manager RESUME EXAMPLES

Best States For an Associate Marketing Manager

Some places are better than others when it comes to starting a career as an Associate Marketing Manager. The best states for people in this position are New York, Virginia, Minnesota, and New Jersey. Associate Marketing Managers make the most in New York with an average salary of $91,071. Whereas in Virginia and Minnesota, they would average $89,959 and $89,025, respectively. While Associate Marketing Managers would only make an average of $88,416 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Associate Marketing Manager Jobs:
2,841
Highest 10% Earn:
$158,000
Location Quotient:
1.42
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. District of Columbia

Total Associate Marketing Manager Jobs:
319
Highest 10% Earn:
$167,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Associate Marketing Manager Jobs:
1,129
Highest 10% Earn:
$147,000
Location Quotient:
1.09
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Associate Marketing Managers

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Top Associate Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Associate Marketing Managers and discovered their number of Associate Marketing Manager opportunities and average salary. Through our research, we concluded that General Mills was the best, especially with an average salary of $105,506. Mattel follows up with an average salary of $91,133, and then comes The Clorox Company with an average of $106,877. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as an Associate Marketing Manager. The employers include Karl Storz Endoscopy-america, LinkedIn, and Constant Contact

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