What is an Associate Marketing Manager?

An associate marketing manager supports in-house marketing professionals in the design and implementation of marketing campaigns. They contribute to analyzing the market and customer activities, evaluating the campaign's efficiency, and advising innovative solutions to extend its impact.

As an associate marketing manager, you might work for an agency and be invited to help out on a project temporarily, or you might be employed as a member of the marketing department. Whether on a project basis or permanent terms, your job will be to supervise creative teams, coordinate promotional activities, and build solid customer relationships to secure the brand's position or product in the market.

You need to excel in project management and find structure in the many threads of this complex operation. You have to be a charismatic leader to gain your people's trust and an eloquent communicator to put across messages efficiently. You will be there to provide guidance and approve their work, backing their efforts with an insight into market trends and customer behavior.

What Does an Associate Marketing Manager Do

There are certain skills that many associate marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Associate Marketing Manager does

How To Become an Associate Marketing Manager

If you're interested in becoming an associate marketing manager, one of the first things to consider is how much education you need. We've determined that 78.6% of associate marketing managers have a bachelor's degree. In terms of higher education levels, we found that 15.4% of associate marketing managers have master's degrees. Even though most associate marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become an Associate Marketing Manager
Top Associate Marketing Manager Jobs Near You

Associate Marketing Manager Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, an associate marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title executive director, marketing.

Associate Marketing Manager

Average Salary for an Associate Marketing Manager

Associate Marketing Managers in America make an average salary of $83,182 per year or $40 per hour. The top 10 percent makes over $116,000 per year, while the bottom 10 percent under $59,000 per year.
Average Associate Marketing Manager Salary
$83,182 Yearly
$39.99 hourly
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Roles and Types of Associate Marketing Manager

The role of an associate marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general associate marketing manager responsibilities:

  • Work with the brand strategy team
  • Leading the strategic development and integration of multicultural messaging strategies
  • Content developer – 40% help define

There are several types of associate marketing manager, including:

Product Marketing Manager

Role:

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. You are to handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging, and market positioning around products, and participate in presentations and events. Frequently, you are referred to as the 'voice of the customer' within the company, precisely researching consumer needs and experiences. You will work mainly in private sector companies, but you can be employed by any company that promotes and sells products.

You need to have a bachelor's degree in business administration or marketing for this job. As a product marketing manager, your job requires you to work with multiple teams, and you need to have collaborative skills. You should also have excellent product management skills. Your average salary per annum is $92,174.

  • Average Salary: $112,220
  • Degree: Bachelor's Degree

Marketing Account Manager

Role:

A Marketing Account Manager, as the name suggests, entails working with and managing various clients and their marketing and advertising campaigns and strategies, and being the main contact between them and the business the manager works for. Much of the job is calling, emailing, and following up with the clients, fostering a relationship of sorts, and generally advising on their shared work plans.

A college degree is not necessary to begin working in this career but might be preferred. The candidate for this job must have a good knowledge of the trends in the clients' market and IT, with a bonus for programs such as Google Analytics. Strong communication is crucial as well.

  • Average Salary: $67,983
  • Degree: Bachelor's Degree

Business Development And Marketing Manager

Role:

Business development and marketing is a two-in-one type of job. A business development and marketing manager develops strategic partners and business relationships on behalf of a company while at the same time undertaking a marketing role that involves the creation of products that target specific clients according to established client demographics. Business development and marketing managers earn an average annual pay of $89,426.

The minimum education requirement according to most employers is a bachelor's degree, with many looking for candidates who majored in management, business, communication, or marketing. To be a successful business development and marketing manager, one should know how to conduct market research, to attract new clients to a company, to maintain a good company public image, and to develop new marketable products.

Cutting across multiple industries, the responsibilities of a business development and marketing manager entail monitoring marketing projects and programs, conceptualizing plans, training staff, collaborating with suppliers and clients to get feedback on services and goods, developing operations strategies, coordinating and managing teams, and organizing timelines and budgets.

  • Average Salary: $75,369
  • Degree: Bachelor's Degree

States With The Most Associate Marketing Manager Jobs

Mouse over a state to see the number of active associate marketing manager jobs in each state. The darker areas on the map show where associate marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Associate Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California6,278$98,619
2Texas3,235$77,444
3New York2,841$79,253
4Florida2,213$75,805
5Illinois1,942$91,040
6Pennsylvania1,939$82,518
7Massachusetts1,638$86,025
8Georgia1,578$89,982
9North Carolina1,575$74,326
10Virginia1,534$99,411
11Washington1,343$91,858
12New Jersey1,337$81,598
13Ohio1,301$91,721
14Minnesota1,129$94,016
15Maryland954$76,308
16Colorado947$69,319
17Michigan929$88,699
18Oregon826$73,955
19Arizona798$89,736
20Wisconsin775$86,526
21Tennessee730$83,089
22Connecticut660$80,081
23Missouri640$67,023
24Indiana633$78,849
25Utah571$68,337
26South Carolina460$92,931
27Kentucky433$79,624
28Kansas367$74,999
29Arkansas350$72,145
30Alabama343$73,885
31Iowa340$70,148
32New Hampshire323$83,256
33Nevada308$78,241
34Louisiana296$75,030
35Nebraska286$70,155
36Oklahoma250$65,820
37Maine217$79,816
38New Mexico216$82,296
39Mississippi205$74,848
40Rhode Island193$83,406
41Idaho173$76,574
42Delaware156$90,542
43Hawaii147$76,674
44South Dakota147$72,628
45West Virginia142$78,536
46Montana134$65,010
47North Dakota125$81,886
48Vermont112$76,527
49Alaska104$61,791
50Wyoming96$63,708

Associate Marketing Manager Education

Associate Marketing Manager Majors

Marketing
25.1 %
Business
22.7 %
Communication
11.1 %

Associate Marketing Manager Degrees

Bachelors

78.6 %

Masters

15.4 %

Associate

4.2 %

Top Colleges for Associate Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition

$7,488

Enrollment

30,018

Top Skills For an Associate Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of associate marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Associate Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Associate Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Associate Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Associate Marketing Manager diversity

Associate Marketing Manager Gender Distribution

Female
Female
65%
Male
Male
35%

After extensive research and analysis, Zippia's data science team found that:

  • Among associate marketing managers, 65.0% of them are women, while 35.0% are men.

  • The most common race/ethnicity among associate marketing managers is White, which makes up 74.6% of all associate marketing managers.

  • The most common foreign language among associate marketing managers is Spanish at 37.2%.

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Best States For an Associate Marketing Manager

Some places are better than others when it comes to starting a career as an associate marketing manager. The best states for people in this position are Virginia, California, Minnesota, and South Carolina. Associate marketing managers make the most in Virginia with an average salary of $99,411. Whereas in California and Minnesota, they would average $98,619 and $94,016, respectively. While associate marketing managers would only make an average of $92,931 in South Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Minnesota

Total Associate Marketing Manager Jobs: 1,129
Highest 10% Earn:
$134,000
Location Quotient:
1.09

$94,016

Avg. Salary

View 1,129 Associate Marketing Manager Jobs In MN

2. California

Total Associate Marketing Manager Jobs: 6,278
Highest 10% Earn:
$146,000
Location Quotient:
1.38

$98,619

Avg. Salary

View 6,278 Associate Marketing Manager Jobs In CA

3. Virginia

Total Associate Marketing Manager Jobs: 1,534
Highest 10% Earn:
$139,000
Location Quotient:
1.04

$99,411

Avg. Salary

View 1,534 Associate Marketing Manager Jobs In VA
Full List Of Best States For Associate Marketing Managers

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Top Associate Marketing Manager Employers

Most Common Employers For Associate Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Pillsbury Winthrop Shaw Pittman$137,189$65.9612
2Gap Inc.$123,437$59.3414
3The Walt Disney Company$117,298$56.3912
4PepsiCo$111,372$53.5423
5ESPN$110,563$53.1611
6General Mills$108,994$52.40122
7Best Buy$108,415$52.1211
8Walmart$105,998$50.9630
9Mattel$102,938$49.4934
10Sony Electronics$101,372$48.7413
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Becoming an Associate Marketing Manager FAQs

Can You Be A Marketing Manager With An Associate's Degree?

No, you cannot be a marketing manager with an associate's degree. The most common degree for a marketing manager is a bachelor's degree.

Nearly 60% of marketing managers hold bachelor's degrees. These degrees are most often in marketing, business, or communication. A significant number of employees require their marketing managers to have a master's degree or MBA.

How Much Do Associate Marketing Managers Make?

Associate marketing managers make between $63,000 and $84,000 per year. Several factors affect actual salaries, including one's region of employment and the company's size. As with some other occupations, job location can also significantly impact the salary.

Have more questions? See all answers to common executive management questions.

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Updated April 6, 2023