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The differences between associate marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Associate Marketing Manager | Marketing Manager | |
| Yearly salary | $83,182 | $104,550 |
| Hourly rate | $39.99 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Associate marketing managers and marketing managers have different pay scales, as shown below.
| Associate Marketing Manager | Marketing Manager | |
| Average salary | $83,182 | $104,550 |
| Salary range | Between $59,000 And $116,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a marketing manager in terms of educational background:
| Associate Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and marketing managers' demographics:
| Associate Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |